Canyon has announced that it has signed Emily Batty for 2021 and beyond.
The 32-year-old XCO racer has earned four Canadian National Championship titles, two third-place World Cup overall rankings, two World Championship bronze medals, and a fourth place at the Rio 2016 Olympics.
After 12 years of representing Trek, she's moving forward to a new chapter.
|Last season, everything was so unknown, and I didn't want to waste valuable mental and physical capacity in 2020 without knowing races were for sure happening. So, while my performances could have been way better, I feel like I'm going into 2021 more hungry, rested, and motivated than most of my competitors. And now, I have some huge goals I'm very excited about: I have Olympics, World Championships, and World Cup goals. I want to go big on the performance side of things this year.—Emily Batty|
Emily said she is looking forward to more involvement with product development. Her race bike will be based on the current Lux CF SLX 9 Team, Canyon said, with a Fox and Shimano spec.
|Emily is a fantastic addition to the Canyon family – both for her ability on the bike as well as what she brings in terms of her personality. I am convinced that, with all her experience, she won’t only perform when it’s race time – she’ll also provide us with valuable feedback that we can use in the further development of our bikes.—Canyon CEO Armin Landgraf|
More info to come on Emily's race schedule and the team setup.
I've got a buddy that has a strive and their fatbike. Nice looking bike
But, yes, because she's pretty, has posted incredible results, and is a successful business woman haters gonna hate if she doesn't always reach the top. Maybe a little schadenfreude?
Most every single athlete, especially in MTB, is getting paid directly because of marketing - the ones that are not are involved in product design/testing.
How that athlete does in actual race somewhat contributes to that, however its by far not the deciding factor of athletes worth in that regard. Athletes underperfom in a season (like Aaron Gwin) and still have no issues with sponsors, because they are well known, are respected in the industry, and people still show up to watch them ride.
So who care if Emily is posting with Porsches or finishing mid pack. If she gets people, especially women, into cycling, and from the buisness side influences bike sales, she is doing her job.
If you don't like that, don't watch. Complaining about it makes you look like an incel.
You have more examples like this on different sports
Show you a paid rider that doesn’t race? Hell, there was just an article about that yesterday. You’ve got YouTubers who are well-paid to ride. Danny MacAskill doesn’t race to my knowledge, and I bet he’s among the top 5 paid riders out there.
I mean, look at Danny’s sponsors — Red Bull is probably the biggest action sport sponsor out there. Then there’s a little up-and-coming company called Santa Cruz. Magura, where he has his own signature line of brakes. Five-Ten. Then Lizard Skins and Muc-Off for some snack money. Probably missing a couple. And his recognition is off the charts. Everyone who has ever mountain biked has seen his videos, and more importantly, non-riders have seen his videos. How many non-riders (or even riders for that matter) can tell you who Bruni or Schurter are, never mind where they finished in the World Cup last year. When it comes to buying bikes, who’s going to have more influence as a whole? Who’s worth more to their sponsors?
And I’m not saying that to diminish anything any racer has ever accomplished Those guys are beasts. But are they worth more to their brands than a guy like Danny? Hard to say. They are all up there and are likely paid accordingly.
Ah you are from Calgary, that explains everything.
speaking of growing up....reality is calling bud!
Women will look at women athletes that are empowered and there are a shit ton of them at the moment (I'm actually admiring them more than guys tbh). Look has nothing to do with it.
If you can get me or other consumers to simply look at you name and product enough, when it comes time to buy, your lizard brain will remember Canyon because it was omnipresent(always there when you were looking at the pretty girl). Think beer commercials.
the new Spectral chainstays are pretttty beefy!
They better be!
My friend just snapped his 2019 spectral alloy chainstay clean in half on a regular medium sized jump
Also, Canyon service allways have been good to me. It's an enormous company - you'll allways find negative anekdotes.
Most companies have comparable failure rates, like any corporation, they project failure rates and modify products as needed.
Too many failures and their costs go up, overbuild and their costs go up, so they seek a balance.
I tried this at work and had a tough year too!
Odd statement to put in a new sponsor announcement IMO.
that's not a champion's mindset. she's going to get waxed.
Also, i don't own a sofa.
PFP - 5’5”
Leona Lecomte - not found but well under 5’6”
Rebecca McConnell - 5’2”
Anne Terpstra - 5’5”
Maja Wloszczowska - 5’7”
Eva Lechner - 5’6”
Janika Loiv - not found but well under 5’6”
Evie Richards - variously listed at 5’4” to 5’6”
Sina Frei - 4’11”
Alessandra Keller - not found but well over 5’6”
Isla Short - 5’0”
Annika Langvad - 5’9”
Tereza Tvarukova - not found
Lena Gerault - 5’3”
Yana Belomoina - 5’5”
Laura Stigger - not found but ~ 5’6”
Rocia Del Alba Garcia - not found but well under 5’6”
Haley Batten - 5’8”
Jitka Cabelicka - not found but well under 5’6”
Tanja Zakelj - 5’2"
Rebecca McConnell looks taller than 5'2", she looks like one of the taller riders to me. But I love that Sina Frei is super short, but can really kick some butt. Same with a few of them, it seems like they just wouldn't have that much power compared to the taller riders. Just goes to show you it's more complicated than just looks.
You probably picked this up, but it was supposed to be "only 6 or 7 are 5'6" or [over]"
Does this mean she kinda-sorta joins the CLLCTV ? lol XCLLCTV?
If the former, what UCI team is she coded to, as Canyon doesn't have an XC team? CFR - the DH team? Is she pitting by herself at XC only events, or are they building a new setup and expanding the team?
yep. that the most common answer you'll get.
Complains about not getting government funding even though she has mega sponsors, ignores her teammates, and now travelling out of country to do your new sponsor photo shoot... ????♂️????♂️????♂️
With...? She's an established, top tier, professional athlete, sponsored by RedBull, Canada's largest Porsche dealer, among others, and you believe she needs gov't funding?
Amateur elite athletes, whose parents are forced to sell their homes to pay for coaching and travelling need significantly more funding before any established, professional RedBull athlete.