First Ride: SRAM's New Powertrain Motor

Sep 28, 2023
by Mike Kazimer  
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After two years of testing on the EWS-E and EDR-E circuits, SRAM's new e-bike motor is making its public debut. It's called the Powertrain, and it produces 90 Nm of torque with 680 W of peak power. There will be two battery size options – 630 Wh and 720 Wh, along with a 250 Wh range extending external battery.

Now, the launch of a motor is a little different than a drivetrain, brakes, or suspension, since it's not a part that can be attached to an existing bike. That means there's no price tag, and information about the bikes that will used the motor is still on the way - Nukeproof, Propain, GasGas, and Transition all have new models designed around the Powertrain.
Powertrain Details

• 90 Nm torque, 680 W peak power
• Uses AXS pod controller to switch between Rally or Range modes
• AutoShift + CoastShift options
• Drive unit weight: 2.9kg
• 630Wh & 720 Wh battery options
www.sram.com

In a slightly unexpected twist, the motor hardware is manufactured by Brose, and then SRAM handles the software. Specialized takes a similar tactic with their motors, which are also manufactured by Brose. WIth the Powertrain motor, SRAM's dealer network will handle any warranty issues, which means there's a very broad selection of shops that riders could go through if they encountered any issues.

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The Basics

The Powertrain is designed to integrate with SRAM's existing AXS and Eagle Transmission components, one of the reasons the marketing materials around the system keep mentioning the word 'holistic.' Rather than being a standalone, independent component, the motor is designed to function with SRAM's existing drivetrain and dropper technologies. The approach makes sense from a business standpoint, since it allows SRAM to bundle various components into one package for a prospective bike company.

SRAM focused on making the Powertrain simple to use, one of the reasons there are only two motor modes, Rally and Range. As the names suggest, Rally puts out the most power, and Range is for maximizing battery life and traveling a little less quickly. The max power and assistance level for each mode can be customized in the AXS app, allowing riders to adjust the motor's behavior depending on their riding preferences.

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The app can be used to customize the Range and Rally modes, or to fine-tune (or turn off) the Auto Shift mode.
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The display shows the basics, but unfortunately the information displayed isn't customizable, at least not yet.

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There's no standalone remote. Instead, the top button controls the motor modes, and the bottom button activates the dropper post.
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There are 630 and 720 Wh battery options, with a 250 Wh external range extender battery on the way in November.

Switching between the two motor modes is done via the upper button on the left pod shifter, and the lower button is used to activate the Reverb AXS dropper post. I was surprised to learn there wasn't any way to turn the assistance completely off from the remote. That's something I regularly do when descending extra-technical sections of trail – I'd rather not have any more assistance than necessary in those low grip, heavy braking moments, and on most other eMTBs it's possible to switch the motor to the 'off' mode from a handlebar remote. With the Powertrain, it takes a press of the button on the top tube to switch the motor off, which isn't always that easy to do on the fly.

There's also a walk mode (SRAM calls it a Push mode) that's activated by holding down the top pod button and walking the bike forward; it'll provide support to get the bike up and over un-rideable sections until speeds exceed 6 km/h.

The fact that there's no dedicated, standalone remote does seem like an oversight to me. I understand SRAM's desire for full integration, but the fact that there's currently no 200mm Reverb AXS dropper post means riders who want a longer travel dropper will be forced into an awkward cockpit configuration, where two under-the-bar remotes will be fighting for space. I'm curious if any companies running the Powertrain motor will spec a dropper post other than the Reverb AXS; if not, there will be a lot of taller riders out there wishing they had a post with more than 170mm of drop.

Those AXS droppers have an external battery that'll need to be charged separately from the bike, but on a bike equipped with SRAM's Transmission derailleur it's hardwired to the bike's main battery. If the battery runs down to 0% charge the system will still provide enough power to keep the derailleur shifting for up to two hours. At that point you'd have a heavy, non-motorized bike to pedal home, but at least you'd be able to shift.

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Display

The Powertrain display integrates neatly into the toptube, allowing the mode, remaining battery level, and whether or not auto shifting is enabled (yes, there's an auto shift mode - more on that in a bit) to be seen at a glance. At the moment, there's no way to customize the information shown on the display – what you see is what you get. That stands in contrast to Specialized's Mastermind TCU display, which has 120 possible configurations, with options to show speed, time, elevation, range, cadence, and more. I'd imagine SRAM will add more features as time goes on, but it does seem fairly basic compared to the offerings from Specialized and Bosch.

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Auto Shift

Shimano debuted their latest e-bike auto shift system earlier this year, and now SRAM has developed their own system. This system keeps tabs on cadence, and automatically shifts to allow riders to keep spinning at the same RPM. There are seven differerent cadence settings that can be adjusted up or down by first holding the lower right shift button and then pushing the top or bottom button to adjust the pedaling speed the system will try to maintain.

Powertrain also has Coast Shifting, which, as the name implies, makes it possible to change gears while coasting and not pedaling. That can make it easier to set up for a technical climb, or to shift to a harder gear in order to accelerate out of a corner.

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Miranda Miller on a bike that hasn't officially launched yet.


Initial Impressions

I've been able to spend time on three different bikes equipped with a Powertrain motor, and in all instances the motor has worked well, quietly putting out enough power to get up ridiculously steep climbs, and remaining impressively silent on the descents. There's no clacking when you stop pedalling, and zero rattling when bombing down rough sections of trail, a refreshing departure from the noisier options already on the market.

Riders who have spent time on a Specialized Turbo Levo will find the experience to be very similar, at least as far as power delivery goes. It's a very natural pedaling feel, one that doesn't require much adaptation compared to a non-motorized mountain bike. Compared to Shimano's EP8 motor, the Powertrain doesn't require as high of a cadence to get the most out of the motor. That slightly slower optimum pedaling speed is especially beneficial on steep climbs, where it makes it easier to maintain a consistent level of power without pedaling frantically.

Although the numbers on paper give the Powertrain a slight edge when compared to Bosch's Performance Line CX motor, on the trail the Bosch motor feels more powerful – it packs more of a punch than the Powertrain, and it feels like it's providing more support on extra-steep climbs.

As for the AutoShift function, it does work, although not well enough that I'd want to go on a ride and not have the option to manually shift. I can see it being an interesting feature to enable on rides that involve a more consistent climb, but on punchy sections of trail it can struggle - remember, it's not predictive, which means that it can take a bit for it to adapt to the cadence change brought on by a sudden climb, potentially causing the rider to pedal in a harder gear than they'd want until it finishes shifting.

It's still early in the test period for the Powertrain – I'll be putting a bunch more miles in on a bike equipped with this motor. Stay tuned for a follow-up review after I've gotten in enough muddy miles.





Author Info:
mikekazimer avatar

Member since Feb 1, 2009
1,696 articles

328 Comments
  • 297 0
 shoutout to my brose out there
  • 333 4
 brose before shimanos?
  • 40 0
 @DizzyNinja: brose before hose?
  • 7 0
 all my brose gunna be there
  • 4 0
 @Stokedonthis: They got your back after your hose rips your derailleur off for no good reason.
  • 1 0
 @DizzyNinja: well done Dizzy.....
  • 39 0
 I guess I’ll keep waiting until someone gets off their asses and syncs the motor to my Strava so it knows where to shift for me.
It’s ridiculous what we have to put up with.
  • 12 0
 @Stokedonthis: Bruhse in South Africa
  • 3 1
 Pimps up, brose down,
  • 7 0
 @scary1: i still believe i have to get out of bed each day. wtf!
  • 2 1
 @DizzyNinja: I apologize. I hit + props before I realized that your comment was sitting at a sweet 69. my bad
  • 3 0
 Pinkers never fails to bring out a morning smile from me.
  • 1 0
 @Stokedonthis: brose with no hose! Did you see that cockpit? Now that was some sexy cable tourism.
  • 1 0
 Bonus you don’t need a heavy bash guard on the chainring. All that plastic housing around the motor sticks out further anyway.
  • 7 0
 @Stokedonthis: definitely brose before through-stem hose
  • 1 0
 I thought brose only use the chair lift
  • 6 0
 Bros before brose. Friends dont let friends ride brose.
  • 118 2
 In my opinion the only new e-bike motor that has any relevance to the future would be one like Pinions new MGU with a built in gearbox. It's truly the way e-bikes should have been designed from the start.
  • 8 0
 Amen.
  • 52 0
 Agreed. Hard to get excited about the latest dinosaur when the meteor has already entered the atmosphere
  • 13 2
 Weirdly, pretty much like motorbikes!

I think most of my mates, and myself once we saw pinon+motor decided to put all our ebike dreams on hold until they have a few more kms under them, and bike options. It's just the way to do it.
  • 4 0
 Agreed. I am doing everything I can to save my pennies and hope for a Zerode / Pinion MGU bike in the future. Hoping I can hold out that long and its not going to require me to sell both my kidneys.
  • 10 0
 @padrefan1982: you know its gonna be both Kidneys, your liver and three left nuts
  • 5 0
 Sram got into the e bike have too late and now their entire investment is a completely outdated waste at introduction.
  • 2 0
 Well, that and pegs not pedals
  • 4 0
 Yup. This thing became outdated before its own press release.
  • 3 0
 Turns out what we wanted all along was 1/2hp mopeds.
  • 82 10
 Oh good, another motor that is so big it makes the bike look pregnant. Also for future, FF and SL should have the same mounting patterns, just like there is threaded BB and press fit. Really need to be able to choose a frame AND choose which motor you have.
  • 14 8
 It's impossible due to homologation procedures for ebikes as powered vehicles. For the same reason, as a distributor, we can't even build ebikes - they come assembled from the factory. Not only because of homologation but also because of CE and stuff.
  • 18 22
flag PHX77 (Sep 28, 2023 at 7:38) (Below Threshold)
 As an ebb fanatic, I always choose my bikes based on the downhill handling kinematics of the bike itself and never the motor. Any motor that’s reliable works for me. I have ebbs with all three major manufactures (brose, Shimano and Bosch). I never think about the motor when riding.
  • 29 1
 @strarzaq: Just make the god dam thing. Standardize the mounting for gods sake. Doesn't matter if you can buy only the bike already assembled or not, I want to have options in the future to remove everything and put a gearbox or give a try on a bonkers new unit I somehow got my hands on.
  • 9 0
 @strarzaq: sorry patently false. The motors can meet homologation standards yet still be made with a very limited (2, one for FF, 1 for SL) mounts/dimensions that fit 2 different types of frames.
  • 7 0
 @strarzaq: It's not at all impossible, mounting has nothing to do with homologation. The fact you can't build them is irrelevant, that's just down to manufacturers wanting control over the products which go out. As for "CE and stuff" you're going to have to be much more specific, but again I don't see how that relates to the way a motor is attached. Frankly if you're a retailer you're irrelevant, you have as much control over things as customers do.
  • 3 1
 @redrook: everything is possible to a person with enough skill and willpower.

"CE and stuff" are local regulations that let businesses sell certain consumer products including ebikes to the consumers. EU has them, us has them, UK has them after Brexit too. We have to file a "declaration of conformity" (with the aforementioned regualtions) before we can even get an ebike through customs.
  • 2 1
 @REZEN: what has to be homologated are BIKES as vehicles, not motors.
  • 1 2
 @REZEN: and just to be clear, I'd love stuff to be standarized but I think that for now I don't see a way for this to be widely available to the public to swap around.
  • 20 0
 @PHX77: Nice flex, three-ebikes-guy. LOL
  • 2 1
 @PHX77: Do you not care about how quiet your bike is? I've had eebs with all three drive systems (Shimano, Bosch and Brose) and although I got used to the clatter the noisier systems make it was still annoying. I'm on a Turbo Levo now with a Cascade Components long shock kit with Super Deluxe Ultimate and it is silent and the rear suspension is incredible. Cascade knocked that one out of the park.
  • 3 0
 Meh, in part. All these motors do the same in the end. There just seems to be a large offering in big motors and batteries. I'd rather see more frames with for example the Torq system, especially as batteries will get lighter and more condensed in terms of energy. I just want the whole system to be 1.5 kgs by the time I'm 50 and need one of these Wink
  • 38 1
 my church says homologation is bad.
  • 12 2
 @savagelake: news to the priests Wink
  • 1 1
 @heatproofgenie: all of my bikes are quiet to the point where I can hear the back tire on the dirt. Yes, that includes the EP8. I have a levo with the super deluxe as well. I’ve heard good things about that cascade link. Did you get the one where you can use the stock shock size or where you have to get a bigger one? Did you go to a 170 fork?
  • 1 0
 @PHX77: I have the link kit where you have to go to the longer stroke shock size. Was a game changer. I had the Cascade link for Stumpy Evo that uses the normal stroke shock and it made only incremental improvements IMO. The full long shock kit is the way to go. Yep I went to a 170mm Zeb on the front, headset cup in the middle and chain stays at long. Great setup.

I had a Rail with the Bosch system and man that thing rattled like a paint can. Cool yours are all quiet.
  • 5 1
 @sngltrkmnd: My post was regarding how I think bike choice is more important than motor choice, as long as the motor was reliable, given my experience with all three motors.
  • 2 0
 @PHX77: Understood! I too have ridden a bunch of motors. But you also dropped in the "I have three ebikes" comment, leaving you wide open for a response here on the interwebs. Wink
  • 2 3
 @sngltrkmnd: if I was trying to flex, I would’ve told you how many ebbs I have total. Haha
  • 4 1
 @sngltrkmnd: I have 2 ebs of every motor and brand combination.
  • 2 0
 @savagelake: my church says "don't knock it till ya try it"
  • 4 2
 Ebikes are still evolving, so any kind of mounting stardar it's actually a bad idea. Right now designers need as much freedom as possible. in 10 years from now yes, it would be nice to have a lot of standars.
  • 1 0
 @PHX77: Good point. So if this one doesn't rattle it may be the one I go with.
  • 2 0
 680W motors aren't legal in Canada, so curious how that will be handled.
  • 1 0
 @shredddr: with software probably
  • 1 0
 @shredddr: The legality lies in the maximum speed they generate, and the absense of an accelerator. 250w is also a normalised power output, not peak as companies "forget" to mention.
  • 1 0
 @Notmeatall: It would be stupid to standardize it until the Pinion is finalized. We don't want standards based upon accommodating stupid rear derailleur e bike designs.
  • 1 1
 @shredddr: Laws have quietly been loosened on what is permissible for an ebike in Canada (or at least in BC). It used to limit motors to 500W. But the wording got changed to 500W continuous. That's not a small change, because the 500W continuous is kind of a hazy rule to interpret. Certainly no officer of the law would be able to make that distinction on the road. At the same time as they made that change (about a year ago), they also got rid of the rule requiring the bicycle to be pedal assist. Throttle only control of the motor is now allowed. One of the rules says that an ebike must "not be capable of propelling the motor assisted cycle at a speed greater than 32 km/hr on level ground". I'm not sure if that means it can go at any speed on non-level ground. But at any rate, even 32km/hr on an uphill dirt track is ridiculous. Those rules all make some sense in increasing adoption of limited power ebikes for commuting on city streets, but they are kind of scary for trails built for non-motorized biking.

Basically we've allowed electric motorcycles on trails.
  • 74 4
 As an ebike bro, I have been excited for this. I like the integration, and expect flight attendant to be incorporated too. However, I see the pinion motor/gearbox as a better direction. I’m sure sram would love to sell me expensive drivetrain components all the time, but I look forward to a gates belt drive. Flame away elitist gatekeepers
  • 11 0
 This feels like a barrier to gearbox ebikes
  • 12 4
 As an ebike bro, I have been excited for this. The fact that Brose is involved has taken any interest firmly away, just ask Levo owners how many motor replacements they go through a year...
  • 3 0
 @Mugen: Can confirm. My current Levo was even bad out of the box. Sounded like a circular saw. Specialized replaced with no problems at 90 miles though and the replacement has been great. Far from ideal though.
  • 1 1
 @heatproofgenie: same here. It worked well for about five minutes and then we became loud AF. Original bike shop told me it sounded fine to them when they rode it in the parking lot. Took to another bike shop. They replaced the motor and has been bulletproof since then.
  • 13 9
 At what point will you just send your bike out to ride by itself?

Computer controlled gears, suspension, seatpost. Motor to pedal for you.

Why bother riding it.
  • 3 5
 @Mugen: "Hello would you like an ebike motor that is at least 8 years behind the competition in terms of real world testing, from the motor company with the worst reputation for reliability, also from the company who can't make brakes that are safe or drivetrains that shift smoothly?" If Specialized ditched Brose and put a Shimano or Bosch motor in there like a normal company I'd have one tomorrow. My Stumpy Evo is the best bike I've ever owned.
  • 2 0
 @succulentsausage: Exactly, the rumours were that Spesh will move from Brose over to Sram, but now it seems it will just be a new logo on a similar motor. Obviously, I hope and expect them to have improved things, but no way I would buy one of these until a lot of riders have put a lot of miles on them and reported back.
  • 1 2
 @Mugen: I sure that will happen if the oem deal is good enough. It would be a share given how awful SRAM stuff is.
  • 1 0
 I hate the integration. Mostly the dropper that they keep pushing that somehow manages to be both super expensive AND heroically unreliable.
  • 1 0
 I have owned 2 myself. Everyone I know that ownes an ebike is riding a Levo. None of us have ever had an issue with the Brose motor. 80% of the ebikes I see on the trails are Levos. That is likely because people are reccomending them to friends. I doubt The reliabiliy is as bad you are suggesting.
  • 1 0
 @PtDiddy: The Reverb is the part I object to, not the AXS part. From what I understand, the wireless aspect of almost every AXS product on the market has proven quite reliable. Reverbs are widely considered flawed, and they're grandfathered in via that left shifter, at least until someone hacks in the Magura version or SRAM gives up on the hydraulic dropper idea.
  • 49 2
 paintjob on that transition looks weirdly dated.
  • 24 0
 I feel the decals on the new Vivid shock make bikes look dated.
  • 24 0
 When does dated become retro?
  • 7 0
 It's the same style Marin had on their full suss bikes about ten years ago.
  • 5 15
flag gabrielbps (Sep 28, 2023 at 8:22) (Below Threshold)
 transition is making the worst looking e-bikes out there.
  • 1 0
 @utas: 31 years. /s
  • 1 0
 This is simply a touch of retro-futurism. It can have its charm if it's well balanced...
  • 3 0
 Similar to my 08 Stumpy.
  • 5 0
 You're not wrong.

Gives me some Motobecane/Bikes Direct vibes from a few years back personally.
  • 3 0
 @gabrielbps: Pole would like a word
  • 2 0
 @chriss78: exactly. it looks like a mid-2000's Spesh.
  • 29 0
 Can't wait for all the video parts with blatant shots of people pressing the power button, using the app, or turning up the boost. E-bike fiddling is the new "putting on goggles".
  • 4 0
 @justinfoil Continue please. Taking notes here… ;P
  • 20 0
 Is it ok for us to use Sail by Awolnation again? Asking for a friend.
  • 3 0
 @MrEtnie: Honestly, I didn't think of it first:

www.youtube.com/watch?v=8jfBwGueBY8 "Ultimate Coastal _e-bike_ Ride" has a distinct "pressing the power button" shot, and I know I've seen the others already.

And they tried a pun/joke about them hitting up the "Supercharger" to recharge after the ride, except it's not a Tesla station, it's a corner store and they got snacks. Except they actually will need to plug in those bikes to recharge them... so it really is not a joke or is a terrible joke, your pick.
  • 2 0
 @skierdud89: Hmm, that's tough... I think only acoustic covers and non-dubstep remixes for the time being. Give it another couple few years for the OG.
  • 22 0
 Not an e-bike hater, just not super interested currently for a variety of reasons. But I do have some questions...

I know e-bikes are the one thing that currently continues to sell well, but I also wonder are the margins really good on these things too? It's kinda like the early 2000's when American automakers realized that they made way more money off of SUVS because bigger car = higher price, but the actual productions cost were only marginally higher so they started making crazy profit, and therefore put the SUV marketing into hyperdrive? I'm not really trying to go after SRAM here either, it makes complete sense that they would make e-motor. More just like, are we being marketed so hard for e-bikes because that's what the consumer wants, or is the push to make us want this because they make way more money from e-bikes than regular bikes?

Also I think Cargo bikes as car replacement rule, I really want something like a Specialized Globe. But as my hobby bike, idk, they cost sooooo much.
  • 9 0
 No idea on profits, but I suspect bike companies are on the ebike bandwagon simply because it’s a new and fast growing market that didn’t exist before. For my entire life I’ve only owned one mountain bike at a time. I now have a mountain bike and an ebike. I suspect for many (most) people the ebike won’t replace a regular mountain bike, so that’s up to doubling the money being spent in the hobby. If I was a bike company I’d definitely want a piece of that.
  • 10 1
 Bit of both - the margins are about the same (about 30%, not a lot) but the average cost is higher, so more profit.
We’re selling a lot because people are asking for them - there’s no need to push them at the retail level at least
  • 3 0
 When I worked at a shop, profit on ebikes was worse than regular bikes. Obviously they're more expensive so the overall number is bigger, but the margins were lower if that makes sense. But you are right in the sense if a bike is spec'd with sram suspension, drivetrain, brakes, cockpit, wheels and now a motor, sram can probably give better purchasing power to brands that will go that route which could help profit margins.
  • 3 1
 Margins are similar to regular bikes.
  • 1 4
 If the rumours around EDR disappearing and E-EDR being the only enduro format in a couple of years are true I think that says it all.
  • 8 0
 @Betacygni: from what I’ve noticed they have completely replaced peoples mountain bikes. It seems like they keep them around to make themselves feel better, but they rot in the garage.
  • 8 1
 The margins are GREAT for the manufacturer. Retailers have always had so-so margins.
  • 2 0
 @redrook: exactly, if anything the fact that shop staff think they are losing margins on them only goes to show that manufacturers are creaming it.
  • 4 22
flag thenotoriousmic (Sep 28, 2023 at 8:29) (Below Threshold)
 Your local bike shop is paying 40-60% full retail. So if a bike costs 10 grand they’re paying 5-6k for it and that’s just what the bike shops are making from them. You’ve also got the factory in China / Taiwan and the bike manufacturers taking their cut as well. These things cost next to nothing to produce. Most of them are just entry level mountain bikes with the motor out of cordless screwdriver.
  • 5 2
 The margin on E-bikes for shops is garbage.
  • 10 16
flag venturavin (Sep 28, 2023 at 9:07) (Below Threshold)
 You think it's cheaper for bike companies to develop these new incredibly complex machines than it is to just tweak carbon molds and churn out existing technology??

Ebike market is growing because ebiking is significantly more fun than regular biking. I've been a loyal regular biker for 25 years, still completely fit and capable of riding my regular bike, but the ebike is 100% upside with no downside whatsoever (aside from current trail restrictions in some areas).

So without knowing anything about the inner workings of the bike industry... I think it is safe to say that they are building them because they are what consumers want. And they also probably know/predict that demand is only going to keep increasing as people like yourself slowly open up your minds and swing a leg over an emtb. Not hating you or anyone for not adopting yet, I get it normal bikes are also incredible fun and ebikes are absurdly expensive to dabble into. And depending on where you live, they might be fairly useless right now if they aren't allowed on your trails. But in time ebike restrictions will be going away and demand will only increase.
  • 4 1
 The margins are similar but we spend a LOT more time walking the customer through setup on the front end and doing free diagnostics on the back end. The change I do see is that it's allowing more people to stay in the sport longer which in turn increases the number of potential customers. LBS' were hurting bad with the explosion of direct-to-consumer and online retailers, ebikes has really helped us come back. When you're spending that much on a bike people feel better when they can go to a brick and mortar store for any issues or warranty problems they have.
  • 3 1
 @venturavin: I’m guessing restrictions will increase. E-bikes, whether people want except it or not allow lower skilled less experienced riders to access places they wouldn’t u see their own power. Which in my area has led to two serious injuries that I personally know of. I’m not an e-bike hater. They just aren’t for me at this time. When I can’t hang with my kids I’ll consider it. But for now my kids can’t hang with me lol
  • 2 1
 @blueH2Oj: I am one of the people you speak of. I owned three ebikes since 2020, and I've owned probably 4 or 5 regular bikes since then. I've officially parted out and sold my last regular bike and just have an eMTB as it's all I ride.

The issue is I still continue to shop for a regular bike for the times where I need one (local XC races, Ontario wide Enduro and downhill races and when I ride with friends who don't have ebikes). But those times come up very few and far between, and the friends I do ride with don't mind I'm on the ebike.

Everytime I ride my emtb I still feel a bit odd while doing so, but then when I ride my normal bike it makes me realize how much more fun I have on the ebike and how much more riding I can do in the 2 hours a week I get to ride.
  • 10 1
 @thenotoriousmic: BIke shops pay 70% - 75% full retail on bikes. The more expensive bikes would have closer to the 75%. What sucks is you would put the same effort selling a $1000 bike making $300 as a $5000 bike making $1500. They both get built, run through with the customer, free servicing for a length of time, we also would pay shipping on bikes and that doesn't get added to the total cost.

So once you factor in an hour or two for some builds (internal headset routing), the cost of recycling the boxes and packaging, breaking down the boxes and packaging, the sales pitch to the customer, the test rides, etc your margins continuously dwindle. I know of shops that pay storage to store bikes that are still in their packaging.

Ski season is way more profitable lol.
  • 4 1
 @thenotoriousmic: You are drastically over estimating the margin shops are making on these.
  • 6 1
 @thenotoriousmic:
I can GUARANTEE you that shops are not making even close to 40% margin on these bikes. That literally is just not the case. Ask me how I know.
  • 5 3
 @thenotoriousmic: Not sure where you're getting these numbers from even paying 60% retail is unheard of for a shop. They typically pay 70-75% retail, not even CLOSE to 40%.
  • 2 2
 @blueH2Oj: I do understand that issue for sure, but IMO the way the momentum is shifting the amount of trail users wanting to ride ebikes is growing and the users wanting to ride regular bikes is shrinking... so eventually when the majority of trail users in a certain region do or want to ride ebikes, trail management will have to adapt.

I do totally agree that there needs to be solutions to manage the danger with higher speeds in both directions. Fortunately there is one very easy solution that needs to be implemented more on ALL trail networks, ebike or not, and that's more directional trails. Ebike or not, trails are insanely crowded these days and there are a LOT of beginner riders on both kinds of bikes. Having dedicated up and down routes is the only way forward for trail networks facing congestion issues.
  • 2 0
 @venturavin: Ill swing a leg over when a well speced ebike doesn't cost $8K+.

Pretty big downside right there if you ask me.
  • 2 0
 @venturavin: Also, all of my local trails have hikers generally. I already know they dont love being passed by XC bros who never let off the gas no matter what. Now they have ebikes going 15 MPH right past them and their dog.
  • 3 0
 @venturavin: yeah directional trails are an excellent way to control trail flow. In Temecula we have well established trail systems that are marked, and listed in apps with directions. That didn’t stop my neighbor from getting his neck broken by a fat dude on an e-bike flying down an up trail that he wouldn’t have ever been on if he had to pedal there.
  • 1 1
 @Froday: Agreed that new ebikes and new normal bikers need to be better educated on how to yield right of way to hikers and handle hiker encounters respectfully. Ebikes are just a downstream part of this issue though, the solution is not to get rid of ebikes it is to educated/enforce the right of way rules that have been in place for decades.

As for the cost... they are expensive indeed. Not a massive difference if you are taking the plunge and selling your regular bike, but to keep a stable of both is definitely a burden. I sold my regular bike after getting my ebike. I would love to have it back for a ride or two a month, but to let an expensive bike depreciate in my garage for such little use isn't worth it to me.

The used market is getting pretty solid though and will only get better... depreciation is pretty brutal as new motor/battery technology drops, so in the coming years there should be great deals on very fun and capable ebikes.
  • 1 0
 @blueH2Oj: I think this depends a lot on location. Most of the trails I ride are not ebike legal and are frankly more fun on a regular bike anyway. More mellow trails just aren’t as fun on a heavy weight ebike. Where I find e-bikes particularly useful is on trails not enjoyable on a regular bike (moto trails for example) or bike parks that don’t have lift service. I could certainly see ebikes replacing regular bikes in areas where they are fully legal and terrain suits them though.
  • 2 0
 I am here to just say that SUV brings bigger margin not because they cost same to produce and are sold for more, they are classified as Light Trucks in US and therefore are not following same emissions regulations as small cars. So bigger margins are coming from being able to shuffle 10 - 15 years old inefficient engines into them and sell it for 10k more.
  • 1 0
 @valrock: Lol, its way worse than I thought.
  • 3 2
 @Betacygni: I don’t want to come off as an e-bike hater. I really don’t care what people ride. I’d be concerned if they were tearing up trails and blowing out corners. But honestly of all the people in socal that ride them. I’ve never seen a talented rider on one. I only old folks, washed up middle aged dudes usually mountain bikers from back in the early 2ks or washed up moto bros. And beginners by that I mean guys on their second bike. So again not an e-bike hater at all go ride whatever. But the injuries and risks to other trail users can not be over looked. Especially considering. A lot of the bikes come with certain brakes that require maintenance. You know who you are cough sram cough. And if you can maintain them it further increases risks.
  • 1 0
 @thekernel114: at the shop level of the manufacturer level?
That's really what is being asked, not how much the margin is a point of sale, but for the maker.

Anyone have a valid answer on that?
  • 1 0
 @Froday: same. Hard to tell the family that a new to us car is not. The priority...
  • 3 0
 @Ryan2949: two hours a week to ride is 300hours since 2020.

Divided by 8 bikes.

37.5 hours per bike before you dump it.

4.6 months per bike.

At an
Average of 10km/h that is 375km per bike.

16 laps of Half Nelson from my house over 16 weeks. And you are done with a bike….
  • 2 1
 @notthatfast: maybe at your bike shop. If you’ve got a smaller bike shop with less purchasing power they your rate is going to be closer to to 60% but if your a massive company with bike stores throughout the country or even the world they’re putting in much bigger orders and getting much better rates. Just look online now. There’s load of examples of e-bikes with 25% or more discounts, they’re still making money on them so they can’t be paying 75% or you wouldn’t see 25% plus discounts as they’d be making a loss on every sale.
  • 1 1
 @s100: Pretty accurate lol. I enjoy buying, building and selling bikes, parts, etc. I had a 2020 Trek Fuel EX 9.7, did maybe 200kms on it, sold the frame (covid hit, I needed money) and built up a 2022 Banshee Paradox V3 with the rest of the parts, rode it for about 250kms. I then sold that bike, got a 2018 Cannondale Trigger, rode that for 351kms. Put 31kms on the Giant Trance E+, 113kms on the Instinct Powerplay A50, 15kms on the Kona Honzo ESD and parted it out. At this point I also have a Cannondale Moterra Neo Carbon so the Kona never got ridden. Now I only own the Moterra and it has 110kms.

There is some overlap where I owned multiple of these at different points. Along with road bikes, gravel bikes and fat bikes.

Putting this into perspective really made me realize my wife isn't wrong to be upset I do this LOL.
  • 2 0
 @thenotoriousmic: When a bike shop is selling a bike at 30-40% it's just to get them out, they're actually not making money on them. But the longer they keep them in stock, the harder to sell.

It's the same with shoes and such. If you sold 10 pairs of shoes, 5 would be at full retail, 3 at a discount and 2 at a loss is basically how it was explained to me.
  • 1 0
 @Ryan2949: Shops live and die by terms, turns and margins. Lower priced bikes have a lower margin per unit, but turn way faster in most markets. Also, a successful shop adds accessories to most bike sales at keystone margin or better, getting that bottom line back up. If a $300 bike sale is just the bike, sure there isn't a lot of money left to take home. But if a shop isn't selling that beginning rider a helmet, bottle cage, and maybe the basic tools to fix a flat tire they kind of deserve to go out of business.

I'm a ski tech these days, and selling skis, ski packages and accessories is in-line with selling mid-level bikes. Not better, not worse.
  • 1 0
 @wyorider: I always did both bikes and skis when working at shops. But you're absolutely right, almost every bike sale has add ons. That $800 Giant Talon usually leaves the store with atleast a light, bell, tube, tools, helmet, kickstand and a lock lol.
  • 2 0
 @venturavin: Our local gravity network (Black Rock), is exclusively downhill only. Well marked, signs all over the place saying "Do not ride or hike up the trails."
A recent problem we've had is riders ignoring the rules and riding up the trails. Imagine coming over a road gap and some $#!+bag is cranking up the landing. Then imagine your amazement when the rider gets pissed at YOU for almost hitting him. People have no respect for rules, and that uphill KOM is too a-luring. Guess how many Amish Bike riders are going for uphill KOM's on the Downhill trails?
  • 1 0
 @konadan: You can always report those segments to Strava as a "safety" issue. I haven't had to do it personally but probably worth trying.
  • 3 0
 @thenotoriousmic:
I can tell you that you're wrong because I work in the industry. Nobody is getting those sorts of margins, not even big shops (again, ask me how I know).
Those bikes with deep discounts are only happening because shops have too much inventory and need to liquidate, because making no money on something is better than it sitting there costing money (and yes, many of them are being sold at cost or below), or because manufacturers are offering rebates to retailers to maintain margins, but in these cases margins are still tight and probably closer to 10-20%.

Once again - not a single retailer is making close to 50% margin. 33% is considered "full margin" on a bicycle, electric or not.
  • 1 0
 @notthatfast: good to know! I see a lot of 40% off bikes now but mostly 25% off - which makes sense with what you are saying.
  • 1 0
 @redrook: yep, like that $15k Levo SL being marketed now. Holy margins!
  • 3 0
 @konadan: Take the time to calmly educate these people. As someone who's been riding for 25 years I also had to deal with massive onslaughts of ignorant riders with no respect for the rules when the chairlifts started taking people up and when shuttles started taking people up. During both revolutions we had huge problems with jerry's wearing football pads barreling down at us while we were climbing up XC trails. Basically the exact same problem in reverse.

If you're confrontational and make it a fight, you're never going to get anywhere. The more experienced trail users have to take the high road and be friendly (yet firm) in educating the folks who don't know or don't respect the rules.
  • 1 0
 @skierdud89: these are well versed trail users, not noobs or kooks. They are educated very well about the expectations and are regulars to the trail system.
  • 2 0
 @konadan: Dang that's lame. I definitely ride my ebike to session some of my favorite DH trails but only on the actual uphill route. If they're riding up the DH trail then they're kooks in my book.
  • 1 0
 @skierdud89: Ya I would agree, if they are riding uphill on DH trails they are indeed kooks. Kooks are a defensive bunch, they can only be killed with kindness.
  • 18 0
 Me: I won't tell you again HAL I mean SRAM....3rd gear and 50% power.
SRAM: This climb is too important for me to let you jeopardize it, I have taken control of this ride
Me: WTF SRAM, I am going to remove this new APP
SRAM: I am sorry Dave I can't let you do that.
  • 39 29
 I rode one of the Transition bikes with this setup yesterday. I normally ride a Transition Spire with XX Transmission. I was not very excited about this or any E bike at that time. I have been riding/racing mtb's for 30 years and had no intentions of liking it.
Today I am ordering one for me and my wife. It was Amazing. I will keep my Spire but the new bike just made me want to ride all day and it felt new again, learning how to use the motor to my advantage and keep my cadence smooth. I didn't make the first 2 steep techy climbs that I usually clear on my Spire. Still gotta shift into the easier gears and really push to make the climbs. It's still biking just... different is my new opinion.
  • 68 0
 Can you order me one while you're at it?
  • 37 0
 Yo could I get like $50 bucks?
  • 16 4
 Sounds like the typical first good eeb ride. Just seems revolutionary. Then after a period of time which seems different for everyone, could years or months, you come back to normal bikes being quite a bit more fun and satisfying to ride. I still have an emtb but ride it maybe one in ten rides, and it's damn fun and has it's place and is quite a nice tool to have for many reasons. I think it's the true luxury bike for a serious rider. For sure they cost more to attain, operate and the depreciation seems very high compared to normal bikes.
  • 36 1
 You're ordering 2 of a more expensive bike that didn't make it up 2 techy climbs that your existing bike cleans?
  • 6 0
 Dont mind me, I'm just entering the line too!
  • 3 0
 Lol. That's how it usually goes. Welcome to the dark side Smile
  • 5 1
 @heatproofgenie: I went through something like that and then got a SL eBike. 45lbs, 160/160 it splits the difference neatly. My enduro and full-power eBike were then collecting dust so off they went.
  • 4 0
 @Emailsucks98: Nice. I could indeed see that happening. An SL eeb might have to be my big 2024 bike purchase.

I would like Trek to come out with a E Slash with the TQ motor and that would be a contender. The Fazua system seems to be getting reviewed well but I am wary of it's reliability. Specialized's new SL motor seems to be a little lacking on power and range for what the battery it uses.

What did you get?
  • 3 0
 @heatproofgenie: I've had three proper e-MTB rides so far, both on full-fat bikes (I'm of a size that makes the low fat versions impractical/unattractive). I've enjoyed the hell out of two of those, and the other one showed some of the limitations and made me want me trail bike. I think that as long as there's a significant weight difference between e- and regular MTBs, they are not different sports, exactly, but definitely different disciplines within the same sport.

I totally see what you mean by a true luxury. For me, it would buy me not just more laps in a given ride (that whole more miles more smiles thing, with all the benefits from getting more descents for the same amount of climbing time), but also more rides (as it's possible to have active recovery rides in a way that's hard to do without the assist). And I agree that e-mtbs are different, and a different kind of riding.
  • 2 0
 @brapaholics: Ask @PHX77 He seems to be flush with cash. haha
  • 6 0
 @g-42: For sure emtb is amazing for recovery rides and training rides where one is trying to stay in say zone 2. So much of climbing a mountain bike here in Colorado at least means being up in the higher zones of effort and is rough to sustain 5-6 days a week of riding. Especially if you are approaching or past 50. Older athletes can and do stay super fit but need more recovery so using an e-bike to facilitate that is smart, also it lets one do those rides on trails and not on a road bike and that is a huge plus for me. I've given up road riding and won't go back as I've seen way too many riders killed or maimed due to inattentive drivers.
  • 1 0
 @Emailsucks98: Been meaning to catch up with you about your latest purchase. I'm still firmly in the full-power-or-no-power camp. Regardless, let's ride!
  • 3 2
 I'll probably end up with an ebike in my stable as well. What I won't do is ride them on trails that have been specifically designated as 'no ebikes allowed' which is something we've been seeing in our area.
  • 1 0
 @heatproofgenie: You definitely haven't ridden the new SL then. The 1.2 motor has more power and is quieter than the outgoing 1.1. As for range, I can easily do 3k vert days without a second thought. If I add my range extender that number goes up to 5k. Power is 50nm, which they market as "2X you". I absolutely love mine and wouldn't change a thing about it.
  • 3 0
 @skierdud89: Cool, that sounds pretty great then for real world use. I'll have to demo one then. I'm sure a new Kenevo SL will be coming soon with one and that might be in the running.
  • 2 0
 order two bikes for me also please ,and i will ask my friends if they want too and you do a pack,its easier
  • 2 0
 @brapaholics: sure, i own a bike shop and I am a Transition dealer. What do you want?
  • 8 1
 @polmagz: the truth comes out. The post was an ad.
  • 2 0
 @heatproofgenie: Exactly! I'm on a Fuel EXe that's been slashified. Zeb, mullet, 146mm rear travel, 210mm dropper. have a 2nd battery for epics. Had it for about a year, it's been great. Done some rides on a friend with a Relay and that seems like an awesome bike too.

I don't really see going back to a full-power eBike or a meat bike, but at 185lbs these mid-power options seem perfect. IMO the direction MFG's should continue exploring is modular batteries & range extenders.
  • 1 0
 @sngltrkmnd: yeah dude! I've been riding with FF bikes a lot, I just bring a 2nd battery. I'll keep ya in the loop. Cheers!
  • 3 0
 How much were you sponsored to make this post?
  • 1 0
 @heatproofgenie: Agreed, except mine pushed me even further back the other way. Had an Orbea Rise (lightweight trail ebike - the only way to go, personally), had a ton of fun but found it ultimately unfulfilling. Went back to a regular enduro bike (Slash) for a while, but have just built up a full rigid steel single speed and I’ll be damned if it’s not the most bike-related fun I’ve had in years. No batteries to charge, suspension to fiddle with or gears to stay on top of cleaning and maintaining… it just works. Refreshing.
  • 1 0
 @Emailsucks98: I'm trying to decide between a full power and an SL, havent ridden either. You'd go SL?
  • 1 0
 @WordBikes: I think it really does depend on your weight and preferences, but for me- its either owning one SL eBike, or owning two bikes- 60% riding an enduro meatbike and 40% self-shuttling on a full-power eBike.
  • 1 0
 How did you ride a bike that isn’t out lol
  • 1 0
 @bigmeatpete420: i'm a transition dealer. how is it in the article? there are some out there obviously!!
  • 13 3
 honestly, the only one with a reserved, neutral first review/opinion is Kaz. The rest of the media channels are having their lips pursed, taking their part in a world wide media a$$-kissing on this SRAM's new launch.

Honestly, the new unit looks like the chinese cheap copy of the unit you can find on Spez bikes.
  • 5 0
 If he was honest and upfront he would be pointing out that this is useless technology with the emergence of the Pinion. Instead he is pretending this is relevant when it completely is not, simply because a big company that spends alot of advertising dollars is introducing it. This is by definition an editorial sell out.
  • 2 2
 @DoubleCrownAddict:
You cannot simply say *eff you!* to the likes of sram or shimano; and stram and shimano will not make the change to pinion style of integrated motor and gb until it will start hurting their sales. They make more money selling us a derraileur, a cassette and chain as there are more parts that fit in as consumables; wear and crashes force us to buy new ones.. which, globally, means a lot of money (a lot!); to change from that into a type of mechanism that for the most part, will need only maintenance and a belt change... "who's paying for the difference in $$$?", bike and bike companies are in this business to make money, not to make the best bike/bike components possible; and so, the change will happen only when they will start losing big money. (unfortunately!)
Also, as long as the offer is limited, the change will not happen. I like the fact that Simplon is offering pinion.. but I'am not a fan of the brand and on the brand's bikes. If the bikes would have been 1k..fine, I'd make the step but, 9-10k or more are serious money... and if I'm spending those money, be sured that I am spending on my dream bike from my dream brand... regardless of how much I like the ideea of pinion. (and, like me, probably there many many others... it is only natural.. and by natural I mean, a vicious circle - In my group 2,3 guys are so pro pinion.. for some years ago they kept "bombarding" us with info and kept bringing into discussion the gearbox system; when simplon launched their pinion bike, they were like "yeeeaah, finally, shimano and sram are going down, the eff with cassettes and derraileurs".. and so, 2 months later I asked them where are their simplon pinion bikes?!, #no answer, just excuses while they ride their bosch systems. It is human nature and, unfortunately, it might take a while... IMO, at least 8 to 10 years until big players will be forced to bring on the market such drive systems -
cheers!
  • 11 1
 Am I the only one that thinks a motor with 1/3 this power and 1/3 this battery size would make me happy? I don't want a motocross. I just want to lengthen my ride. I want to do 2 laps instead of 1. But I still want to pedal for it - these bike are way too much. I still think the best e-bike to this day is the Orbea rise M20. It doesn't even look like an e-bike and ride like a normal bike. I would even take less power/range than the Orbea if that means I get to ride a sub 40lb bike on the way down.
  • 4 0
 I keep waiting for something more like 1/2 the power! 60Nm or something like that. But I'd want same battery size, because range is the most important thing to me. I like to emtb because I can go far and explore huge areas that would be all day epics on my normal bike. If I can only go 20-25 miles per ride then the ebike appeal starts to go away for me.

Hence why I don't critique the companies so harshly... it's a tough job when everyone wants something different. As long as they're moving the ball forward making cool new things I'm happy and entertained.
  • 1 1
 Try one of the "light" eMTBs ... loving my Specialized Turbo Level SL -- 40 lbs ready to ride instead of a 50+ lbs motorcycle like this.
  • 13 0
 finally. barspinable ebikes..
  • 25 0
 hello everyone, today's gonna be epic because I'm going to tailwhip the eeb
  • 15 0
 Can't pedal up hills? There's a motor!
Shifting gears too complicated? There's automatic shifting!
Need to push that thicc boi up some stuff? Don't worry! Push mode does it for you.
But yes, bar spins are definitely what their target customers are thinking.
  • 3 0
 Bosch already had the wireless remote, and a few bikes only have the TT display, so no wires going to the bars.
  • 8 1
 At this point, it's all about gearbox intégrated motors like Pinion or Valeo, or gearhubs for hardtails like Rohloff or similars...
Normal bikes transmissions get chewed and Never work properly for long Time, good for the market though but Bad for consumers expérience and the planet..
  • 11 1
 I'm still waiting for cruise control and Apple CarPlay
  • 11 1
 No gearbox. Obselete before it even launched
  • 8 2
 Using an e-motor with a traditional derailleur/cassette assembly is the most antiquated, cave man level garbage being force fed to the masses. Apparently implementing a gearbox just slightly more complex than what you'd find in a 1940's Ford tractor would eat into the cassette and derailleur revenue.
  • 7 0
 The “masses” pedal their bicycles without assistance
  • 9 0
 Good luck to SRAM being late to the party. My next ebike will have a belt drive and a gearbox from Pinion.
  • 6 0
 Wait, no gearbox integrated?
Well, good luck then sram with Brose being the most unreliable emtb motor company. Is it still over 80% that needs replacing during the first two years?
  • 11 4
 I was hoping the SRAM motor would actually be a SCRAM jet to really beat those Strava times.
  • 2 0
 It's ok, there are still boomer bikers that pronounce it SCRAM.
  • 12 5
 Does that motor come in a 2-stroke version? I miss the smell of race fuel, premix and dust.
  • 4 0
 Amen Brother
  • 1 0
 since fun is all we care about... time for a real moto on these trails. The race for more torque has begun!
  • 6 0
 "but the fact that there's currently no 200mm Reverb AXS dropper post" this still blows my mind, I'd be there in a shot if there was one available.
  • 3 0
 it seems like such an obvious thing to add to the lineup. I really dont get what the hold up on it is
  • 6 1
 Sorry but these days I want a 240mm dropper to sway me away from one up components. 200mm is not long enough for my long legs now
  • 6 0
 How long is the warranty tho? Having a lifetime frame warranty, with a 2 year motor warranty is useless.
  • 4 0
 The Real money comes after 2 years warranty expires and they charge you the full expense of crappy motors and weak batteries..
  • 1 1
 Meh. The 3rd hand owners buying these things cheap, then using the cheapest battery packs they can is more concerning.

You probably don’t want to live in the building THOSE Bropeds are stored in……..
  • 7 0
 So SRAM is now making motors but not really making motors
  • 8 0
 Not only that, but the company with the worst motor track record is making the motor...
  • 6 2
 Disappointed with the lack of aggressive gatekeeping. What has pinkbike become?! I’ll start, What a total bastardisation of the greatest machine ever invented, the humble bicycle.
  • 9 4
 SRAM business model:
*Obsolescence program (fast Wear expensive products)
*Incompatibility with the rest of the market
*Only réparable in fewer shops
*Greenwashing ( it's all about this lately..)
*All about corporate greed

For context, i worked in a bikeshop and After replacing a lot of turbolevo motors a year to warranty, I would't buy one..
Pinion intégrated gearbox should be the way to go but markets wants to keep marketing..
I understand that shop owners love it, though, they bring back clients to the shops.. A lot..
  • 3 0
 In a way this reminds me of the systems integration Shimano tried twenty years ago. Shifters and brakes integrated in the days when hydraulic disc brakes were getting more common. Plus Shimano briefly inverted the shifting direction which didn't work or everyone. It was the perfect opportunity for the emerging SRAM which (back then) had only acquired Sachs so only offered gearing but hadn't locked in Avid (brakes), Truvativ and RockShox. Loads of people (me included) jumped onto the SRAM X-series gearing even though all other components could still be from other manufacturers. I feel now that SRAM is integrating so much into a single (very expensive) OEM package, it could deter people from diving straight in. As it indeed locks you into a certain type of seatpost, gearing etc. It takes some commitment to do that. I understand the gearing is really nice, but the other stuff isn't necessarily everyones prime choice. This is a great opportunity for the competition to offer an alternative and steal the market. Shimano might not offer the greatest dropper seatpost from what I understand, but their OEM package at least doesn't lock anyone into sticking with their product.

Personally, this release doesn't excite me. Not just because I don't see myself running pedal assist anytime soon. But also because it seems like a very average product to take a slice of the OEM market and appeal to the bike brands rather than to actually appeal to the riders themselves.
  • 2 0
 Single OEM package isn't very expensive at OEM pricing. Remember that buying your bike as a package of parts basically works out to paying half price on most of those parts compared to a custom build, piece by piece.
  • 1 0
 @GTscoob: Yeah, that's the appeal for the complete bike brands and for the customer who is happy to ride a bike as it is. The issue isn't as much ending up with a package where you may not like some of the components. The issue is when there is so much integration that it becomes difficult to replace the components you don't like.
  • 1 0
 @vinay: so basically market and product maturation. Look at motos, look at autos. You don't get to customize much when the performance of a system is so advanced. Bikes are heading this way and they're becoming better machines in the process, a system of parts rather than a sum of parts.
  • 1 0
 @GTscoob: Fair enough, if everyone who happens to ride a bike with the powertrain setup agrees that the Reverb is the best dropper post out there (and will continue to be for the lifetime of the bike) then yeah indeed this is the way to go.
  • 3 0
 Disappointed to read it’s basically just a repackaged motor specialized has been using and not a newer and lighter unit. It’s a great motor, I’ve had one for almost a year now. However it’d be nice if it lost a lb or 2 and was a reduced dimension. Particularly the clearance between the crank mount and bottom of the motor. I smack the crap out of mine regularly.
Food for thought Brose
  • 7 0
 anyone else just kind of want 11 speed XT and cables or is that just me?
  • 2 0
 me. hell, 10 speed xt was great.
  • 4 1
 As a non Ebike owner looking to get into it, here's a few things that pop out to me.

Motor not made by sram and is a brand that i'm gathering has a questionable history.

It does not rattle. Everyone says EP8's and Boschs rattle, that would drive me nutts.

This motor looks huge and a step backwards.

Eating $350 cassettes and $150 chains + new chainrings seems like reality and unaffordable.

SRAM's dealer network is appealing, it's one of my biggest concerns when picking a brand/motor combo.

It sounds like you're forced into using a reverb dropper with the remote on the left and side.
  • 2 1
 Good observations.
It’s the exact same motor that specialized uses but has a different tune. And ya, there’s no rattle. I tried the other systems and the clunking on downhill sections completely takes away from the experience and feels cheap.
It is a big motor and the same one that’s been in bikes for a while now and it’s disappointing that it’s not reworked to be lighter and smaller.
I have a ‘23 turbo Levo with quite a few days on it now riding in the worst conditions the BC coast has to offer and the only thing that’s failed is the crappy chain that came with the bike. I replaced it with high spec one and have no issues. My bikes an S4 and the build I have makes it 50lbs. Would love it if it was 3-5 lbs lighter. Imo a 2024 version of a brose should lose at least a pound or two and new battery tech should do the same.
Personally I wouldn’t want to be married to having to use the entire sram system because that’s how the remote is programmed.
This whole package seems like a missed opportunity.
  • 6 0
 Best news, looks like an updated Repeater without headset routing. .
  • 1 0
 Indeed looks like a repeater based on the name
  • 2 0
 This is cool.
I’m excited to see where these eebz go in the next 10 years.
I’ll be not buying any of them for a while….
It’s that cool to watch while my very modern analog bike just got so dialed that I can chill on buying and save save save every penny for my new…… 350xc-f
  • 1 0
 i want a 300XC-W... I think out the door it's cheaper than a well spec'd moped. would be more fun too.
  • 2 0
 The best SL motor is the Fazua 60 by a large margin. The current leader in the full power category is the Bosch that may or may not be replaced by the new Pinion. I don't see any of the above changing due to the release of the new Shimano.
  • 2 1
 Isn't the TQ the best SL?
  • 3 1
 @wburnes: Sure it's quiet and natural feeling. It's also under powered, inefficient & the battery is undersized.
  • 3 1
 @SunsPSD: Having owned one (Fuel EXe) for a year, I quite disagree. Of course it does depend quite a bit on rider weight & their appetite for pedaling.

The TQ is a unique value proposition. Most comparison reviews get caught up in range & power, and yes TQ is not a leader here. However, if you are looking for the LEAST INTRUSIVE eBike experience nothing else comes close. That means quietest, stealthy looks, natural pedal feel, and an ownership experience that doesn't constantly remind you you're on an eBike (error codes, parts failures, water issues, charging complications etc)
  • 2 0
 Jan 2023: SRAM purchased Amprio, a german e-bike motor manufacturer
Aug 2023: {{ Speculate here }}
Sept 2023: SRAM delivers a motor powered by Brose
Jan 2024: SRAM buys Borse?

I think they regret buying the entry level e-bike motor manufacturer and now they are going full Kashima, T-type build, golden chain and stuff. I feel you Brose.
  • 2 1
 to the ebikers out there, do you find that you typically have to run shorter length posts on account of the motor intrusion into the seat tube? has anyone had the ebike version of their mountain bike for comparison (say, stumpjumper/levo or altitude/altitude powerplay)?
  • 8 0
 No.
  • 3 0
 My Kenevo SL, that one is because of the motor and shock tunnel. Otherwise, my Rise and Levo SL had no issues with dropper posts.
  • 2 0
 Demoed a Repeater over the weekend - size Large had a 210mm One Up post, and it had a little more room to go into the frame than that same post does on my size Large Process 134 (which is typically regarded as a bike with a lot of room for long droppers). I think it's less about the motor, and more about how the linkages/seat tube are laid out, just like with regular MTBs.
  • 1 0
 @g-42: that's a good point. i've been more sensitive to this lately, as i've never been able to run more than a 170 or 180 post. admittedly, that's still a decent amount of drop for someone who is only 5'6" on a good day but there are definitely frame designs where i could be getting 200 (or more) simply because the seat tube is straight. it is a high priority for my next bike purchase(s), whenever that is
  • 2 0
 @twonsarelli: at 5'6 what is your inseam?? I'm 6'1 and while I prefer 200mm I am still fine with 180mm.
  • 3 0
 There's no motor intrusion into the seat tube, most motors are mounted horizontally or at an angle away from the seat tube. The more likely intrusion is from buttons and charge ports (depending on the bike of course. Anyway it's a bit of a silly question given all the non-ebike frames that have non-straight seat tubes. You can run into that issue on any bike, e- or not.
  • 1 0
 @venturavin: it is a bit over 30", so nothing crazy for my height. 180mm is a fair amount (better than the max 125mm i could get on my old insurgent back in the day) but an extra 20-30mm would be nice too
  • 1 0
 @bigtuna00: the x-ray shot of this motor shows that it has a fairly large vertical displacement, plus, as you mentioned, the charge port above. it would seem on whatever model they're using in that diagram, there is a significantly reduction in insertion depth on account of the motor integration. again, a kinked seat-tube on any bike (like my stumpy) reduces insertion depth anyway
  • 1 0
 @twonsarelli: You missed the context, re-read the first post. E.g. the Santa Cruz Nomad has a bent seat tube with a shock going through it. You can find examples of e-bikes and non-e-bikes that will restrict dropper length. It's not a problem endemic to e-bikes.
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 @twonsarelli: Sorry, the first post was yours Facepalm So you changed the subject, of course my answer no longer makes sense Smile
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 @bigtuna00: i am definitely avoiding new bike purchases with shock tunnels or super kinked seat tubes. my stumpy and stumpy evo both limit my dropper for this reason. thankfully, i'm still getting 180mm out of both, which is sufficient, if not ideal. what are you running right now? are you mountain biking only or ebiking as well?
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 @bigtuna00: it's all good. i was just curious if any ebikers were compromising dropper length on account of the slightly different frame designs of ebikes vs mountain bikes (not ignoring the fact that many other frame design features could also severely limit dropper length - just look at that lapierre we saw a few days ago). i want maximum drop and see straight (and short) seat tubes as a must-have for any new purchases in the years to come
  • 1 0
 @twonsarelli: ebike only for the last year or so. Haven't run into any dropper insertion limitations across a 2019 Levo (Brose), 2021 Mondraker Crafty Carbon RR (Bosch), 2021 and 2023 Orbea Rise (Shimano), 2023 Pivot Shuttle SL (Fazua). All size large, but I'm only 6' so I ran the posts all the way inserted +/- 10mm, except the Shuttle which has the lowest collar of them all.
  • 1 0
 Respectfully, adding a features flow chart to this article as they did over on Vital could go a long way towards helping people understand what's up at a glance. The lack of a standalone display option seems like a weird choice to me, but keeps with the trend of integrating all the things, all the time. At least it is less likely to get janked up in a crash. All-in-all, its an interesting system and we'll see how it holds up against the Bosch and Shimano hegemony. If SRAM does their normal mega-discount OE pricing for brands that buy all-SRAM product family kits on their bikes, I think it'll go quickly beyond the initial four brand offerings.
  • 9 4
 Someone needs to start pinkmoped.com
  • 5 1
 Pinkbroped.com fits the culture better.
  • 1 0
 Why do ebike manufactures think it's fun to constantly smash your motor on roots and rocks? Do they actually ride these things on trails? Do what Pole and Norco do, twist the motor and move the battery so we can rally these things
  • 1 0
 Although its not executed as well a shimano of boshe motor, I really like the simplicity of the whole system. It looks super easy to use and there's no cables. I looks so clean. Hopefully as it updates it'll get better, but for an entry into e-bikes? I'd say they executed it very well.
  • 1 0
 brose.... may be someone here faced with my problem? I changed a belt on my brose s mag(tighten it properly with 0.2nm) and after ~30km under a big load it starts to produce a squeaking noise.
I tried to retighten it couple of times with the same result (using blue past) it`s starts to squeak(
everything inside motor looks ok
Did anyone figure out how solve it?
  • 1 0
 Can we PLEASE all band together for the common good of taller riders who want to spend $1000 on a new dropper post and just relentless continue to shame SRAM until the noise is too much for them to bear??? It’s time for a 200+mm AXS dropper post already…
  • 4 0
 I'm sure all the ebike brose are excited to ride this
  • 4 0
 Who here was hoping sram was going to drop a motor gearbox like pinion?
  • 2 1
 Hoping but not with a lot of Hope.. gearbox or gearhubs are a need for ebikes, but Big greedy corporations has other priority's, like selling you 3 expensive transmission's a year and charge you mechanics Time to properly work..
It's all about the money!!
Pd: not again expropriation of dentist for his expensive toys, but don't call it ecological or revolutionary..
  • 2 1
 Derailleur reserve battery life comes in hours now? Come on, you know anyone that drains their traction battery midride is only going to need one more shift: into the granny cog, and leave it!
  • 2 0
 Without a minimum 200mm dropper available in AXS this system would be a no go for me and I suspect a lot of riders out there.
  • 3 1
 Another heavy ebike motor. The market is already saturated with heavy ebike motors and heavy ebikes. They should start making more lighter ebikes.
  • 2 0
 Why does any of this still not feel like the solution. I’m sure it’s fun to ride but still seems wasteful and not innovative.
  • 2 0
 "we care about the environment" while making more life limited products that are resource heavy. You know what is better for the environment? not buying a new bike and not buying a bike with a battery.
  • 3 0
 Powertrain transmission on transition..
  • 2 0
 I am not opposed to e-bikes, each their own, but makes me sad the march of technology
  • 2 0
 @mikekazimer In a video this motor seems MUCH more quiet than the others, was that your impression as well?
  • 3 1
 It is very quiet, one of the quietest full power motors that I've been on. I'll need to do some back-to-back laps with a Levo, which prior to this I'd say was the quietest option.
  • 3 0
 Marketing brain trust over there. Power train. Transmission. What's next?
  • 6 0
 Pegs instead of pedals.
  • 1 0
 a throttle
  • 2 1
 Bravi! Sram managed to take a Bosh motor and make it into one of the bulkiest, heaviest and most expensive on the market!!!!!
  • 1 0
 The fact that I can see the motor is a no-go for me. Looks like crap. The SC heckler SL seem to have nailed it aesthetic wise. I'm sure there's other bikes also.
  • 2 1
 I am holding out for the self-riding and auto-manual features. This way it will neither require any skills or fitness to mountain bike any longer LOL
  • 2 0
 so i read this as: continue to buy bosch as its still better than anything else....
  • 1 0
 Everything has a price, they should release it. Ideally you don’t throw a bike away if a part goes bad. How much to replace a motor out of warranty?
  • 1 0
 Frag me, but I'm old enough to remember when there were a few cars kicking around with two-speed slushbox trannies. Reedonkulous!
  • 5 7
 "I understand SRAM's desire for full integration, but the fact that there's currently no 200mm Reverb AXS dropper post means riders who want a longer travel dropper will be forced into an awkward cockpit configuration, where two under-the-bar remotes will be fighting for space."

Blip remotes - problem solved. Under bar dropper remote for the super dropper (for whiny riders who cannot remember when one stopped to lower a seat post with a QR and complain that 170 mm isn't enough??) and a blip remote (next to the grip) for the e-engine.

And once enough consumers, rather than the race team, suggest that the upper button become a sequencial option loop rather than an either-or loop the FW can probably be re-written to allow an "off-range-rally" loop with press and hold retaining the 'push' function. It is amazing what can be adjusted with FW updates.
  • 5 1
 All those whiners that forget we also didn't have front suspension too should stop asking for better than what we had 10 years ago from companies charging 10k+ for a bicycle.
  • 2 0
 @andrewbikeguide, that seems logical, but at the moment only the pod controller is compatible with the motor - blips or older AXS remotes won't work, at least not yet.
  • 3 0
 @jesse-effing-edwards: dude shouldn’t you be at the shop buying a Spire?
  • 2 0
 @birdsandtrees: I'm just waiting on a 230mm dropper I can't live without.
  • 1 0
 o so it's German so im sure its full of plastic gears and fun stuff like that.
  • 4 1
 Gripshift throttle when
  • 2 0
 Remote is a dealbreaker for me, how will I run my 240mm one up dropper?!?
  • 1 0
 And the price is....????
Glad to see more option out there, meaning the current one hopefully will go down in price.
  • 1 0
 Not integrating a "transmission" into the motor is a big miss imo. Props to pinion for being way ahead of the curve .
  • 1 1
 I wonder if a Blip button could be incorporated to be the mode select button?
  • 1 0
 That would actually be cool
  • 1 0
 It looks a lot like the brose on turbo levos.....
  • 1 0
 It's not in the shop for it's 4th warranty replacement so doesn't quite look like those...yet Wink
  • 1 0
 Those handle bars look like they're stripped down to their skivvies.
  • 11 10
 Ah yes. The pro rider Miranada Miller. Now with 50% more "A"s!
  • 4 0
 Marinara? Marimba?
  • 7 0
 @mikekazimer While you're fixing stuff, check for "AutoShif" and "Powertrtrain".
  • 1 2
 Searched for drag, didnt find anything. Ran out of battery on an EP8, was like pedalling treacle!! Priority 1.... 5W or less drag with the engine off....
  • 3 0
 The Fazua motor seems to achieve that quite nicely, from what I hear.
  • 2 3
 You're screwed. EP8 is the easiest full power motor to pedal with it off Frown
  • 2 1
 No auto "coast shift"? That's the most useful feature on the new Di2 IMO.
  • 1 0
 Wish I could sub out my rattle trap Shimano motor for one of these.
  • 1 0
 Will a bassworm fit on the derailleur?
  • 1 0
 Will stick with my CX race edition @crestline
  • 2 0
 Brose before hosea
  • 1 0
 Pretty underwhelming for how long its taken.
  • 1 1
 Its like the fisher price My first eBike. Riding this will make you want to buy a bike with a good motor!
  • 1 0
 Wow!!! That's a lot of fucking comments.
  • 1 0
 When will we see longer, transferable warranty's?
  • 4 3
 Looks like a Brosecle.
  • 1 3
 Looks good. Be interested in long term durability and 3rd party repairability. In the meant I'll enjoy the haters tears on my cornflakes this morning.
  • 4 5
 Brose sounds like a rip off Bose brand. yall gotta be more creative with your brand names youre just adding an r in there
  • 6 0
 I hope your joking. Brose was founded well over a century ago.... well before Bose
  • 1 1
 @Karve: I am, I am just messing around
If you cant laugh at life you aren't worth much
  • 1 2
 SRAM making a motor, didn’t see that one coming. But seriously the auto shift sounds good!
  • 1 1
 So this is just a brose motor with just two cycle modes instead of three?
  • 2 0
 Pretty much, plus the AutoShift / CoastShift functions for riders that want it.
  • 3 4
 This looks disappointing in almost every regard.
  • 5 8
 No way Brose

(eeb's look really fun, but I couldn't pass up the alliteration)
  • 18 0
 I don't think alliteration is what you think it is.
  • 1 8
flag derekbnorakim (Sep 28, 2023 at 7:36) (Below Threshold)
 @slovenian6474: It sure is
  • 7 0
 @slovenian6474: bros before brose
  • 3 1
 @slovenian6474: Don't gimme no pinot, I only drink rose with my Brose
  • 2 2
 The puns on pinkbike are as annoying as all memes people post up on the bulletin boards at work.
  • 2 0
 @Tigergoosebumps: sounds like somebody has a case of the Mondays
  • 2 4
 ~~
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