Five Ten Launches 2021 Apparel Range Featuring Recycled Materials - Pond Beaver 2021

Apr 9, 2021
by Ed Spratt  

Adidas is a firm believer that both plastic waste and pollution are huge problems. Alongside the Five Ten Freerider shoes featuring recycled ocean plastic, it has launched a sustainable clothing range. As a brand, Adidas has set the goal of not using any virgin polyesters by 2024 and create all of their shoes and apparel from recycled materials.

The new Five Ten clothing line takes the research and material development worked on by Adidas to create a range that uses Parley Ocean Plastic, recycled polyester and BCI (Better Cotton Initiative) cotton.


bigquotesFive Ten is proud to be a part of the mission to bring new technology and manufacturing processes to mountain biking and to help end plastic waste. This will bring us one step closer to becoming a fully-circular company. Our sport is built in the outdoors and as a brand we need to be accountable for the impact we have on nature and the
environment.
Luke Hontz, Senior Product Manager, Five Ten Bike

Five Ten’s new apparel offers a complete range with jerseys, shorts, pants and jackets in the Spring 21 lineup.


The new TrailX jersey features moisture-absorbing technology paired with the new Primeblue material, made from recycled Parley Ocean plastic. Available in Men’s and Women’s options, the TrailX jersey is priced at £35.


The Brand of the Brave shorts features an adjustable waistband and helpful side pockets. The new shorts from FiveTen use the Primegreen material, this uses a collection of high-performance recycled materials.

The Brand of the Brave shorts are also available in Men’s and Women’s options, they are priced at £60.


The Five Ten TrailX pants feature four-way stretch fabric, Front pockets with a hidden zip and an adjustable waist and hem. The pants are available now for £85


Rounding out the new collection of apparel from Five Ten is the All-Mountain rain jacket. Featuring elastic cuffs, an adjustable hood and an inner phone pocket the All-Mountain jacket is also lightweight and packable to quickly store away when it isn’t needed. The Five Ten rain jacket is priced at £170.



The Five Ten Spring 21 range is available now and you can find out more here.

Pond Beaver 2021





66 Comments

  • 59 1
 How many days of riding do you get before these clothes disintegrate?
  • 191 0
 at lease five to ten weeks.
  • 13 3
 Since Adidas took over ownership, I would give it 5-10 rides. Also, when are the prior owners of 5/10 out from underneath their no compete clauses?
  • 3 2
 @racecase: you win.
  • 1 0
 That's partly solved by switching to the clipless version lol
  • 2 0
 Always the same rule for me: as long as a maxxis front tyre.
  • 48 2
 The most sustainable piece of clothing is the one you already own
  • 41 2
 Clearly riders with their unblemished legs.
  • 4 0
 Lol, maybe they have just always rode clipless except for this advert?
  • 6 0
 I assume you mean other than Danny McAskill... Though his legs are smartly covered by knee-pads.
  • 4 1
 This female models face expression and body language on the first pic perfectly describes my enthusiasm to buying anything from 5.10 that is not Hellcat Pro shoes. I mean the gal not Veronique.
  • 14 3
 You mean Danny McAskill and Veronique Sandler? Yeh definitely not riders...
  • 1 1
 @brisbike: great sense of humour you have there
  • 36 1
 Why does a US brand now owned by a German company, advertising on a Canadian website, show their prices in British pounds?
  • 2 0
 Press article written by an Englishman, but yeah listing USD and CAN currencies might have been a good inclusion.
  • 19 0
 Why does this Canadian website never list anything in Canadian dollars?
  • 4 0
 @zacjob: They dont even sell their own gear in Canadian dollars.
  • 17 0
 @VtVolk how does a 4oz bird carry a 2lb coconut?
  • 4 0
 Wheels and frames in inches, everything else metric, pressures in psi etc. It’s an industry full of idiosyncratic people.
  • 6 0
 Because that's the currency with the lowest number pricing.
  • 1 0
 Globalization?
  • 1 0
 @zacjob: I am pretty sure they're called loonies
  • 15 0
 Good to hear more recycled things are being made.
  • 10 0
 haha models crack me up. *Stand in this room right here, and look off into the distance, wistfully*
  • 7 0
 She looks pissed like the other model just took the last donut backstage Smile
  • 2 0
 @mtbschrader: or took away her breakfast of a cigarette and coffee.
  • 1 0
 @whambat: Ha, that might be more accurate.
  • 1 0
 @whambat: Sometimes that's all you need
  • 3 1
 I just think it's hilarious that they decided to use a stereotypically handsome male model as if that's is what would motivate male buyers? Talk about not understanding your target demographic.
  • 3 3
 @friendlyfoe: do you not realise that the male is Danny macaskill, and the female is Veronique Sandler? It’s not about good looks it’s simply because they are both sponsored by FiveTen, and the whole point is that if they ride for them then it acts as an influence to other people
  • 3 1
 @archiesgm: I think they are referring to all the other pics, not the top one with the actual athletes in it

it does boggle the mind when they have all these athletes on book, and then they use cliché "models" for the main site / catalog photos - its just really jarring when you see the real people and the fake ones in the same article, makes it really obvious - they have the athletes just use them!!!!
  • 1 2
 @see-the-world: yeah but it’s probably because these athletes are all over the world, and it’s much more simple and cheaper to get models nearer to their “headquarters”
  • 2 0
 @archiesgm: not sure if you're being intentionally argumentative as there are other pictures with a male model, but kind of a nice compliment for Danny that you find him to be "stereotypically handsome". Actually I think you just made my entire point.
  • 6 0
 Wow, looks like the trousers are even too short when you’re just standing still.
  • 1 0
 Sounds ideal for me with short legs!
  • 1 0
 The gap! Obviously, no knee protection is the way to ride (jork..).
  • 1 0
 ...and are they seriously calling them 'Tracksuit Bottoms' - WTF I haven't had 'tracksuit bottoms' since I was 10, they may have been blue with 3 white stripes...
  • 1 0
 Looks like adidas just used the trouser cut from their golf range... @GLOB-2018:
  • 7 0
 Jacket has a 90s hip hop video vibe.
  • 2 0
 true, its so sick
  • 5 0
 “Hey um, when you’re done with your Zara photo shoot do you mind throwing on these bike clothes and letting us take a few pictures?”
  • 2 0
 Since Adidas have taken over they have gone for a ball of and they don’t want to distribute them in South Africa because we apparently don’t have enough sales here for them yet when they were here they could not keep up with sales. Makes no sense.
  • 7 2
 I'm not digging the logo right in the middle of the chest.
  • 1 1
 I have a pair of freeriders that I bought for like $45 when Performance Bike locations went out of business and I don't understand all the complaints about them. I am a pretty okay rider.. probably do 2-3 hours a week on my locals, maybe another couple riding my dog around the neighborhood.. they have held up fantastic.. Am I just not aggressive enough? Are you my new dad?
  • 1 0
 Why not actually let manufacturers know that their products are failing expectations rather than providing them an advertising platform? Is there any longer a place to get real information and not just marketing parrots?
  • 1 0
 "Adidas is a firm believer that both plastic waste and pollution are huge problems"

**** me, seriously? After decades producing countless plastic and rubber etc they are now trying the eco line and pinkbike regurgitates it?
  • 3 0
 Guess people weren't digging the three stripes.
  • 2 0
 So it’ll be the best apparel you can get, but it’ll wear out kinda fast??
  • 5 1
 Chav wear
  • 1 0
 I bought some of the free rider sea plastic shoes and they're not as grippy as my older free riders, by miles. interested to find out what others experience is.
  • 1 0
 Whats a good alternative to 5-10 shoes?
I used to love my impacts, adidas have stopped making them and brought out cheap cr@p instead.
  • 2 0
 @Edspratt - how about a flats shoe poll?
  • 2 0
 NOW FEATURING 1% RECYCLABLE MATERIAL... SAVE THE PLANET AND BUY YOURS NOOOWWW!!!!
  • 3 0
 How about making shoes that last... That would be the most sustainable.
  • 1 0
 Too bad they sold out to adidas. Garbage quality and now I don’t get discounts on my sleuths!
  • 2 0
 I cant get past Pond Beaver, Simon aged 46 & a half.
  • 1 0
 If they could just launch back their indestructible impact that we could buy back in the days...
  • 2 0
 Will their products start costing less because they are made of trash?
  • 1 0
 Adidas launches new intiative to return recycled ocean plastics back into the ocean
  • 1 0
 Charles is officially rolling in his grave now.
  • 2 0
 Where’s the flood?
  • 1 0
 Almost as bad as the Bluegrass ab models.
  • 2 0
 Ugliest jacket of 2021?
  • 1 0
 I imagine those jackets are made purely of cotton no chemical dye...
  • 1 0
 Fuck Adidas

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