Gracey Hemstreet Earns Red Bull Helmet
Canadian up-and-coming downhill racer Gracey Hemstreet earned her Red Bull helmet yesterday at the start of the Crankworx Whistler Whip-Off when Brandon Semenuk surprised her with her new lid.
The second-year junior took the international race podiums by storm last year, when she finished third at World Champs and second at the Lenzerheide World Cup. She backed those results up with two podiums at the Crankworx Summer Series last fall, then has continued her campaign to the top this season by winning the junior women's races at four of seven World Cups so far this year.
Gracey is also very, very stylish, and yesterday took third at the whip-off. All of this suggests big things in her future and we can't wait to watch it all unfold.
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Does feel like "earn" is the wrong term to use.
My guess on this is part marketing; earned keeps a image of limited availability, high standards, something continually striving towards, not all pro/high-level get
And part structure of Red Bull; probably not like a professional sports team who has an opening (starting QB for example) that they need to fill. So they [Red Bull] can recruit/sign on whom ever they would like. If that is the case, then maybe Red Bull would be willing to sign a middle age dad *cough look at me cough*
But like you said, it is advertised as “earned” so what ever the vernacular, super exciting for Gracey to be getting more support for a sport she is excelling at and able to further advance
Regardless of what the exact wording of this article and its title might suggest; acquiring a sponsorship by a soulless mega corporation that deals mainly in selling unhealthy garbage is not actually an achievement.