Giro Sport Design Announces Spring 2019 Dirt Collection

Jun 11, 2019
by Giro Sport Design  
Views: 1,028    Faves: 1    Comments: 0



PRESS RELEASE: Giro Sport Design

Here's a little known fact from the world of apparel-focused photo shoots: Most of the imagery and video that you see today was shot nearly a year ago. We have a love/hate relationship about this timing. It's essential for your favorite shops to see the line well in advance to plan for their inventory, but it's torture keeping this stuff for ourselves (and under wraps) for an entire trip around the sun.

Trail Riding on Gooseberry Mesa with Giro 2019 Trail ridiing kit.

The reality is that these shoots are one of the best parts of our job. Sure it's a ton of work, with early wake-up calls and long days. But nothing beats seeing our new line in its element and riding with a solid squad on fresh terrain. This shoot, for Giro's Spring/Summer 2019 collection, was particularly bittersweet. We hired veteran photographer, Colin Meagher, to capture the stills. A few months before the shoot, doctors diagnosed Colin with ALS–a progressive neurodegenerative disease with no known cure. As we sat down to a big, homemade dinner the night before our shoot, Colin let us know that this would be one of his final catalog shoots. As he went on to explain how ALS works–that we'd have to be patient with him in the icy cold morning, that it would take him an extra minute to change lenses as he was already losing some dexterity to ALS–nearly everyone seated at the table had tears running down their faces.

That dinner set the tone for the shoot; but rather than wallow in pity, we were reminded not to take any of this world for granted. We were surrounded by great people, riding dream bikes in next year's gear on the legendary terrain of Southern Utah.

XC riding on the Zen Trail in St George UT


XC riding on the Zen Trail in St George UT

A lot of things have changed in the 12 months since the shoot. Colin has since hung up his bikes and his cameras. One of our models/riders, Kathy Pruitt, went directly from our shoot to a job interview with a brand that competes with Giro. She got the job, and let us know that she can't represent Giro anymore, only to let us know recently that her situation has changed and she's back on Giro (welcome back, Kathy!). Another model/rider, Nic Bean, scored a hard-to-beat sponsorship from yet another brand that competes with Giro. That sponsorship has allowed Nic to take his racing to the next level (proud of you, Nic, but we miss you!). Rider/model, Leah Lind-White, has since completed a full year of a doctorate program in acupuncture and eastern medicine in San Diego, with a focus on studying nervous system dysregulation due to complex trauma and chronic pain. Brian Astell has grown his coaching business, Trailworks, into the leading program in the region, with a focus on developing youth and finding support for emerging riders.

Aggressive trail riding on the Grafton Mesa Trail ouside of Virgin UT

Aggressive trail riding on the Grafton Mesa Trail ouside of Virgin UT

That short summary only hints at the depth and diversity of personalities that hide behind the terms "models" and "photographer." But we should say a few things about Giro's Spring/Summer 2019 product line, too.

Both Men's and Women's Roust Jerseys feature a lightweight, breathable construction that's perfect for warm weather. They're part of the Renew Series, made with recycled nylon, polyester, and elastane, including Econyl® Lycra® made from reclaimed fishing nets and other ocean debris. The reclaimed materials are regenerated into fabrics that offer the same comfort, performance, and durability as those made from virgin sources while reducing environmental burden and improving the health of our oceans and planet. The moisture-wicking polyester fabric is combined with mesh back and side panels to keep riders dry and cool, and the interior lens wipe allows you to clean your goggles or glasses quickly. With a relaxed fit for a stylish, comfortable feel that's also compatible with pads, the Roust is our favorite jersey for long summer days on the trail.

XC riding on the Zen Trail in St George UT

The lightweight Arc Short was our go-to mountain bike short for this trip, packed with essentials including a secure zip pocket, exterior waist adjustment, belt loops, and hand pockets. The 100% Bluesign-approved polyester ripstop fabric is lightweight, durable and comfortable, and DWR coating helps you stay dry if you splash through a puddle. But probably the best part about this fabric is that it's virtually silent on the bike–why be distracted by loud fabrics when you just want to hear the sound of your tires connecting to the trail?

Dicking around at the Old Redbull Rampage Venue outside of Virgin UT

On the days we were looking to get a bit rowdier, we reached for the Havoc Short, built with quiet, 4-way stretch fabric for ultimate comfort and engineered for durability and performance. With perforated ventilation, exterior waist adjustment tabs, a gusseted inseam, and DWR coating, the Havoc short is designed with an inseam length and leg opening dialed for seamless compatibility with pads, and the fit is tailored for a casual feel that's not too baggy.

Aggressive trail riding on the Grafton Mesa Trail ouside of Virgin UT

The Rivet CS Glove is built around our Super Fit engineered three-panel design with a Cool Skin microfiber palm and we loved the added grip, amazing breathability, and no extra bulk. A reinforced heel pad adds toughness in case you hit the dirt, while the lightweight slip-on design features a gradient stretch woven backhand for improved moisture wicking, durability, stretch, and breathability. Of course, there's also a highly absorbent microfiber wiping surface, because even when you're in front of the camera, sometimes you have to wipe your nose.

You can see the entire 2019 line at Giro.com or in our album on Pinkbike. If you're interested in helping Colin Meagher pay for his rapidly-growing medical expenses, please consider donating at https://www.gofundme.com/one-more-time-for-colin



MENTIONS: @GiroSportDesign




38 Comments

  • + 17
 Thanks for the honorable mention and credit for this shoot, Giro. Super stoked to see the imagery going live! Cheers!
  • + 8
 Who exactly buys this stuff new? Pinkbike should give us reviews of the 2016 collection that is now on super clearance.
  • + 1
 I do. Go search for the 2016 reviews.
  • + 5
 Props to the team for pulling off this shoot in the wake of Colin's news, such a gut wrenching story. A pioneer for mountain bike photography, and an inspiration for my own photography. LEGEND
  • + 1
 Yes this story about Colin is so touching. Huge props for making that trip count and to make it a good one he will cherish.
  • + 4
 Have any of you Pinkbikers tried Giro clothing? I picked up a pair of shorts when they first started doing riding clothes, they were tighter than my spandex. I do love their DND gloves, and that jersey material looks like it would be light and breathable.
  • + 2
 I own quite a few and have noticed that the same size can fit a bit different based on which model you grab: the size 34 Truant shorts I have require little adjustment in the velcro tabs to stay put while the same size Arc shorts is using the velcro tabs to their max to stay put- maybe because they're a lighter and stretchier fabric?
  • + 2
 I have their gloves and I many of their Merino socks. Never seen their apparel in person to try on.
  • + 2
 Ps Their old urban commuter line from a few years back looked pretty ace.
  • + 2
 I have a jersey shirt and like it a lot. Pretty breathable and light.
  • + 2
 I have had two sets of their XEN gloves. Both pairs have had stitching fail within a few rides. Their XEN are garbage.
  • + 2
 I would love to try as Giro helmets have always been my go-to, but so fed up with every single new short on the block running zipper pockets, I just shelled out £60 on a pair of Endura shorts and the zipper constantly got stuck on the lining until finally breaking today... hate zipped pockets. Anyone know of some nice velcro pocket enduro style shorts?
  • + 2
 @BooyahSaki: Their DND's are much better. I've had them long enough to wear away the silicone on the thumbs before the stitching has started to show any sign of wear.
  • + 2
 I have pieces of just about everything. Including 5 pairs of shoes and gloves. They make good stuff. Runs small so size up.
  • + 2
 @landscapeben: check out the Arc short. Available in three colors, the only zipper is on the fly. These do have two hand pockets as well as side pockets lower on the leg with a small velcro closure at the top. The material is a bit lighter, so they're my go-to on hotter days. I ride with my phone in one of those pockets and haven't lost it yet. I'll often ride with a multi-tool in the other pocket. Despite the fact that the velcro doesn't cover the entire opening these pockets are secure. www.giro.com/en/p/mens-arc-short
  • + 1
 @BooyahSaki: I had that exact thing happen to me. Seam split on the first ride! Back to my very old Troy Lee gloves that won't die!
  • + 1
 @GiroSportDesign: Brilliant thanks!
  • + 6
 Also a big shout out to Nikki Rohan for being my extra hands during the course of the shoot. Couldn't have gotten 'er done without you!
  • + 3
 I love the Giro product. No ones gloves fit as good as theirs. Also I have their shoes and I have to say for an XC shoe they are just comfy. I wish they had more soft goods. I'd wear their XC stuff, I'm just not a fan of baggies top and bottom.
  • + 4
 It ain’t spring no more. Just sayin.
  • + 8
 technically it is until the 21st
  • + 1
 @bgoldstone: looking by the window I was convinced we were about to get out of winter...
  • + 1
 Now we have seasonal collections? When is Yezzy going to drop the Winter 2019 Joey Collection?
  • + 1
 DWR coating.... what did Dave Weagle invent now?
  • + 5
 Maybe it’s Dave Weagle repellant? Allows the wearer to avoid lawsuits.
  • + 0
 Did Vista Outdoor ever find a buyer for Giro? I want to buy Giro stuff but not until they're no longer owned by Vista
  • + 0
 So you like guns or hate them?
  • - 1
 I guess people who like AK-15s are mad that you don’t, and will downvote you for asking a valid question. I’m in the same boat with Camelbak. I won’t buy their stuff.
  • + 1
 @toli-ibz: Same here!
  • + 6
 No. And thats ignorant AF. The employees of giro have nothing to do with guns and neither does giro. If you want to boycott brands for such stupid reasons you should do some research on everything in your life and become a vegan. Otherwise... stop letting media witch hunters make your choices for you.
  • + 1
 @onemanarmy: Such anger. I hope you don't own any guns.
  • + 4
 @DanKaplan: No anger. I just prefer common sense over spreading witch hunt agendas that can negatively effect the way of life of some quality people.

And I was answering the principle question of the OP. Did they find a buyer. No. The market for the combination of Bell/Giro/Blackburn is unique.
  • + 3
 @onemanarmy: It is true that not buying Giro/Bell/Blackburn is negatively affecting those brands more than Vista, but it is valid for the OP to feel uncomfortable indirectly supporting an industry he doesn't agree with. The hope was that Vista would be forced to sell the brands to an ethical buyer (one who doesn't financially support the NRA for example).

What exactly is the witch hunt agenda anyway?
  • - 1
 Giro - when u have to have something where the stitching blows up after 2 uses
  • + 0
 2019 Is half over...
  • + 4
 cool story Gunt.

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