Give Back to SORCA with Mons Royale x Alice & Brohm

Aug 14, 2020
by Mons Royale  


Mons Royale and Alice & Brohm are two Sea to Sky companies with proud New Zealand roots. One deals with merino wool, the other with real fruit ice cream. Connection with the community and the outdoors is at the heart of what they both do. And this summer they’re working together to raise funds to support Squamish's incredible network of trails and the community that’s built around them.

Here’s the jam: Mons Royale and Alice & Brohm have collaborated with a Squamish artist to create a merino T-shirt with a distinctively Sea to Sky vibe. The artist’s work is printed on Mons Royale’s Icon T, a lightweight merino T-shirt designed for a pack less do more lifestyle. It’s ideal to wear while both mountain bike-riding and ice cream-eating.

There's a limited run of 150 T-shirts up for grabs. 25% of sales will go to SORCA (the Squamish Off Road Cycling Association, and 3% will go to the artist Dominik Kalita.

Matt Harris dropping into Dirk's Diggler

Katie Youwe leading it out

Help support our Squamish trails and community and get a sweet as T. Limited quantities available from Friday 14th August. Snap one up here.

This is a unisex T, however the fit is Mons’ Mens Icon T-Shirt. It will fit larger/relaxed than a standard womens T-Shirt. So ladies, note to size down for a standard fit.

Matt Harris & Katie Youwe, owners of Alice & Brohm

About Mons Royale: Founded in Wanaka, New Zealand in 2009, Mons Royale creates merino apparel for every mission. monsroyale.com

About Alice & Brohm: Alice & Brohm is out to celebrate every great day in Squamish. In its short life, this little shop has brought happiness to many with its Kiwi-style real fruit ice cream. Blending together local BC berries with premium ice cream, it’s the perfect post-adventure treat. aliceandbrohm.com/


  • 3 0
 How is Mons a S2S company?

I’m genuinely curious, not like they have a shop here or anything..
  • 1 0
 They are based out of new Zealand and they have both sea and sky there too.
  • 2 0
 Matt & Katie; these ones do good things! The ice cream ain’t half bad either. Lovely folk with good hearts!
  • 3 0
 Their clothes are manufactured in China

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