Industry Nine's Enduro 310 and Enduro S Wheelsets
Industry Nine is the King of Bling when it comes to wheels, and their new Enduro 310 series certainly enforces that title. They're available in either twenty-four or thirty-two spoke options depending on your needs; more spokes for larger or aggressive riders, or fewer spokes for lighter riders who would prefer the 30.5mm (internal) rim width but don't need the extra rigidity. Weights for both options are relatively low considering their all-mountain / enduro racing intentions: 1,565-grams and 1,655-grams for the twenty-four spoke wheelsets in 27.5'' and 29''; and 1,630-grams and 1,720-grams for the thirty-two spoke 27.5'' and 29'' versions.
The carbon fiber, hookless Pillar Carbon rims come from Reynolds, a company who knows a thing or two about carbon, and Industry Nine says that the 30.5mm internal width is designed to work with 2.4'' to 2.6'' high-volume tires, a width that bridges the gap between normal and less normal plus-sized rubber. A set of their Torch Mountain hubs are at the center, and Industry Nine's own large diameter aluminum spokes are used for the build. Color options? All of the colors, of course.
The twenty-four spoke Enduro 310s cost $2,550 USD, and the thirty-two spoke wheelset goes for $2,570 USD.
You don't need to spend a boat load of money to get a set of Industry Nine wheels, just so long as you're okay with forgoing the trick aluminum spokes that the company is best known for.
Their $865 USD Enduro S wheelset (shown at right) sports a 30.5mm aluminum rim that's built up with twenty-eight Sapim spokes and a set of Industry Nine hubs. Total weight for the 27.5'' wheelset comes in at 1,750-grams, while the 29'' wheelset weighs 1,800-grams. Neither are as flashy as the carbon Enduro 310 wheelset with their aluminum spokes, nor as light, but you could nearly buy three sets of the black Enduro S wheels for the price of the 310s. Options.