Pocket Outdoor Media has announced the title of its new mountain bike publication formed by former Bike Mag staff, Beta.
Bike Mag was
shut down in October by American Media Inc however just a month later Pocket Outdoor Media announced it had
hired the magazine's staff to form a new title.
After a ride-and-plan session in the southern Utah desert,
betamtb.com launched yesterday with the first published issue of the magazine due to drop in March. The publication will cover mountain bike news, stories, images, videos, and gear and the editorial team is made up of former editor-in-chief of Bike Mag Nicole Formosa alongside staffers Ryan Palmer, Anthony Smith, Travis Engel, and Satchel Cronk.
In her welcome letter on the website, Formosa explained that beta is "a word synonymous with hard-won wisdom—and the act of gifting it to a friend. The most useful beta is the inside dope about a particularly gnarly stretch of singletrack or the way a certain bike corners, and you only learn it by riding hard, falling, and riding that stretch again. But beta isn’t just about intel—it’s about sharing. And that’s what Beta is all about."
Robin Thurston, POM CEO, said, "Mountain biking is North America's fastest-growing outdoor sport, with record sales and participation in 2020. With our cycling expertise and new technology platform, POM is uniquely positioned to serve this market — and get even more riders out on trails."
Stage Two: everyone races on the shitbike
Its only fair.
~~
And no doubt we will hear from those not on the podium saying "they were probably on one frame size to small."
I'll see myself out.
Brace yourself. That could mean diverse riding perspectives OR preachy non-riding related identity politics. I welcome the first, I won't pay for the latter.
www.betamtb.com/culture/the-eloquent-hack-old-dog-no-tricks
I 100% agree that we still need content that’s purely sport/entertainment. The majority of it should be that way. However, to avoid/push back against the other stuff (the “politics” that play a role in how our sport functions) is to miss the mark.
People look to magazines like this for an escape from the politics, I get that. But at the same time it’s not productive to think that our sport is somehow not intertwined in all that because it is.
Plenty of room for higher end print pubs in 2021 - quality over quantity. And it's a team with a fantastic track record.
Better have guest "Butcher Paper"...!
There aren’t any good mtb publications in the U.K. now. The ones that we have are focused on short travel 29er xc machines and don’t really cater to the gravity side of the market very well.
Websites are good and all but you can’t beat holding a glossy mag and pouring over the images of stunning locations and flat out bike porn
Good luck guys / gals! ; )
Bikemag had a huge following and the brand must be worth something.
A coffee table - quality mag/title about an outdoor sport that has become very, very popular with lockdown in the last year should be flying off the shelves - both virtually and in shops.
That said, both Dirt Rag and Bike shut last year, so whadda I know
Often, when publishers, especially those that are private equity-owned, say a title is underperforming in the market, they mean the overheads of their business are too high for the business model of the title.
It's possible to make a business as a small publisher if you don't have a ton of debt loaded onto your business (a classic PE trick - buy something with good credit, borrow against it, sell on and walk away with the loan in your pocket) and a massive overhead of executives. Difficult, but possible.
Hi Ben, thanks for taking the time to reply. Make a lot of sense - cheers!
The old joke still applies:
Q: How many publishing executives does it take to screw in a lightbulb?
A: Three. Two to hold down the journalist, one to screw in the lightbulb.
(With apologies to all the pleasant publishers out there)
Wish 'em luck but....
I wish 'em luck; been geting BIKE mag for 18 years before closure. And no camper van in driveway, just a 2008 Xterra
Resistance is futile