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Cali Enduro, Ashland Mountain Adventures and Santa Cruz Bicycles Ashland Trail Day

Feb 28, 2017
by California Enduro Series  
Words by Michele Charboneau
Photos by Mike Thomas


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Trail gnomes—er, dedicated volunteers—hard at work building the new Jabberwocky trail in the Ashland watershed.

The sun is shining. The dirt is heroic. You’re shredding hard after a period of storms kept you off the bike for way too long. You rip by a fallen tree that has been neatly cleared off the trail; you carve a sublime berm that’s been freshly tamped to perfection, not a braking bump in sight. You send up a cheer of gratitude to the “trail gnomes” and whoop your way down the trail, looking forward to swapping ride stories with your buddies over a beer at the local brewery.

Wait, trail gnomes? Hate to break it to you, but… these mythical creatures do not exist. There’s no Shreddy, Rippy, Steezy, Carvy, Schralpy, Hucky or even Toodly out there armed with McLeods and Rogue hoes building the trails you love and maintaining them after stormy weather and long seasons of overuse. There are, however, passionate fellow riders putting in time and effort to support our sport—folks who realize they need to give a little in order to enjoy a lot.

And it is, in fact, relatively easy – and even a great deal of fun – to give a little, thanks to the leadership efforts of a number of trail stewardship organizations and local businesses dedicated to the trails. Community trail work events welcome volunteers of all ages and abilities, and it’s a rewarding way to make new friends while getting a solid dose of physical activities and the great outdoors. A wide array of tasks are available, from harder efforts such as tree removal and cutting in new trail, to easier options such as raking, tamping and fixing drains. There’s nothing quite so satisfying as riding a berm you helped dial in, or taking a friend down a section of trail that you helped bench!

William “Wild Bill” Roussel, owner of Ashland Mountain Adventures, has been organizing trail work efforts for nearly ten years in the Ashland watershed. He sums up his commitment to trail work succinctly: “We use the mountain. We owe it to the mountain to give back.” He adds with a laugh, “And hell, let’s make a party of it.”

Roussel’s passion for giving back to the trails he so enjoys riding began many years ago when he was invited to help with trail work after riding with friends in Downieville fifteen years ago. He recalls feeling drawn to give back to the trails he thoroughly enjoyed and threw in with the Yuba Expeditions efforts. Then and there, a lifelong dedication to trail work was born, and upon his move to Ashland in 2008, trail advocacy became an integral part of his life and a prime objective of his business. Roussel is lauded as an active leader in the Ashland area, looking out for the local mountain biking community’s best interests. His bike shop/shuttle service—which he runs with his wife and business partner Sue O’Daly—is a hub for trail stewardship in the Ashland area, and hosts several trail work events each year drawing up to thirty enthusiastic volunteers regardless of weather conditions.

AMA’s most recent event, held on Saturday, February 18, drew 35 volunteers who fueled up on Ruby's breakfast burritos and coffee before being shuttled by AMA to assignments throughout the Ashland watershed trail system. The trail work event was presented in partnership between AMA and the California Enduro Series (CES) and sponsored by Santa Cruz Bicycles. Crews, which included ten Santa Cruz Bicycles employees up from Santa Cruz, California, braved chilly, wet conditions to work on the brand new Jabberwocky trail, perform maintenance on Lizard and Catwalk, and remove massive downed trees on Catwalk and Missing Links. After a full day of trail work and camaraderie, volunteers converged back at AMA for a barbecue spread courtesy of Santa Cruz Bicycles, and beer, cider, and cake provided by AMA. The following day, several of the volunteers enjoyed the added reward of riding the trails they worked on, despite a dusting of snow that came down overnight.

Sound like a rewarding time with like-minded people for a good cause? You, too, can be your own trail gnome! Learn how you can help with trail work efforts in your community by contacting your local bike shop or trail stewardship organization.

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AMA co-owner Sue O’Daly chats up local trail builders Todd Iverson and Della Woods over breakfast burritos before setting out to work.

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AMA’s renowned owner “Wild Bill” Roussel (left) and Santa Cruz Bicycles Sports Marketing Manager Allan Cooke discuss the day’s plan of attack.

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The event brought together a number of local trail volunteers as well as out-of-towners including a 10-man crew from Santa Cruz Bicycles.

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Planning out the work crews over breakfast.

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A main focus of the day was continued work on the new Jabberwocky trail. This 2.5-mile legal flow trail replaces an unsustainable, unauthorized trail that was in jeopardy of being shut down by city officials. The new Jabberwocky design allows for proper drainage and erosion control, an important consideration in this area of the Ashland watershed.

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Zane Houshour (left) has been working side by side with Roussel daily to bring the new Jabberwocky to life. A regular user of the trails, Houshour is committed to doing what he can to improve on and maintain the systems he so enjoys.

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A stoked crew on Jabberwocky included California Enduro Series director Steve Gemelos (third back), Santa Cruz Bicycles employees, and members of local mountain biking organization Rogue Valley Mountain Bike Association (RVMB).

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Ashland’s decomposed granite is a dream to ride … and dig.

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Excavator Jake Contreras roughs out Roussel’s design.

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Gemelos (left) and Cooke making their mark on the new Jabberwocky.

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The obligatory adorbs trail dog shot. Meet Avid, an Ashland local.

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All five of these fine volunteers performing maintenance on Lizard will be racing events on California Enduro Series schedule this season. From front to back: Sean Storment, Matt Weis, Amy Oppen, Josh Kahn, and Della Woods.

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Ashland corners. Love.

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70-year old Dennis Martinson discovered the joy of mountain biking at 57 and eagerly embraced trail work as well. Martinson says, “Sue and Bill are such great ambassadors to this sport, riding all over the place, and organizing crews to care for the trails. They feed us and give us prizes. We should be giving them prizes!”

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Views like these.

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Aaron Barrowhitz takes on a massive Ponderosa that fell across three sections of Catwalk.

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Roussel directing tree removal efforts on Catwalk.

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Ashland native Sam Markling now makes Santa Cruz his home—he both works for and rides for Santa Cruz Bicycles—but frequently returns to the trails he grew up on.

Andrea Napoli takes on a big day in the forest
Andrea Napoli takes on a big day in the forest.

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An Ashland icon. One of three shuttle vans in the AMA fleet.

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Cooke serves up a spectacular BBQ feast to the hard working, hungry crew upon their arrival back at the AMA shop.

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Post workday festivities.

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Local rider and trail work regular Don Morehouse kills it on the trails.

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Cooke takes a well-earned break to enjoy supper and laughs with his Santa Cruz Bicycles crew. SCB is no stranger to the trail work scene, sponsoring events regularly. He says, “We’re stoked to be up here with some of the Santa Cruz Factory Racing guys to help work on trails we know and love. It’s been a big winter so we’re getting some trees out. And we’re finishing new trails which are always exciting.” He reflects, “It’s like we’re the ones getting something to be here. It’s pretty cool.”

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Ashland resident – and Santa Cruz Bicycles pro rider—Nathan Riddle hangs out with his son. Although able to get in quick lunch rides, Riddle’s full-time job prevents him from pitching in on the weekday trail building efforts of his friends Roussel and Houser. He was glad for the weekend opportunity to help out on the Jabberwocky crew.

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AMA owners O’Daly and Roussel are a force of nature. Their dedication to Ashland mountain biking is renowned—and celebrated—throughout the greater mountain biking community. O’Daly says, “Mountain biking is our life and love.”

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An overnight dusting of snow didn’t stop Roussel, Gemelos, and the Santa Cruz Bicycles crew from a riding reward the day after the work event.

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Those trees. That light. The feeling of being one with the trail.

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Gemelos (AKA trail gnome Steevy) getting after it on Old Jabb. CES, which promotes enduro events throughout California and just over the Nevada and Oregon borders, is dedicated to helping maintain the trails its independently-produced races run on. The series director says, “In many riding areas, the trails we ride are built and maintained by local riders. As an organization that promotes mountain bike races on these trails built by volunteers, CES feels strongly about contributing to their efforts. Beyond the support we offer event organizers to put on a successful race, we also want to give back by picking up a shovel and directly help to maintain the trails.”

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Cooke leads the train down BTI.

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Santa Cruz Factory Racing’s Kyle “Speedbump” Harder carving one of BTI’s many sweet corners. Harder made the trip up from Santa Cruz where is active in local trail work. Harder says, “I just want to give back to the trails I ride. I love trail work, and Santa Cruz made it easy to come up here to help trails out of my area."

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Markling chases Kyle Bowman down BTI.

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Markling foot out flat out on BTI.

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An amped SCB crew revels at the end of a memorable weekend.



MENTIONS: @calienduro



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40 Comments
  • 21 0
 The cycling community at its finest! I don't say this enough, thank you to all the unnamed volunteers out there who give their time and effort to make all the trails we enjoy a reality. Our sport would be nothing without people like this.
  • 4 0
 I cannot wait to go back Ashland Mountain Adventures Rock! If you have not been book a trip soon as possible!
  • 18 1
 Does "Avid" the trail dog make screeching turkey noises instead of barking?
  • 6 0
 No, she's setup correctly and doesn't make any abnormal noises.
  • 6 0
 She's a Guide dog
  • 4 1
 She just doesn't know how to stop.
  • 1 0
 @endlessblockades: yeah, she's got those little boots for her paws so she doesn't tear her pads up.
  • 1 0
 I'm sure it doesn't need bleeding every other day.
  • 4 0
 A big thanks to everyone that came out that day. And a huge thanks to SCB and the CES for making this happen! Trail work days take a lot of organizing and support and can't be done without help from good people like those from the CES and Santa Cruz Bicycles. We are very fortunate here to have the opportunities we do. Again, thank you everyone!
  • 3 0
 Thank you so much Bill and Sue. You have made my life as a mountain biker so much richer with your efforts. Can't wait to see the new Jaberwocky. RIP old Jaberwocky. We're you able to save the log corner?
  • 4 0
 Awesome community project going on there. Is the terrain there not conducive to any technical riding? The trails look almost...paved. It's not exclusive to where you guys are. The Kingdom trails here in the Northeast could be ridden on a road bike. It seems like the bikes these days are designed to tackle anything, and trails are going in the opposite direction?
  • 3 0
 Theres a decent mix in Ashland. Up higher theres much more rock so you have technical single track. Down low you get almost pure decomposed sandstone so its basically a sandbox and makes for excellent building conditions.
  • 1 0
 i think we have about 4 rock gardens here.....
  • 3 0
 There is roughly 14 miles of trail. I consider myself a pretty experienced rider and that mountain makes my butt pucker from time to time for sure. Really a great mountain that's just getting better. Great job Bill with all this. It's great to see Oregon get the recognition it really deserves as an amazing mountain bike state.
  • 6 0
 I've put a chunk of time into the building process of this trail and you're right, there are a number of factors on this re-route that limit its technical nature. For one, it's a machine built trail i.e. the excavator has tracks nearly the width of double-track (it will become single-track over time). For another, it's one of the lowest trails in the Ashland Watershed so the trail design must be particularly considerate of user conflict. This trail also crosses forest service and city of Ashland property which means that there are more stakeholder preferences to appease. The location of this trail is quite steep and the geology is decomposed granite which drains well but is prone to erosion. This re-route is also replacing a damn fun, more technical, but decidedly unsustainable single-track (the reason for the re-route). It's an impossible task; to make a new trail that embodies the same spirit as the old one yet manage a sustainable grade throughout. So instead, this new Jab will be a different type of trail entirely. Sure, I guess you could call it a flow-trail. Yeah, I'm not a big fan of the "flow-trail" take-over either but they certainly have a place in the network. Heck, Ashland and the surrounding area hasn't seen anything resembling one since Lizard was built last year. And there is no reason why we should not be able to build a mean flow trail. I have little doubt that I'll be opting to come down this trail instead of BTI more often than not once it is complete. Also, appearances can be deceiving in the early stages of a build. That "paved" look is what wet dirt looks like after it has been passed over with a compactor and much of the trail has only been cut-in; berms, jumps, rollers, tabletops, hips, and smiles are on their way.
  • 3 0
 @quinnfilbey: Good points! The original Jab was a dream. One of the first details I heard of the new trails was they attempted to pay homage to the original 1st 180 berm with another one. Hopefully that true.If they can preserve any of the originals character in any way it will get solid cheers from me. I vote for another woop section too. Those are too few and far between in the bike world.
  • 3 0
 If anyone is still reading this... I spaced and forgot to plug the fact that the trail is still way underfunded and shamelessly am sharing the gofundme link.

www.gofundme.com/mt-ashland-jabberwocky-trail

Thank you for your contribution!!
  • 2 0
 Awesome trail network, awesome shuttle service, awesome people and an awesome community! Ashland is a blast and keeps getting better. Anyone passing through or who simply hasn't been there to ride should definitely put it near or at the top of their list! Some of the best days I've ever had on a bike were ripping down the flowy Jaber. It will be missed. Can't wait to see how the new trail turns out! I suspect Lizard will flow right into it.
  • 2 0
 There is a whole lotta trailbuilding knowledge in this group. Special thanks to Contreras for running that machine on stop! Dude puts in the hours to get it done! Can't wait to shred it!!
  • 3 0
 I am planning on making the drive to Ashland for the CES Enduro race in october. Super stoked! It will be a long drive from San Diego, but glorious none the less.
  • 3 0
 Good to see some helping hands along some great trails! Keep it up! Looking great!
  • 3 0
 It's amazing what you can accomplish with a good group of people. Yay for trail days!
  • 2 0
 Bill and Sue are two of my favorite people. Can't wait to get back there! Thank you all for the awesome work that makes Ashland like none other.
  • 2 2
 Kinda over the flow trail trend... they take a ton of work to both create and maintain, more so that a more "traditional" trail. All that work could go a lot further. Just my 2 cents. Like the flow trail in Demo. Ya its fun but it gets beat to hell and doesn't get maintained.
  • 4 1
 I would completely disagree with this statement. While it maybe true for the SC flow trail, what we did on Lizard was proof that if built right, it needs very little attention and... We will have this 2.5 mile trail done in 30 days! The last trail I built that was that long and done by hand, took 20 hard working Highway 68 Hillbilly's 2 winters to complete! Pipeline trail in Toro Park, Salinas Ca.
What has your contribution been to any trail network?
  • 1 0
 @ashmtnadv: glad you are enjoying building and riding flow trails! I just prefer more natural trails. A lot of trails I ride aren't "handmade" and benchcut, more clearing the brush and finding good lines/routes. Why do I need to explain my contribution to you? If you want to prove your trail work prowess we've got thousands of downed trees in my neck of the woods and erosion like you can't imagine. And as a small town with a lot of out of towner riders we end up with a crew of about five people maintaining trails hundreds ride and more hike. A big issue we have is motos destroying the trails by going up them and then causing erosion in the winter. Sierra Ntl Forest doesn't really care to help maintain or patrol (as the motos aren't supposed to ride these trails). But it's a massive district for them and the rangers so mtbrs pay the price. And our local IMBA chapter isn't helpful at all. They all come up and Ride our trails on weekends but maintain only the one (and I mean ONE trail) in their backyard. Anywho good luck with your trails. Didn't mean to offend.
  • 3 0
 Props to Santa Cruz for getting ten people out there! And everyone else as well!
  • 2 0
 Fuck yeah Bill! You kick ass. And if any of you internetters think you're fast, try and catch bill on this trail, I'll give you a cookie if you can keep up!
  • 1 0
 what do i need to do to get that cookie? Wink
  • 2 0
 Dang I didn't realize trails down there were rideable yet. Gotta get myself to Ashland soon!
  • 3 0
 its on and off right now and only the lower stuff at times. Ashland got a big storm since this trail day took place. Definitely check weather and trail forks for trail updates before making the trip.
  • 2 0
 @cthorpe: it's worth it even if you just do B TI and Jaberwocky laps.
  • 2 0
 Glad I got the old Jabberwocky. Looking forward to ripping the new one. Wild Bill and Ashland Mountain Adventures are great.
  • 2 0
 Huge thank you to all those folks for all the hard work, you guys always earn the first rips on the fresh!
  • 4 1
 that van though...
  • 2 0
 my BRO!
  • 1 1
 it seems weird the cali enduro comes into oregon, oregon needs step up its game up
  • 1 0
 Thank you Bill and Sue, this summer will be AWSOME!!
  • 1 1
 Anyone catch in the last photo, Santa Cruz mixer 27.5 & 29 up front!?!
  • 1 0
 It's just a weird angle, it's just a normal 5010







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