Inside We Are One Composites: Hand Laid in Canada

Dec 24, 2019
by Andy Vathis  




There’s a saying that goes, "If you want something done right, do it yourself." That is exactly what’s happening in BC with a small yet passionate group of people going by the name of We Are One Composites.

The company’s humble beginnings started with owner Dustin Adams’ decision to leave a job in a similar industry that wasn’t up to his standards. As a result, the "proud-to-be Canadian" brand was born, with Adams laying up carbon fiber strands by hand to provide quality wheel building from his hometown in Kamloops. The vision was set, a business plan drafted, and the product was officially put into motion in early 2017. Since then, We Are One has grown as a company that now offers multiple high-end carbon wheel options and most recently a bar and stem combo.

Dustin’s history on two wheels spans a few decades, with him entering his first race in 1994. The competitive journey began with a local race series in Kamloops, which eventually took him all the way into the top spots on the NORBA circuit in 2002 before a fourth-place at a World Cup. His experiences as a top tier athlete arguably put down a solid foundation and helped form the mindset for his transition into entrepreneurship.

After an earlier failure to lay up carbon wheels at a high standard and consistency in China in a previous partnership, Dustin's hunger for success naturally drove him to the creation of We Are One Composites. In pursuit of the do it yourself process, Adams left that manufacturer to create his own brand that does everything in-house. This allowed for 100% ownership of the process, proper quality control, and prototype testing which could be done whenever need be, within the same facility, for immediate feedback. It was a huge benefit to the entire operation and a luxury many other companies simply don’t have.

bigquotesThe biggest differentiator for a company our size vs others is our ability to create, pivot, and produce at a much faster rate with pinpoint accuracy. We behave like a rapid prototyping house, but also have the tools to scale a project into production really fast. This allows us to prove out concepts and to determinations quite quickly – not wasting time on something that isn’t going to become successful.Dustin Adams

Moving forward, Dustin and his team have secured a much larger workshop up the road as they’ve outgrown the current one in just under three years. The added space will be an asset to their expansion and offer a long list of benefits for the employees, including a pump track.

Dustin Adams and his Giant XTC from his 4x days.
Let's start you off with a bit of history. This is owner Dustin Adams and his Giant XTC from his 4x days.

It s a very dog friendly environment at We Are One.
It's a very dog-friendly environment at We Are One.

The CNC machine. Every mold gets cut through this and every stem is made by it.
After each detail is run and approved on the computer, the physical journey for each product begins here in the CNC machine.

Gilles Corbeil steers the CNC ship.
Gilles Corbeil steers the CNC ship.

Different drill bit options for the CNC machine allow them to create and adjust each mold to virtually any spec.
Different drill bit options for the CNC machine allow We Are One to create and adjust each mold to virtually any spec.

Rest assured that all the debris from creating each piece is well recycled.

The machine that cuts and slices all the sheets of carbon to size.
This Gerber cutting machine is responsible for all the precision cuts of pre-preg carbon before the layup starts.

Different lengths and sizes of carbon strands labeled for each model.
Different lengths and sizes of carbon strands labeled for each model.

These strands get rolled to create the inner structure of the rim.
Here strands of carbon are being shaped as part of the inner structure of the rim.

Hammering out the valve opening.
Here the rim is taking its shape as all the different layers of carbon are hand laid out. Being hand laid ensures that every rim is crafted properly and any imperfections can be caught immediately.
The rim is taking its shape as all the different layers of carbon are hand-laid while the valve hole gets punched out before each overlap. Being hand-laid ensures that every rim is crafted to spec and any imperfections can be caught immediately.

Tyler
Tyler ensuring all the layers of carbon sit properly in the mold without gaps or unwanted overlaps before getting clamped down in the mold and pumped with resin.

Closing up the molds that are ready for the oven.
Closing up the molds that are now ready for the oven.

Each product offered by We Are One has its own mold made in house.
We Are One make their own molds in-house for each of their products.

Dustin showing off the CNC d outer mold that is used for the rims.
Dustin showing off the CNC'd outer mold that is used for the rims. There are four of these used per rim.

Molds for the Da Bar handlebar.
Molds for the "Da Bar" handlebar.

Annie making sure the handlebar is ready to go.
Annie making sure the handlebar is ready to go.

Each "Da Stem" is machined in house from a solid block of 7075 aircraft-grade aluminum.

Da Package will be shipped to you in this fancy bag.
Together, the Da Package bar and stem combo weigh in at 320g for the 35mm stem and 18g more for the 45mm length. This weight was achieved through a collaboration with 77Designz which took six months of prototyping, testing, and machining. Hidden in the design is a carbon nipple that is said to guarantee zero slips and perfect alignment.

Wheels molds headed ready in the chamber.
These molds are being pumped with resin and will soon undergo the curing process. The entire process happens within a few hours.

bigquotesI set out to design a molding process where we could remove more than 50% of the labor and any environmentally damaging additions to the process that were being used. Our process needed to be able to sell rims that were ready to use right out of the mold. No chance for repairs or patching.Dustin Adams


The drill room. Rims come here after taken out of the mold to be cleaned and drilled.
The drill room. Rims come here after being taken out of the mold to meet with Chris, the man behind all the drilling, to be cleaned and drilled.

The only finish the rims get after being removed from the molds are a good buffing to remove any leftover materials. That s it. no paint no nothing. It s way more cost effective this way and much better for the environment with the absence of harmful chemicals that come with paint and prep.
The only finishing touches the rims get after being removed from the molds are a good buffing to remove any leftover resin. That's it. No paint, no nothing. According to We Are One, it's more cost-effective this way and better for the environment with the absence of harmful chemicals that come with paint and prep.

The rims get locked into a corresponding jig before the nipple holes get marked out. It may look primitive but works.
The rims get locked into a corresponding jig before the nipple holes get marked out. It may look primitive but is guaranteed to be done right every time.

This Agent rim is on a proprietary jig getting drilled out ready to be built. Notice the angle drilling to allow the nipple to engage with the spoke at the proper angle.
This Agent rim is on a proprietary jig getting drilled out. Notice the angle on the drilling jig which will allow the nipple to engage with the spoke at the proper angle thanks to the couple millimeters of offset.

Details from the drill press.

Signed off and ready to to be built.
Signed off and ready to be built.

Fresh carbon hanging above the wheel building room.
Fresh carbon hanging above the wheel building room.

bigquotesWe do not paint, sand, fill, patch, or doctor any of our rims. The rims come from the mold to the drilling room for the spoke holes to be drilled, and up to the wheel building shop for assembly. We cut down massively on our environmental impact with no added VOC's or chemicals for painting, and keep the costs of production lower due to the reduction in labor needed post-mold.Dustin Adams



Fresh sets of wheels getting laced up.

You can order up your wheels with just about any color combination you can think of.
Anyone can custom order nearly any color combo available on the market, hubs included.

We Are One currently have a partnership with Industry9. They can be ordered to fit with a variety of colors available.

The packaging and shipping department has been really busy and there are no signs of slowing from what they've seen. That new building couldn't come at a better time.

The We Are One Dealer Weekend

As a form of dealer appreciation and wanting to meet with some of the people that make their success possible, the crew at We Are One hosted a weekend of riding, camping, and good times in Kamloops. It began with a shop tour and, to no one's surprise, ended with a sketchy hill climb complete with kegs and other obstacles.

Kamloops in the fall.

Dustin explaining what goes on in the layup room.
Dustin explaining what goes on in the layup room during the tour. He wasn't short on the details and made sure everyone present knew of how precise their process was.

Let the fun begin! First order of business is to set up camp.

The group ride is a go. No shuttles allowed for the first laps.
The group ride is a go. No shuttles allowed for the first laps.

Matt Beer in the Kamloops landscape.
Matt Beer in the Kamloops landscape.

Dustin Adams closing out the pack.
Dustin Adams closing out the pack.

The upper landscape holds a reminder from the forest fires that ravaged through interior BC just a few years ago.

Graham Agassiz making sure everyone will stay warm all night long.
Graham Agassiz making sure everyone will stay warm all night long.

What s a party without a feast Post ride burritos quick off the night s festivities.
What's a party without a feast? Post ride burritos kick off the night's festivities.

The first annual We Are One Weekend wouldn t be complete without a keg in the middle of the hill climb event. They party as hard as the work out there.
Nobody is safe on the way back down to the hill.
The first annual We Are One Weekend wouldn't be complete without a keg in the middle of the hill climb event.

The first-ever Hill Climb World Champ was crowned that night. They seem to party as hard as the work out there.

#HandLaidInCanada


Regions in Article
Kamloops


158 Comments

  • 128 1
 So a comment on the quality and customer support.

I’ve been running agents for 2.5 summers now. Stiff, responsive, handle great. In that time I have smashed the hell out of them. Bc enduro series, Pemberton and whistler trips. Beatings. I’ve dented and killed a set of BA30 chromags to the point of needing replacement in that same time on the spare bike. The agents have been straight and true. I did crack one when I cut the face out of my tire mid rock roll, lost all air pressure and rolled out the bottom on straight rim. I sent Dustin a picture, he called it still structurally ok. I threw in a tube and rode out the day no problem. Monday he had me a fresh rim laced up by noon.

Short take, I’m sold on their rims for life.
  • 15 0
 My buddy broke one and they had a replacement shipped in less than a week. Solid dudes.
  • 6 0
 I was looking to get a set of their rims just based on the price and the fact that they're made in Canada. I sent them a few questions and was impressed with how responsive, helpful, and friendly Dustin was. Can't wait to build up a set next year!
  • 2 0
 Just got my pair this year and while haven't had a chance to truly thrash them, they have honestly been a dream to ride at this point! So far they've mostly seen winter riding in the Rockies on a hardtail but are barely showing any signs of wear. I guess I have to pickup Da Package now too Wink
  • 4 0
 Ditto, had mine for almost 2 years now but have not had a single issue. Absolutely flawless craftsmanship out of the box. Still straight and just a couple minor scratches. Haven't needed to contact customer support which I cannot say that about much anything else on my bike. I see Da Bar in my life soon.... I'm sold on their rims for life.
  • 2 0
 Exact same experience. I'm quite a torture test for my rims. When I cracked one, the warranty turn-around was so fast, I was able to abandon my backup bike plan and keep riding my primary. Depending on what comes on my wife's next bike, I might give her mine and order another set.

I love the versatility: I've used them to create an ultra light climb setup and I've used them to offset the weight penalty of burly tires.

My only beef is that I prefer quiet DT 240 hubs over noisy stuff from I9, so I'll have to make that custom order change again.
  • 7 0
 Do carbon wheels ever go untrue? I thought they just crack
  • 1 0
 @elephantintheroom: yes they can, due to uneven spoke pressure from something getting jammed in the spokes. once re-tentiioned correctly they are back to arrow straight unlike alloy.
  • 1 0
 @elephantintheroom: my DT Swiss XMC 30 rear wheel came out of true when a stick jammed in between the spokes and the seatstay and stopped the wheel from turning at about 20mph. Surprisingly, no broken spokes. A few turns of the spoke wrench and they are true again. So, yea, it can happen, but its pretty hard to get it to happen.
  • 2 0
 I got my we are ones this year to go with the new carbon bike. Im a full darkside convert. Used to be aluminium all the way but these really are some fantastic wheels. Stiff, strong, light and (relatively) cheap. You really can have your cake and eat it!
  • 1 0
 I have a set of Agent rims from one of their first batches 2 1/2 years ago and they're still great. I broke 2 carbon rims in just the summer before. Super impressed with how the still look and they handle great.
  • 1 0
 should change the tag to #LAIDINCANADA
  • 1 0
 Awesome, I would like to see what the quadrants look like and then how the layup is done to combine them.
  • 73 3
 I bought a set this year. Perfect wheels. Appreciate Canadian bikes/parts and my New Years resolution is to not buy anything made in China for 2020.
  • 10 0
 Anything bike related or just anything? Cuz the latter sounds impossible
  • 32 0
 @knightmarerider: anything at all. I may not be much of a consumer this year. Let’s see if it kills me????
  • 5 0
 @Jvisscher: Good luck and god speed!
  • 4 0
 Yeah a friend got these wheels about 18 months ago. He rides a lot on the mostly harsh Arizona trails. Not one problem. He loves them. I have had and seen other carbon wheels break, which any rim can, but these seem to hold up to the challenge. Good for them for developing an efficient process, reduce negative outputs in the process, and end up with such great product.
  • 1 0
 Waiting for my Agent I9 101 wheels to get here. Stoked!
  • 1 0
 @knightmarerider: Yeah, probably impossible. But trying is still much better than not trying at all.
  • 15 2
 I've been boycotting China since the Hong Kong protests.
  • 1 19
flag knightmarerider (Dec 24, 2019 at 11:58) (Below Threshold)
 @dlxah: Good for you then. I don't have a preference on the origin of a product, I don't see too much outside the physical nature of the product/
  • 11 1
 @knightmarerider: To each their own, but I personally put some value in knowing my money isn't going to a tyrannical government with virtually no environmental regulations. I'm also fortunate enough to be a little more selective with my purchases, which I understand isn't the case for everybody.
  • 38 9
 @dlxah:

'a tyrannical government with virtually no environmental regulations'

Isn't that your current government? Wink
  • 5 0
 @dlxah: That's a rather hypocritical statement you just made since China banned import of foreign garbage not long ago and we are sitting on waste mountains right now.
By the standard of shipping garbage far away so we don't see them we are very environmental friendly.
  • 7 0
 @PilchardTV: While the US government is far from perfect, I think it's quite a stretch to call it a tyranny.
@knightmarerider: Fair point. I'm aware of that issue and I think it's despicable. (Much respect to We Are One for making a serious effort to minimize unnecessary waste!) Again, the US definitely isn't perfect either, but if you think China's environmental regulations and enforcement of those regulations is on par with the US's (or in this case Canada's), then I really don't know what to tell you.
  • 2 2
 @dlxah: in this case the very best we can do is buy these wheels. Maybe Chinese wheels will be better later, or maybe their politics. But for right now both are better in Canada. I lived in the USA for 10 years and there is so little structural difference between the two countries because of Canada raises taxes we all move south. If we lower them a lot it won’t attract many people since most Americans can’t find Canada on a map. So many things stay effectively similar.
  • 4 2
 @Jvisscher: One time in SoCal I went into a bike shop to get Intel on trails. The girl asked where we were from and we said Canada. She said 'oh I had to take a ferry there once, I think it was called Columbia of British or something?' LOL
  • 1 0
 Commendable goal! I do my best to purchase us or Canadian goods at all times.
  • 3 25
flag JohanG (Dec 25, 2019 at 5:18) (Below Threshold)
 @PilchardTV: You Canadapersons sure do get arrogant after hundreds of years of the USA protecting you. You're like the little yapping kickme dog hiding behind the legs of its owner.
  • 8 0
 @JohanG: Which is why I moved to Canada. I get free healthcare for the same tax dollars that I used to spend on military living in Guam. When the benefits change, I’ll move to where it is most advantageous for me again. And we are sincerely sorry for burning down the White House during those hundreds of years you were protecting us!
  • 5 0
 Same here. I've been trying not to buy anything from China for around 6 months. If you take your time, you will discover many options that are made in Europe/Canada/US. With bikes, it's quite easy to build a 100% european bike at least. With computers, it's super difficult though.
  • 1 0
 @nowherenear: even other countries like Vietnam and Thailand worst case. It's fairly easy to avoid China. Just don't buy for cheap and buy for quality.
  • 1 0
 @nowherenear: What did you get for fork/shock/drivetrain? I can only think of Intend, EXT and Rohloff or Pinion. Once you add Japan and north america to the mix a 100% bike build is easy indeed (at least with Swiss purchasing power ;-) )
  • 1 0
 @Ttimer: most of that is Taiwan which isn't part of China.
  • 1 3
 @PilchardTV: All of these Canadians virtue signaling. Have you not been to the oil sands? or to any of the massive clearcut operations? Good luck finding any old-growth in a few years...
  • 4 1
 @SvenNorske: have you been to the oil sands? Old growth in Canada is documented and protected. The u.s. is way worse at regulating their oil industry and forestry industry. Go and do some research before shitposting
  • 1 0
 @Ttimer: I'm planning a 100% european bike at the moment. Your correct, Intend, Ext, Rohloff and Pinion are good choices. Rotor make a 1x13 drivetrain in spain and Ingrid will come up with a derailleur soon.
There are some more European suspension brands such as BOS, CR Conception, FAST, Bright Racing Shocks, German Answer and so on.
  • 45 1
 Wanna know how to really annoy a machinist? Call every cutting tool in the shop a "drill bit".
  • 3 0
 lol yeah it doesn't seem like they consulted the We Are One folks about the picture captions before posting this article.
  • 1 0
 you WILL get cut...
  • 39 0
 I’ve been getting hand laid for years now
  • 6 0
 In-house or overseas?
  • 2 0
 @noisette: forever tourist
  • 26 1
 Are these rims maple coated?
  • 39 1
 We use Maple syrup as sealant.
  • 11 0
 Great pictures. Keeping it simple in the manufacturing process is commendable, with many environmental benefits. Keep pushing the big boys with your products.
  • 8 0
 I go through 2 rear rims per year. Wondering if getting a $450 carbon rim will ultimately end up cheaper than buying $200 worth of alu rims per year.

The answer is probably yes, especially given the lifetime warranty. Seeing all the positive feedback on PB and reading this article and positive comments section has me thinking of buying a We Are One rim next.
  • 2 0
 I killed 3 alloy rims last year. Got We Are One wheels at the end of the season (Outlier model) and haven't had to touch then once. That includes riding in Whistler bike park and then a month long road trip riding almost daily in the US, then getting a flat yesterday and riding the rest of the way down the trail (it was technical and chunky) with nothing but my cushcore to protect the rim from being trashed. Still perfect.
  • 1 0
 Plus you don’t have to keep rebuilding and dealing with the downtime!
  • 9 0
 WeAreOne cult member checking in. Tremendous quality really. And they keep on adding quality personnel
  • 6 0
 So glad to see a carbon wheel company that can actually justify the cost of their rims (which are somehow better priced than almost every other company's who build them over seas). I'm planning on grabbing a new bike in the new year and will be building it up with We Are One wheels.
  • 6 0
 Very excited to get mine in the new year! Dustin and his team have been nothing but exceptionally helpful throughout the order/build process and I can’t wait to ride the wheels!
  • 4 0
 Bang-on. Customer service and commitment to the product is unrivaled.
  • 4 0
 Manually drilling the holes for every rim!? Holy mother of God.... For 2020 We Are One should you use their engineering skills to build a rig that does this for them haha.

Guys gonna have a blown shoulder Ina couple years from Doing that all goddam day haha
  • 6 0
 It gets better...I requested a Coup rim drilled for 36h (just one!) and they did it for me with no extra charge, just a short wait to make the new jig.
  • 1 0
 Yeah that’s what I was thinking, at least make an index plate to get the radial spacing but hey it’s easy to say these things without actually being there.
  • 3 0
 I have a pair of Agents that are a few years old. I recently shorted a drop and hit my rear wheel so hard on a sharp rocks that it made my immediately get off my bike to examine the damage.

The photographer there was sure the wheel was toast too.

Nope. The noise was the wheel actually breaking the rock, not the other way around, as a rim shape groove was left in it. The wheel was true and the tire didn’t puncture. Also a special shout out to Cush Core!
  • 3 0
 An amazing Canadian Company based in Canada’s mountain bike Mecca - Kamloops BC! ????????????????????????

These boys have got it going on! Amazing products for serious riders, hand built built by riders!! Customer service second to none!

Love my WeAreOne wheels, bar and stem!! Love being part of the WR1 tribe!
  • 3 0
 To the top
To the top

I can still hear this chant in my head from the WR1 weekend as Jeremy H rides the hill climb and wins this hill climb Challenge for the first time. Way to go Champ. If you know you know.
Thanks again DA for a rad weekend and a great vision to bring this company to Kamloops. :@)
  • 2 0
 oh man the XTc is a nice throwback. I wanted one of those bad boys so bad after watching jeff lenosky shredding them. Got myself an onld 2004SSTP frankenbike for a DJ bike and I love it. something about that era of bikes will always hold a soft sport in me heart.
  • 2 0
 Love taking a peek into these small companies that are making everything in-house, usually never flashy, and the machines are second hand, but everything has a purpose and the final product shows everyone's passion and attention to detail. Keep rocking it!
  • 2 0
 Another testament... been riding my agents hard for 2 years. Barely moved out of true less the one time I broke a spoke. I contacted them and they sent me 6 new spokes and nipples and a pile of stickers for free. All my buddies now ride we are ones now. Absolutely love how they feel and how tough they are. Customer service is incredible.
  • 4 0
 No issues at all with my XC 27 mm wheels. Love their stuff. Wish they made a flat bar.
  • 2 0
 Sorta technical question for Chris, do you guys have to source exactly the same paint marker or compare dimensions for the drill marking jig to work properly? Or can their be a slight variance rim to rim?
  • 2 0
 One things for sure.... The marketing is on point. The small manufacturer local product checklist got a workout on this one.. The actual product... who knows, but damn it feels good to buy Canadian.
  • 2 0
 Buying Canadian/Local is **SO EASY** when the product is quality, you hear nothing but positives about the customer service and the price is super competitive.
I understand when someone goes direct vs LBS because it saves hundreds or thousands, but if you're in the market for premium carbon wheels #WHATSYOUREXCUSE
  • 1 0
 i own two of their wheelsets and they are the best! love the look and ride quality of them, and extraordinarily resilient to rim dings when you come up short and land square edge on a rock, hell one of my buddies even rode half of a race on a set with a flat rear tire and still managed 5th out of 16 without cracking or breaking it!
  • 1 0
 Great story! I'm glad to hear about people manufacturing domestically, and taking craftsmanship seriously. It's also great to read the support and acknowledgement from the consumer. Now I need to get my hands on one these wheelsets!
  • 1 0
 Bought a set of Agent 29's on I9 101's on Black Friday during their sale. I had high expectations of their quality and aesthetic but was still blown away when they arrived. These things are absolute perfection in terms of manufacturing. Not a flaw anywhere. So impressed to see high quality manufacturing of bicycle components in our country, would love to see more of it!
  • 1 0
 I have a set of Insiders on my 2018 nomad and they have been fantastic. I run them with Huck Norris inserts, they have taken a beaten and still rolling. In the last year before WR1 I went through 3 rims, two years on the WR1 zero issues.
  • 1 0
 Piling on here with the good reviews... Have a set of Agents. Ran the rims hard this year and did the job. Came up short on a drop and spoke ripped out due to the flex, user error. Sent them my hub and had a new wheel laced in less than two days from when that arrived, just had to pay for shipping. Zero downtime... impressive!
  • 1 0
 We Are One and their rims are the real deal! Broke a rim landing on a pile of rocks (my bad - low tire pressure), Replacement rim came out within days - no questions asked. Since then zero issues including riding out the last stage of a race with a blown tire. I didn't even need to true them up. As if you needed anymore reason to buy these rims. Keep up the good work!
  • 1 0
 If I had the money I'd jump on the WeAreOne choo choo train immediately - I love everything I hear about the company, its ethos and its products. I'm not a wheel killer though so I'll keep shuffling along with my Revelstoke 1.5's and dream of a brighter future...
  • 3 0
 Consumers rule this industry. Speak with your purchases and companies like we are one will become the norm and the offshore products will slowly begin to fade. Support local.
  • 11 8
 Comment section exploding with red and white leaf flag excitement in 3...2...1....
  • 9 0
 and stars and stripes jealousy in 3...2...1...

...just joking Smile
  • 5 67
flag RoadStain (Dec 24, 2019 at 7:29) (Below Threshold)
 Shall we leave alone the fact that the entire planet - again is living off of the technology created in the States?


As for the supposed environmental aspect....sure, if you feel better about it (referring to the story). We shall ignore reality however (as most environmentalists do)...now, off to order my nose piercing and a face tattoo.....
  • 10 6
 @RoadStain: ??? the ignorance here is a perfect example of a typical American though? have you even heard of any of the superior environmentally friendly energy producing technologies being developed in canada? probably not, most Americans don't even know where canada is.
  • 14 4
 @gorideyourbikeman: you mean the technologies used by Victoria, the capital city of BC to pump raw sewage into the strait of Juan de Fuca? Or the tar sands in Fort McMurray? Or the Tsawwassen coal terminal that ships coal straight to China? . . . . . . Get off your high horse, your just as dirty as anybody!
  • 2 0
 @RoadStain: that may be. But the Brits were first to discover its actual strength potential.
  • 13 0
 @gorideyourbikeman: @gorideyourbikeman: No, it's not representative of your "typical american." He's an idiot, most are not. And your categorizing an entire country, especially one as diverse as the US, makes you sound like one too.
  • 2 2
 @truehipster: you know are idiot prime minister bought an oil pipeline right? A majority of Canadians live Rose tinted lives but honestly... We as a country are shit for the environment compared to do many other countries....
  • 2 0
 @TheBearDen: yea, BC government blocked it! (For now). It’s just money. Plain and simple! I don’t blame you, just the one’s that are naive.
  • 3 0
 This is why I bought We Are One wheels! These wheels are responsibly produced!
  • 2 1
 I've had my eyes on a wheel set and this just sealed it, I'll happily give We Are One my money for some of their hoops. These "Inside" features are great, keep them coming in 2020
  • 1 0
 I love these wheels and the stickers are awesome too... on my toolbox. Didn’t last one power washing on the rims! Much preferred to the RaceFace clown face ???? stickers on the wheels that came with the bike.
  • 2 0
 Congrats to Dustin and We Are One on a killer year! Great products and super rad people who support the local riding community. All the best in 2020!
  • 1 0
 Best upgrade I’ve ever done to my bike. I was not expecting an improvement in ride quality. Improvement was night and day. It feels like they dampen vibration but track better compared to alloy wheels .
  • 2 0
 Love my agents with onyx hubs. Have them on a Niner WFO and ordered a set for my new Canfield Nimble 9. No issues smashing through rocks in AZ.
  • 1 0
 thats the wheelset i have too! its pretty heavy but man does it roll fast and take the hits. 14/10 would buy again with vesper hubs
  • 1 0
 Would love these wheels but right now it’s just not in the budget. Maybe one day I’ll be able to ride these sweet wheels. Haven’t really wanted carbon wheels till I saw this a few months ago
  • 2 0
 Let the rumours begin...I foresee a WeAreOne co-designed high-pivot enduro bike with Forbidden Bikes (Druid) handlaid/built in Canada.
  • 1 0
 Felt obligated to comment since the agent's have been so good to me. At 250 lbs kitted up... never had an issue with these at the bike park or anywhere else. Excellent product, service and price.
  • 2 1
 After hearing that Canadians took Donald trump out of home alone movie, that is the most childish thing I’ve heard of lately, That will show him ! It sux paying your fair share huh!
  • 3 1
 Put a set of We Are One Agents on my Guerrilla Gravity Smash with a Push ElevenSix shock. Badass wheels on a badass bike.
  • 1 0
 with an MRP fork? ...any other components produced in N. America? Wink
  • 1 0
 @chacou: I wanted to go for the MRP fork- but decided to go for the Lyrik instead. I also have an I9 A35 stem on the bike.
  • 1 0
 @chacou: Also looking at the WA1 Da Package bar/stem combo.
  • 3 0
 @timbrewolff: Ha, yeah I was just looking at Da Package on their website right now. Looks very nice only I wish there's a 35mm rise bar option
  • 1 0
 @chacou: can confirm the Ribbon/WR1 Agent combo is a pretty sick ride.
  • 1 0
 Something magical happens to my bikes when my 29r insiders go on... Maybe they are laced with Maple Syrup and some serious Canadian awesomeness ????
  • 1 0
 Agents on both my MTBs-the Yeti 29er and the Chromag 27.5. Amazing wheels, amazing ride, and proud to support Dustin and the crew. Can’t recommend them enough.
  • 2 0
 Similar boat as you DrPete. Insiders on my Druid and Agents on my Honzo. About to throw down on some Unions. We live in good times.
  • 1 0
 @mtnbkrmike: True true. It’s never been easier or more fun to vote with your wallet. WR1 wheels are a total no-brainer.
  • 1 0
 C'mon Dustin. We are all waiting for a We Are One/Forbidden hand laid in Canada, longer travel, joint venture... Perfect 1-2 punch alongside my Druid...
  • 1 0
 Best bike related purchase I’ve made! Total piece of mind when it comes to my agents. and my wheels aren’t shaped like a stop sign at the end of the season!
  • 1 0
 Made in Canada. Nothing g but happy customers. Or made in Asia. Cross your fingers quality control was on top of things that day.
  • 2 0
 I'd love to hear about the newer Union rims. Are they that much better than the Agents?
  • 1 1
 I hear these guys are really into the e-bike scene........ Hopefully the come out with an e-bike specific rim soon! and anodized oil slick bars!!!!!!!!!!!!! !!!!!!!!!!!!!!!!!!!!!! wow
  • 3 0
 I was hand laid in canada once. I can attest to the high quality.
  • 1 0
 What'd that cost in American dollars?
  • 1 0
 I just went to their website. I'm blown away they can bring a wheelset of this quality to the market at this price. I'm definitely buying a set of agents.
  • 2 0
 Such a sick company. 100% true and loyal.
  • 2 0
 One big family , epic work , well deserved praise
  • 3 1
 Everyone in the photo was hand-laid except for the dog...
  • 2 0
 The ceiling fan is missing a blade...........
  • 2 0
 Yeah. That ceiling really parties hard...
  • 2 0
 100% for sure my next wheel purchase
  • 1 0
 Are these available in Europe? Cannot find them. I always like a company like We are one. Like this article.
  • 1 0
 Yes check out We Are One UK for European sales
  • 1 0
 @creationcycles:
So, effectively, by the end of next month, they are not available in the EU any more.
  • 1 0
 @hubertje-ryu: no not at all, the UK may be leaving the EU but doesn’t stop sales to EU countries does it? Unless you know of some ban on selling that no one else does...
  • 1 0
 Love my Agents too. Can’t work out why they don’t seem to have caught on in the UK ‘cos they are the dogs bollox.
  • 1 0
 Heck of a reputation on here. Now and in past articles. Guess I need to build a new bike worthy of your wheels
  • 1 0
 Have the bars & stem. Very nice. Would love the wheels too..... Saving.
  • 2 0
 Hand laid - unfortunately the story of my life at the moment.
  • 1 0
 Still rocking my Agent rims with more than a year of use. One of the best products I've bought and used for my bike.
  • 1 0
 Honest building, fair price, and apparently all happy with their products, a very rare exception in industry.
  • 1 0
 Really nice stuff.

So...any secret frame projects or collabs coming up?
  • 2 0
 I want!
  • 1 0
 Love my agents 29! Wouldn't trade them for anything else!
  • 2 0
 whil day werk fer Ebikes
  • 1 0
 Nice write up on a great group making the best wheels I’ve ever ridden.
  • 2 1
 Not the biggest fan of being hand laid but it works in a pinch.
  • 1 0
 Well that made me want to buy some...
  • 1 0
 Excellent top of the line supreme.
  • 1 0
 If my wheekset breaks, this will be the ONE.
  • 1 0
 I have a silly request, make a Fat bike set, Please.
  • 1 0
 Are those tubes wrapped on the polishing machine?
  • 1 0
 Awesome work Dustin and all the crew at We Are One.
  • 1 0
 i like WAOs rims so much i bought two of them...
  • 1 0
 Best value in carbon wheels. Made in Canada. Happy
  • 1 0
 just buy their godamn wheels theyre sweet
  • 1 0
 Show
  • 1 0
 Love my set of Agents!
  • 1 0
 Drool....
  • 3 3
 Finally an article for the WAO fanbois!
  • 4 0
 Yeah, small rider owned companies that make great products at competitive prices suck.
  • 1 0
 @DrPete: Ah, sarcasm. I like WR1 and their products.
  • 2 0
 @JohanG: Sorry. Broken sarcasm meter this morning. Haha.
  • 1 0
 Good job.
  • 1 0
 Good dog pic.
  • 1 0
 nice one guys \_/
  • 1 0
 The Best!!!
  • 1 0
 in 24"?
  • 1 0
 Mm, epoxy.

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