Hey, Where Did Everybody Go? - Interbike 2016

Sep 19, 2016
by Vernon Felton  
Interbike 2016

Dirt Demo 2016
Where there once was a booth showcasing new bikes now stands a booth showcasing...er...booths. A telling picture.

It’s two o’clock in the afternoon. The weather is fine. There are trails waiting to be ridden and demo bikes on hand. The only thing missing? Riders. By mid-afternoon, you could safely test hand grenades at Outdoor Demo and never harm a soul. I exaggerate. But just a little.

And riders aren’t the only thing missing from Outdoor Demo. There’s also a noticeable lack of Giant, Trek Specialized, Yeti, Intense and Santa Cruz bikes. More and more bike companies are steering clear of Outdoor Demo. The ones that did show up with the goods were, not surprisingly, killing it. Cannondale, Devinci, GT, Marin and Pivot all did brisk business during the first half of the day. But by two p.m., the wait to get on the latest and greatest bikes was a short one, which is great for riders. Not so great, perhaps, for the future of Interbike.

Dirt Demo 2016
It seemed like everyone was riding a Pivot or Devinci today. The lack of big-name brands meant a field day for the companies that showed up with the goods.

There are a lot of possible explanations for the lonely-tumbleweeds, ghost-town vibe, but the most obvious one is this: Interbike is undergoing a bit of an existential crisis. There was a time when Interbike was The Big Show. The place where new products were unveiled and minds blown. Nowadays, that show is called Sea Otter. Chances are you saw most of “2017’s” new products back in April of 2016, which is a bit of a mind bender…kind of like that moment in Terminator when you realize that a guy who hasn’t been born yet has sent his father back in time to save his mother’s life.

Dirt Demo 2016
There comes a point at On Dirt Demo when you've run out of booths to lurk at, so you just join the man soup and ride the dolphin. A number of journalists could be found in the kiddie pool asking one another if they'd seen anything new and cool at the show yet.

And if, for some reason, the big bike and component manufacturers haven’t spilled the beans on “next year’s” products right at the beginning of the current riding season, you can bet that they’ll hold their own mini-Interbike sometime during the summer. That's why the big players, the Treks, Specializeds and Giants gave up their booth space at Interbike years ago. But now they’ve all decided to ditch Outdoor Demo too? That’s ominous.

Or maybe I’m just being dramatic. Maybe the shift is less ominous and more…. practical. Interbike as we know it is an artifact of an age when news traveled slow and Google wasn’t even “a thing”. Today, if a bike or widget is new and newsworthy, you probably read about it online at least two months before Interbike limped into Vegas.

Dirt Demo 2016
You know what's really cool? MRP's Ramp Control upgrade cartridge. It lets you fine tune the amount of end-of-stroke ramping on a Lyrik, Pike, Yari or Boxxer, on the trail without opening up your fork and adding tokens to it. It's also...wait, oh crud, we already wrote about this at Eurobike, didn't we? Dammit. That happens a lot.

“Seen anything new and exciting?” It’s the first thing tech editors say to one another at the show because, frankly, we’re all so hard-up for legitimate stories, that we’ve stopped competing with one another and are now just trying to help a fellow traveler write something. Anything. The answer, however, is almost always the same. No. Hell no. That doesn’t mean, however, that innovation has come to a standstill. There’s plenty of new stuff to be excited about…the trouble is we covered it the last bits of it already at Eurobike and are now asking ourselves, “Is it plagiarism if I rewrite what I typed three weeks ago at Friedrichshafen?”

On Dirt Demo 2016
Pinion's gearbox.


It’s now 10:17 in the evening and I just lost a wrestling match with RC over who would get to write about Pinion’s latest gearbox. Cunningham may be old enough to have fathered me, but he’s a wiry bastard with mad Krav Maga skills. Dammit. The gearbox was one of the few things that really popped out at me. Here’s a picture of the guts of the thing. RC fish-hooked me, put me in a sleeper hold and now gets to tell you about the version with the less-expensive magnesium casting and the evenly-stepped gear changes. We'll see what tomorrow brings....

Posted In:
Stories Interbike



156 Comments

  • + 151
 The article reminded me Sienfeld. A story about nothing much at all. Still, like Sienfeld entertaining.
  • + 30
 Seinfeld. Sorry that particular word looks hellishly wrong misspelled for some reason.
  • + 24
 Ya my bad.
Me fail English?
Thats unpossible.
  • + 8
 @T-Bot: Great Simpsons reference
  • + 2
 @lazyname: I before E, except after C. Or S, if your name is Seinfeld.
  • + 121
 Maybe because Las Vegas sucks?
  • + 32
 Exactly. I wouldn't go there if you pay me.
  • + 20
 los wages is a waste of time. the show should take cues from otter and host it as a consumer show at more accessible location where people actually give a crap and use bikes.
  • + 24
 My little brother lived there for a while and got married the week after interbike and we were there for a week and a half. I wanted to kill myself after day 6.
  • + 16
 Vegas is awesome in the winter, but it's not winter. Push it back to January and they'd get better turnout.
  • + 5
 I been to interbike a couple times in Vegas - other than riding Demo bikes I hated it. I now avoid Vegas like the plague
  • + 4
 YUUUUUUUUUUUUUUP!
  • + 0
 @PHeller: VERY good point
  • + 6
 @PHeller: i don't think it's about the weather
  • + 7
 @fullbug: I would agree that its pretty lame that its in a rather affordable, easily accessible city in the southwest but its not open to the public. They could boost attendance if the public could attend ala Seaotter. The bigger issue is that the industry doesn't need to get together anymore. Retailers and representatives can meet much cheaper and on more personal basis at other venues or at home shops. If I'm opening a shop, I'm not going to go to Vegas, I'm gonna have the manufacturers come to me. Vegas isn't the problem, its the event timing and entrance requirements.
  • + 0
 is crossvegas still happening during the show?
  • + 3
 Everybody is talking about Cyclo Fest in October. 4 day demo in one of the best trail networks 3 Day show. And to sweeten the deal a music festival . Interbike can't beat that.
  • + 2
 Totally sucks
  • + 7
 @enrico650: But are there strippers? Vegas has strippers.
  • + 4
 @whattheheel: I'm surprised it took you until day 6... Usually day 3 is when death can't come soon enough.
  • + 2
 @pheller- industry rumblings aside, vegas is nasty. pass.
  • + 1
 I hear you @twelve02!!!!!
  • + 5
 @therealtylerdurden: strippers are more affordable in North Carolina also.
  • + 7
 @enrico650: That's cuz they have less teeth! Razz
  • + 4
 And that's a bad thing??
  • + 3
 I gotta agree. Vegas for the most part is pretty crappy.
  • + 2
 @COnovicerider: Any suggestions for better places that provide no-snow winter riding with real mountains, cheap hotels and cheap flights? That's probably why in the past Interbike was such great event for the industry. Don't need to worry about the weather, cheap hotels, and $100 flights from nearly everywhere in the USA. Only Phoenix really compares.
  • + 2
 @whattheheel: If they still have some teeth, yes. No teeth at all? That's a wonderful thing!
  • + 2
 @therealtylerdurden: the no denture adventure awaits you my friend. Don't get caught up by the toothless hookers in north cackalacky. Just go to western north Carolina and get lost in Pisgah. Or DuPont.
  • + 1
 I went to Vegas a few times for interBlight. Never was it good. Seemed like the only guys who really enjoyed it spent most of the time at a bar or boobieclub. Wheels MFG put out a sticker "Vegas Sucks" and to move
Interbike. That's the only chance it has
  • + 1
 @PHeller: if Albuqureque weren't so sketchy, I'd say that would be a good place. If people wanted to drive an hour from the airport, Santa Fe would be awesome. They have good bike festivals, good trails, good food and year round biking. Or you can stay in ABQ and have good biking, good meth, and a good chance to have your car stolen.
  • + 1
 @lyophilization: ABQ isn't even in the top 10 for stolen cars or meth...? Your more likely to run into that during interbike when your in Vegas...um, I mean, the biking sucks here, and the meth, it's everywhere except your car because it was stolen... don't come to ABQ
  • + 2
 @PHeller: Actually I do. San Diego comes to mind with the airport right in the middle of town, fairly cheap hotels (and tons of them) and plenty of mountains 20-45 minutes from the airport.
  • + 1
 @COnovicerider: Fairly cheap hotels in downtown San Diego? Cheap to who? San Diego plane tickets are fairly expensive compared to Vegas, and most require a connecting flight (unlike direct flights to Vegas from nearly every major hub in the US). San Diego is great, but its certainly not cheap, easy to get to, or relatively close to a great trail system. Vegas might not be the best location either, but at least its cheap and easy.
  • + 1
 @PHeller: No, bro. I meant hotels all throughout SD, not downtown. Where did I say downtown? This topic isn't important enough to argue over. Go ride your bike and chill.
  • + 55
 No-one there because the industry has turned what was once time spent indulging in a simple pleasure into an ongoing set of complex and unnecessary purchasing decisions. It has, in fact, bit itself in the ass.
  • + 48
 This, exactly. It used to be fun to read bike mags and get into gear, now it's and endlessly frustrating slog through marketing hype and compatibility comparisons. The industry has its head so far up its ass it can't see the damage it is doing to itself.

Sorry, broke the line, I'll have a $10k bike whose parts work with no other bike in my garage, please and thank you.

Or mot. Mostly not.
  • + 4
 bingo. piss off a massively brand loyal base by making what they just bought obsolete in one season. What do they expect.
  • + 4
 With all the engineering and competition for sales at high price points/low margins, compatibility will never return. Get used to it. It's just like riding moto bikes now, expensive to do, expensive to fix. If you want a compatibility, start jogging.
  • + 0
 Compatibility has to exist for several reasons. Many components have to have standards that allow different parts to be fitted to the same frame. With the exception of proprietary stuff (which reduces sales ultimately, see Scott and Cannondale for a case study), a large portion of the current bike is based on standards. The issue, is when the standards evolve at a pace faster than people can afford or support and it leaves bikes out of the progression loop for upgrades. Seat posts, forks, brakes, stems, cranks, pedals, wheels, shocks, grips, chains, drls mounting, cables, seat rails and just about every single item on your bike has and always will have standards to attach them to different bikes. There will actually be a reduction in proprietary equipment, since it costs more to implement and the customer doesn't like it. the problem is when standards change too fast for little reason, where the 'engineers' argue that this change eeks out small gains.
  • + 7
 I'm not interested in a new bike because I realize that I'm going to buy a $6000 bike that has a flexier and heavier house brand Boost wheels and I can't use my stiffer & lighter obsolete DT & Chinese carbon rim wheelset I have now.
  • - 11
flag cueTIP (Sep 20, 2016 at 11:27) (Below Threshold)
 @Flip-D: Why not simply convert your hubs to the boost spacing if you're so concerned. I mean, you shouldn't be concerned as there are still plenty of 26" options on the table so non-boost spacing is not going to be an issue for a long time to come.

And a $6000 bike probably comes with ENVE wheels or something similar so...yeah hyperbole does not make your case for you.
  • - 5
flag atrokz (Sep 20, 2016 at 11:36) (Below Threshold)
 @cueTIP: $9K bike comes with enve's. gotta pay to play Wink
  • + 4
 @gdnorm: For this exact reason people are buying 2 strokes again because they are cheap, anyone can fix them and are a hell of a lot of fun to ride. I have a garage full of newer motorcycles and just picked up an old 2-stroke to restore and race.
  • - 3
 @Flip-D: Sorry, Boost is better. And it's here to stay, so get used to it. It's like the folks complaining about the loss of cantilever brakes. Jesus.
  • + 2
 @atrokz: USD not CAD. The YT Capra Carbon Pro Race comes in at $5500 US with carbon wheels.
  • + 1
 @atrokz: I disagree with you. Cannondale and Scott may have been early to the game, but they are not necessarily off-point with proprietary components. High-end bicycles have started going the way of motorcycles and are moving to incremental performance improvements that try to push an already very stretched envelope. The low-hanging fruit is gone, bike makers are going to be looking at any option that gives their bike an edge in performance over the competition because quite simply they need to have some way to differentiate themselves from the mass market. I think it will be a while before we see truly non-standard forks/wheels/brakes etc. But complete forward/backward compatibility of 5+ year old parts are well and truly dead unless they were engineered/purchased with forward compatibility in mind. Some hubs are like that, I know my Hopes can be converted from 142x12 down to 135x12 and even 135x9 in the rear and my front hub has spacers to take it from 20x110 to 15x110 (boost) to 15x100 right down to 9x100. Not sure why this is such an issue.
  • + 7
 I think this article is posted really because the editor has gone all the way to the show and is frustrated about the lack of displays, and brand presence... This is because the bike industry stopped innovating years ago, there simply isn't anything worth showing any more!

29" wheels was a purpose driven innovation, 650b was just like, "hey there's this other wheel size, lets try this, we can lie and talk total bs and say its half way between the other two sizes when in fact its only 20mm bigger than 26", then we can use some nice colourful charts with no scales or units of measurement to show how it performs nearly as well as both other sizes, lets cover up the additional flex and weight by using the word 'enduro' all over it."..... And then things just got ridiculous with making a wider tyre a 'new standard', increased axle widths because wtf why not, 'hey ive got this dinner plate, lets use it on the rear cassette', lets increase bar diameter by 3.2mm and progressively make everything 1% longer, wider and slacker every year; then lets just make everything electrical because batteries have always been so amazing....

Basically 29rs and dropper posts have been the only actual innovation I can think of in the last decade or more, there's been a few refinements, but most of its garbage that can all be thrown in the bin labelled 'enduro' IMO.
  • + 1
 @cueTIP: aside from shocks, can you name one bike that's gone proprietary for parts and components?
  • + 1
 @atrokz: Motorcycle or bicycle? Motorcycles are almost entirely proprietary. Bicycles haven't gone that way yet, but everyone seems to think they will.
  • + 1
 @cueTIP: Bicycle. I know motor bikes are pretty much proprietary within a brand, same for cars (although there is transfer of components between a brands different models, E90 using same motor as E60, etc). But for bicycles, generally not proprietary yet other than shocks and some forks. just about all components are compatible on other frames and it needs to be this way to work for a brand to spec different things and different offerings for the range within a model line. I sincerely hope there isn't a push for more proprietary stuff, as the benefit is entirely moot since to date has not provided an actual performance improvement compared to what exists, with an argument being for the opposite, that just about all proprietary bike parts aren't as good as the open market offerings (see fork offerings for example). suspension developed for specific curves or designs is the outlier here. But yea, it would not surprise me to see companies like S or Scott go more proprietary (like they do). Can't say it's improvement with regards to just about all other components.
  • - 2
 @ctd07: You forgot one of the real advances, my Honey Badger Pedals...at a mere 3.2mm thin, *and concave on each side, to make them even thinner!), these are not only the World's thinnest pedals, but also the World's STRONGEST pedals; AND the World's most stable platform pedals, giving almost all of the pedalling benefit of being clipped in, WITHOUT being clipped in!
  • + 9
 I've been biking for ~8 years and it was all I could think about until mid season this year. It seems like out of the blue, something inside me broke, the MTB fire has pretty much died out. I don't know where the feeling originally came from but the prohibitively expensive and often unreliable parts, the dumbing down of trails, the endless new standards, the planned obsolescence, the marketing being hammered through your head, the snobby shops, rude riders... I guess all of it has taken its toll. This is not the mountain biking I fell in love with and it seems like the sport is in for some harsh times. That's coming from someone who loved bikes so much I could hardly ever find someone else as stoked about them as I was so I could share my passion with them.

By reading the comments online, it seems like I am not alone. Of all the hobbies I ever participated in, I can't recall any of them where people had such a bad opinion of the industry. A side of me is hoping it is just life being rough these days and the fun I used to have riding bikes will come back soon enough... but on the other hand, the siren's call of non-gear centric sports is becoming deafening.
  • + 2
 @PLC07: Work 50-60 hours a week. Then you will have extra money for bike stuff, and you will long to get out on the trail. It's what I do. On my weeks off after 3-4 days of riding I can feel myself starting to get over it. Then a horrible work week makes it all good again.
  • + 3
 @gdnorm: Money is not an issue, I just don't feel I'm currently getting my money's worth when I spend it on the biking industry. I work 50 hours a week and go to school 25h so not much time to bike, which is the whole point... despite not being able to go all that often, it seems like right now, I don't really care anymore.
  • + 1
 Well said davidsimons.
  • + 53
 We pulled out this year, as well as Eurobike, the shows are simply too late and often too expensive. Product launches happen on the internet and our prebook business happens in June, our domestic dealer base also tells the same story as we travel the country "We aren't going to Interbike this year". Bring on more Sea Otter's and Crankworx please.
  • + 1
 Maybe a big bear event or join with kamikaze games. Bb would get way more folks tho.
  • + 10
 @troyleedesigns Thanks for the opinion, sounds like Vernon is spot on. The "industry only" events are dying, while the race/public events are growing in popularity. I know as a consumer I'd rather my local trail hub have more demo days than see my favorite bike company going to these fancy events of which I'm not invited.
  • + 13
 Nice to hear an opinion from an actual industry member.
  • + 10
 Thanks for the honesty. I was genuinely surprised to see this post.
  • + 2
 Well, there you go y'all, directly from the source ^^
  • + 1
 @troyleedesigns - are you seeing this in moto as well? I'd imagine they have some sort of big trade show. Are you still attending? Curious is all.
  • + 44
 No one posting comments in here. Pretty empty too. That's like, so meta.
  • + 8
 My opinion, .
  • + 10
 Response.
  • + 1
 No one posting comments: +30. Internetbike, Facebike, Instabike....
  • + 1
 @bikekrieg: Slightly witty pun
  • + 31
 That pool picture: This is what I see when someone rants on XCers being dorks in lycra or Sam Hill being a pussy for leaving for Enduro ... a bunch of tattooed bros taking a break off riding park, in a crappy pool with a shtty cheap beer, feelin' cool like F1 drivers. No self reflection what so ever Big Grin
  • + 16
 That guy, is farting on the Dolphin.
  • + 4
 @adkrider: Pretty sure that guy on the Dolphin won the Dirty Kanza in 2015. Badass on the bike.
  • + 8
 Chill bro
  • + 12
 @overgearedss ...and badass on that dolphin
  • + 3
 "...join the man soup...". Good for some chuckles.
  • + 0
 Now who sounds fascistic. Sie mussen selbst-reflect! Expensive beer macht frei!
  • + 3
 grand total of one guy with tattoos in that pic.
  • + 0
 @owl-X: bejezus, exaggeration for the sake of making a joke. I have nothing to thee guys, probably decent fellas, good on them to get chilly wet in the sun of Vegas
  • + 5
 @WAKIdesigns: we are too proud to understand the irony to which you are referring Wink
  • + 1
 @WAKIdesigns: oh, I'm not suggesting you don't clown them, just that it'd hit harder if you kept it logical.

I'd go with the beards, Intex's monopoly on shitty inflatable water things, or even the lack of tattoos.
  • + 4
 @overgearedss: Right you are. The guy on the dolphin is Yuri Hauswald and he is both a badass on a mountain bike and a gentleman. A really great guy.
  • + 0
 Yuri is a badass! It took my 4 person team at the 24 hours of Laguna Seca 22 hours to catch Yuri, and he was riding solo.
  • + 27
 I think people were too scared to find new standard sizes at the show so nobody showed up.
  • + 3
 I almost barely die from laughing with this one!
  • + 21
 Simple...the cost of this show is prohibitive for brands who now work in a "24/7" news/promo cycle. A booth at dirt demo costs thousands...a booth in the show (depending on size) can cost 10's of thousands...now a days, a Facebook post or Instagram pic can get you more eyes on the product/brand than you get at Inter-Euro-BTAC bike show, so if you are management/bean counter it gets harder to justify the expense. The Canadian show (BTAC) "died" first because it was small in scale but the issues were similar (also timing- retailers find it harder and harder to leave their biz in Summer months). Throw in the fact many brands now host their own dealer exclusive events through the Summer in cool locations and you have all the makings for the demise of a huge, expensive, trade show...Interbike may still exist in the future but odds are the size, scale, date, and location will be changing...although the $2 michelobs along the Vegas Strip at Casino Royale shall be missed by the bike industry veterans...
  • + 8
 those Michelob's are $2 now?!?!?!? I remember when they were $1.
  • + 3
 WINNER!!!!! The industry is all about lifestyle...and most riders seeking expensive bikes are wither price shopping or already have a specific brand they want. The newbs...they just go to a LBS and buy what they get sold. These conferences are DEAD...not only in outdoor industry but in all industries. The big brands are smart...the investment is simply not worth the return.
  • + 1
 @Danheckler: yes...sadly...but as a Canadian they were still a great deal..lol
  • + 11
 I've been covering Interbike for years. Although I do love the industry, people, and I even love Las Vegas, this is no longer the proper place for Interbike. Especially not in summer. More brands drop out each year because of cost, locale, or because they hold private events of their own.

For Interbike to be successful it needs to be a roaming show much like NAHBS or various other shows that allow different locations to host. Wouldn't it be great to be testing bikes in Bend, Oregon? How about Moab, Utah? What about Mammoth or Tahoe or the slue of trails in the Northeast? (I know there's and east show but if it roamed it wouldn't need dual shows)

Las Vegas provides a lot of pluses for hosting which is why so many of the worlds largest conventions call it home. But, this industry specifically needs a refresher for its largest convention. If you've never been to the Outdoor Retailer Show in SLC, it's incredible. Great location with plenty of things to do just outside the city. I'd love to see Interbike in SLC (no I'm not from there).

After day one at the demo I said the same as he did in the article, where is everyone? On a positive note, with many of the big brands not represented it leads more eyes to the smaller brands. I asked several about that and all shared smiles.

Still, it's a shame that the entire bike industry can't figure out a way for all to come together. You'd never see Ford pull out of SEMA yet they do several dealer shows throughout the year as well. Samsung would never pull out of CES. Blizzard would not dare leave E3. Being a part of the community is extremely important to brand loyalty and how you are perceived by the consumer. Be a part, be present.

Off to day 2. Lets hope it fills in. Cheers, Jordan
  • + 20
 Is your username a euphemism for penis?
  • + 3
 @scottzg: yes but it's very gentle won't hurt a bit
  • + 9
 As a whole & internationally all belts are being tightened up. Model line ups between company's & paticularly distributors are thininng out the options for the shop floor.
Shimano internationally are down 18% for the year gone by. That number alone shows the decrease in bikes being built/consumed.
The big boys with the big company wallets have pulled in the purse strings, because it aint so plentiful. So the decrease in outdoor demos becomes one of those cuts. The proof could be in the pudding of riding a bike at a demo, but the information and feedback at our fingertips these days tells us so much more. And some people will buy on what they have read alone.
  • + 5
 Meh. Interbike is a just a waste of time and those who are paying for it are realizing that.

What the f*ck is the point of an outdoor demo in Vegas? How does riding an unknown bike, in an unfamiliar trail network benefit a bike shop? Brands they sell will likely have a demo around if they want to ride it.

Sea otter. Roc d'azure, that thing in Italy, Eurobike, Taipei, extremely comprehensive coverage of all these events by a plethora of media websites or even with Instagram.
  • + 2
 @bonfire: why ride a bike you already have ridden??? I had a great time when I attended. Rode many bikes i would never have had a chance to ride.
  • + 7
 Interbike started in 1982, Eurobike started in 1991. Proof that Europeans are tryin' to undermine 'Merica and take our jobs! Seriously though, you guys nailed it with this one. No one is excited in September to see the products that were 'new' in April through August.
  • + 10
 Kind of read this in a jonny depp voice as if interbike was fear and loathing in las vegas, which it pretty much is haha
  • + 5
 Of course interbike sucks, only the snobs who can barely ride on anything with a downward grade qualify to go there. Real people, actual bike riders, go to outerbike. That's why outerbike is such a better atmosphere with better riders.
  • + 2
 Well, Outerbike in Whistler this year was much the same. I had a few bikes I wanted to try but few top end brands showed.
  • + 4
 They are saving up for the East Coast version this year...CycloFest, www.CycloFest.com held in my own back yard at the US National Whitewater Center...sooooo much to do OUTDOORS & not just whitewater either..be sure to try the fried pickles..at the eatery...
  • + 2
 Just don't suck any of that whitewater up your nose you may be the victim of a brain eating organism
  • + 1
 @weebleswobbles: haha, yea wont find my azz in the water...besides they have so much going on there, a lot of out of towners will be distracted by the tree canopy zip line tours and more..but still a fun time!
  • + 1
 @BikinSon: wish I could be there climbing and mtb riding and whitewater and ropes course, mucho beers afterwards gonna be a great time
  • + 3
 Attendance at IB likely has nothing to do with changing standards (as it relates to bike components), the show is just much less relevant now than it has been in the past. Keep in mind it's not a show geared towards consumers. It's a show for dealers, distributors, manufacturers, and media to some extent. For many reasons dealer attendance at the show has been dwindling for the past few years. What we're seeing is that it may not be financially responsible for companies to shell out $150K for booth space and travel/accommodation expenses when 90% of their customers and prospective customers aren't going to be there to see the new product.
  • + 3
 The main problem is timing. There's no point putting an expensive bike exhibition show on a month after all the new stuff came out and all the shops have already placed their orders. I'm just on my way to the NEC show to set our stand up, which faces similar problems. Even Eurobike is later than ideal for a trade show
  • + 3
 It may be true that Interbike is trumped by Sea Otter and Eurobike. But, it could also be that bikes and parts have become SO damned expensive (where $4000 - $6000 is considered mid-range priced.... really???) and the "new" technical improvements are mostly minuscule movements in head-angle, frame-size, Plus-this, Plus-that, and travel length. I can't talk for everyone, but the riders who I do talk with are (quite simply) burned out with the whole "boutique bikes and parts" rage. Instead, we've decided to ignore the hype and hang on to the aluminum ride we purchased 3 to 7 years ago... for $1500 - $2500... that still shreds with "big boys".
  • + 6
 Outerbike is where its at for the demo days, demo bikes + shuttle runs on some of the best trails in the country
  • + 6
 Outerbike is great. But so are all the other bike festivals and demo days where we can ride bikes on our own trails. I'd much rather demo bikes here at home in Colorado on trails I ride all the time. Haven't been to Interbike in many years. No intentions of going back.
  • + 0
 @Bikethrasher: It's really amazing how few demo days there are. Are we expected to drop thousands on a bike we've never ridden!!?
  • + 2
 Pretty much EVERY article, test, review, story, blog post, e-mail, text I've ever read about Interbike is " we rushed as soon as they opened up, but the booth we wanted was packed, so we went to some other booth we didn't really want to go to, but then that line such and such and we waited for such and such to come back in but it never showed, we wanted to test this and it was gone, we wanted a large but they only had mediums, we wanted the new carbon bike and they only had the old aluminum one, we had to ride UP to the top on the DH bike because the shuttle wasn't running, they put super light XC tires on the enduro bike so I flatted five times and I'm not sure how the bike actually rides, it was 107*, we didn't get enough time on the bike to make any conclusions, the dust and wind was so bad we couldn't do any jumps, and when I finally got the brand new carbon wonder bike in a size large the suspension sucked and I was told it was part of their demo fleet and needed a rebuild. (cause who would think to do that BEFORE interbike?) etc. etc. etc. etc. etc. etc.

Kinda don't make it seem like someplace you'd want to go for a riding vacation unless you were getting paid for it...?
  • + 2
 Timing is a huge problem two weeks after Eurobike. If I were a shop owner I'd also be annoyed at the companies who choose not attend and expect us to attend their individual events instead of giving us that one stop shopping trip. I would do less business with those companies who think I can walk away from my shop whenever they expect just because they want my undivided attention.
  • + 4
 "The meeting of the Brian Lopes shirt-less Bro club will now commence...as soon as I park my dolphin in this here handi-cap spot."
  • + 2
 ^ I laughed heartily
  • + 2
 MRP ramp up widget
2.6 tires
26 plus is almost available
Huck Norris?
Fewer but better bikes cheaper!
Great stuff made by nice people in a dwindling market. Can we talk about trail building or what to pack for lunch.
Vernon and RC stand in the sand as the industry shifts. Right on!
  • + 2
 Who needs a product show when the whole World just went to Crankworx Whistler . Everything that I wanted to see was there and amidst all the action and entertainment is a perfect place to launch a new product or release spy shots of future products. Besides that when the market machine slows down a little all of the products can be tested on some amazing trails.
  • + 1
 Remember, most of the big players already did product launches for their dealers.. Specialized hosts 2 week long events for their dealers.. Trek World has already gone off... Giant did a launch... Interline is so expensive for the companies and they are limited to the time spent with dealers because everyone is running late for the next appointment.. They would rather use that money to put up people in hotels, feed them, and let them ride bikes in exchange for 100% of their undivided attention.. Easier to sip kool-aid that way..
  • + 1
 Everyone was out ridin' their new "Gravel Bikes". Mountain bikes are so last week.
This is like a "car show." Why pay to see a product you have to then buy? Capitalism at its finest.
Mind you, works for Costco...
I'm going to ride my bike
  • + 1
 Few years back there was a rumor of Denver ColoRADo being the new location for Interbike. There was a lot of excitement. The outdoor demo would be absolutely legit (resorts are still open, and it's prime weather, many front range trails and bike parks), and not just a test of endurance against the Vegas heat. There's a million breweries for companies to host clients and potential customers. There's a rail link from the airport, no scamming Vegas taxis drivers. Denver just hosted FISE for first year in the states....
  • + 1
 ...also Interbike is stressful. Colorado likes to be kind and kushy.
  • + 1
 I exhibited my new product at 2015 INTERBIKE with great fanfare, but these "buyers" don't really buy. I think they go to Vegas to, well, have fun in Vegas. Yup, I skipped 2016 INTERBIKE! and am looking forward to exhibiting at 2017 Sea Otter!
  • + 5
 The Pinion looks overbuild. I suspect lots of weight can be saved here.
  • + 1
 Agreed. The Rohloff lasts tens of thousands of miles and it doesn't have to.
  • + 2
 I think they want to make sure it holds up to anything, because if gearboxes were as soft as XTR or the like, people would immediately get a bad taste in their mouth when they abuse it and it breaks. I rode a pinion trail bike for awhile and it was bomb proof. I expect lighter boxes to come once gearboxes as a drivetrain become more mainstream.
  • + 1
 would love to go but, simply can't justify the cost of going.


deals can be made without going and we all know our brands --

sure sure, you can write it off as a business expense but, you're still spending a lot of money getting there.


If they still had the show in Philly (dating myself big time) I'd go every year
  • + 1
 Our local industry show in Chicago, CABDA, was restated a couple years ago and has been growing considerably. Pre-season in February is easier to attend for Midwest and Rust Belt shops. We're still selling bikes in September!
  • + 1
 Never been to Interbike, but now I'd definitely never darken the door. I'd be too pissed looking at components knowing that my 3 year old bike couldn't accommodate a majority of them.
  • + 1
 Fall Outerbike in Moab has grown every year & although it was originally conceived as a consumer event, more & more industry folks are choosing it as a replacement to Vegas.
  • + 2
 outerbike is now bigger than interbike. Used to be Apple was underground and edgy, now everyone has it
  • + 3
 More people posting then showing up.
  • - 1
 I feel like some companies like Sram are maybe panicking like f*cking crazy because they are trying to row a sinking ship as far as it will go. 1x12? I actually wouldnt be surprised to see 1x13 from them. Meanwhile Shimano is making electric shifting for 2x10 bikes where you shift the rear and it calculates the right ratio for the front automatically and shifts. Will it be as expensive as 1x13, hell yeah. But you sure wont look like a joke with 2x10 electronic shifting.
  • + 17
 Im also running really low on sleep.
  • + 4
 Assuming your new bike takes a front mech...
  • + 1
 It's 2x11 not 2x10 dd
  • + 3
 @LAT2: Alright thats a good valid point. Yeah maybe Shimano is on the boat. Maybe Im loosing my shit. Im probably loosinb my shit at this point.
  • + 3
 @chillrider199: not a problem
  • + 4
 2x drivetrains can never be as chain-fall-proof as a 1x with a chainguide. Also, 1xs don't need a front derailleur which gathers shit and stuff when riden in muddy conditions. A 2x electronic vs a 1x cable option on the same price? Always the 1x for me, and i guess for a lot others like me as well. Now, if there's a 1x11/12 electronic with a wide-enough range..... weeeeeell, that's where things get complicated! Big Grin
  • - 2
 It really doesn't matter. E-MTBs are coming and pedals will just be vestigial appendages by 2018 so they can still be classified as "bicycles" and maintain trail access. Nobody is going to be pedalling anymore.
  • + 2
 @chillrider199: losing. Its losing. I dont even speak English as a first language. loose is your teeth. lose is your shit
  • + 1
 @hashtag-enduro: ever heard of a typo? And I dont think pinkbike has ever heard of a delete comments button.
  • + 1
 @chillrider199: typo'd twice?
  • + 1
 So nobodies there, and yet the next article on what people are riding and some are still complaining it took an hour to get a bike that fits....????
  • + 1
 Maybe the big one are afraid that people break there carbon frame, they are so cheap now,they should at least warranty them for life
  • + 2
 I bet everyone will be at the east interbike. At least it's in the right place.
  • + 2
 yay a thread for the East Coast side...here is the site from my pops, www.CycloFest.com
  • + 1
 People love hate on stuff.....they feel heard through PB right? When no one else will listen...
  • + 1
 Everything I ever used to do at Interbike I can do at Crankworx. Oh and Whistler doesn't suck.
  • + 1
 only reason to go to vegas is to get out of town as fast as you can to the canyons of red rock.
  • + 1
 Industry only events are dead. Bikes are for the people!
  • + 0
 Why even bother going if there is nothing new to report on? Seems like a big waste of time and money.
  • + 2
 Tumbleweed
  • + 1
 Anyone else think this article might be the death knell for the event?
  • + 0
 It's for articles like these that i love pinkbike
  • + 1
 thats depressing
  • + 1
 Sausage fest
Below threshold threads are hidden

Post a Comment



Copyright © 2000 - 2019. Pinkbike.com. All rights reserved.
dv65 0.053373
Mobile Version of Website