 | I felt like this was where it all started for me and I was just going home. I wasn't searching for a mountain bike deal, but I've always kept in touch with my family at Intense.
|
Intense Cycles told Pinkbike in secret that they had come to an agreement with the man who, arguably, put the California bike maker’s M-1 on the map as the preeminent race bike of his time. Shaun Palmer’s wild-man mixture of raw talent, egotistical self-promotion, and the will to do whatever it took to make it to the top step of the podium has yet to be matched, and Shaun’s legacy – the adaptation of a moto full-face helmet, blazing graphics and baggy motocross clothes to DH racing – has been written into international racing regulations. While there can be no doubt that the heydays of Intense and Palmer are inseparable, the fact that the two had since chosen very divergent paths left us curious to discover exactly how this new chapter in their story is going to play out.

Intense founder Jeff Steber is keen to maintain the brand’s connection with the sport’s core enthusiasts, especially those loyal to his maverick creativity and made-in-California factory ethos. Intense has recently undergone a complete restructure, with a large injection of capital, a new management team led by Andrew Herrick and an expansion of its imported carbon fiber frame business. Steber and Herrick agree that the bond that cements Intense to its most loyal followers is its grassroots racing legacy. The long list of champions and up-and-coming competitors who got started with help from Intense is still growing and Shaun Palmer, as it turns out, will be lengthening it.
Intense’s Jennifer Gabrielli, who also got her start racing downhill aboard an M1, said that Shaun will be operating a development racing program, comprised of young talent that Palmer will hand-pick and mentor. Palmer will also be in charge of running the program. Details are still being worked out, but the team will bear Palmer’s name alongside the Intense brand and will focus on the US national DH series.
The timing could not have been better. There is a bloom of super-talented riders emerging in the US, and now that Aaron Gwin has broken the curse, these young men and women will be the rising stars who will end this country’s pathetic representation in international downhill competition. Either way, Shaun Palmer’s Gravity Circus, powered by Intense, promises to be one hellofa ride for a handful of lucky racers. We wish them the best.
Jeff Steber
It seems that Shaun Palmer has two reputations: the mega-talented, self-anointed king of action sports, who arguably set a lasting path for downhill style; and the party animal who knew no boundaries. How does Palmer factor into the history of Intense?
The Palmer years were magical times for Intense. The core of our brand was established back then - our heritage. The combination of Shaun's outrageous style, on and off the track, and the very different-for-the time M1, set the mountain biking world on fire. We can't forget that moment in history and we need to continue to tell the story. It helps to define who we are and what we are as a brand.
So, if PB were a fly on the wall, how did the conversation go that led to the decision for Intense to hire Shaun Palmer?
I have stayed in touch with Shaun over the years and had told him that he always has an Intense frame waiting for him. I have felt over the years that he was one of the people responsible for putting the brand on the map and I have always wanted to give something back to him in some way. I think the timing was finally right and we are looking at a bit older and wiser Palmer who has realized that he loves riding bikes and the simplicity and freedom it brings - and that it was time to go full circle.
Chris Kovarik and Claire Buchar have been instrumental in the brand ambassador role as well-respected riders, personalities and coaches. But, Shaun Palmer bringing up Intense's next generation of young gravity racers? That should be interesting to watch.
Shaun will be taking more of a brand ambassador role, but it doesn't end there. I have some product development projects lined up that will be perfect for him to put his thumbprint on. This is a side of Palm that many may not know. He is a thinker and a tinkerer who knows how to make things work and work better. That relationship worked really well in the past for us.
There will also be a continued series of cool artsy videos, "The Palmer Chronicles," that we will produce similar to the launch video. He will be a big part of the Intense experience. It is all part of a dream, not a plan.
| Shaun Palmer How does it feel to be back in the thick of the mountain bike biz?I'm pumped to see all my old friends, and come back to it in a different arena. Not being under the pressure of racing and winning is a different feeling and it's good. But, why does everybody want to party with me still? How did the Intense deal come down? Did you get a phone call out of the blue, or were you on the hunt? We both came together at the same time. I felt like this was where it all started for me and I was just going home. I wasn't searching for a mountain bike deal, but I've always kept in touch with my family at Intense. We understand that you will be assembling a hand-picked development team which you will be mentoring.Yes, that is true, and that is what I'm most excited about. It should be spread out too, with some different disciplines, like slopestyle, DH and enduro. There's lots of young talent out there who should get a chance to ride at a higher level. The possibility for some of these guys to ride a hand crafted bike that can work for them will be huge. Is there any chance that you will be making an appearance or two on the start line? That's not my focus at the moment, but if I'm testing bikes and riding through the winter, there's a pretty good chance. It's in my blood. The folks at Intense say that the new Palmer is tanned, rested and ready for business. Is that true?I guess you could say that. I'm a little older now and ready to do different things in the mountain bike world, but it's not like I'm hitting the tanning bed and getting ready to race f*ckin road bikes. If all goes to plan, if there is a plan, what would be the dream outcome of your partnership with Intense? To have Intense win a World Cup DH title would be the ultimate dream from my end. |
235 Comments
What does Palmer bring to the sport, particularly now? The reason I ask, is because he was a pure natural talent, who shook things up at a time when the sport was gagging for a facelift.
Now that we're living in the post-Palmer era (we all know what he's done for the sport) what does he have to give to the young upstart riders?
@yxbix - fair point.
Same thing here.
Master teach me your ways
you know him well do you? any idea of the lifestyle he leads and has led for the last 5-10 years since leaving the limelight? thought not.
and you are clearly missing the point of his position based on your comment about Intense building a WC team
1. he puts an american in charge of an american team, at a time where america really needs someone with pedigree to take the reigns. There is a ton of talent in the states as witnessed by gwin and others on the WC circuit, but they need someone at the helm to grow the grassroots sports more and put juniors on the map so they aren't lost to baseball, basketball and football.
2. it doesn't matter how old palmer is, or how much the game has changed, the guy has a desire and determination to win that can never be extinguished. there's a reason he is (was?) the most decorated x-games athlete for so long, and held top titles in multiple sports. the guy just wants to win, and he'll do what is required to do it. Having a coach that understands that, and can help teach others it, is huge. Palmer as a mentor would be amazing. He's gonna be like your a$$hole grandpa who tells you suck it up buttercup and that "your best" isn't good enough. He's gonna push that team hard, and thats what is required if you want to stand on the top step.
There's a reason he's a Legend!
kill for , they didn't bring him in for his organizational skills , they brought him in because he has a heart like a wild f*cking animal
If it were me IDE want a coach / mentor that has won races not a travel companion that my sponsor sent along to babysit
Races are won by hundredths of sec. Or less now ,IDE think any little edge is worth a short ,
And hopefully his FTW attitude rubs off a little bit , this sport needs a good punch in the face
This snowboarder guy decides to try DH MTB racing. He comes out of nowhere wearing baggy moto pants,Troy lee full face w/ goggs, flat pedals w/ skate shoes, and no pads. He completely destroyed all of us to take the win. Mr Palmer changed the face of DH that day. Period.
He'd bury 99% of you......even now.
Palmer was and always will be a riders rider, thank you Intense for bringing some life back in to this awesome sport. All the haters will still hate, but they'll be looking at the back of Palmer led Intense jerseys. Now go drink a beer and ride your bike as fast as you can. Long live The Palm!
www.frot.co.nz/cs/images_newsletters_98/MarlaStreb.jpg
What would actually help to improve the sports image is if the mtb media did more to build up the current generation of mtb athletes. It's difficult for them to assert their personalities when magazines and websites are chock full of nonsense from Eurobike and reviews of bikes that cost more than a Ducati. I mean how many interviews/profiles etc did you see on this site lately? It's all expensive gadgets and nonsense about wheel sizes. Make it about the people and we'd have some new stars at our disposal rather than one from the past.
In response to the question,what does he bring??? ONE WORD ( RACECRAFT) He will bring it! Teach it and live it!!!
And im licking his arse for so so many different reasons.... and all them reasons are why this awesome sport is still awesome today!
He was a massive influence!
so...... scrollling down theres one comment which had my blood boiling a little bit and thats the one with 23 arrows down by @orastreet1 its so disrespectful, what the f@@k do you know about shaun palmer? You've just come on here and thought you'd have ya 10pence worth
well he's prob achieved more in his life time than all us on this page put together.
Now get back to me when you've got a computer game with your name on it and gold medals to fill a garden shed!
Favorite part of the article: "It is all part of a dream, not a plan."
^^^^That just made me a huge Intense fan! I want to hear about companies LOVING this like WE DO, doing something cause it feels right not just cause it was good marketing or it would bring a big check. Yes, yes I am sure that IS considered but that statement made me feel good inside. People doing it for the love of bikes.
I'd say it was less to do with the new era of riders, but more the nostalgia of the older riders who can now afford a carbon intense frame
I must say I do think Hill is one of the greatest riders ever, and I like his quiet persona more than I like the brash nature of alot of top riders. If I got to choose I reckon I'd prefer to hang out with Hill than some of the more punk riders like Ratboy (much respect by the way and well done on an incredible season) or Palmer but when it comes to wining races, personality doesn't mean a thing, its all about the split times.
I'm not sure mtb is all the better for being more sanitary now. Its starting to smell of big money and sharp suits. Marketting bs and all that rubbish. I'd hate to see the sport go they way of road cycling which is basically run on team politics, managers telling which rider to win, doped up riders in it for the money etc. Mtb could do with a few more wildcards. It is supposed to be an extreme sport after all. Extreme sports need extreme people.
I'm all for having a few more intriguing personalities but I'd switch off if MTB turned into a generic extreme sport. I don't hold that industry, and it is an industry, in much esteem. The people running that stuff don't give a monkeys about the integrity of the sports they're promoting, and they'll happily bleed a sport dry while it's in fashion and replace it with inline skating/snowmobile freestyle/ whatever else when it stops selling energy drinks.
ˈmav(ə)rɪk/
noun
1.
an unorthodox or independent-minded person.
Oh my. No you are right, we don't want any of them in our 'FREE'sport.
Can you spell homogenized clone? Would you like to have ratboy 'clean up his act'? Because he's a maverick by the above definition. In fact I open the question to you ldhbaker, are you not independent minded?
Being a maverick is unorthodox and independent, by it's definition. So that makes no sense, he hated palmers independent/unorthodox approach to being independent/unorthdox? Huh?
Why does that not make sense? If my approach to being unorthodox is a totally different style (say for example Michael Johnsons unique sprinting style) and another's unorthodox approach is by being incredibly abrasive and egotistical- two totally different approaches - why would it be strange to like or dislike one of these approaches?
You may have missed the part where he states "HIS maverick approach" or "HIS STYLE of renegade egotism" - at no point does he state he doesn't want mavericks in the sport as you implied - he simply stated that he did not like Palmer's approach to being unorthodox - why did you leap to the conclusion that he must be against any maverick based on his statements directed at one person?
Paulski has basically echoed much of my sentiment, and there isn't much to add. I completely agree with him that there is a big difference in not agreeing with Palmer's attitude, and being against any rider that shows individualistic tendencies. I like Eddie Master's "maverick" style (he has a sense of humour and keeps things positive), and (to some extent) think that having riders like Ratboy around can be a good thing for the sport. I'll still contend that the sport of DH has completely outgrown Palmer's style of abrasive, brash, and egotistical attitude. It may have been more appropriate when the sport was on the fringes, but seeing how completely professional the top riders are nowadays, it's hard to see how he might fit in.
What makes you think he hasn't??
I refer you to boatbikers personal testimony further up the the thread, with 29 props.
I'm guessing that's exactly why the he wrote this - " Hopefully he can clean up his act a bit, and prove the naysayers wrong." - in his original post.
Great guy, funny, charisma and great style but never took racing seriously.
When debt catches up to you and the royalty checks stop coming, ya gotta get a job. The struggle is real Bro!
Totally Intense needs to keep it real, so bring on the FMF, white Ford F150(or cool guy costa mesa caddy), flat brim, Bro Cal gnar fest
OK he was an amazing rider but a pure criminal... this is an exemple of athete???
The fact that Mr. Palmer is back in mountainbiking is awesome enough. He is the guy that brought a whole lot of rock & roll attitude to the scene, the first heavily tattooed mountainbiker that got podium finishes (at least to my knowledge), rode custom cadillacs and custom painted bikes, and he was seen just about anywhere.
And it was not as if mountainbike was the only thing he did 24/7, he did it all and usually at a super high standard, skiing, snowmobile racing, you name it...
Im looking forward to a Palmer Approved INTENSE DH frame, with flames and at least one Slayer logo somewhere on the frame.
✒✒✒✒✒✒ www.jobs7000.com