Driving up to Maloja's headquarters you realise they are going to do things a little differently. The truth is that most of the time when you go to a company's offices they are grey, industrial buildings somewhere. There's good reason for that - industrial units are practical and affordable. So when you turn off the main road and turn up the lane to Maloja and find yourself climbing towards an old, wood-beamed farmhouse the natural reaction is apprehension, waiting to turn a corner and see the grey concrete block hiding behind the trees somewhere. That moment never comes. As you pull outside the wooden-beamed farmhouse, straight out of a Visit Bavaria postcard it's clear that they aren't like most companies.
| We could be two or three times bigger than we are, but money isn't the most important thing to me.|
Founded ten years ago when founder, Peter, became fed up with the mountain bike clothing on the market at the time, they emerged from a time in our sport when the options available to riders were limited, at best. Today we are accustomed to most clothing companies offering a full range of kit to cater to whatever style of riding takes your fancy, but back then it was either horrific lycra or shameless moto derivatives. When Peter decided he could make something better himself, he realised he needed some help. He was sure he could produce the clothing, but he wanted advice on running a business. Some years before he had met Klaus, who at the time was working in finance, and from their first meeting he knew that he was someone who would be able to help him realise his ambitions. So he stored him in his phone as "Klaus Future", a name he is still saved as today. With his idea for Maloja he met Klaus and explained his plan, and asked Klaus if he would help give him advice on how to run a business. Klaus, however, refused. He looked Peter in the eye and told him, "I do not want to advise you. I want to be your partner in this." And so Maloja was born. In those ten years they have forged their own path; sticking to a unique, distinctive style for their clothing; trying to keep the quality high and bring production back from Asia to Europe; striving to uphold the highest environmental standards; putting a focus on design that is maybe unmatched in mountain bike clothing. Their headquarters on a farm is simply another symptom of their desire to run the type of business they are passionate about, one that clearly doesn't put profit ahead of their beliefs.www.maloja.de