Here's Another Weird Marketing Video - OutBraker's Anti-Lock Brake System

Aug 27, 2019
by Mike Kazimer  

It was only a few days ago that we compiled 10 of the strangest mountain bike marketing videos, but it looks like there's another candidate to add to the list. This one's from OutBraker, who make an anti-lock brake device that's designed to prevent riders from going over their handlebars. We've seen the device at tradeshows in the past, but this new video is too good not to share.

Highlights include the requisite slow-motion shots of riders preparing to head downhill, complete with the donning of a face mask and American flag gloves, drone shots of a relatively flat dirt road, and then the pseudo-scientific portion of the video where the stopping distances of the two riders are compared.

Don't miss the climactic final scene where a wall of brambles mysteriously appears, and the amateur rider narrowly avoids toppling over.

Posted In:
Videos Outbraker



101 Comments

  • 94 0
 ABSolutely a terrible idea.
  • 46 0
 Stop it.
  • 28 0
 I think they set the bar so high that no one can go over it.
  • 42 0
 Give the puns a brake
  • 10 1
 @crazyXCsquirrel: give him a brake, he's new here.
  • 11 28
flag phops (Aug 27, 2019 at 12:37) (Below Threshold)
 I wouldn't discount it. Plenty of absolute beginners with no exercise background and little coordination are going to enter the sport, and if this little doodad saves them from going OTB, its a good thing. ABS in the motorcycle world was also seen as pretty pointless when it first came on the scene, but it has shown to significantly reduces crashes.
  • 35 3
 Look on the bright side, even though there's no DH in Kentucky, you can legally go down on your cousin.
  • 6 7
 @phops: Beginners should simply learn how to use their brakes. For mtb use, a brake that doesn't lock up is just dumb. I want to be able to do scandi-flicks and lock my rear brake up when it makes sense. Not possible with that system.
  • 13 5
 @bashhard:

Same argument was used for ABS on motorcycles - beginners should just learn how to brake well. While that is good advice, that is not really what happens in practice, and many people buy a motorcycle for recreation or commuting and never learn how to brake properly.

Nobody is forcing you to use this device. Im not going to use it. Im just saying it may be good for beginners that really just want to get out and ride.
  • 1 0
 @mihauek: ha ha ha so good
  • 5 0
 @phops: The great thing about being a beginner mountain biker, provided you don't have more money than sense, is that you're probably on a low-end bike with low-end brakes. My first mountain bike didn't have nearly enough stopping power to throw me over the handlebars unless I really messed up. I don't think it ever happened. Learning coordination is part of the sport, and some kind of doodad like this would probably hinder skill development to the point of becoming a necessary crutch for the rider. This thing seems like a solution looking for a problem.
  • 5 0
 @phops: And every offroad motorcycle that has ABS also has the ability to switch it off. And every offroad rider switches it of when riding offroad actively. But on, let's say the highway in rain for example, ABS has saved lives.
  • 7 0
 @scott-townes: which states is it illegal in? Asking for a friend.
  • 5 4
 @Klasa: Sure, and experienced MTB riders don't need this device. Doesn't mean its stupid.
  • 7 0
 modulate these comments please
  • 14 3
 @dentedrims:

Take the case of a guy in his 50s that gets an MTB (or now, most likely an eMTB) to ride with his grandkids. He doesn't give a shit about doing hard trails or learning techniques, he just wants to go ride easy trails and enjoy the time with his siblings. Is it wrong to say that he can benefit from such a device on the chance he panics and breaks hard to avoid something and locks the front wheel?

Its not. Don't gatekeep mtb. Its for everyone to enjoy regardless of skill level. Technology just makes this possible. If you don't like it, don't use it, simple as that.
  • 2 0
 Good point. It’s hard to not come off as a jackass over the internet. I’ not saying that you need to be a master of the stoppie just to mountain bike, I just think that people should learn and understand the fundamentals of safety on the bike, which includes braking. And I do agree that this could be useful for the casual e-bike rider, although one could argue that the rider of such a bike should have a better grasp of braking safety than a beginner on an average bike, due to the ease of speed that an e-bike provides. You would hope that someone driving a car has at least the fundamental skills to do so safely, right?

And I do think it’s a bit silly that this thing seems to be marketed towards mountain bikers. @phops:
  • 1 0
 @bashhard: how is it not possible if its only installed on your front brake?? No effect on rear what so ever.
  • 8 0
 @scott-townes: if a married couple from Kentucky moves to California and gets a divorce , are they still legally brother and sister?
  • 4 9
flag scott-townes (Aug 27, 2019 at 17:19) (Below Threshold)
 @mtntech: DIVORCE OF GOD'S HOLY PLAN OF MONOGAMY IS NOT A DIVORCE OF FROM YOUR BLOOD! READ UP ON YOUR SCRIPTURE!
  • 1 0
 @scott-townes: Cousins are fair game. Genetically, there's only a 4% increase in genetic issues with offspring. Darwin married his cousin, as did Bambi with Faline, so if it's fine for Darwin and Bambi, who are we to judge?
  • 2 0
 @scott-townes: The highest rates of consanguinity in the world are in the middle east fyi.
  • 3 0
 @JohanG: If Kentucky had the population of the Middle East, I'm certain they'd be on top.
  • 35 1
 Should've had Outbraker installed on my computer, because that was so bad I couldn't STOP watching.
  • 3 1
 Did the video lock up? Maybe you do have it on your computer...
  • 21 1
 When was the last time you went over the bars from braking to hard. We all have anti lock built into our heads, it's called a brain. It can relay messages to the fingers to tell them not to squeeze so hard.
  • 9 0
 For real... It happens what, maybe once or twice when you first start riding? Then every other time you go otb it is usually from an object stopping your wheel, not your brake.
  • 1 0
 It's more of an issue on the road, mainly in "oh sh1t" situations (aka traffic).

I see *some* merit on the road, but it's not worth the hassle.
  • 1 0
 Never
  • 21 0
 First the upside down bike rack, now this? What day is it?
  • 9 0
 I also have anti-lock braking installed on my bike...it is called pumping the brakes...works like magic
  • 6 0
 If you're constantly crashing because you can't modulate your brakes properly, you just need to get better. Improving your own skills should always be your first step before throwing money at a problem.

Besides, if you can't lock up your brakes, how can you do all kinds of totally tubular skids and stoppies!?
  • 1 0
 Maybe just try a small rotor for the crew that goes OTB due to inexperience. But really, it only happens once to normal folks. Seems like the R&D crew for this company pulled one over on the investors. More useless junk that ends up in the trash.
  • 8 0
 Why would an Spanish company be rocking the American flag?
  • 9 3
 Three reasons: 1. Springsteen 2. Mellencamp 3. Springsteen
  • 3 1
 They know only american would buy that device Wink
  • 1 0
 @matiewz: True that one! We buy tons of useless trash. We bought Trump and he's definitely more useless trash.
  • 6 0
 What happens if ABS light comes on? How would one turn it off? Disconnect battery or get scanner to find code?
  • 5 0
 just put a piece of electrical tape over it
  • 1 0
 crap, you are going to have to buy a new bike and disconnect the battery before you try to sell it
  • 3 0
 I don't find the video as bizarre as the product it advertises. If you're going to have such a product, I suppose this is as good a way as any to advertise it. If you really want to get your hackles up, Lobito seems to be a -- gasp! -- ebike company!
  • 4 0
 So they decided to compare Pro vs Amateur but not with the same bike but rather one XC bike and the other was a ebike! So was the 10-15 kg weight difference taken into account? Retarded test and product!
  • 3 0
 Hang on a sec, they lost me at "most accidents occur due to the front wheel locking up". I mean, to each their own and if it helps people ride then I guess go for it...but come on. This is as bad as the infomercials showing how difficult it is to chop up vegetables. Good luck to them and their endeavor, I'm gonna stick to my normal brakes.

#skidslivesmatters
  • 4 0
 I think I fall of my bike 90% of the time by locking my front wheel...yes I think. This device is all what I need to brake like a "Pro" rider,oh yes!

yes....
  • 5 0
 WTF???? ...but thank god he had the bandana nose/mouth cover!!! so much speed and so much dust!!!! Crazy skills!!!!!
  • 1 3
 Again, bugs.
  • 2 0
 This is not ABS, this is just some sort of device to reduce the pressure exerted on the brake cylinder. Real ABS systems have a sensor that determines when a wheel has stopped rotating, an accumulator filled with pressurized brake fluid, and a computer that releases brake pressure when it senses the wheel has stopped rotating then applies brake pressure hundreds or thousands of times a second.
  • 4 0
 I have a better solution. Just dab a little oil or grease on your brake pads or rotors. Instant ABS!
  • 1 0
 My downhill bike used to lived inside and in some miraculous happenstance a large jar of fairly warm coconut oil was fumbled and launched across the room to shatter right above the front wheel. Coconut oil all over the front brake and rotor. I cleaned everything thoroughly and put in new pads but I still had virtually no braking power in the front. I thought I was going to have to replace the rotor. Luckily, the remaining oil residue burnt off after a few days of holding the brake down.
  • 4 2
 I think we’re confusing “weird” with “bad”.

This is just a poorly produced video.

Product seems fine for newbs and weekend warriors tho...

Also, which “pros” do stoppies when they really have to stop?
  • 4 0
 Honestly I think this product would be actively bad for newbs and weekend warriors. It has no way of accounting for the surface it is on. A rider might have it dialed for hardpack but end up relying on the ABS to panic stop on loam.
  • 1 0
 nope
  • 5 1
 Reallly wish you guys were this critical of SRAM& Specialized marketing claims and vids. that would be nice.
  • 3 0
 you are right. i think sram where the first to offer brakes with an integrated anti lock system but they just called them brakes.
  • 1 0
 Thanks for sharing PB. Liking the weird/interesting video theme. Now at the end if they secretly switched the amateur's system off AND did the bramble wall....Should of done this at a wet Northstar Rock garden with no rear brake.
  • 1 0
 If this is for a non-existent product, then it's fairly good comedy. If it was for an actual real product, then there must have been mucho cannabinoids involve in its' production. Actually, I'd guess that cannabinoids were heavily employed, whether this thing is real or not.
  • 4 0
 #MakeWhistlerSmoothAgain
Buhhhbye brake bumps hahaha
  • 1 0
 Nothing like paying 400$ for a set of powerful brakes and then paying more money to make them less powerful. I'd get an electronic ABS system, but all this does is limit oil pressure.
  • 3 0
 Such well controlled scientific testing! How could anything they say be wrong!?
  • 2 1
 They compare braking distances between two different brakes (MT5 vs MT4) on a super light XC Bike and a heavy e-bike. F me... And they actually use the strong brake on the light bike...
  • 1 0
 FFS, if you're OTB'ing because you're panic gripping your front brake, then maybe just learn to relax a little? We don't need new tech like this, we really don't. Learn the skills!
  • 1 0
 Great for novice riders that have no intention to ride GNAR. Have it available on lower capability bikes. other than that, for the experienced, have it aftermarket, so your friends can laugh at you...if you buy this..
  • 3 0
 Raul seems like a great dude and all... but define "pro biker"
  • 9 0
 "pro biker" - someone who bikes who is paid to shill for a sponsor company.
  • 2 0
 This is silly, brakes just slow you down, Why would you want to go even slower?
  • 2 0
 "There is no technology that allows you to prevent the accident" - Don't rip on the front brake.
  • 1 0
 They should market a wheelie trainer and then they could be the company winning the award for missing the point of it all entirely.
  • 1 0
 Best part, they also seem to own/be associated with the "www.insainnebike" - probably because you must be insaine to ride either the bike or the brakes.
  • 2 0
 What what this??? You can can at 3:46 of the video the guy on the right starts braking way before the line anyway...
  • 4 1
 i thought all SRAM brakes were anti lock?
  • 4 1
 I just use SRAM guides with organic pads ... nearly impossible to lock Wink
  • 2 1
 Funky idea, that's for sure... but still makes more sense than 90% of the BS "standards" shoved down our throats by larger brands.
  • 1 0
 weird in what sense? language? no all inclusive invitation and "test" a la ......
  • 1 0
 Hard to argue with the test results, 20-25% improvement for both amateur and professional riders.
  • 2 0
 All the top pros use WD40
  • 1 0
 DUB DEE MAAATE
  • 2 1
 Of course the guy needs OutBraker...did you see the size of that Look E-bike he was riding? Thing probably weighs 50lbs
  • 1 0
 the funny thing is a heavier bike is less likely to lock up with the same braking force.
  • 1 0
 Well let's be honest, E-Bikes are what this is designed for (and also marketed toward).
It really is a good idea for all those people out there who buy E-Bikes cause it's easier and don't really understand the consequences of a seemingly minor increase in speed.
Most people think that they ride a standard bike at a much higher rate of speed than they actually do
  • 2 0
 the slo-mo fistbumps before riding down a dirt road are the best.
  • 1 0
 ABSolutely for rich beginners who buy a $9,000 bike with stopping power they haven’t learned how to manage yet.
  • 1 0
 Uuum yeah that was weird. Not quite Eraserhead weird but definitely up there.
  • 1 0
 Eurotrash in lycra channeling Maverick and Iceman on a flat dirt road? Sign me up!
  • 1 0
 In all fairness, a proper abs system on the front only could be handy. As long as you can still do endo turns..
  • 2 0
 was this a test or a dumb joke?
  • 2 0
 Make your own DIY outbreaker by touching your rotor!
  • 1 0
 I solved it myself. Nevermind......https://cycleogicalbikes.com/pages/outbraker
  • 1 0
 That was some quality content I must admit.
  • 1 0
 Lets see who can make the shortest skid
  • 1 0
 Surprised riders were not wearing dust masks at Northstar.
  • 1 0
 I think it is a bug mask.
  • 1 2
 so you're telling me you're testing an ebike which weighs double the other bike... then surprised by double the braking distance
  • 1 0
 What if you want to skid the wheel a little bit?
  • 2 0
 who doesn't love a little front wheel skid?
  • 1 0
 I dunno, seems like a sponsorship opportunity for Bernard Kerr.
  • 1 0
 Munch on some nuts instead
  • 1 0
 Justified hating! Great idea please more of these PB!
  • 1 0
 Why was that one guy wearing a raw roast beef on his head?
  • 1 0
 least desirable product in MTB
  • 1 0
 Would love to get the brake power meter on this!
  • 1 1
 #dontdoaskid

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