Emil Johansson Now on Red Bull

Aug 19, 2017
by AJ Barlas  

Up until 12 months ago, the name Emil Johansson was pretty unknown to most in the world of mountain bikes. At 17 years young, Emil arrived in Whistler for his first Red Bull Joyride and commanded the attention of the world's MTB media and fans with his incredibly clean riding and copious amounts of style. Add to that a list of tech combos that he makes look easy and it's no wonder he's quickly become a fan favourite. He went on to finish an astounding fourth place at his first Joyride behind fellow Swede, Max Frediksson.




After Whistler Emil went on to become part of the Trek C3 Project team—one known for a host of the sport's top, stylish riders—and since then has gone from strength to strength. This year in New Zealand, Emil broke the podium in a Diamond Series event, landing himself in third spot with an insane run. In Les Gets he finished second and in Innsbruck, fifth, showing consistency beyond his years in the most challenging events of the season. He also won the Fise event in Montpellier, a Gold series event.


Flip whip from Emil Johansson


Now, as we head into the 2017 edition of Red Bull Joyride, more good news for the young Swede: a deal inked with Red Bull. To see a rider come up in the sport so quickly is not a regular occurrence (Messere is possibly the last to garner such support this fast?) but it's absolutely deserved in the case of Emil—just watch him ride and remember that he's only 18. For a young rider that claims he is not putting much pressure on himself and is "just doing his best and seeing where it takes him", it certainly seems to be working.



MENTIONS: @redbullbike



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27 Comments
  • 44 2
 C3 podium sweep. Semenuk, rheeder ,emil
  • 18 4
 That wouldn't disappoint. Although Rogatkin may have something to say about that.
  • 3 11
flag smatchett (Aug 19, 2017 at 18:31) (Below Threshold)
 thats what i want to happen but i want logan in 4th and that probs wont happen and i want rogatkin to fall but not get hurt
  • 1 0
 @artusbiker: not for whistler he is still doing that
  • 1 0
 @artusbiker: nah, he just didn't feel like going to Europe this year. Still competing at Joyride.
  • 36 11
 #DRINKWATER
  • 48 4
 Yeah cause they bring us amazing mtb coverage.
  • 8 18
flag WAKIdesigns (Aug 19, 2017 at 12:35) (Below Threshold)
 #dontstareatwomen #behumble
  • 13 2
 @WAKIdesigns: #sitdown #behumble
  • 13 0
 This is awesome! So many new redbull riders this year. Fabio wibmer, Tahnee seagrave, and emil obviously. I've probably missed some as well.
  • 4 0
 Richie rude
  • 5 2
 How on earth does red bull make so much money to be sponsoring so many athletes and events? I buy a red bull maybe once a month and I can't think of anyone else I know who drinks it.
  • 4 0
 Putting on events is what makes them money.
  • 2 0
 @tornateo: They look to break even on events, not make money.

Money is still made by the beverage. £1.25/$1.75 selling cost. Sub £0.10/$0.15 production cost. Largest energy drink in the world.
  • 6 0
 they even have a formula F1 team..
  • 15 0
 @Snowdog85: Nope.. they have two Wink
  • 16 1
 I drink it, I sacrifice myself for the good of the sport... they also sent a man to the edge of space. Most countries in the world haven't managed to do that...
  • 3 3
 What does the sponsorship actually entail though? Are they actually receiving financial backing, or is it just a painted lid, free entry into once-off events and exposure?
  • 1 0
 Read somewhere a while ago. Red bull produces a can for less than ten cents sells them for close to 4$ each unless you get a deal on them. And only in the last couple years have people been laying off the red bull. 3 years ago everyone had one In their hand. My observation anyway.
  • 4 0
 @smajobson - these days receiving a Redbull lid is equal or more respected than getting into an Olympic team. If they give you Red Bull helmet it means you made it in whatever you do. Unlike TDF leader jerseys among roadies you are not just silly, if you wear a silver/blue helmet with RB logo without earning it, you are a genuine douche and wanker
  • 3 0
 congrats Emil! sick profit!! Smile
  • 3 1
 Emil for Rampage!
  • 1 0
 Semenuk, "yo, Red Bull rep. This guy is good, go get him"

RB Rep, "ok"
  • 3 4
 WOW, so it's triple Sweden riders with their Red Bull helmets on, Martin, Max and now Emil. Best of luck Emil !!!!!
  • 11 1
 Max is riding for monster
  • 3 1
 Yeah's sick but not for Max ride for Monster Energy this Anton Thelander helmet on !
  • 5 0
 @szmidtmarcin: Sorry, i mean Anton Thelander. LoL







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