Giant Releases New Reign E+ With Mixed Wheels
Giant quietly unveiled their new 2022 Reign E+ platform, which has undergone quite a few changes, like battery capacity, wheel size, geometry updates, and a new motor. They've called on EWS-E team rider, Josh Carlson, for feedback and the new platform improves the capabilities of the bike.
There are four bikes in the range, all featuring alloy frames with 160mm of rear wheel travel and a 170mm fork. Visually, the most apparent change is the move to a 29" front wheel.
A new Yamaha motor delivers 85 Nm of torque and raises the ground clearance compared to the previous bike. That redesigned motor allowed Giant to shorten the chainstays from a whopping 470mm down to 454mm.
There are four bikes in the range, all featuring alloy frames with 160mm of rear wheel travel and a 170mm fork. Visually, the most apparent change is the move to a 29" front wheel.
A new Yamaha motor delivers 85 Nm of torque and raises the ground clearance compared to the previous bike. That redesigned motor allowed Giant to shorten the chainstays from a whopping 470mm down to 454mm.
Details
• Wheel size: 29" front, 27.5" rear
• Travel: 170mm front, 160mm rear
• Increased motor clearance
• Aluminium frame
• Maestro flip chip at seat stay pivot
• 63.7º or 64.5º head angle
• 76.7º or 77.5º seat tube angle
• Sizes: S-XL
• Price: $4,500 - $5,600 USD (Reign E+ 3, 2 models)
• Price: $6,899 - $9,299 CAD (Reign E+ 2, 1, 0 models)
• www.giant-bicycles.com
• Wheel size: 29" front, 27.5" rear
• Travel: 170mm front, 160mm rear
• Increased motor clearance
• Aluminium frame
• Maestro flip chip at seat stay pivot
• 63.7º or 64.5º head angle
• 76.7º or 77.5º seat tube angle
• Sizes: S-XL
• Price: $4,500 - $5,600 USD (Reign E+ 3, 2 models)
• Price: $6,899 - $9,299 CAD (Reign E+ 2, 1, 0 models)
• www.giant-bicycles.com
The availability will vary depending on what part of the world you live in and price is subject to change. Giant Canada will stock the Reign E+ 2, 1, and 0, ranging from $6,899 CAD to $9,299, respectively, while Giant USA will only carry the Reign E+ 3 and 2 models priced at $4,500 USD and $5,600.
In Australia, pricing will be as follows. Reign E+ 0: $10,999 AUD, Reign E+ 1: $9,499 AUD, Reign E+ 2: $8,499 AUD.
Geometry
The flip chip in the seatstay alters the head and seat tube angle by 0.8-degrees and changes the BB height by 10mm.
Specifications
Specs were unavailable for the E+ 3 at this time.
Motor, Display and Battery
Yamaha has worked with Giant to make a more compact motor that is lighter than the previous generation Reign E+. The 85 Nm of torque is delivered by the 2.7 kg SyncDrive Pro motor and now gives way to 37mm more clearance. It also looks to be set back to further keep it out of harm's way.
The display has been relocated from the handlebars and integrated into the top tube. From there you can switch power modes and monitor battery levels easily or use the RideControl Ergo 3 remote. This unit fits into the grip for a clean and easy bar mount and a second controller can be mounted on the other grip for more options at your fingertips.
SmartAssist is an automatic adaptive support mode, so instead of manually choosing the power settings, six sensors pick up on your pedal inputs and keep things simple, selecting the best power support for the trail.
Like many other brands, the LED screen is now neatly mounted in the top tube and limits the risk of damaging the display in a crash.
Giant have poured a lot of time and effort into testing prototypes of this bike with Josh Carlson and others.
Author Info:
"The most accurate way to determine any bike’s weight is to have your local dealer weigh it for you. Many brands strive to list the lowest possible weight, but in reality weight can vary based on size, finish, hardware and accessories. All our bikes are designed for best-in-class weight and ride quality."
isnt that some bullshit! "hey we are billion dollar conglomorate that makes 10's of thousands if not 100's, but we are incapable of telling you what a thing weighs because.....paint?"
Dangerholm: hold my beer
So there is no point in knowing the weight of a bike as sold because you may change a load of parts on it?
I won’t bother weighing myself ever again as I may put weight on…
So I don't understand how they cant even say that.
I also couldn't not find the weight for the Rotwild Enduro E-MTB. Stupid because its almost 18kg with good tires.
2x LOL @ cable length and steerer tube affecting the weight of an ebike
You would be suprised at the absolutely assenine shit people complain about. I promise: more companies would communicate weights if there were not legions of nerds with nothing better to do than find a discrepancy, and endlessly threaten legal action if ( fill in the blank ) is not done to 'rectify the situation'.
Its maddening.
its an endless battle mate. You can thank all the keyboard warriors out there with nothing better to do than make some poor sod in customer services' life a nightmare due to constant complaints.
you're making excuses to not try, based on not wanting to do like 30 seconds of CYA!???
2% of a 20kg bike is 400g ....that means a given model can swing 800g between two 'identical' bikes.
Again. Never, ever acceptable in the market.
No sane person would try and communicate a weight window like that.
go back to your job, lunch time is almost over
Also many countries have varying “truth in advertising laws.” Which make it difficult to navigate in terms of how to word it to avoid lawsuit. Plus giant makes a million different model variations and paint schemes for different markets. At one time they made 50 different Trances globally. So yes, a German market Trance 2 and a Canadian market Trance 2 could be fairly different weights.
As Conoat said, the likely answer is they don’t want to put people off a sale.
Giant are happy to list their road bike weight -https://www.giant-bicycles.com/gb/propel-advanced-sl-disc-1
for this bike it should be .1% sure....
in descending order of likelihood:
1. their bikes are not weight competitive in the industry
2. they routinely(even pre-covid) will make running changes in spec and this can make weights vary
3. their frames alone vary too much to reliably list weights
4. they want you to come in to a shop and weigh it so they can try to get you to by the tub of shit anyways
Not sure what dog you have in the fight but you are clutching at straws.
Done.
Its easier to not publish any weight because they get in even more shit for giving a +/- figure.
Most of Giants ebikes do actually have a weight sticker on the frame
We’re talking eebs and mtbs here.
The roadies have a much longer and mature history with the weight of their bikes so its nowhere near as much of an issue.
The Giant SL bikes (Defy/TCR/Propel) are designed to be lighter than their equivalent version so there’s a need to publish how much lighter they are.
Or are you a Giant employee?
Thats “mature history with weight” … and how they view/handle it.
Mtb folk get hung up when it comes to weight and will refuse to buy a bike because it weighs a few grand more… then they’ll buy another one, strap an innertube to it, bottle cage, bottle, oneup edc.
Quit worrying about weight and screaming at everyone about it.
You say MTB folk get hung up on weight but road riders dont? Not sure if you are just trying to troll me at this point or not?
Either way, Giant wont give weights for the heaviest bikes they have available that are sold to people with probably the lowest regard for what the bikes weight because that person may sue them when its 3g over the advertised weight? - A road biker on the other hand buying a lightweight bike sometimes entirely because its light wont, because of 'history' - got ya.
£500 Giant - heavier than the competition
Top end XC - heavier than the competition
DH bike - heavier than the competition
E-bike - definitely heavier than the competition
Enduro bike - you don’t even want to know!
You’d think the worlds largest bike brand would’ve fixed the problem, that the guys above have identified for them, by now
But please do back up your facts with specific weight comparisons to ALL of the competition… that is what you’re claiming
let me say this, If I were on the marketing team at Giant, I would probably be advocating for non-disclosure too. but I am not. I am a consumer, so I want information.
Giant are not the only ones that play that game.
Its been common for years.
they could easily say "weight: Reign + 0 size Med; 26.4kg-26.6kg(market in which bike is sold in may affect finished bike weight).
Voila!
Looks like they did enduro geo properly on this, modern angles without taking the "long" part too seriously... looking at you every other brand with their Winnebago's
Maybe it's bc I'm on a Medium at 450 reach and 1225 wheelbase and it's mint. I know people were all up at arms over the large reach
They also used to offer very good value for money.
However, with the new ebikes they've first had major issues with huge Yamaha motor that made a bike look like it's pregnant, poor weather sealing and colossal chainstays.
Now, they've fixed those issues mostly but the prices have went up considerably. Who is going to pay 8-10k for a Giant ebike?
Bros with money will rather ride Santa Cruz or Specialized, even Trek. Nobody wants to spend that much on a Giant. It doesn't matter if the bike is great or even better than the competition, the brand simply doesn't have "coolness" factor that enables them to ridiculously overcharge for their bikes (unlike regular overcharging).
If you want the best ebike you'll probably get specialized levo since they are ahead of the game and have a lot invested in their ebikes and not just being a bike company that connects a 3rd party motor to a generic battery.
Anything from Specialized or Trek would be more expensive for a worse spec list.
Who's going to pay 8-10K$ for a Giant Ebike is the wrong question to ask, truth is who's going to even have the opportunity to buy one ?
Everything is sold out already.
Or do you really want customers to visit your bike shops with a scale?
It's funny because their TCR road bike has tended to be one of the sharper-looking options in the sector.
Perhaps they just don't put much priority into MTB design work?
So many broken 29 and 27.5 anthem frames. Purely because they went too light in the design.
The 2014 Reign was, for a mainstream bike company, anything but neutral. Read reviews at the time. The bike was was amongst the best at the time.
The new reign 29 was widely criticised for having enormous reach in the L and XL sizes. Certainly not the middle of the bell curve.
I think Giant take their chances. They just don’t get them right.
The current Reign is a weirdly short in travel, long in seat tube and steep in head angle for an "enduro" bike. In fact it looks suspiciously like a trail bike.
The "neutral" comment was more about the styling and suspension, but I concede your point that they've taken a few random chances with geometry.
Saying all that, this ebike looks decent enough in geo.
There's also a false equivalency happening that people don't generally recognize... Giant doesn't feed the hype machine like other MTB brands do. This causes people to conclude that their 'bikes' aren't as nice or exciting as other bikes, when in fact it's just the company that's not that exciting. Based on the stuff they CAN do, and SOME of the stuff they have done, Giant could crush anybody in the MTB space short of Spesh and Trek if the people at Giant got together in a board room and decided on it. It's just not their modus operandi.
Eventually realised, as you say, that their marketing team have obviously decided they don't need to pursue the hardcore riders.
In fact when I was less hardcore I had a series of them (Anthem, Trance, Reign, another Reign) - because they were affordable, easy to ride and well finished.
I'd probably have another one as well - perhaps if they bring back the Reign X as a 170/180mm mullet super-enduro sled?
Bosch- powertools
Brose- kitchen blenders
Shimano- …
Yamaha- a shit load of motorbikes
I think Yamaha can do well in the category as well given some time to refine their product. It's a fast moving competitive space, I'm sure all the names on your list are going full speed on future product development.
You just stated that "Giant is ignoring trendy things and the trendy people that chase them and instead, building bikes for the hoards of people around the world who have more normal needs" I feel maybe this is correct if your referring to their volume business, building entry level bikes for the masses. However, just like specialized and trek as you have mentioned, they also dabble in high end builds that could essentially be taken out of a world cup or ews pit.
These bikes would not be deemed suitable for people with "normal needs".
You can't tell me this Reign E+ is geared for the mom or dad who takes their kids to the local corner store to buy a slurpee and a bag of 5 cent candies.
This is Giants entry into a market that is anything but "for the masses".
Why do automotive companies build F1 cars and compete? It's not because it's particularly lucrative, it's to build pedigree to market the mass produced volume business merchandise and equipment.
Giant has a history of pedigree in building good looking bikes and successful racing platforms. Please explain why any company who is in business to make money, would disregard an opportunity to increase revenue and sales. I can't think of one, which is likely why this bike actually exists. Once again however; I can't help but be underwhelmed by it.
I know this is a press release you pretty much copy paste on the pinkbike page. However someone needs to be proactive and fix serious errors on the press release or simply read the comment section.
1. chainstay length in the small size looks wrong comparing to the other sizes. Giant marketing gets a D. How is that they dont do a final check before releasing these numbers.
2. Wheel size. you kidding! chart says 27.5 at the front and 29 at the back?!
Come on Giant... you are better than that.
3. Released an article featuring Josh Carlson. The article is about testing the new bike while getting smoked by the Euros. I'm not asking for a 1 million dollar CGI movie but you are dropping the ball here.
Seems like the Reign 1 is a much better deal?
Wouldn't you rather have a seated position that is comfortable/optimized for climbing when your effort level is high as opposed to one that is comfortable in the parking lot when you're just cruising?