Factory Tour: Inside ENVE Composites

Aug 25, 2015
by Mike Kazimer  



The ENVE logo has become something of a status symbol in the mountain bike world, a visual indicator that a rider is aboard some of the most expensive carbon components currently on the market. The majority of those components are made in the United States, a practice that has become something of a rarity these days, especially when it comes to carbon fiber. Curious to find out more about what goes on inside ENVE's headquarters and manufacturing facility, I headed to a small industrial park in Ogden, Utah, thirty miles north of Salt Lake City.

In recent years Ogden has begun to attract more and more companies who are deeply involved in the outdoor recreation industry, thanks to a concerted effort by the town's mayor to revitalize the town. Those efforts seem to be paying off, with numerous companies making the move to the foothills of the Wasatch Mountains, including SCOTT Sports and Quality Bicycle Parts (QBP), who both have distribution centers in close proximity to ENVE's headquarters.

Development Process

Product development at ENVE all follows the same basic path from concept to production, no matter if it's a new rim, handlebar, or a special project like the carbon swingarm they created for the Santa Cruz Syndicate's V-10 back in 2011. Once an idea begins to take shape and the initial design is decided upon, the next step is the prototype stage. This is when the experimentation takes place, and different materials, shapes, and dimensions are used to figure out what what will work best for the final product.

In addition to their manufacturing capabilities, ENVE also have their own R&D lab, which drastically reduces the amount of time it takes to create a prototype – a new mold for a carbon rim can be cut and a prototype built in a matter of days, rather than waiting weeks for samples to arrive from overseas.

ENVE factory visit

ENVE factory visit

Testing

Product testing is a key part of ENVE's wheel development program, and they have all of the tools necessary to push a rim to destruction in a matter of minutes. Plastic bins of shattered carbon components are lined up against one wall, awaiting the final analysis to determine exactly why they broke, data that is collected and categorized in highly detailed spreadsheets for future reference. It's not just prototypes that undergo destructing testing either – production models get the same treatment, in order to ensure that they are up to ENVE's quality control standards.


ENVE factory visit
Ron Burgundy has one job: smash rims over and over again.
Views: 14,076    Faves: 11    Comments: 5


Lab testing is important, but it can only go so far to replicate the abuses a rider puts on equipment, which is why ENVE constructed their own test track along the edge of a subdivision a few miles away from the office. At first glance the track appears fairly innocuous – it's a hundred yards or so long, with a few chunky rock gardens and a couple of jumps, but it didn't look nearly as gnarly as I'd expected.

My opinions changed once I dropped in, and I quickly realized that every jump on the trail led directly into a landing comprised of square edged rocks, the type that are almost guaranteed to cause a pinch flat, or at least a rim strike. There's a guilty sense of satisfaction that comes from hearing a set of expensive carbon rims that aren't yours smacking into a rock, but that's exactly what the track is designed for. Carbon or aluminum, I doubt there's a rim out there that would emerge unscathed from an extended session at the test track.

ENVE factory visit
ENVE's test track is built to quickly take rims to their limits.
ENVE factory visit

Along with the testing on their home turf, ENVE also relies heavily on feedback from the Santa Cruz Syndicate's World Cup DH riders. That partnership began in 2010 when company founder Jason Shiers ended up on a plane with Joe Graney, who at the time was Santa Cruz's engineering and quality director (he's now COO). The years since that initial meeting have seen the team rack up multiple podium appearances and World Championship titles aboard ENVE products, an impressive race resume that began when Greg Minnaar became the first downhill rider to take a win aboard a bike with carbon rims at the 2010 Maribor World Cup. That year saw the team go through 40 rims, much less than the number of alloy rims they'd toasted the previous season.

The number of rims that Doug Hatfield, the Syndicate's mechanic, needs to replace during the season has gone down each year, and in 2014 the team went through less than 20 rims aboard the newly launched M Series, which were designed to be more durable and impact resistant. The trend of fewer broken rims looks to be continuing for 2015, with only 5 broken rims after the first four World Cup stops aboard production rims, the same ones any consumer could buy from ENVE.

ENVE doesn't make any claims that their wheels are unbreakable, but they do back them up with a five year, hassle-free warranty. Basically, if any riding inflicted damage occurs during that period, a replacement will be sent out out within 48 hours of receiving the damaged wheel, minimizing the amount of downtime a rider has to deal with.

ENVE factory visit
A 100 ton heated platen press is used to manufacture carbon stems.

Production

Once the prototypes have been refined, and the ride testing portion of the process has been completed, a pilot production run begins. This smaller run is intended to ensure that any potential issues can be caught and fixed before ramping up for full production. At their maximum output, ENVE can produce 300 rims a day, a number that should increase in the near future when they make the move to an even larger facility.

The first stop on a tour of ENVE's production facility is the cutting room. This is where the pre-preg carbon fiber (pre-preg means expoxy has already been mixed in) is removed from the two large walk-in refrigerators and then trimmed into the correct shapes by an Autometrix cutting machine. It's like watching a jigsaw puzzle being made as the machine makes its way around the table, slicing out the building blocks of what will become a wheel, stem, or bar. The resulting carbon shapes are weighed and then put into a bag with a label that's dated and signed by the workers involved in that part of the build process.

ENVE factory visit
ENVE factory visit
Once the pre-preg carbon fiber is cut, it's tagged and bagged before heading to the layup room.

ENVE factory visit

Next comes the layup process, where the puzzle pieces are put together around a mold and then subjected to heat and pressure to form the final product. ENVE use a number of proprietary methods to make their rims, which is why I wasn't able to take even a brief look inside the layup room. The basics of what occurs inside that room aren't a secret though, especially since their rim construction methods are patented, but the ENVE does want to keep the specifics under wraps.

ENVE often tout the fact that their rims use molded spoke holes, as opposed to drilling holes in after the rim has been cured. According to the wording in the patent ENVE was granted for their rim construction methods, “drilled spoke holes accentuate one of the primary weaknesses of advanced composite materials: their inability to withstand concentrated and localized loading.”

So what's going on behind those closed doors? The extra-short version is that the uncured carbon fiber is placed into a clamshell type mold, and the desired number of spoke holes are punched into the laminate by hand using an awl-like device. A bladder is then inserted and inflated, and then the entire assembly is heated to 250 degrees Fahrenheit for up to two hours – it's like making a very, very, expensive cake. After everything has cooled, the bladder is removed, and a carbon patch is applied to cover the portion of the rim bed where the bladder was pulled from.

Once the rim has been inspected, the next step is turning it into a wheel. ENVE uses a robotic lacing and truing machines, but the final check up is done by hand.

ENVE factory visit
Bins of top-of-the-line hubs from the likes of DT Swiss and Chris King await their turn to be lace up into a wheel.

ENVE factory visit
ENVE uses a wheel building machine to lace and tension their wheels...
ENVE factory visit
But the final truing and adjusment is all done by hand.

ENVE factory visit
The last part of the assembly process is applying decals, another step that requires a human touch.


What's Next?

Over the course of their eight year history, ENVE has made an indelible mark on the industry, illustrating the viability of USA-made carbon products with their no compromise approach, and they're not showing signs of slowing down any time soon. Their latest project is new HV rim, which has a wider internal width than anything ENVE has produced in the past. After that it's anyone's guess as to what the future holds, but as more and more carbon rim options hit the market it will certainly be interesting to see how ENVE responds.




Visit the high-res gallery for more images.



www.enve.com / @ENVE


138 Comments

  • 125 2
 Want. Cant afford. Write negative comment to feel better.
  • 18 1
 ^Truth
  • 21 3
 I'd love a set, but passing people that do have em is more fun.
  • 85 17
 Take set of DT 240 hubs ($450) &48 DT spokes ($50).
Machine lace and tension to your own rim
Sell for $3000

Sweet business model!
  • 28 3
 I bet you they aren't spending nearly $500 on hubs/spokes. They are buying direct in bulk. I bet they spend $500-600 for the entire wheelset. All the profits are going back into the machinery up keep, payroll and of course raw material. I could be wrong considering they are doing everything on home soil.
  • 21 2
 "And the most lucrative part of the assembly process is applying decals, another step that requires a human touch."
  • 45 3
 I wonder how many other companies have a 5 year, no questions warranty on their products? meaning you smash it riding and they send out replacements within a couple of days even if you've had them for 3 seasons.
  • 40 4
 They have all the knowledge, equipment and patents to be able to charge that much. Ratboy's landing that broke his foot would have probably destroyed any other rim. Kelly McGarry should get a set..
  • 15 3
 I'm sure they have some expensive engineers in their payroll. That probably adds considerably to their cost
  • 18 1
 @scott-townes is right. Everyone I know who has cracked an ENVE wheel has received a brand new one immediately. No questions asked. And it helps if you're like us and can drive to Ogden to make the exchange Wink . I will never be able to afford any of their products, but what a great company.
  • 6 0
 @scott-townes is it a one time warranty or limitless within 5 years??? I'd consider buying them if I knew I didn't have to worry about rims for 5 years.
  • 51 1
 The pinbike community:

Complain about overseas manufacturing! (ironic in and of itself on an international biking website)

Complain about high prices when manufactured domestically! (once again, a strange idea on an international website)
  • 19 0
 Frankly, as long as ENVE keep making stuff themselves and looking after their customers properly, I have no problem with them charging silly money. They're not a product you buy with your head, we'd all buy mid range Shimano everything if that was the case, they're ultimate bike bling and if you can afford it, why not (you lucky bastard)?
  • 10 0
 @banjberra not sure if it's limitless but it's definitely not a one-time deal. My buddy @blackdiamondpimp destroyed 2 ENVE wheels in less than 3 months, both times the rim was replaced immediately with no questions asked. Whatever your thoughts are on carbon components, you can't beat that kind of customer service and ENVE absolutely stands behind their product. No they aren't cheap, but it's pretty rare to find a company that offers that kind of support these days....and those wheels are sooooo bloody sexy.
  • 7 0
 @hamncheez- I was just thinking the same thing. Almost every time an article is posted these days it is met with criticism and complaining. Idk what's going on with the mtb community but it seems to be filled with a bunch of crotchety old farts, personally I am stoked to have a company making carbon components in USA, and even though I can only afford their bars at the moment you better believe I am running them on all my bikes Smile
  • 4 15
flag paul-fl0yd (Aug 25, 2015 at 8:59) (Below Threshold)
 I will never buy one of this things… never...
  • 3 2
 @Thustlewhumber www.youtube.com/watch?v=1Dlsi1N7kPY ... yeah, sure
  • 6 2
 When I read pinkbike think I'm reading Alice in Wonderland lately, where after paying 3000 bucks for a fcking rim you can get an amazing warranty or, even better, you can no longer break your leg.
  • 2 0
 Of course, that wheel building machine isn't cheap... What about the costs associated with the development of the rims? It's not always just a sum of the parts..
  • 5 0
 I'm quite happy that the free M70 I'm getting after breaking one is built into the purchase price. Very impressed with their products and the support after.
  • 6 1
 Came here for the comments. Have not been disappointed.
  • 1 0
 @MTBCAM: You guys are lucky being in USA. Their international dealers are that fast on turnaround timing.
  • 53 2
 Pretty much every comment so far has been negative which is a shame. Are ENVE rims for me? No - they are way out of my league in price terms, even if they do look to be very nice products. Yes there are also cheaper alternatives (one of which I have got) and that is great too. BUT, and this is a big but, carbon rims are relatively new and will always be extortionate in price as a result. You could likely make the same argument about early adopters of carbon framed bikes (or handle bars, cranks, etc), dropper posts, disc brakes or whatever. No, these rims won't fundamentally change your riding experience, but they are (in my experience of a competitor) slightly nicer. Over time prices will drop and they (carbon rims) will become more commonplace. My wheels I got on a closeout for under £350, but the RRP is a frankly ridiculous £1500! (There is some good to come from the apparent death of 26" wheels!)
There will always be super expensive stuff in the Mtb world and there always has been and will be because there is a market for it. It is small and niche but these companies that cater for them clearly make a profit or they wouldn't be in business. Just because an item isn't for the general consumer and provides a marginal improvement for massive expense doesn't mean it shouldn't exist. Rant over :-)
  • 7 1
 E.g. Lamborghini
  • 6 0
 Carbon rims absolutely changed the ride of my Enduro 29. I'm a pretty finesse rider but I weigh 220lbs so stuff gets worked pretty hard and I was wearing out alloy rims. Carbon rims brought my bike to life.
  • 4 4
 "will always be extortionate in price as a result"

Totally false, you can already buy quality carbon rims from light bicycle for $250/ea. Once ENVEs patent expires in 10 years, and manufacturing and material sciences are more developed, I have no doubt you be able to buy this exact rim for much less than even $250.
  • 7 0
 Remember that you're not only paying for the product but also for the incredible service they provide. I think most people neglect to take that into account. Its still way beyond what I'm willing to invest though.
  • 8 0
 Rasterman--who at Light Bicycle would I call when my rim breaks to send me a new rebuilt wheel? That's not to mention the inherent value of having rims made in the USA by a company that actually supports cycling. And as @alexisin already said, we big boys can go through wheels pretty quickly and my ENVEs have been the most durable I've ever had. I had a funny looking spot develop on one rim after half a season of enduro under my big butt and the replacement is on its way.
  • 3 4
 @DrPete I am pretty sure that light bicycle is really good with crash replacements as well. Have you ever read about anyone's experiences with their warranties or are you just talking out your ass? America!
  • 2 3
 When you attempt to stereotype people (the U.S) you should do a little homework in geography first because you yourself are part of "America".
  • 1 0
 I've busted a few LB rims, even having them less than a year you only get 15 dollars off retail for crash replacement. If you know how to build wheels it isn't a big deal replacing them often, but if not and you just want to ride you can't beat ENVE's customer service.
  • 1 0
 @Kitejumping --glad to know that's the case. I remember in the early days of the chinese carbon (I was on road bikes back then) you took the gamble for the low price and were pretty much on your own. Glad to hear that hasn't been the case for you.
  • 34 5
 Ego Needs Very Expensive things ;-)
  • 7 3
 I see what You did there :thumbsup:
  • 32 6
 Are these things the most expensive rims on the market? Yes.
Are these things the best rims on the market? Yes.
What more is there to say?
  • 12 28
flag Benito-Camelas (Aug 25, 2015 at 2:11) (Below Threshold)
 you forgot the key question
are those things the best value rims on the market?
  • 11 2
 Watching Danny MacCaskill's the Ridge made me rethink the value of these rims... WOW.
  • 3 10
flag takeiteasyridehard (Aug 25, 2015 at 8:16) (Below Threshold)
 I thought he rode atomlab rims?
  • 3 9
flag rickaybobbay (Aug 25, 2015 at 9:12) (Below Threshold)
 Is it worth selling both your lungs and your first child for? no. there. i said it all.
  • 4 9
flag Orangesicle (Aug 25, 2015 at 9:48) (Below Threshold)
 That they are NOT the best rims on the market. Also the word BEST is all hype and very specific to each buyer. And means nothing, essentially.
  • 10 2
 Gwin rode aluminum DT Swiss EX471 to 4 UCI DH victories this season. So couldn't I just say those are the best rims? You give no reason for using the word "best" and that is a very very sure statement to make with no backup...
  • 5 1
 And without a tire...
  • 24 1
 I have to admit that whilst most Enve products are way out of reach for me (I do have DH bars), I am so glad they exist as a company. I think it's awesome that engineering focused companies like this exist and are thriving. The relentless pursuit of an excellent product rather than a price point is something that should be commended, not negged on.

The fact that Enve exists and is doing well proves there is a market, so to say they're too expensive is somewhat illogical. Focus on the product and the rest will fall into place. It's a bit like BBInfinite to be honest.
  • 24 1
 How do I sign up to become an Enve Product tester?
  • 17 3
 Having a degree in mechanichal engineering looks like to be a good start
  • 13 0
 Enter contests and finish near the top. Over and over. That should do it. Anything less probably won't.
  • 2 1
 Tester isn't a full time job, I think the guys who created the wheel (engineers) may have the privilege to test the finished product first, and write reviews about it.
  • 2 0
 I think the guys who created the wheel are most likely under the ground.
  • 16 8
 Great products but still not worth the price unless you're making money from riding your bike.
  • 26 4
 Or if it shoots out your ass like taco bell.
  • 1 2
 Well worth it for taking those hard landings and being back at work on Monday morning.
  • 1 1
 But? If you make money from riding your bike.... Surely there is no price?
  • 1 0
 Not everyone who rides for a living has an Enve sponsorship.
  • 1 1
 Sooooo.... Exactly who are you talking about that makes these 'worth the price'? Pros on an enve deal get them free, pros not on an enve deal are likely on another brand. Is anyone else, that makes money from riding, going to pay anywhere near full price? Unlikely. I'm trying to picture someone who makes money from riding and pays full price for their gear. And if they did, let's be honest, the vast majority of 'professional' riders don't make huge amounts of money anyway. Help me out here...
  • 1 0
 You do realize not every pro has a wheel sponsor right???? You do realize that many pro teams are buying wheels right... regardless of the discount they get, getting a discount on an astronomical price doesn't make it reasonably priced.
  • 1 1
 I realise that. I just don't get which riders you're on about that aren't good enough for a wheel sponsor, yet also make enough money to buy ENVEs. Or why you think that making money from riding your bike somehow qualifies them as being worth the money. Your OP doesn't mention discount, and clearly you think they're a rip off... So why would making money riding ones bike.. Make them worth it? Unless you're conceding it's a superior product to the competition.
  • 1 0
 Are you actually f*cking retarded or is there a special pill you take to make your brain work this slowly???

If you ride at a level to be making money from your bike riding, you're sponsored by someone... even if it's just the local bike shop. At that point you're getting a discount or your sponsor is getting a discount so either way, you're/they're not paying full retail which brings the price down, making them a better value. Furthermore, if you're making money from your bike the parts you purchase are effectively paying for themselves... particularly if they enhance your performance. This also increases the value. Therefore, if you're making money riding your bike they're a better value than if you're average Joe DH guy.

Nowhere did I say they were a rip off and, if you actually read my statement, you'll notice the first thing I said is that they're a great product... there's a difference between being a great product and being a great value. When you can buy 10 of a competitors rim for the cost of one Enve rim, people who aren't getting price breaks and don't need the marginal extra performance of a great product can settle for a good product at a significantly reduced cost representing a better value. So, unless you have more money than brains or unless you make money riding your bike and therefore get greater value from the product, these really aren't a viable choice for the majority of riders. I can afford a set of Enve wheels, but I damn sure won't buy them at their current price because the value simply isn't there.
  • 1 1
 Wow.... You're a rude prick (or you're acting like one) And you have an interesting logic. But these things are separate. Couple of things worth mentioning... 'Effectively' is a construct of your logic, so I must be forgiven if I don't gel with it without explanation.. The other thing is this.... 'Unless you have more money than brains'... (Lol, and I'm retarded??) Point in case... @DrPete has plenty of money and plenty of brains (being a surgeon). So is he suddenly a/an _______ (insert your favourite insult) because you don't deem this product good value? Since when did you become the sole arbiter of value? And if he changes his job, how does this make his wheels better value? Oh I remember now... Coz I'm retarded? Lol. Let's cut to the chase, if explaining yourself is a stress for you, do it better in the first place... You never mentioned value till just now. And what the f*ck is a 'viable choice' when we are all spunking unneccesary amounts of cash, in varying degrees, on bikes we DONT NEED? Jog on 'badboy'...
Before you go, explain the difference between a rip-off and poor value.
Btw... I pointed out that shop riders get discount, so why are you explaining that again? And this.... "regardless of the discount they get, getting a discount on an astronomical price doesn't make it reasonably priced"... Is pretty dumb if you think about it. Because that's actually EXACTLY what it does. Plus... Reasonable is another constrict of your logic. And your wallet.
  • 1 1
 *construct
  • 1 0
 First off... "effectively" isn't a construct of my logic, it's a word that means something "actually" does something while not "officially" doing that thing. So, as I said, if you're making money from your bike than your bike parts are "effectively" paying for themselves. That's reality, whether or not you're intelligent enough to "gel" with it, whatever that means.

As far as @DrPete is concerned... what the f*ck are you even on about? Whether or not he has the money to buy them or chooses to ride them has no bearing on the original statement that they are not worth the money being charged. If he's got money to burn and chooses to ride Enve, kudo's to him... nowhere did I say that every rider who isn't making money off their bike but rides Enve is a/an "____" (insert my favorite insult)... Only idiots and fanboys believe that something is inherently "worth" what you pay for it simply because you bought it and only your inbred, retarded logic allowed you to make that leap.

As for mentioning value... the concept of "worth" is literally defined as whether or not something is equal to the value being charged. Again, I was clear in my original statement and only the fact your parents are siblings and you're an autistic f*cking monkey with a poor grasp on the English language led to you not understanding this concept.

A "viable" choice is one in which the relative performance increase one can expect to receive from an upgrade is commensurate with the expenditure made in obtaining that item while giving consideration to the overall value of the bike it's going on and the budgetary constraints of the rider using that bike. Since Enve wheels aren't going to make a non-pro a pro, there is no financial gain to be had from the majority of riders and since the majority of riders are not, in point of fact, "spunking unnecessary amounts of cash" into $10k bikes the cost of the upgrade relative to the performance increase and the overall value of their is unreasonable and is not viable.

The difference between a rip-off and a poor value is quite obvious to those of us with an actual functioning brain... a poor value is an item which has value but that value is not on par with the cost of acquiring that item. A rip-off is an item which has no value. A $50 no name carbon rim that folds in half the first time you ride your bike is cheap but would hold no value thereby becoming a rip off... an extremely pricey carbon rim, such as Enve's, which performs well but not to the same degree that their price exceeds that of their competition holds value, but that value is not in line with the cost which makes them a poor value. See how that works you ineffectual troglodyte?

BTW... Reread your comments, you never pointed out anything about shop riders. You literally never once even mentioned the word "shop". And, as for the discount... no it actually doesn't make it reasonably priced because they'll get discounts on the competition as well. If an item is 500-1000% higher cost than a competitor, the level of discount necessary to bring that price in line with the competition isn't realistically going to be offered. So, if product "A" is $200 and product "B" is $1000 and you get a 30% discount for product "A" you're only paying $140 while even with a 50% discount on product "B", you're still paying $500 or roughly 350% more than you would for product "A". This leaves product "B" still being an unreasonable value.

So now... kindly f*ck off back under the bridge from which you came from, troll.
  • 1 3
 Okay God, you decide everything. Go home everyone, leroy has decided everything. Who the f*ck are you to decide worth, value, viability or whether something is reasonable? The fact you think this, plus your disgusting insults, tells me... That I don't really give a shit what you think of me. What am I on about re: DrPete? You said 'more money than brains', I call bullshit since he clearly has brains and money. But I'm out, because you're clearly on steroids, not getting laid or simply a c*nt. Back under my bridge? Same bridge you should jump off?
  • 2 1
 Wow, all this butthurt makes me enjoy my ENVEs even more. Thanks. Smile
  • 6 0
 I have a set of M90 on my Demo and what a can say is they are super strong and faster rolling.. I'm very happy with them.. but yes they are over price :/ the best set of wheels i have had Smile
  • 7 0
 I got light bicycles on hopes for less than a third the price. But I would love to try enve some day. They look like works of art
  • 4 0
 Seems like a lot of people miss this... but a big portion of the price you're paying buys you awesome customer service. You can easily buy a set of M60 HVs today and use them for the next 10 years and they'll still be solid light wheels at the end (and if you do break em you'll most likely get a free replacement)

Of course we'll probably have gone through half a dozen new axle standards by then so perhaps not a good idea after all.
  • 6 0
 Wow that must be like 10 billion dollars worth of rims in that first picture.
  • 1 0
 The product is super cheap. Its the molds that cost real money. The design and fabrication of them, but the price is coming waay down. Look at the cost of a Light Bike rim vs. jus an Enve rim. Think about it.
  • 3 0
 Yeah, I meant in terms of MSRP, but I was just kidding.
  • 4 1
 somehow dropping 50 pounds from 2 feet on the rim doesn't seem like much in comparison to hucking myself (180 pounds) and bike (30) pounds, at least 5 feet in air and then land on a root or rock. I'd like to see them stack 200 pounds on that machine and lets see.
  • 1 1
 The difference is that when dropping that weight it is on one part of the rim whereas when you hit a drop the wheel is rotating so even though the rim does take a great load at the instant of impact the load is then transferred to the next part of the rim that touches the ground and is dispersed through a greater number of spokes, what hurts worse, dropping ten feet straight off a roof without bending your knees or running off of it and rolling when you hit the ground
  • 2 0
 50 pounds from 2 feet might be about right. That test delivers 50 pounds perpandicular to wheel, where as when you are riding your bike the loads are absorbed by bike frame/fork deflection + action of suspension + motion. Also, they could be running that test for any number of reasons.
  • 3 6
 @connor...where did you get your bro-physics degree?! Bro science University online? F=ma... Rotation ain't a factor, son!

@Yody... Agreed. Stack some 45s on that mofo. Bouncing 50 pounds on it as proof of its strength only makes me not trust it!
  • 2 2
 @ericwahl83 Where did you get your bro-physics degree ? can you actually calculate de forces generated on that particular test ? 50 pounds in a setup like that is not a small impact.... just saying.
I'll spare you the details so as to not hurt your head too much, oh and I have my degree, in mech. engineering... Also the M series haven't done their proof yet right ? But its ok, don't trust those wheels I mean its only thin little fibers glued together so its weak right ?
  • 3 1
 Yeah, I can calculate the force. It's in the equation I put above... where F stands for force? Straight Newton shit that you learn day one of high school physics bro. Feel free to not spare the details on the math if there's something I'm missing though!
  • 2 0
 How easy are these to true? // Had a Roam wheelset--the spokes were loc-tite'd and had aluminum straight pull nipples. Even after you broke the loc-tite (resulting in a wound-up spoke), the nipples would strip. Good news is Sram was good about returning them.
  • 3 1
 You have to take the tyre off as they use hidden nipples.
  • 2 0
 That alone would annoy me enough not to buy them...especially if I had a tubless setup.
  • 2 0
 It would be a pain to remove the tire to true them, but carbon tends to stay true or break.. so they typically just stay true..
  • 2 0
 Mate has them, has had for over a year now and not needed truing yet, not light on the bike either haha.
  • 1 1
 Elasticity of the rim would be concerning too, ie failure as opposed to bending in the case of a hard impact. Sounds like the warranty is meant to offset that concern some, but in the case of catastrophic failure, you might have bigger problems than a broke rim. I know a few guys that run them and say they're pretty strong...but I like to be able to true my rims a bit before I go off yo warranty them.
  • 4 0
 I respect the ENVE products. However speaking in expensive parts, particularly I prefer products of German brands such as ax-ligthness, tune, Schmolke, MCFK.
  • 2 1
 Why is everyone says they are the best? We all love lookinh at a decked out brand new evil or ibis, its not about money its that the advantage of these rims are not anything compared to specialized carbon wheels or ibis both of which are half the cost. I envy that stuff.
  • 2 0
 Its still, just a wheel. They've been around before Jesus, yes its different material but get real. If you've got the money to burn, then more power to u. Me, ill take that money and put it on a 600cc street bike
  • 2 0
 Please be advised, Installing DHF DH casings on M70s may create 1 - 2 hours of sweat, aggravation, swearing & searching interweb for how to videos.
  • 3 3
 whenever I look at ENVE wheels to possibly purchase them, this is what comes to my mind...

nsmb.com/long-term-review-santa-cruz-nomad (cracked rim)

www.pinkbike.com/news/santa-cruz-nomad-review-2014.html (cracked rim)

www.pinkbike.com/news/Enve-Composites-DH-Wheels-Tested-2013.html (cracked rim)
  • 3 1
 Any of the riders from the previous rampage actually rode this ENVE rims? just curious....
  • 3 0
 Yes, KC Deane, Logan Binggeli, Chris Van Dine
  • 3 0
 KC Deane rode a Scott Gambler with Enve M90 rims on last year's Rampage.
  • 2 0
 My wheel sets are looking mighty damn fine up against these lol @theminsta
  • 1 0
 Oh boy. You got a heck of a deal on yours too!
  • 2 0
 proper design rims....don't break... how often do you break a dirt bike rim?
  • 2 0
 Shut off the lights for the day and lock me in.... just don't ask me about the empty shelves tomorrow!
  • 3 1
 Just came here for the comments. Big Grin
  • 2 1
 they should also make a carbon muscles upgrade so i can upgrade my muscles on my legs
  • 1 0
 This is a pre=production article. The proper article will be available shortly, with some extra paragraphs
  • 1 0
 Great, another Enve factory tour! Is this a annual event for the pinkbike staff?
  • 1 0
 Looks like Enve makes you envy guys Smile Anyway, where is Willy Wonka?
  • 1 0
 Carbon nano tubes, then we'll talk...
  • 1 0
 Yeah go talk to giant or ferrari
  • 1 0
 In a few years, but then can you imagine frames made out of that...stuff.... :O
  • 1 0
 if you have the money buy it you dont have dont brake my balls
  • 1 1
 It's all good, just don't break when you get to a steep section on your bike!
  • 1 0
 was stoned kkkk
  • 1 1
 the rich kids need somewhere too send there (parents) money, it make the upper class go round and round.
  • 3 3
 Funny, I busted my ass for my entire adult life to become a surgeon and spend my money the way I want. Guess how much I care whether you think I deserve my M70s.
  • 2 1
 1) Well said Pete. And well done sir.
2) Oh the irony of dans inability to spell. Twice.
  • 1 2
 PS drpete, these wheel where made for you, over $$, over hyped, just like your career choice , hope you don't brake your hands ride mtb bikes, there goes your adult life, so call life
  • 1 0
 Wow. You've managed to insult my character, my work ethic, and my career choice, and wished injury on me because of what WHEELS I have on my bike. Do you ever take a step back and realize how pathetic that makes you look? I'm not sure what you're this bitter about but I hope you can work through it.
  • 2 2
 Surgeon is an over hyped career? What's the f*ck are you on? Dan... I hope you (or someone you care about) never have a serious accident buddy, because you're gonna be getting put back together by someone like Pete. I don't say this lightly, but your bullshit is even more disgusting than my enve-nemesis Mr Brown. And he is a seriously angry prick. Get some help, you can't go around wishing that shit on anyone.
  • 2 0
 i was drunk, sorry!
  • 1 0
 You all never cease to amaze me here!
  • 1 1
 at 3000$ the M90 wheelset, imagine how much this all thing worth Big Grin
  • 2 3
 Also we all know the dentist and bigginer riders with big bucks ride these and it does annoy my ego and Brian.
  • 1 1
 That was good England.
  • 1 1
 Hey ENVE your truing stand is broken.
  • 1 1
 Wheel set costs the price of my bike...
  • 1 0
 @enve
  • 1 2
 Came for the broken carbon stem, disappointed.
  • 2 1
 Broken carbon stem in 3rd photo.
  • 1 1
 Odd, wasn't there when I posted the comment
  • 1 1
 Keen eye!
  • 1 4
 The Santa Cruz Syndicate team wouldn't have gone though so many broken aluminum rims if they ran the DT Swiss EX471. Gwinning!!!!
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