What's your background with bikes?
What ideas did you send him?
How did that go to building your own bike brand?
How did you go about building the bike?
Did you ever feel like you needed a physical prototype to test?
Was it always going to be steel?
Was it always going to be single pivot?
Did you have a certain type of rider in mind?
How often do you expect people to switch?
What's the plan going forward?
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