There are few brands that are as iconic and rich in heritage as Orange, their single pivot frames still sharing the same silhouette as they did when they first headed down that design path in the nineties. Their aluminium monocoque fabrication is pretty unique within the cycle industry and is a technique they have been developing and honing over a long period of time. Pulling out the flat sheets of aluminium from the racks it’s hard to imagine the final product destined to be ripping down the trails…
Based over three sites a stone's throw apart in West Yorkshire, Orange has always stayed true to themselves, their philosophy, and is far from the image of ‘a bloke in his shed’ that has been thrown around before. I’ll admit to being naive to the amount of time, effort, and sheer skill these guys put into their bikes, but seeing the production first-hand makes it clear in my mind of not only what makes an Orange an Orange, but why they have and will continue down their individualistic road.
Last year was a transitional phase for the company with original founders Lester Noble and Steve Wade stepping aside and Ashley Ball taking the reins; a man no stranger to the company having been in charge of Bairstow Sheet Metal, the company that fabricates Orange’s iconic frames. Now with both companies ‘unified’ and under the same guidance of Ashley, it has opened up a fresh and exciting chapter for Orange to push forward into the future.