Hot Off The Press: Fox Acquires Race Face and Easton Cycling

Dec 5, 2014
by Pinkbike Staff  
Fox Racing Shox

Race Face Performance Products Ltd and Easton Cycling President, Chris Tutton, announces the sale of both cycling brands to Fox Factory Holding Corp. (NASDAQ: FOXF) (“FOX”).

FOX is the perfect fit for Race Face/Easton. All three brands complement each other with our distinct high-performance product lines,” said Chris Tutton, President of Race Face/Easton. “The added operations, marketing, and engineering support from FOX will allow us to innovate faster while remaining focused on our core businesses.

We are very excited to complete the Race Face/Easton acquisition and welcome their team to the FOX family,” stated Larry L. Enterline, FOX’s Chief Executive Officer. “This transaction demonstrates the execution of our strategic initiatives to increase FOX’s product penetration into both existing and adjacent product categories to help drive our bike sales and profitability long-term. We look forward to leveraging our global marketing, engineering, distribution, and supply chain resources to collectively develop next-generation, high-performance bicycle ride dynamics solutions.

Race Face / Easton operations will remain at the current Burnaby location with Tutton at the helm into the forseeable future. No changes to the operation are planned.

FOX will acquire Race Face/Easton in an asset purchase transaction for approximately $30.2 million. The transaction was financed with debt and includes a potential earn-out opportunity of up to a maximum of $17.4 million payable over the next two fiscal years contingent upon the achievement of certain performance-based financial targets. On a combined basis, Race Face/Easton generated approximately $23.6 million in unaudited net sales and unaudited Adjusted EBITDA of approximately $4.3 million in its fiscal year ended October 31, 2014. FOX expects Race Face/Easton revenue growth in the high single digit range, and expects to invest in Race Face/Easton to strengthen its infrastructure and maximize the long-term potential of the business. The Company plans to provide 2015 guidance along with its fourth quarter and fiscal 2014 earnings announcement. The Company anticipates the transaction to close by the end of 2014.


About Race Face Performance Products
Based in Vancouver, B.C., Canada, Race Face Performance Products designs and manufactures leading-edge performance cycling components, clothing, and protection. Race Face products are distributed in more than 40 countries globally. The company sponsors a number of professional riders. For more information, visit raceface.com. like facebook.com/RacefacePerformance or follow us on Instagram and Twitter @RaceFace604.

Logo

About Easton Cycling
Easton cycling is two parts science and one part passion. Born at the 1984 Olympic games in Los Angeles, California, Easton Cycling exists for one reason - to make bikes better. Easton Cycling is a leader in composite design, engineering, and manufacturing for the bicycle industry. It delivers a full range of carbon and aluminum wheelsets and components to manufacturers and riders globally. For more information, visit eastoncycling.com. like facebook.com/eastoncycling or follow us on Twitter @eastoncycling and Instagram @easton_cycling.

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270 Comments

  • + 395
 Does this mean i can get Kashima bars that will slice through air 25% better than a regular anodised one? Big Grin
  • + 335
 It means your new Raceface and Easton bars are going to snap in half every fifty hours, they're going to tell you it's because you didn't service them every twenty five.
  • + 147
 Race face better stay on the shore, ill be pretty upset if they move production off shore
  • - 63
flag deletedacc123456789 (Dec 5, 2014 at 14:24) (Below Threshold)
 FOX is using all his potential for the oportunity of rise the transaction financed with 17.4 million of financial targets, the company will provide a high end prices for a advanced users and is going to meet the people requirements, and expects to invest in Race Face/Easton to strengthen its infrastructure and maximize the long-term potential of the
business. Of course fox is going to use all their infrastructures for move to a best site and join all the factorys plus easton and havoc. So we have that after read this message that i write,you can see that it has no meaning and it's useless.
  • + 10
 and...?
  • + 13
 You can get Raceface Kash Money Atlas bars atm, maybe fox will slip the Kashima Coat logos on them! haha
  • + 144
 If they fire anyone from this, I will drive to the fox HQ and beat everyone with a frozen ham.
  • + 22
 I can't wait to now service all my Easton and raceface stuff 25x for every 3x I actually ride! Yay!
  • + 73
 For fks sake, just because Fox says to do 15min taking outer leg service or air can service every 25 hours does not mean that it does not apply to Rockshox products using identical materials and archtecture. It is fkng manufacturers precaution not a sign that if you won't do it, your bike will explode!
  • + 12
 It's the fkng manufacturers precaution that bugs us :-D
  • - 11
flag sospeedy (Dec 5, 2014 at 15:48) (Below Threshold)
 Yes!!!
  • + 20
 Exactly Waki.. Its a very easy procedure as well. I think it's ridiculous that people bitch about it all the time. The oil gets dirty, change it!
  • - 18
flag BeerGuzlinFool (Dec 5, 2014 at 16:03) (Below Threshold)
 Servicing a boxxers is actually really simple.
Step 1: remove wheel
Step 2: remove the brake caliper
Step 3: Remove the boxxers from your bike frame
Step 4: throw the boxxers in the garbage and get a real fork..

See easy..;-)
  • + 22
 Most of Raceface production is not on the shore
  • + 9
 You understand though that if you have a warranty issue they'll say "show us the records of you servicing your fork every 5 minutes or no warranty work." Right?
  • - 35
flag stinkbikelies (Dec 5, 2014 at 16:12) (Below Threshold)
 I loved Race Face and Easton. I HATE FUX. All good things have to come to a end, Price's up up up n out of sight. Poor poor customer service. PHUCK FUX!
  • - 25
flag stinkbikelies (Dec 5, 2014 at 16:12) (Below Threshold)
 FUX cloths make the best shop rags
  • - 12
flag Kashima (Dec 5, 2014 at 16:46) (Below Threshold)
 YES
  • + 13
 @BeerGuzlinFool so im assuming you work at fox?
  • + 15
 @properp This is fox suspension, not Fox head. No relation in any way....
  • - 6
flag BeerGuzlinFool (Dec 5, 2014 at 18:26) (Below Threshold)
 Fuzzwuzz..No I don't work for Fox and I don't currently own any of their suspension products, but I would give Fox a try before I would ever waste another dime on a piece of garbage like a boxxer. I learned my lesson the hard way.
  • + 19
 Nobody can add stiction to a fork like Fox. They've got it down to an art.
  • + 6
 @preach- That is beyond incorrect. In my experience Fox takes care of their customers. Their forks cost what they do for a reason. Have you seen the inside of one? Take care of your stuff and you won't be whining about the manufacturer.
  • + 5
 This is probably going to be a good thing for riders. I am okay with it... As long as everything is kashima.
  • - 2
 guys 25-30 hours is referring to riding time not time passed (in case that wasn't obvious, can never be too sure with some people)... so that's actually 2-3 weeks of riding which for a 15 minute service is not that much at all. That's probably less time than you spend on tire pressure in those combined three weeks.
  • - 3
 All suspension has there strengths and weaknesses, Fox has great adjustments on a fork like there 831 and smooth as well but is way to flexy on the other hand Rockshox argyle is very stiff with okay adjustments but may not feel as smooth.Its all personal preference and as far as servicing your fork really whats the big deal???
  • + 8
 They never make major changes or fire anyone right away. Check back in 2 years.
  • + 2
 ...and it is the fkng precaution that denies the warranty if needed/necessary
  • + 6
 no, please, not raceface!
  • - 5
flag TroubleZone13 (Dec 6, 2014 at 11:23) (Below Threshold)
 @preach If you want a product that doesn't need to service every 25 hours, last for 100 years, and bla bla bla, make your own product.
It's simple as that.
Every manufactory has it's own policy for service interval. They make it because they think it's good for their product, if you think you don't need to service your product as recommended by manufactory, that's your call dude.
  • + 5
 @TroubleZone13 @Idiotech
funny I run 1 fox fork for less than a season and have 100000 problems with it, but run a Marzocchi for years and never have an issue...
it's not like I'm making crap up here.
  • + 3
 If I could give you infinite likes, I would. Sincerely, the interham.
  • + 2
 I've worked in a few shops and dealing with fox and Shimano is a pain. Always has been. Good products, but customer service with sam is a million times better. But let's be honest. Commencal isn't he hardest to do anything with cuz they only have one north American rep to handle everything and he is also the rep for a few other European brands. I give the guy to handle that job cudos haha
  • + 2
 Who cares about warranty service? I bought an used Talas RC2 2 years ago for $400 from EBay, haven't serviced it since and it works. If it breaks, I can throw it to a bin, buy another one and it's still going to cost me less than a new one. And I won't have to wait for a repair.
  • + 2
 Actually not a bad idea.
  • + 7
 Yeah, just switch to Marzocchi, problem solved
  • + 1
 @Subhumanz if only I had the money to convert right now
  • + 90
 So what - now our cranks will require rebuilds every 30 hours?
  • + 44
 spindle overhauls, they will need to be sent back to Raceface for this service and it is recommended every 20 hours
  • + 7
 funny u mentioned that! FYI, didn't have a great rebuild experience w/ Foxshox either! Float RLC 32 150mm sent back to get it serviced (making a hollow sound like its bottoming out!) NO FORK for 2 & 1/2 weeks, and sent it back to me w/ the same problem! WTF? after spending $150 service fees!? REALLY!
  • + 1
 Maybe we will see some carbon fox stuff...xc
  • + 1
 Does anyone service their fork more than 3 times a year? Whats the cheapest way to service it often, and how much would i spend over a year? I ride about 200-300 hours a year (not all at once)
  • + 7
 Cheapest way to service your fork is with the PB BuySell... just kidding!! (it's awesome)
  • + 5
 Had my 34 float upgraded to 2014 damper at $100 it has 2500 Kms on this season is beauty!!
  • + 1
 doesnt cost much to service your fork, fluid is all you need unless something brakes @deadtime
  • - 2
 I have bought a lot of RF stuff through the years but won't anymore, I refuse to support faux after the shit forks they put out.
  • + 2
 Say it out loud on Happy Ride in Änggården @MendelMu.
  • + 0
 LOL, NP, but I don't do Happy Ride.
  • - 2
 It's a good experience, everyone should be able to do it from time to time. These are people just like us and the apparently main reason why we can get legal bicycle trails in our area. Also the reason you have great stuff is because there are companies like Fox who create top notch competition. I used to hate on them, I don't anymore. Jokes are jokes and they are cool as long as they are jokes with no solid serious underlay.
  • + 8
 I also had my fork upgraded to a 2014 damper for $100. They also made the spring a little more progressive, like I requested. If you call their CS and don't act like a prick, they'll take good care of you. All you RS fanboys crack me. Half my friends who switched to the Pike have had them back to RS already. One has a brand new one that leaks already after 3 rides. All things break, no matter who makes them, this sport is rough on components.
  • - 3
 Im not a fan of rs. The pike works like one would expect but some of the Faux forks that has come out since 2010 has been garbage. Putting down the kind of money a fork cost and its performance is underwhelming U feel cheated, even worse was that most bikes came specced with Faux. They on the right track now but that don't bring me my money... So yeah, I hate them.
  • - 5
flag MendelMu (Dec 6, 2014 at 9:48) (Below Threshold)
 ..also Im pety mindes and get thay holding a hrudge against a company is pretty stupid bit so am I. Thnx. Im abooiuut to turn up, bang bang! (Watched a doc. on Chicago hiphop so yeah...)
  • - 5
flag MendelMu (Dec 6, 2014 at 9:50) (Below Threshold)
 Minded*, that*, grudge*, but*
  • + 71
 Remember when RaceFace almost died? 0-100 Real Quick!
  • + 105
 There's something fishy with an american saying 0-100 instead of 0-60. Somebody get mccarthy on the line.
  • + 127
 He's using a logical form of measurement! Get this man some freedom, stat.
  • + 42
 He got some, it was on the moon. You wouldn't understand.
  • + 4
 No drake on pinkbike brosef, cmon.
  • + 0
 wait, Drake's only goin 0-100km? phhs.. please. 100mph FTW!
  • - 11
flag Zimmer68 (Dec 5, 2014 at 19:08) (Below Threshold)
 The metric system is the tool of the DEVIL!!
  • + 5
 @Zimmer68 metric system is the tool of the devil? why the german name? enemy no. 1 of the imperial system
  • + 0
 What can I say, I'm a man of contradictions lol
  • - 2
 I prefer imperial system as well...mechanical engineer myself
  • + 1
 drake is so enduro
  • + 57
 for those that care....
FOX will acquire Race Face/Easton in an asset purchase transaction for
approximately $30.2 million. The transaction was financed with debt and
includes a potential earn-out opportunity of up to a maximum of $17.4 million
payable over the next two fiscal years contingent upon the achievement of
certain performance-based financial targets. On a combined basis, Race
Face/Easton generated approximately $23.6 million in unaudited net sales and
unaudited Adjusted EBITDA of approximately $4.3 million in its fiscal year
ended October 31, 2014. FOX expects Race Face/Easton revenue growth in the
high single digit range, and expects to invest in Race Face/Easton to
strengthen its infrastructure and maximize the long-term potential of the
business. The Company plans to provide 2015 guidance along with its fourth
quarter and fiscal 2014 earnings announcement. The Company anticipates the
transaction to close by the end of 2014.
  • + 24
 Would you happen to have a link with all this juicy info? I kinda like numbers.
  • + 5
 Much appreciated.
  • + 52
 For companies that are so prevalent in the cycling industry, it's amazing at how small the sales numbers actually are.
  • + 46
 And yet everyone envisions these suits scamming them and trying to take their money. Trust me, if all they cared about was money they wouldn't be peddling bike parts, no pun intended.
  • + 10
 wow, amazing to me that RaceFace + Easton is only $30m. Think of all the manufacturing tools and facilities required just to make simple components. You'd think facilities alone without an IP or Brand would be more than $30m.
  • + 2
 well there goes your pocket money kids!
  • + 34
 You know what the best way to make $1,000,000 in the bike industry is?

Start with $1,000,000.
  • + 57
 i think the saying goes: 'you want to make $1,000,000 in the bike industry?
Start with $8,000,000'
  • - 17
flag barzaka (Dec 5, 2014 at 14:03) (Below Threshold)
 No, start with 3,000,000 haha
  • + 21
 @DARKSTAR, wow someone used peddle correctly Wink
  • + 8
 Wrong, the best way to me $1,000,000 in the bike industry is to start with $2,000,000!
  • + 13
 The best way to make a million is to treat your customers with respect, so you can make another million and another and so on...
  • - 7
flag GT-CORRADO (Dec 5, 2014 at 15:03) (Below Threshold)
 Wanna know how to become a millionaire in the bike industry??

Start out a BILLIONAIRE!!
  • + 4
 one trillion dollars
  • + 50
 There is literally hundreds of dollars to be made in the bike industry.
  • + 4
 Youl only make a million in the bike industry if you are in the road bike industry...
  • + 3
 Ha ha..

I have two nickels to rub together (this week).
  • + 0
 Interesting move. Fox is only about a dollar above it's 52 week low. 33% off their 52 week high. You guys might want to watch this and put some of that 650b money in and try to turn it into something carbon.
  • + 6
 Perhaps explains why the high cost? High R&D + low production = high consumer cost???
  • + 7
 fox's market cap is at 520Million. They are getting by ok.
  • + 3
 @PedalShopLLC I have two nipples to rub together. mmmm
  • + 2
 Fox is assuming the RF/Easton debt. No money is changing hands. The bank is probably happier.
  • + 56
 Guess that's why Fox's are so expensive. They were saving up for this sh1t.
  • + 28
 I hope RF stays in the 604.
  • + 28
 Sram will not like this....
  • + 54
 its about time SRAM got a major competitor for an all-in-one build bike
  • + 9
 still is missing some brakes and drivetrain to fox to have the same
  • + 17
 I always thought the logical thing would be for Campagnolo to move to MTB and maybe join forces with Marzocchi and/or Formula (mainly for the brakes). But strangely, Italy has almost zero MTB industry...
  • + 1
 it would take too much effort for that, and being sram and shimano the 2 only players very hard for someone to enter, and they wouldn't let them, or probably one of them would end up buying it
  • + 3
 They could buy Pinion :-)
  • + 1
 all Fox needs is to get their own derailleurs and cassettes and they will have a mixed and matched SRAM
  • + 36
 Shimano needs to buy Fox...
  • + 3
 shimano has a full kit just about, Pro is made by shimano
  • + 7
 Campy gave MTB a shot in the early 90's and late 80's, most notably with their Record OR (Off-Road) lineup. Beautiful, expensive, fragile, and expensive. They sponsored Yeti's XC team way back when for a short while, and hasn't touched MTB since.
  • + 2
 Campy Icarus,i rode it it sucked.
  • - 2
 more like Shimano will not like this!
  • + 1
 I was one to have some of that Campy mtb stuff back in the day --- pretty nice as far as I can remember --- this dates back a while. The one bad thing I remember might be due to a frame that wasn't built well. A Crack-N-Fail ---- I kept blowing up rear hubs that were Campy. I think the rear end wasn't straight so there was more stress on the rear axle (drive side, I think). I blew up 3 rear wheel hubs (all Campy). Bought it from a local Nashbar so they gave me a new rear wheel each time but the down time sucked. This Nashbar was a hike from my house so it was two trips each time --- drop it off, have them order a new one.. drive back after they replaced it.

I ended up cracking that Crack-N-Fail and I didn't seem to have problems with the rear wheel --- go figure.
On a side note -- cracked 3 Crack-N-fails before giving up on the Cannondale company. life time warranty -- whatever, just provide a product that doesn't fail under normal use.
  • + 0
 @Redonkulus - KaShimano...
  • + 2
 Spykr but the main question is, was it expensive? Smile Aaaaah, Italians... Smile
  • + 27
 Holy Shart!!!
  • + 19
 Holy Shartnado!
  • + 5
 Holy SHitake!
  • + 1
 A Pike cost as much as the new 36. Stop the blind hate.
  • + 13
 Holy KaShitma!
  • + 16
 I think that tutton guy just made bank! He bought RF and Easton less then 3 years ago and now he is already selling,Wow!!!
  • + 5
 I would guess it was all bank owned, just in his name! Nobody gets rich in the bike industry!
  • + 6
 I think it is only a potential to cash out...note the "earn-out" opportunity which is contingent on meeting financial targets.

Paying 7x EBITDA seems a little rich but Race Face seems to have turned the corner a bit with products like the Next SL cranks so maybe they can grow the whole thing better than RF could as a stand alone.

Total market cap of FOX is $527M...who knew.
  • + 2
 Fox is owned by Compass Group, same as Camelbak and other small outdoorsy companies. Their backing enabled Fox and Camelbak to branch into other industries and widen their product offering in order to grow. Camelbak has been doing well...FOXF not so much lately, but deep investments in tooling this stuff up costs money, and stock brokers only care about "what have you done for me lately".
  • + 1
 Assuming he didn't lose too much of his own money over the past 3 years. Fox is assuming the RF/Easton debt. No money is changing hands. The bank is probably happier.
  • + 12
 This is good cause it enforces the fact that raceface will be around for years to come. It also will act as a great OEM supplier to compete with the big dirty SRAM corporation. Now all you need is a Shimano, fox, raceface, easten specked bike, and you pretty much have the best shit on the planet. Not to be a sram hatter, but those f*ckers have got way to much control on the OEM side of things, and for the most part, unless your buying top range stuff, its crap. I'd much rather a deore, Fox float R, race face turbine, vs. x7, low end revelation / sektor equivalent, sram x7/x9 crank.
  • + 15
 Foxhead has been for sale for 4 months and can't find a buyer! Maybe fox can buy fox?
  • + 13
 I just came here to read the comments. They did not disappoint, thanks for the entertainment.
  • + 11
 Hopefully Easton + Fox = Carbon steerertube and crowned forks. Finally a Fox without the incessant creaking that has plagued the steertube being pressed into the crowns of Fox Forx in the recent years.
  • - 14
flag HutchJR (Dec 5, 2014 at 13:19) (Below Threshold)
 I hope they make something like an integrated bar with the crowns
  • + 1
 Yup all my single crown fox forks (36,32) developed 'CSU' creaks early in their life.

Its not the steerer as many assume....

Too light and too fragile = CSU needs beefing up as currently the assembly grease leaches out of stanchion / crown interface with regular use and especially bike cleaning.
  • - 2
 ROCKSHOX FOR LIFE
  • + 1
 Rock shox for Love!
  • + 9
 I remember a time when Sram was a much smaller player and didn't have anywhere near the sort of market share they do now. I remember a time when Marzocchi and Rockshox were pretty much the only two dominant brands and Fox had yet to still break into the mountain bike market!
Now Sram/Rockshox are one and the same thing and Fox are buying up brands too.
How times have changed!
  • + 7
 What does this mean for @Tippie? I am sure he was part of the deal?
Addendum 4:3 Said company "FOX" will use the man "Tippie" for further marketing and video shenanigans. See also "Just the tip"
  • + 9
 bigger question is what has shimano got up there sleeve to make fox double down on a bet like this.
  • + 2
 fussylou you got it bro
  • + 2
 Shimano should buy marzocchi
  • + 3
 Shimano has a huge business market that extends out of mountain biking into road biking, fishing and rowing so I'm sure they have their hands full with what they've got so far
  • + 1
 Lou good point. And mate, a better point! The problem with M is that it's owned by Tenneco and also takes care of motorcycle stuff... I wonder if they'd be prepared to sell of just half of the brand and under what conditions.
  • + 1
 From what I understand, Shimano is happy enough with their current relationship with Fox that they don't have much interest in the suspension market. As for Marzocchi, prior to the Tenneco buyout, Suntour tried to buy the MTB side, but they wouldn't break it up. At that time, MTB was pretty much paying the bills since they didn't have much OEM spec on the motorcycle side. I suspect Tenneco may want to hold onto the MTB side of things still in hopes of getting some OEM spec back.. If they did sell the MTB side, I think it would be in name only since there are certain assets they wanted that led to the purchase in the first place.
  • + 9
 Price increase of Race Face components in 3...2...1...
  • + 2
 That might be true. Hopefully this will increase Fox quality control......win-win-win
  • + 1
 why would fox change anything?
id guess cheaper RF controls with continually ho-hum easton wheels being added as OEM riders (no pun) to bikes being spec'd with fox suspension. and more doss spec'd too
  • + 1
 More doss from factory is no bad thing, internet haters who only focus on the crappy looking lever can switch it out. They don't need as much service as other designs, & more riders getting them stock, & not having problems, can only increase market penetration, which means cheaper droppers for everybody.
  • + 4
 I've always recommended Race face because of my personal experience dealing with warranty issues, they were great each time. A fella named Sam was great during my last problem and sent me a replacement next bar no problem, I'm guessing that won't be the case with fox. I think I'll head on over to Chromag and see how they treat a loyal customer.
  • + 3
 There didn't seem to be any mention of changes to customer service teams at RF..
  • + 3
 Sam also helped me out with some missing spacers for a set of Race Face cranks I have. Great customer service from a good local company, its too bad they don't make anything but the carbon crank arms in Canada anymore.
  • + 9
 say what!!
  • + 6
 Didn't RF fold, then get bought pretty quickly by the Sales Director a couple of years ago? He must have done ok out of that move.
  • + 1
 Chris was repping for easton when he bought raceface, then raceface bought easton
  • + 5
 BOOM! People are in the right place at the right time, making all the right moves. We should all tip our hat to Chris Tutton for reigniting Race Face, and for keeping it local.
  • + 2
 Just beware of 'synergy'! Business lingo which precedes layoffs.
  • + 3
 I used to work at Race Face in their carbon department (before they went tits up) and there are some good people who still rely on those jobs. What pops to mind is if they'll keep the head office/production in Burnaby...

Race Face is woven into the fabric of the Greater Vancouver mountain biking scene, fingers crossed things remain as they are.
  • + 8
 New flash... Shimano is poised to buy Canada next fiscal period.
  • + 5
 This means exactly Zero for anyone who rides a bike. Same people making the same crap. A few execs getting shuffled around and a few component package changes for build kits. In other words, nothing different on the bike.
  • + 6
 Ive had a few beers, not sure im to happpy abput this. As long as they keep makinf good products I suppose
  • + 7
 Hey remember when a chainring didnt cost 200 $ and wasn't kashima coated?
  • + 5
 I remember pumping a lot of gas back in 1994 to save up for a set of blue anodized Race Face cranks. Those things were bling.
  • + 3
 What's strange is that Fox's share price has steadily been drifting downward for the past 1.5 years. Check it out here: finance.yahoo.com/echarts?s=FOXF+Interactive#%7B%22range%22%3A%22max%22%2C%22scale%22%3A%22linear%22%7D
  • + 6
 honestly pretty fucking bummed about this one.
  • + 5
 Nooooooooooo I LOVED RACE FACE !!! Tomorrow i ll go at the shop buy everything race face I find !!!
  • + 6
 Time to send my bars in for a service
  • + 5
 AHHHHH CRAP there went the cost of bike parts up again. Oh and can i get rebound dampening on my cranks also.
  • + 1
 "This transaction demonstrates the execution of our strategic initiatives to increase FOX’s product penetration into both existing and adjacent product categories to help drive our bike sales and profitability long-term. We look forward to leveraging our global marketing, engineering, distribution, and supply chain resources to collectively develop next-generation, high-performance bicycle ride dynamics solutions.”"

Lazer Berms
  • + 4
 So now fox will battle sram, and shimano will still be miles ahead of both in terms of price for mid-range components?
  • + 2
 Last I checked Fox/Raceface/Easton doesn't make derailures, chains, brakes, and the multitude of other components that Shimano produces. If anything, there is a growth opportunity to challenge the Shimano/SRAM drivetrain dominance.
  • + 2
 BOX. But I'm skeptical, considering some of my experience with ProMAX products.
  • + 1
 This seems a bit misleading. I'm assuming Compass (Fox Racing holding co) made the acquisition. They purchased Camelback a few yrs ago also. Smart move as they are moving, or have moved, OEM production of shocks and forks to Taiwan in order to cut supply lead time to the major bike mfg's. Now they can offer more of a package (gruppo) hence, greater market penetration.
  • + 1
 All my suspension is Fox on 4 bikes... Seems like newer bits need more frequent service. Never liked easton wheels until my Havens... bearings suck but overall well built and designed... bearings are cheap and easy to replace on good wheels... Hoping they'll stop seeing service as a profit center and work toward higher quality and less service... else koreans will take over this market too.
  • + 1
 I would love to know why it takes Fox so long to service a warranty...


SRAM (Rock Shox), if there's a problem, man... they turn it around fast, real fast...+/-72 hours... not so much with Fox and Zoke is by far the worst but, really... why does Fox often take no less than 2, 3 weeks... it's often 2 weeks before they even look at a warranty. and no, I'm not counting the travel time of shipping.

With SRAM, several times they sent a brand new product, no questions asked, sent me a brand new product with a call tag for the warranty item.. Fox never did anything like that for Pshop.

Zoke is on a whole other level when it comes to fixing warranty items --- by far the worst. I send a Rocco back for service and it was at least 2 months before we got it back. 2 rides after the guy put back on his bike it broke (split in half broke). one thing lead to another and we just sold the guy a different rear shock at cost. never looked back at Zoke.

Fox usually does it right when fixing a warranty but geeez, the turn around time is dreadful. That needs improvement, big time.
  • + 2
 Because they have a much higher failure rate. I work in the industry. I'll call and say I have a blown Elixr 5 and they will without question send me a complete set of XO Trails. I like Sram but plastic parts fail faster then metal parts.
  • + 2
 DAMN! Dammit all to hell, i don't like this one bit. Everything Canadian gets taken by the US. Oh ya whats next no more health care because the US took our smokes now! no more joints.
  • + 5
 Breaking news: Shimano Corp. purchases Fox Factory Holdings!
  • + 4
 so its like sram vs . rf and easton then shimano on the side with no suspension :pb i still love shimano hto
  • + 0
 So shimano is now out of the WC scene? Maybe with Marzocchi suspension teams they will stay
  • + 2
 Well FOX and SHimano have been the logical partners, co-developing the 15 mm standard and all.

The question is though, where does this leave Shimano? The partnership, if you look at it from that perspective, now makes 3 sets of hoops, 3 sets of controls, 2 sets of dropper posts, 2 sets of cranks (well, some are carbon, ss far as differentiation goes), etc.

Can you say consolidation? Smile
  • + 3
 Exactly! Now that fox is on RF probably a new drivetrain Will be developed, leaving shimano out of that partnership. Will be interesting what will happen next
  • + 5
 oh great now raceface and easton stuff will be expensive as fuck
  • - 2
 ...because....?
  • + 8
 because fox is overpriced
  • + 1
 disapointed race face have been bought over by fox!!!! ,i cant stand fox everybody go on like they are the best thing sins the wheel ,fucking shite ,loads of race face stuff going on pinkbike and ebay ,they are sell out mother fuckers i am gutted
  • + 2
 If they are buying assets, that does nothing to extinguish debt, nor assume any existing liabilities - which will all be left with the previous owners of RF/Easton Cycling. Somebody at Fox was thinking.
  • + 1
 In related news, FOXF (nasdaq symbol) is trading 1.43% up on the day. www.nasdaq.com/symbol/foxf
  • + 2
 Would it not seem odd to acquire 100% of the asset but no liabilities. Must have been some heavy financing to bring RF back from it's closure being held by someone. Actually thinking more perhaps this buy out covers all outstanding liabilities and some profit for whomever is holding the liability. So they cash out and wipe their hands of the whole thing and made some bank.

Hope RF stays local.
  • + 3
 Shirk, the 30M is for the assets, per the press release, not the net assets. The idea is that the selling party would use the funds to extinguishing any existing debt. Otherwise, if Fox wanted to assume debt, they would have purchased the shares of RF.
  • + 5
 Not sure this is good news… :/
  • + 5
 Its NOT
  • - 2
 Ever tried to get service parts from FUX? What a joke.
  • - 1
 Heard a rumor that SRAM pre-sued (for lack of a better term) Shimano so that they couldn't buy Fox as it would cause an unfair advantage in the market place.
  • + 1
 it's all about the OEM sales ---- they're looking to have a complete package they can offer the makers of these bikes we ride... a whole package come from Fox which already has a pretty good portion of OEM sales will be able to grab an even bigger portion cause they can offer those RF and Easton products too. SRAM is kickin' but cause they have forks, shifting, cranks, some wheels, etc
  • + 4
 And I thought I had ditched fox with my new build w/pike, d.air, sixc cranks, easton bar/stem..
  • + 5
 Oh dear lord, I hope Clap is okay...
  • + 4
 Well there goes the decent price...
  • + 3
 dammit i knew i should have bought sixc bars and an atlas stem on cyber monday
  • + 1
 You should of , especially that price Fanatik was selling them for. Got mine in last Tuesday.
  • + 0
 I always get the feeling people who hate on fox or really any major suspension company either own have never owned it themselves, have no idea what they're talking about, or just treat they're bikes like shit. There are pro's and cons to every product and every manufacture but a lot of stuff out there is pretty fucking good, so everyone stop bitching. btw i have an 07 888 never serviced works perfectly, 08 talas rlc never done a single thing works perfect, 2010 talas fit rlc had to replace rebound valve but nothing since. Just maintain things as you should be reasonable and dont be a fucking retard and you're stuff will work.
  • + 1
 FOXF currently has a Zacks Rank #4 (Sell). Yikes -- what's up with that Larry? Shimano has the market cap and could use a shock co. If this acquisition does not help, wonder what's next.
  • + 0
 IMHO RF=Inovative and better way of looking at the status quo. FR=cheap crap that comes OEM, the status quo that you wanna replace if you can afford to.

If Only RF could have stood long enough on their own the would have pumped out some amazing forks in the future to further bury rockfox.

my last bike was equipped with fox, i didn't even make it outta the store before i was told hold it right there time for service or void warranty. consequently the bike never leaves the shop. just constant service.

This is a really sad announcement.

Time for moar companies like OneUp components.
  • + 3
 +1 for the little guys
  • + 9
 Funny thing is, the guys that started OneUp is the old engineering team from Raceface.
  • + 4
 @Thisisnotatest I did not know that, thanks for the info. Makes me feel even better about stoking on their products.
  • + 2
 Welcome, those three guys are real mountain biking.
  • + 5
 Enduro errthang
  • + 4
 I love my raceface cockpit. I guess its going to be the last
  • + 2
 I just bought some 35mm sixc bars and stem. Will they release a 40mm clamp bar and stem combo to match the fox 40 stanchions?
  • + 13
 FACEFOX
  • + 4
 FACERACEFOX RACEFOXFACE I should be a PR manager...
  • + 13
 EASTFOXFACE Yeah i got this....
  • + 4
 FRACETON
  • + 5
 just FOXFACE add it to the FOX Head and FOX Tail.
  • + 0
 EASTON RACE FOX
  • + 1
 Great....now the narrow wide chainrings will be shipped without teeth and Easton wheels without hub bearings from the lack of factory QC.
  • - 1
 You sound a tad bitter.
  • + 2
 I was trying to decide between a raceface or easton bar. Now what the hell do I do?
  • + 3
 One less Canadian company as of today. Frown
  • + 9
 Hey you guys got Burger King.
  • + 0
 Fox wanted Tim Hortons as part of the deal, but Burger King beat them to it.
  • + 2
 Burger King is dirt. Try In n Out sometime
  • + 2
 If Canada bought In n Out I would lose my mind!!
  • + 2
 in n out is really good but lm not gonna drive 16 hours to get it! haha
  • + 2
 That's a bummer, I can ride my bike from my house and be there in 5 minutes. Ill send you pictures
  • + 1
 lucky. have a double double for me. hope to have this summer!
  • + 4
 Whaaaaaaat
  • + 2
 I hope RaceFace keeps there offices here in Burnaby. Nice to have them so close to home.
  • + 0
 Say by by fox could screw up a wet dream
  • + 2
 I may not be the smartest "pinkbiker" out there but wtf did they just say..?
  • + 2
 To me it looks like Fox and shimano no will work together to battle sram for the OEM
  • + 2
 $20 bucks says there will be a new axle standard within the next year... Thanks fox...
  • + 2
 WHAT?! Where the hell did this come from?!
  • + 2
 Prepare yourselves!.........price increases coming!!
  • + 2
 still can't acquire the other company called Fox...
  • + 6
 they used to be together if im right, then they split up
  • + 5
 yeah i know, but still I would've thought in today's market they could market much more hype that way
  • + 5
 @HutchJR yes they used to be the same company. When they split back in the 70's one took the head and one took the tail.
  • + 1
 originally owned by two brothers(Geoff and Bob Fox),when they split one got the head the other the tail.
  • + 2
 Rock shox all day ery day
  • + 3
 Not liking this.
  • + 2
 Oh great 25 hour handle bar services coming right up!
  • + 2
 wtf I don't sell fox so by by Raceface what a shame _____O^O_____
  • + 0
 I'm expecting somewhat of a rebrand for the two companies and a lot of transfer of technologies to fox. Expecting to maybe see a carbon fox XC fork.
  • + 0
 do not know why, but I like the Fox. >>> 1974
Congratulations to Fox!
  • + 1
 Anybody knows the price of transaction?
  • + 14
 Pretty sure payment was tendered in pocket lint and carbon.
  • + 4
 $30.2 mil (USD) I posted some more details above from a press release
  • + 1
 Holly Sh*t, I hope it was a big cheque....
  • + 1
 Just when I thought id bought a bike with no fox products on it!
  • + 2
 WELL THAT SUCKS
  • + 0
 raceface building up to their full drivetrain and fox aiming to compete with SRAM off road?
  • + 4
 Hm, doubt it... I'd say it takes a lot of expertise when it comes to deraileur, shifter and cassette development, far more than with cranks and front rings.

Does anyone know, has RF been shopping for people with this expertise lately?
  • + 0
 I thought easton and raceface made similar products? Conflict of interest in the future?
Good luck to them.
  • + 1
 Stoked RF/Easton will remain in BC.
  • + 1
 Manitou is doin it, Rockshox is doin it, wot fox?
  • + 1
 I defy the big 3. I ride DVO.
  • + 0
 Ditto, but Avalanche here!!
  • + 0
 WOW, donno if this is financially related to Race Face owning Easton several months ago?
  • + 0
 I hope they make handlebars the same gold color as there fox fork stations.
  • + 0
 So now we ll have fox bars, grips, stems, saddle , with Fox kashima bling bling wheels ?? Big Grin
  • + 1
 And I use to like Race Face and Easton. FUX blows the dirty one.
  • + 1
 I Hope my cranks wont be plastic...
  • + 1
 It's going to be Marvelous!
  • + 1
 Big move
  • + 0
 Great, now good value components will be a lot more KASH
  • + 1
 Fuck...
  • + 0
 Monopoly incoming boys. Hold on to your wallets...
  • + 0
 Rock shox for life
  • - 1
 Tutton for prime minister!
  • - 1
 HOLY FOX !
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