PRESS RELEASE: Giro Sport DesignWords by Héctor Saura, Bicycle Nightmares
I found my passion for mountain biking in 2006 and my dream was always to become a professional rider. Unfortunately, I suffered many injuries at a young age and that complicated everything. I went through very dark times where I couldn’t see the light and I didn’t understand why all of this was happening to me. It was a very bad time, but from which I learned a lot, and as I grew older, my mind started to change. My perspective and vision for the sport became different, and despite everything (including more injuries!) it has brought me many good things, such as Bicycle Nightmares
and my new collaboration with Giro
THE STORY BEHIND THE GIRO X BICYCLE NIGHTMARES COLLECTION
For as long as I can remember Giro has been a company known for collaborating with artists and athletes. They were involved in the freeride scene since the beginning, and I have always thought that it would be cool to do something together one day. It’s a brand that is trusted and loved because they combine the latest technologies with subtle designs, care and attention to detail, and that is something very important to me at Bicycle Nightmares.
In 2016 I asked my friend Bastian, who at the time was working with his marketing agency for Giro Europe, for a contact at the Giro HQ. I was going to the Sea Otter Classic and while I was in California, I wanted to see Giro’s offices and test lab in Santa Cruz. I sent an email to an unknown marketing guy and hoped for a response.
I remember that it was 2 a.m. later that day and I was walking home after dinner with one of my best friends from school when I randomly checked my phone and saw a response from Dain Zaffke, Director of Marketing at Giro. He mentioned that he was already a fan of Bicycle Nightmares and that he looked forward to meeting me in person at Sea Otter. I couldn’t believe it.
Four weeks later I was trail riding in Santa Cruz with Dain. At the time I was only riding dirt jumps, but I borrowed a bike and decided to take Dain up on his offer of showing me some of the best trails in the area. That was my first time riding at UCSC, and probably one of my first real trail rides ever, and it was terrible.
I wasn’t in shape, I wasn’t used to the bike, I had barely eaten before, and I even got a flat where no one else would get a flat (and I didn’t have a tube or a pump). I basically couldn’t keep up with Dain. I am not sure what impression he got of me that day, but I was definitely overwhelmed. He was a mountain biker and I was a dirt jumper. I failed the test, but I promised him that the next time that we rode together, I would be ready.
Since then, he has always supported me and showed appreciation for my work.
About two years ago, Dain contacted me to get my input on a new helmet Giro was designing for aggressive trail riders and dirt jumpers. Just like my initial contact with the brand, the crew at Giro was surprisingly eager to get my input. There were several long calls and lots of emails with the designers as the helmet came to life.
A little while later, I bought a van in Los Angeles and embarked on a three-month road trip across the West Coast. I spent a lot more time in Santa Cruz on that trip, in the Giro office and riding with Dain, who ditched work a lot in those weeks to me the hidden stash of steep and fast trails at Campus. By this point, I was feeling comfortable on a trail bike.
As the new Tyrant helmet took shape, I proposed to Giro that it would be cool if we made a limited-edition Bicycle Nightmares version of it, and in the end, we decided to do a whole collection
, including a helmet, goggle, gloves, jersey, socks, and a t-shirt.