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Industry Digest: Record Sales, Pon.Bike's Lithuania Bike Factory, Rab's Cycling Apparel & More

Mar 17, 2023
by Ed Spratt  
What's going on in the cycling industry this month? Industry Digest is a peek behind the curtain and showcases articles from our sister site, Bicycle Retailer and Industry News. In each installment, you might find patents, mergers, financial reports and industry gossip.

Curious about the inner workings of the bike industry? Bicycle Retailer and Industry News publishes two weekly newsletters, one on the industry in general and one devoted to e-bike news. You can subscribe free at https://www.bicycleretailer.com/newsletter



E-MTB access depends on Class 1 and responsible use
By: David Wiens // Bicycle Retailer and Industry News

Every day at IMBA, we’re hearing from a land manager, an IMBA Local partner, a local trail champion, or a recreation professional about e-MTBs. From questions about the class system, to identification, management, enforcement, speed, trail etiquette — while mountain bike trails and riding styles vary widely, we’re observing a common set of challenges with e-MTBs.

The three-class e-bike system our industry all knows well — Class 1, Class 2, Class 3 — was developed as e-bikes were gaining popularity, but before e-MTBs had much traction. Today, e-MTBs are a big deal. The industry is producing amazing Class 1 e-MTBs; there are all kinds of Class 2 e-MTBs; we’re starting to see Class 3 e-MTBs; and there is a growing contingent of e-MTBs and e-bikes that fall outside of the well-intentioned three-class framework. But are consumers aware of the three-class system?
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Levisay will step down as head of The Pro’s Closet; Calandrella to succeed him
By: Bicycle Retailer and Industry News

John Levisay, who has led The Pro's Closet for the past 2½ years, will leave his position as CEO at the end of this month to spend more time with his family. Paul Calandrella, formerly TPC's vice president of strategic initiatives, was named general manager and will be in charge of day-to-day operations.

"I am excited to continue to push us forward," Calandrella said. "I take the vote of confidence from our board to step in as general manager as a call to steward the team through our next phase of growth. Despite recent macroeconomic and industry headwinds, I know we have a team up to the challenge of building upon our already innovative business model."
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Rocky Mountain buys its German distributor, BikeAction
By: Bicycle Retailer and Industry News

Canadian bike brand Rocky Mountain has acquired the German bicycle distributor BikeAction. Since 1988, BikeAction has been the brand's distributor in Germany, Austria, the Benelux, Slovakia, the Czech Republic, and Slovenia.

"Rocky Mountain has a rich history with BikeAction. When we began offering bikes internationally, Germany was the first market we expanded to," said Rocky Mountain's executive chairman, Raymond Dutil. "Since our early beginnings in Germany, BikeAction has always played an integral part in the internationalization of our product and design; driving us to have a competitive global lineup, including the notable progression of our E-bike offering, Powerplay. This marks a truly special milestone for both businesses."
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Niner founder Chris Sugai joins Gates Carbon Drive
By: Bicycle Retailer and Industry News

Niner Bikes founder Chris Sugai has joined Gates as general manager of Gates Global Mobility.

"Adding Chris Sugai to the Gates leadership team signals our commitment to reach beyond the Gates automotive heritage and bring the best and brightest talent into the Gates family as we advance how the world moves," said Tom Pitstick, the chief marketing officer and senior vice president of strategic planning for Gates.
Zerode Carbon Drive

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Schwalbe reports record sales in its 50th year in business
By: Bicycle Retailer and Industry News

The privately-owned company that owns the tire brand Schwalbe is reporting 2022 sales of 335 million euros ($359 million), up 20% from the year prior. It was a new company sales record in its 50th anniversary year.

The company said it expects a decline in sales in 2023 but said it is confident of success in the medium term.

Frank Bohle, the CEO of Ralf Bohle GmbH, the company that owns Schwalbe, said, "The past business year marks another chapter in the success story we have been writing at Schwalbe for 50 years now. This development makes me very happy. The basis for this is above all our high-quality products as well as our permanent innovative spirit."
Schwalbe Addix tire compound

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Giant Group revenues up 12.5% in 2022 despite inventory challenges
By: Bicycle Retailer and Industry News

Giant Group's revenue was up 12.5% last year, to NT$92.04 billion ($2.99 billion) up from NT$81.8 billion in 2021. But group net income before taxes was flat compared to 2021 due to increased material and labor costs and a higher mix of OE (vs. branded) business. The manufacturer's net income after tax was down 1.5% to NT$5.84 billion. Earnings per share were NT$15.51 and the company's board approved a cash dividend of NT$7.8 per share.

"At present, the balance of the supply and demand of the bicycle market has yet to be normalized. The demand for low- to mid-end products has cooled down, but the demands for high-end and e-bikes remain strong," the company said.

Giant said inventory is high for low and mid-priced components, but high-end components are still in short supply.
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Life Time revenues up 38% as fitness centers rebound
By: Bicycle Retailer and Industry News

Life Time Group Holdings, which owns multiple endurance bike events and the Sea Otter Classic, reported revenue of $1.8 billion for its fiscal year 2022, up nearly 38% from the year prior.

Most of Life Time’s business — 97% — comes from its 171 large format fitness centers in the U.S. and Canada. However, Life Time’s remaining revenue of $53 million came from cycling and running events as well as some other miscellaneous sources. Revenues in the "other" category was up 69% from 2021, when some events were not held and participation at others was hampered by COVID. Other income was up 188% from 2020 when most events were canceled.
2022 Sea Otter Classic Expo

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Zwift lays off 15% of staff
By: Bicycle Retailer and Industry News

Virtual cycling brand Zwift is letting go 15% of its staff in its latest round of layoffs. The company also cut workers last May and November.

"After very careful consideration, we have taken the decision to make important changes to the organization. These changes mean we will regretfully be parting ways with a number of very talented colleagues. We are grateful for their contributions to Zwift and will do our best to support them in their transition," the company said in a statement to BRAIN.
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Selle Italia forms NA subsidiary
By: Bicycle Retailer and Industry News

Selle Italia will form its own North American subsidiary here and hired Justin Harvey to manage it. Current distributor Lucidity Business Development will end its relationship with the saddle brand March 15.

In addition to Selle Italia, Harvey will manage San Marco and idmatch.

"As a lifelong cyclist, I have always appreciated the comfort and innovation Selle Italia has brought to the market," Harvey said. "The history, craftsmanship and style in these saddles are world class, and I am excited to be leading the three brands, under the Selle Italia umbrella. My experience at Swix, Tecnica, and Levi's has prepared me to drive the sales and marketing for these brands in this important region. I look forward to working with our retail partners as we start this new phase of growth."
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Outdoor apparel brand Rab enters the bike clothing market
By: Bicycle Retailer and Industry News

British outdoor brand Rab is launching its first collection of cycling apparel this spring. The collection aimed at off-road rides includes about 30 styles and will be available online and through a handful of retailers, the company said.

Rab is owned by Equip Outdoor Technologies, which also owns the Lowe Alpine outdoor brand.

The new cycling range, called Cinder, includes shorts, pants, jerseys, jackets and more.

Tim Fish, Equip's product director, said, "Off-road cycling adventures require immense versatility. Dealing with terrain, pace, and fickle weather. We have over 40 years of knowledge and experience crafting clothing and equipment to manage these conditions. This season we're introducing a new cycling collection, combining that experience with a finely tuned fit to enable adventure and exploration."
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Workers at REI Cleveland store vote to join union
By: Bicycle Retailer and Industry News

Workers at an REI location in Beachwood, Ohio, near Cleveland, have voted to join the Retail, Wholesale and Department Store Union (RWDSU). It will become the third REI store that is unionized, following stores in California and New York.

Last month, workers at the store walked out for a few hours, forcing the store to close in a dispute over how many workers there would be eligible to join the union.

"Tonight, we can finally say that REI Cleveland is a union store," said Nick Heilgeist, a member of the REI Cleveland Organizing Committee and a Retail Sales Specialist at REI. "I love working at REI, and with a seat at the table, I know we can make it better for workers and customers alike. As new members of the RWDSU, we green vests are united in our desire to create more transparent and consistent policies and a workplace that will be sustainable for workers for years to come. As we enter contract negotiations alongside our union family in SoHo and Berkeley, we'd like to remind REI that we always 'start from a place of respect,' and we hope they will too."
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2024 Eurobike scheduled for July 3-7
By: Bicycle Retailer and Industry News

The 2024 Eurobike show will be held July 3-7 at the Messe Frankfurt, organizers announced Thursday. Like the 2023 show (June 21-25), the 2024 event will start with three trade-only days followed by a weekend open to the public with events, race shows and demos for the public.

"The new Eurobike in Frankfurt is growing, has the wind at its back and the task to provide orientation and reliable planning to the international bicycle and light electric vehicle industry," said Stefan Reisinger, fairnamic's managing director.
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Why Cycles now under Revel Bikes label
By: Bicycle Retailer and Industry News

Why Cycles, a titanium mountain and drop-bar bike brand, will be consolidated into sister manufacturer Revel Bikes, streamlining production and resulting in consumer cost savings, according to the brand.

Why Cycles models will be under the Revel name, offering titanium and carbon-fiber mountain bike production. Revel will modernize the titanium models, with Universal Derailleur Hanger compatibility, future-proofing for upcoming drivetrains, and a lifetime warranty will apply to all Revel-branded titanium frames.
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Pon.Bike breaks ground on Lithuania bike factory
By: Bicycle Retailer and Industry News

Pon company officials buried a symbolic time capsule this week in the foundation of a new 40,000-square-meter (431,000-square-foot) bike factory being constructed here.

The new factory is expected to open in the summer of 2024 and employ 300 people initially, rising to 600 employees when it reaches full capacity. The three-story building will house bicycle assembly and painting workshops, a warehouse and administrative offices. When fully operational, it will produce up to 450,000 bicycles and e-bikes per year under the Gazelle, Kalkhoff, Focus and Urban Arrow brands initially.
photo

(Read more.)





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101 Comments
  • 120 1
 I still can’t figure out how The Pro’s Closet is in business. They seem to price used, previous year models just a couple bucks less than a similar new current year model. I haven’t seen one good deal on their site personally.
Who is buying their bikes?
  • 29 1
 They probably won't be for much longer. Rumor is they're in considerable financial trouble.
  • 24 1
 During Covid probably lots of people. That’s when they seemed to expand rapidly. All of sudden toms of advertising. Now the used market spike is over and they are kind of screwed. The CEO knew it and said peace I’m out.
  • 11 15
flag danielfloyd FL (Mar 17, 2023 at 6:00) (Below Threshold)
 Seriously. They tried to offer me $900 for a bike I had just put $1k of upgrades into. I understand you need to make a profit, but at least try to be realistic about your asking price.
  • 14 1
 just lol @ the pros closet. they pulled some seriously cheeky moves in regards to pricing during the covid times and it turns out buyers don't forget
  • 8 1
 Always wondered the same thing... I've never seen so many bikes that have front derailleurs on them for over $3k!
  • 7 0
 @hitchhikerbikes: It not like they are holding any cards either; we all know they paid pennies on the dollar for all their stock.
  • 7 0
 I was about to make that comment. They were good when they started, but the prices now are far too close to the sale prices of new bikes.
  • 5 0
 @Brave1i1toaster: I don’t believe that’s the case… I’m willing to bet they overpaid for most of their used inventory during the last two years. They’ll be out of business in the next 12 months.
  • 5 0
 @mfoga: They always offered below market value, but were reasonably fair if you just wanted to move a bike quickly. I sold 2 bikes to them in past years. They have become a complete joke in what they offer and what they are trying to sell bikes for. They are a compkete waste of time and it appears trying to steal bikes from sellers has caught up with them. Good riddance!
  • 7 0
 @stevemokan: I can tell you from experience, they have not over paid. They offered me 2,700 for a 2022 Stumpjumper Evo S Works in like new condition last year. I decided to sell just the frame with cranks and got almost that amount. They deserve to go under with their recent business model.
  • 1 0
 I had a brand new wheelset I tried to sell them, they offered me $100. I also posted on PB buy-sell and sold it for $200. I think TPC is good in a few scenarios only (none of which really apply at the current moment):

1. Tight inventory (as we've seen in the past 24 months)
2. If you HAVE to sell something asap and can't wait for FB Marketplace or PB Buy/Sell (unlikely)
3. Bike inspections: For consumer who don't have the bike saavy to do that themselves, this is a value-add. Problem is that most people have friends that can help out. Also, they charge a premium for this, not worth it IMO.
  • 1 0
 @endoguru: that was last year when they were flush with inventory and offering people pennies on the dollar hoping that they were desperate. They overpaid in 2020 and 2021 for anything they could find. I sold them 20 bikes at ridiculous prices, and have heard other stories locally since they’re 10 minutes from my house. I don’t know if they “deserve” to go under, but they’ve been run horribly.
  • 4 0
 I believe they’ve somewhat recently taken considerable VC funding to scale and are under immense pressure to improve gross margins. But their in a space with very tight margins
  • 3 0
 Right now on TPC there is a used stumpy evo comp selling for the same price as new one LOL
  • 3 0
 @tacofeet: there’s also a Forbidden Druid SLX build for $2000 over the price of a new one (due to a sale on the Forbidden website).
  • 2 0
 @danielfloyd: Yes true .
  • 40 1
 Hopefully Zwift lays off the people without the creativity to see that their app could be so much more. Like I could totally be a great white shark chasing seals, or we could all be monster trucks trying to run each other over.
  • 8 0
 An interface revamp is sorely needed on zwift, it's just utterly terrible.
  • 8 0
 @grizor: it’s such a boring app. They need to bring in game devs to keep it engaging. I would have like a battle pass’esq system where i complete challenges to unlock stupid cosmetics. Also, the racing needs an overhaul. Full of sandbaggers and just isn’t interesting.
  • 16 3
 You are not their target audience. Everybody I know that uses zwift is fitness oriented and could care less about stupid gimmicks. They want reliable a life like experience with fair and accurate training and competition. These are people who would NEVER own an ebike, thats probably the defining difference between a zwift user and a "gamer".
  • 8 1
 @OnTheRivet: Agree with the reliable experiance bit. Id like to see them do more long climby routes on Watopia. Ive been on Zwift since 2016 - in winter it keeps my fitness up in conjunction with Trainer Road. However i do use it to be fit for my ebike rides... more fitness... more range... more DHs I can rip.... so ebikers do zwift!
  • 2 0
 they need to hire someone to grow the MTB scene on it imo... Also parameterise front ring tooth and cassette size ffs. I cannot believe it's still not done to allow a better experience on MTB
  • 2 0
 @OnTheRivet: thats the problem mate. They don’t appeal to a wide enough audience to be sustainable. I used to race road bikes and still thought it was boring. I even preferred training peaks.
  • 1 0
 @OnTheRivet: People using Zwift for fitness usually only do that for the 2-4 month period (depending on where they live) when they can‘t train outside. Hard to base a successful business on that.
  • 1 0
 we talkin' about practice? practice!?
  • 28 0
 "The three-class e-bike system our industry all knows well."
Say again..
  • 29 0
 Nice to see Dave Wiens and IMBA continuing to be clueless about the culture they claim to represent.
  • 13 4
 Yeah it's pretty simple really:

Class 1 - E-bike with pedal assist
Class 3 - obvious E-moto with throttle
Class 2 - the confusing legal nightmare of a grey area
  • 3 1
 I might be confusing EU and US definitions of the classes


...like I said; simple *facepalm*
  • 7 0
 @ROOTminus1:
Class 1 - Pedal assist up to 20mph
Class 2- Throttle or pedal assist up to 20mph
Class 3- Pedal assist NO throttle up to 28mph
Most "real" mountain bike brands don't produce Class 3 mountain bikes, closest thing would be a class 3 gravel bike. Most reputable brands also do not produce throttle assist mountain bikes.
  • 4 11
flag iantmcg (Mar 17, 2023 at 8:17) (Below Threshold)
 @partylaps69: I dont get why ebike advocates are so against throttles. Like if a throttle bike is governed to the same power and speed limits as a “pedal assist” what difference does it make if you power it with some token pedaling?
  • 33 5
 @iantmcg: it’s so they can pretend there’s a difference from a motorbike and use trails that were intended for human-powered bicycles.
  • 6 6
 @Steadite: yeah I too think it relates to their desire and the IMBA desire to make motorized class 1 eBikes allowed on all trails that allow bikes. Which to me is just dumb. I’m actually all for expanding eBike access, but there are quite a few places they shouldn’t be and motorized bikes should never be conflated with non motorized bikes.
  • 9 0
 @WestwardHo: Their use of corner canyon as an example of people "raving" about how well the trail system works is laughable. Throwing 20-30 riders on a one-way climb, mixed between e-bikers rallying up, packs of e-bikers slowly spinning up, and beginner riders who can't handle 500ft of vert without multiple breaks...all blocking the singletrack for different reasons.
It's a relief to ride in PC or Moab just to not have daily e-biker problems and overcrowding. This isn't me being a grouch about trail accessibility, apparently it's gotten so bad that multiple times last year I saw volunteers at local trailheads (unfortunately not CC) handing out schwag in exchange for a quick talk about what trail etiquette is and how to properly yield on e-bike friendly, mixed-use trails.
  • 8 1
 @Steadite: I just see people riding electric dirt bikes now on MTB trails, because to them, it is just an eBike.
  • 2 0
 @parkourfan: rode at corner canyon once last year, can confirm overcrowding and lack of etiquette is widespread (not just ebikers).
Got about a mile in through a couple muddy spots, then found mud puddles several inches deep, still being heavily trafficked. I regret my decision to keep going (what’s 2 more wheels gonna do at this point?) but my analog bike had a heck of a time spinning up, vs getting passed by dozens of e-bikes.
  • 3 2
 @Steadite: because assisted pedalling and just sitting there, legs motionless, twisting a throttle isn’t different?

Motorbike, bla, bla, dirt bike bla bla, nonsense comparison, bla
  • 5 2
 @justanotherusername: seems the bigger difference is the motor
  • 21 3
 In a previous job I was unionized. The paradoxical statements and passive aggressive closing seem to be the universal clown work that makes unions sound cringy when they don't have to be. Unions can be a good thing, just sucks to read a statement like that.
  • 14 1
 General strikes and walkouts should be the nuke option when all else has failed, but for obvious reasons they're the attention grabbing actions that pull focus onto unions for better or worse.

Anyone working at a mid to large size company who isn't on the board of directors would most likely benefit from a decent union. Key phrase being *DECENT* union
  • 33 17
 Only have experience working in one unionized business (factory) and the union was THE worst thing about working there. The benefits for lazy workers a drug abusers (while at work) far outweighed the benefits to people who worked hard. I would work assembly lines next to guys just watching portable DVD players all night and nobody could do anything about it. People who got caught doing drugs in the bathroom and parking lots got weeks of paid time off and paid rehab classes while the rest of us worked. Give me a right to work state without a union where worthless people can be fired any day. I LOVED that job, but hated the union and all the needless struggles and arguments it created for hardworking people.
  • 11 0
 I grew up in a Midwest union town with four union factories. They had all the benefits and disadvantages that came with it. At some point in time all four factories were on strike or locked out. I then moved to the deep south where unions are the rarity. The wages were poor and the benefits were horrible. There should be a middle ground between the two. I'm not sure what a union would do for REI, especially a single store (or couple of stores).
  • 22 3
 @Warburrito: what union was that? I've never seen a union that doesn't drug test, or offers any protection to people using drug and drinking on the job. Rehab and job protection is standard with or without unions, and they don't pay you for it.

Either someone lied to you, you're lying or thats the most nonsensical union ever.
  • 10 1
 @RonSauce: @Warburrito:
Most unions won't touch anything resembling Gross Misconduct charges.
Willful operation of machinery under the influence will have the union siding with management, for the safety of the rest of their members.
  • 5 0
 @Warburrito: Union tradespeople in Boston are some of the nicest and hardest working people I know, and they are well compensated because of it. If I had a do-over I would join the local electrical union straight out of high school.
  • 4 0
 I'm not going to say that my union job is full of the greatest, hardest working Americans ever, but I would say it is definitely in the realm of "average".

This is my first union job. Before this I worked insane hours at two different mechanical contractors, bosses always trying to find ways to make me work more, or harder, while trying not to pay me for it, and giving any reason not to give a pay raise. Oh, and the benefits sucked. Example: one week of vacation a year...that you could only use in the winter. I STARTED my union job with two weeks. Also, no paid sick time. I came into work with the flu so weak that I could barely walk, and when I asked to go home I guilted into staying and at least trying. I curled up in the front seat of my van for the next hour to muster enough strength to pack up my tools. In another case I remember working on the roof during the rain with live electrical because it was either work, or go home unpaid (since I didn't have sick pay anyway). I packed up after getting a small enough zap to scare me straight unto taking the unpaid route.

My union has not threatened to strike in the 3 contracts I have been here for, though I did vote to reject the contract 3 years ago because it removed the pension from all new hires after that time, and I didn't support removing the pension from the kids getting hired in the future. The union as a whole voted for the contract, so no strike.

I am hoping this is my last ever job. Would be nice to retire in about 15 years with a pension plan.

I am an HVACR tech working at an aerospace factory.
  • 4 2
 @Warburrito: it would be worse without the union rest assured.
  • 2 0
 To get back on topic... what is REI doing that is needing union intervention?
  • 7 0
 I don't want to turn this political nor do I want to turn this into a debate about unions but facts are facts. When Reagan and the GOP dismantled unions with the so called "right to work" law, that was the death knell of the middle class. All you have to do is look up "transfer of wealth" in America. While I hated when the CWA would save the job of some guy sleeping in the cable racks because he was hung over, they also got us raises, benefits, and pensions. Unions created the middle class, without unions we are losing what we took for granted.
  • 1 4
 @Warburrito: I worked for a summer in Heating and Air and had to join the union. I have never been paid to do so little in my life. It was embarrassing showing up to the job site and everyone making fun of the union guys only working a few hours a day. This was how the whole company operated. Unions are for slackers in my personal opinion.
  • 2 0
 @OnTheRivet: I think it's entirely dependent on geographical region. In Boston, most sites are 100% union and a lot of those guys are there putting in 12+ hour days to get the job done, six or seven days a week. Sure some sites are 6AM-2PM five days a week, but those just balance out the jobs where you go flat out until the building is turned over.
  • 2 0
 @mca896: Friend of mine is a union lineman in California. He just posted a picture this weekend of his crew making repairs in Massachusetts.
  • 2 0
 @JSTootell: A couple feet of heavy wet snow really affected some areas last week. It's wild how far those crews will travel to assist with storm damage/outages. Convoys of lineman trucks from all over the nation roll in. Cool stuff.
  • 1 0
 @RonSauce: @ROOTminus1

It was about 12-13 years ago at a company named Rexnord (formerly a division of Link-Belt). We made roller bearings for ships and heavy equipment. We made some smaller roller bearings for marine engines too. I can't recall the exact union name, but it was something like Midwest steel workers union. You had to join to work there. No surprise, but about 4 years after I left they packed up moved to Mexico and everyone who didn't move there was out of a job. I'm not sure they even offered the option to go for our local employees.
  • 19 1
 I think Americans have tied themselves into all sort of knots with these 3 classes of ebike. It either classed as a bicycle or a motorbike that needs to be taxed & insured in the uk. The difference is obvious.
  • 2 0
 We completely f'd it up. Class 1 e-bikes are way too powerful for recreational use on natural surface trails. The manufacturers, masquerading as "People for Bikes," crammed through the 3 classes without giving much thought to mountain biking. The parameters of the classes were developed based on paved paths and roads.

What so ironic is that not only were they selfish, they were also stupid. One of the reasons ebikes are so widespread in europe is the pedelec, 250-watt class. If the industry would have created that classification, we'd all be better off and they would have sold a lot more ebikes a lot more quickly.
  • 10 1
 "But are consumers aware of the three-class system?"

No I don't know the three-class system well, hopefully this article will make it very easy to understand in a succinct fashion.....maybe a table showing the differences, so the consumer doesn't have to do additional reading.
  • 3 4
 did you click on he article and read it?
Did you by any chance tiickle the oracle with something like "3 class e-bike system"

this one has a coloured map for you, albeit youd need to live in the US for it to be applicable, but there is a quick breakdown of what the 3 class system is about.

www.bosch-ebike.com/us/everything-about-the-ebike/stories/three-class-ebike-system
  • 3 9
flag kingbike2 (Mar 17, 2023 at 7:12) (Below Threshold)
 Class 1 : fast

Class 2 : even faster

Class 3. Woohoo ! Get out of my way! Nirvana!


Class 3 is the one you want.
  • 15 0
 @kingbike2: No, sack up and buy a moto.
  • 10 0
 No one should be surprised when The Pro's Closet debt restructuring press release comes out.
  • 7 0
 I wonder how long The Pros Closet will remain in business. Every bike I’ve looked at on their site is listed at a laughable price.
  • 8 0
 I work right across the street from the Bros Closet. Huge building with about 10 cars in the parking lot. They are toast.
  • 4 0
 I don't think I've seen any Rocky Mountain bike on any trails within the last 3-4 years. The only thing that could save Rocky from total obscurity in Europe is a more competitive pricing structure throughout their entire line-up... Their brand simply doesn't have the reputation of say Santa Cruz who'll always find customers, no matter how much they raise their prices.
  • 13 0
 I remember doing a math.. return flight Europe to Vancouver + buying higher mid range RM there + week in Whistler came out roughly the same as buying RM in Europe.
  • 2 0
 Agreed. I’m in the Uk and I wouldnt even know who stocks them which is a shame because some of the shorter travel ones look like great bikes
  • 2 0
 Did Jesse Melamed's win in EWS put them on the radar at all?
  • 2 0
 In Norway I think RM are pretty well represented. I've got at least 5 good friends on Altitudes and Instincts and see Slayers at the park pretty often, etc.
  • 1 1
 I recall a conversation with a former RM employee who said their bikes are popular in the US. Maybe they're popular in the North shore of Vancouver - unsure as I don't go there often. But they're not that popular in the rest of Greater Van
  • 2 0
 I live in an area with a pretty active community with around 4-500 riders in the area. I've seen exactly 1 RM bike and it's several years old. He got it from a buddy who was upgrading to the big S.
  • 1 0
 @withdignityifnotalacrity: Yea but nar. An absolute pinner (that could win on any bike) winning an EWS doesn't really make a good case for wasting money on an overpriced bike....Today on the trails I saw a shed load of Canyon and some Santa Cruz, YT, Orbea and Propain
  • 1 0
 @void: well that is completely worth the trip then
  • 1 0
 @withdignityifnotalacrity: Jesse won. Not his bike.
  • 1 1
 @void: @void: this is funny, where I am at ( maybe 1000 km from RM headquarters) people spending extra money on things like Canyon and YT out of EU and RM is still more expensive after all the fees Big Grin On top of that I barely see them here... like maybe 1 in 10 bikes, they are much more represented in the rental shops then in provate ownership. By NA standards they are higher priced, and while not being able to ride any.. none of the people I know ever purchased RM 2nd time Big Grin
  • 6 1
 I kissed a girl and i liked it….

Rode a gates carbon belt/pinion equipped Zerode Katipo recently. I liked it!
  • 2 2
 That sounds awesome! I'd love to try something like that. I've never even seen a belt driven bike here in Indy, but think it would be awesome.
  • 3 1
 This is the way. Now bring the price down to something reasonable.
  • 1 0
 Same, checked one out at NEMA fest and was really impressed with the entire system!
  • 2 0
 Oh, the lie of multi-use trails. The decades long perpetuation of this flawed mantra has lead to sterilized uninspiring trails for all user groups. It's funny that now with e-bikes, IMBA is finally changing their tone and recognizing that that makes a shit user experience for all.
  • 2 1
 ...because what bike shops really need right now is another clothing brand from the outdoor space.....we have enough lame "mountain brands in the bike space" already, please for the love of god stop doing poor category extensions....just stop, its already a crowded space and no one asked for your brand.....focus on puffy jackets, or do what Fox did and make training apparel.......stay in your lane....thanks, the bike industry and consumers
  • 5 1
 I await the high pivot Gates Drive with... trepidation.
  • 1 0
 Digital drive on ebikes plz
  • 1 0
 @jrocksdh: ...and/or self drive remote drone mode via a VR2 headset
  • 2 0
 Hopefully with the new building Pon.bike will be able to supply and support their EU customers with Santa Cruz bikes better. For now they have been really bad!
  • 1 0
 Imo Rocky has a great reputation, but their pricing is way off the market. I would love to own an element, but at 3600€ for the carbon frameset and 5000€ for the cheapest option off a full bike it's a dealbreaker
  • 3 2
 "Schwalbe reports record sales in its 50th year in business"

Well, it's been really hard to buy Maxxis tyres here for the last year or so Wink
  • 1 0
 I can buy Maxxis but have chosen not to. I bought a set of Hans Dampf's and will never go back. Tons of grip and the tread and casing does not wobble the way every single set (4 in total) of Maxxis tires I have ever bought.
  • 2 1
 @jmhills: some of Schwalbes lineup is great but their compounds just seem too hard for my likining. Conti has stepped up. My recent Maxxis have all had horrible wobbles and I just couldnt live with that.
  • 2 1
 "The demand for low- to mid-end products has cooled down, but the demands for high-end and e-bikes remain strong"

I beg to differ.
  • 2 1
 Rab Kinetic jacket in a bikers cut. This is huge.
  • 4 4
 I'd be way more excited about the new rab cycling gear if their mountaineering gear didn't totally suck
  • 4 0
 In what way? Genuinely interested.
  • 5 0
 @dwojo: my issues over 3 pieces I've had with them: pilling fabric, poor cuts, "waterproof fabric" that doesn't bead water on the first day. I was so bummed.
  • 3 0
 Specifically pulling fabric in wear zones from a backpack. After 1 day of ice climbing the neoshell jacket looked 10 years old
  • 5 0
 @dwojo: I hear they are partnering with Brain Dead on some killer designs.
  • 5 0
 @therealnobody: I have one of their down jackets and absolutely love it. Returned to the brand to get a rain jacket this winter, couldn't even keep me dry while walking my dog for 40 minutes. Returned the rain jacket and bought an arcteryx. Best shell I've ever had. Sad that Rab didn't deliver, they have really solid ethics in terms of sustainability.
  • 5 0
 Raab Himself
  • 2 0
 Really? I've had the opposite experience with their mountaineering gear. I have a RAB eVent jacket that's several years old that I've used for SAR, back-country snowboarding, general peak-bagging, and it's performed admirably. One of my most reliable pieces of gear.

Were they acquired by private equity sometime in the last 10 years or so (Yes, it's that old. Still going strong.). That might explain it...
  • 1 0
 @mkul7r4: "I got 3 D's and an F! It's not THAT bad considering I passed ". Lol







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