Intense Announces '951 Series' Aimed at New Mountain Bikers

Jun 15, 2021
by Sarah Moore  
Intense 951 Series

Intense has just introduced the 951 Series aimed at new riders. They are offering two 29” models with the 120mm travel 951 XC and the 140mm travel 951 Trail.

The 951 XC is based around the same frame and carbon construction as their Sniper T XC bike, while the 951 Trail is based on the same frame and carbon construction as the Primer trail bike. Both feature a pared down and simplified component package.

While the frames and carbon construction may be the same, both bikes in the 951 Series retail for $3,699, over $2,000 less than the least expensive Intense Sniper T and Primer Expert models. The 951 Series bikes also have slightly differently branding, featuring the 951 number more prominently than the Intense logo, and are available though a separate intense951.com website instead of the usual intensecycles.com.

bigquotesThey are Intense through and through featuring foundational build kits. Confidence inspiring, the 951 Series is aimed at those that are new to mountain biking or just looking for a quality frame with a great trail ready component build.

 

Intense Cycles

The 951 Series is named after the Southern California area code where Intense was founded and the county that it is still based in today. Intense says their hope with the 951 Series bikes is to "encourage more riders to get outside, enjoy nature and the benefits that mountain biking can bring."

The 951 XC has a 120mm Fox Rhythm 34 Float, a 120mm Fox performance Float DPS rear shock, TRP Slate T4 Brakes, a SRAM NX Eagle 12-speed drivetrain, an Intense Recon dropper post and Kenda Regolith tires.

The 951 Trail has a 150mm Fox Rhythm 36 Float fork, a 140mm Fox Performance Float DPX2 rear shock, TRP Slate T4 brakes, SRAM NX Eagle 12-speed drivetrain, an Intense Recon Dropper, and Kenda Regolith tires.

You can pre-order the bikes now and deliveries begin early August. More information about the Intense 951 Series can be found at: intense951.com


Intense 951 Series

Intense 951 Series
951 Trail Details:

• Wheels: 29"
• Frame: Carbon
• Travel: 140mm (rear) / 150mm (fork)
• Headtube angle: 65.7°
• Reach: 450mm (medium)
• Seat tube angle: 75°
• Weight: 31 lbs 10oz (claimed, with tubes)
• Sizes: S, M, L, XL
• Colour: Grey
• $3,699 USD
• Learn more at intense951.com

Intense 951 Series
Intense 951 Series

Intense 951 Series

Intense 951 Series
951 XC Details:

• Wheels: 29"
• Frame: Carbon
• Travel: 120mm
• Headtube angle: 66.4°
• Reach: 433mm (medium)
• Seat tube angle: 72.8°
• Weight: 28 lbs 4oz (claimed, with tubes)
• Sizes: S, M, L, XL
• Colour: Silver
• $3,699 USD
• Learn more at intense951.com

Intense 951 Series
Intense 951 Series

Intense 951 Series



362 Comments

  • 348 25
 Ah yes, new riders who are willing to drop 3.7k on a bike. I'm definitely familiar with this large demographic of mountain bikers.
  • 80 5
 I’m sure there’s many experienced riders who wouldn’t want to spend even that much. If I was spending 3k+ I certainly wouldn’t want it labelled as a beginner bike. Saracen seemed to have been able to create a whole range of bikes recently and I think they’re all under £3.7k (don’t quote me) kitted out properly and aren’t labelled as beginner only type thing
  • 132 11
 @tmt-rider: would call this nothing short of a marketing disaster. They just ostracized 95% of people who might have bought one.
  • 81 2
 @tmt-rider: Entry Level is another term that needs to go when you are spending 3k on a bike.
  • 30 2
 An Intense first time rider is a different breed. This isn't aimed at you or me.
  • 185 0
 My buddy msgd me this week asking what bike he should get and I said whats your budget? He says I dunno cheap like a few hundred bucks. I just laughed and said take up hiking.
  • 23 1
 @headshot: for people who lose 100's in the couch cushions, a different breed indeed
  • 75 2
 @mhoshal: I had a coworker asking about getting into mtb, mentioned his budget was between 250 and 300 to get a bike. I suggested something in the 800 dollar range and he lost his mind.

$4k out the door is going to net you ZERO new riders. I personally like these bikes, but even the beginner style marketing now makes me wonder where corners were cut and kinda scare me away. Rebranding isn't good either, why make a separately branded bike?
  • 22 14
 @RonSauce: From a business side, this is a good and logical move. Protecting your brand, but still reap benefits from it with reduced risk. I am sure there's enough potential customers. I see kids ride with 8.000€-bikes in my area, so why not start with a 3k-Intense, too? Mountainbiking is not cheap. Never was actually, although the prices right now are nuts.
  • 68 5
 Their target market is entry level because they know they're the only demographic that will buy a trail bike with a sub 75 degree STA in 2021.
  • 13 1
 @mhoshal: This is a sad reality. The price of bikes the last few years has created a barrier to entry for a lot of people. Too many people are over spending just to get started. It's like you can only have 1 hobby now, and unless it's knitting, it's gonna be expensive LoL
  • 12 0
 @chriskneeland: Completely. That plus a fairly shoddy component spec. Seems like a ploy to shift a shedload of SRAM NX if you ask me
  • 24 2
 @Norman22: thats not an intense, thats a 951.

Protect you brand from what? Are you implying these bikes will be no good? You shouldn't have to Protect yourself from a $4000 product. What is their risk? What "benefits" is the company reaping?

We are all well aware mtb isn't cheap, $4000 isnt a reasonable price for "entry level" no matter what you have seen a kid riding by you.
  • 13 0
 I guess with the Intense discounts the prce will be ok
  • 7 1
 They had us in the first half.
  • 64 3
 @RonSauce: Seriously. WTF is wrong with an industry where a bike that costs almost $4k is considered too cheap to be associated with your core brand.
  • 7 5
 @pourquois-pas: It's the Gwin effect.
  • 3 1
 @ChazzMichaelMichaels: how did I miss that?! Actually glad I left it for ya. Lol
  • 7 0
 @mhoshal: I wish hiking only cost a few hundred bucks.
  • 7 1
 @dark-o: @ jenson closeout
  • 3 6
 @Lagr1980: I have a feeling that's where and how they sell most of their bikes.
  • 19 4
 @chriskneeland: I've been riding for over 20 years and I'll still buy one.
Not everyone chases every new fade and not everyone rides where it's a long climb followed by a long decent.
So we don't need stupid steep seat tube angles with overly long reaches to compensate that still end up resulting in a cramped cockpit.
  • 1 1
 @Norman22: Your view point/interpretation of the move makes sense.
  • 10 0
 @pourquois-pas: You sir, have hit the nail on the head.
This site posted an "article" claiming prices are in-line with what they were ten years ago. However I'm very suspicious that they didn't leave just as much data OUT of their findings as they included to support them.
  • 4 0
 dont worry we just needed filler for the deals of the month article.
  • 10 0
 @tmt-rider: I've been riding for over 10 years and these cost more than any bike I've ever owned lol
  • 40 1
 Do you all have blinders on? Since COVID hit EVERY bike under 4K wont last 5min on the shop floor if it even gets there. The demographic is there and they are buying every bike up they can.
  • 15 0
 @porkchopsandwich: Can confirm. Around here the number of people on expensive rigs who are very obviously new riders has skyrocketed. Its awesome to have people getting into the sport but there's a strong all the gear no idea theme as of late
  • 3 0
 I see what you're saying, but if you look at nationwide sales numbers, that's where the real volume is for full suspension bikes. So it makes sense, they just should of worded the release a little differently.
  • 2 0
 @friendlyfoe: 95.1% of people I think.
  • 5 0
 @m1dg3t: Dude, knitting is expensive....
  • 5 0
 @porkchopsandwich: Yeah, the 3500-4000$ market has demand through the ROOOOF these days. I called 25 different bike shops in Colorado looking for....a 140/150mm 29er in this price range. Every.single.shop said now way...everyone wants that bike-ish in that price range and we sold out for at least 12mo, they are gone in a blink. They had 5750$ bikes tho but only a few of those.
  • 1 0
 And they are forgetting all the accessories and gear that the new rider will need to purchase ! Also these bikes will be so neglected of servicing; due to the expense of shop prices or inability of do it yourself .
  • 9 3
 @pourquois-pas: I agree. What used to be sub-$1500 bikes are now $4000USD! Talk about inflationary gouging, especially in a time during the pandemic where the industry sees the opportunity to proudly say there's a shortage in supply and there is a huge demand to justify their MSRP - and what's really stupid about is that people are willing to hand out their money for bikes with shitty components at that price point or put down even more money to upgrade to the next level entry level SRAM components. The mountain bike industry pretty much have taken the pages right out of the skiing industry and the masses have soaked it up like a fashion! It's a joke!
  • 2 3
 @imbiker: I will wait until August Deals come around……hoping this will be on sale
  • 2 0
 @m1dg3t: Those carbon fiber and titanium knitting needles have actually pushed that hobby out of reach as well...
  • 3 0
 @Ozziefish: MSRP on carbon frames is somewhere around low 3s these days. If these truly are the same layups as their main brand bikes, then even with these rather skimpy builds, they're eroding their margins. I guess they figured it's better to erode their margins with stuff that's got a separate label, rather than firesale at online retailers? Or perhaps they're hoping that people won't get pissed at Intense when their NX drivetrain turns to Swiss Cheese after a few months, since it's the B brand.
  • 1 0
 @pourquois-pas:
This comment. Cannot be upvoted enough. ^^^
  • 9 0
 There is absolutely nothing wrong with the bike, or the fact that they've decided to offer this. Change "aimed at new riders" to "aimed at providing a value offering" and they've hit a home run. Instead they've just stubbed their toe.
  • 3 5
 @CSharp: BS, Sub-$1500 that's ludicrous ! Maybe a FS bike with 80 mm of travel, 7speed and cantilever rim brakes from 25+yrs ago!! FAKE NEWS KIDS!!!
  • 1 0
 @mhoshal: LOL!!! -Take a hike hippie!
  • 4 1
 @tmt-rider: lol totally. Who wants to buy a bike that screams "HI! I'm a newB!"
why not make and sell an alloy tracer with NX/SX stuff?
  • 3 0
 @person-named-john this demographic is huge , the pandemic has been the best time to notice it.....its painful how many of these line-of-credit-funded nubiles are floating around these last two seasons..same goes for ski touring, RV's, stand up paddle boards (gasp) fishing boats , the list goes on and on.
  • 1 1
 @DGWW: this is pretty true. I was blown away one day as I entered my LBS to hear a guy talking financing for a bike. He was definitely newish to the sport.
  • 4 3
 Washed up DH racers are expensive.
  • 1 0
 @DGWW: I guess, yeah. Probably is a bit bigger than I initially thought.
  • 1 1
 @likeittacky: You know, MSRP is only for dummies. What's 50% off of $4000? Resellers are still probably making some dough after marking that down and still be making a margin. LOL - who's calling BS?
  • 1 0
 @CSharp: Dummies? That's irrelevant and Surely not you Dingbat!

You can't even do the math HAHAHAH "Sub-$1500" does not even = $4000 - 50% off ;smarty pants ! LMAO
  • 1 0
 @likeittacky: You're as smart as they come! Big Grin Look who's laughing! LOL
  • 1 0
 @CSharp: well than, lets calculate; what percentage of them are you referring to ?

A talking sheepdog rounds up all the sheep into the pen for his farmer. He comes back and says, “Okay, Chief — all 40 sheep accounted for”. The farmer says, “But I’ve counted them and I’ve only got 36!” The sheepdog replies, “I know, but I rounded them up.”
  • 6 0
 Yea they shop at Costco.... didn't you know

www.costco.com/intense-951-trail-bike.product.1484050.html
  • 3 0
 @mtbynot: What's the return policy for riding it for 2-full seasons? That would actually be a great deal to get 100% of your money back after 2 full years of riding. Even 1 full season would be worth it - better than getting a rental!
  • 1 0
 @likeittacky: Ooookaaay - someone definitely missed the point...
  • 4 0
 @mtbynot: Intense's motive has been revealed with this link.
  • 2 0
 @mtbynot: wow! Costco's warranty and return policy is exceptionally generous. I've heard horror stories from brands being forced to offer refunds, that would never happen via a bike shop. There's hilarious footage of pro surfers in Hawaii returning broken Wavestorms at Costco for full refund: "The product doesn't work". It's even called the Costco rental program. Anyway, curious if Intense will repeat this venture with Costco.
  • 1 0
 @adrennan: Fox hat enters the chat again...
  • 2 0
 3k in Costco, cmon
  • 1 1
 @nickmalysh: What a good mountain biker you are- snob about where it's bought.

If you step down from that high horse for a second, let me clue you in on a little secret. Costco has an insanely liberal return policy. I can think of no better place to buy a complete mid range mountain bike from a name brand.
  • 3 0
 @mtbynot: The funniest part is that after all of the work to establish 951 as a sub brand whatever hack filled out the product spec included INTENSE in the description.
  • 2 0
 @likeittacky: In Nov 2019, juuuust before the 'vid, I got a new Canyon Neuron AL 6.0 for 1,599. Plus shipping. Close to that 'sub 1500' range. Pretty killer 'entry level' bike IMO, and quite the capable machine. Ride an Izzo PR now but I still love my Neuron. Those bikes were out there a bit more than a year ago.
  • 1 0
 @TheOriginalTwoTone: my point was - it is a good deal for the $, has nothing wrong or against Costco or intense;

Easily would buy from Costco based on their warranty/return policy in case i were in the market;
  • 120 0
 Most baffling branding move of the year award goes to…
  • 55 0
 My God, I can imagine hours of business meetings which lead to this decision.
  • 17 0
 @lkubica: oh to be a fly on the wall
  • 4 0
 Seriously. I'm more puzzled by why they did this than debating bike prices. Is intense branding too...aaah...intense for the kids? The rebrand looks killer, just wonder why.
  • 9 0
 @gravity354: looks like they are going after the entry level carbon YT/Canyon customer

Probably don’t want to dilute their more Gucci bikes

Side note- I own a primer 29 and it’s a pretty sick bike.
  • 12 2
 I can’t wait for the Inland Empire edition Intenses - each bike comes with meth and narcan.
  • 4 3
 It makes sense, it's just a pathetically terrible execution. But this is what you get when your "Corporate Strategy Specialist" got his experience in strategy from working his way up from a bike wrench over a 32 year time frame.
  • 3 1
 @Jdorph: I wish there were more reviews of intense bikes. They are intriguing.
  • 5 0
 @SterlingArcher: Narcan doesn't work with meth. That would be Fentanyl.
  • 1 0
 @Doogster: more or less everyone who has ridden mine seems like they’ve been genuinely impressed by it, but I don’t think it’s a flavor for everyone. The back end is pretty damn firm and the bike rides really high in the travel (I think that may be why they stuck with 75° STA), which I like. Granted I’m in New England so I a super mega huge bike with super steep seat angles, huge wheelbases and big travel sus aren’t that great around here
  • 4 0
 It’s a crazy marketing move for something that looks like a good price point bike. Ibis nailed it with their AF launch. These bikes actually look like good builds for the price and I can think of a few people I could recommend them to, but don’t call them beginner bikes.
  • 2 0
 @topfuel564: @SterlingArcher wouldn't know. He's more of a Mike & Vic guy.
  • 3 0
 @SterlingArcher: IE Edition- "Guaranteed to get your sister who just got out of rehab for the 5th time pregnant faster than you can!"
  • 3 0
 @rtiEDGE: while droppin Xanies rock crawlin in Glamis yeehah
  • 2 0
 @SterlingArcher: braap braap, DGAF!
  • 5 0
 @Jdorph: Blasphemer, you heretic!!!
How dare you believe such nonsense. Everyone needs a 80 degree seattube with a 20'' reach and a 60 degree HTA.
The industry has proclaimed such- do not question.
  • 3 0
 @rtiEDGE: they passed on the 909 edition: you have to show up to lake Elsinore to get a Sublime neck tattoo in olde English font, a flat bill mesh trucker hat big enough to stuff your ears under (the bill is unbendable), and black&white Etnies with calf length white socks.
  • 2 0
 @rtiEDGE: OH, and obligatory Von Zipper shades. How could I forget!
  • 5 0
 Think they're trying to pull something off similar to what Specialized did with the STATUS bike last year. Get a quality lower dollar bike out there without diluting the big red S.

Though I think Specialized did a far better job.


But the reality is... these bikes will sell out. That is a decent range to be in right now. People are looking for quality bikes for under $4-5k. The premo stuff is drifting up and out of most people's pocket books to the $7-9k range... and more. So this is a pretty smart pocket to try and get into. If they can snag some sales from other brands without stealing them from themselves... win.
  • 2 0
 @TheOriginalTwoTone: 80 degree? Heck lets make it 130 degree with a 200 reach. Just add neon and you'll have a bonafide Tron light cycle.
  • 5 0
 @Jdorph: the thing is they already had the Foundation build previously
  • 1 0
 @EASIV: it’s as if we’ve met before Big Grin
  • 2 2
 @gravity354: thank you! I think they re-branding looks amazing. Honestly, better than the usual over the top Intense branding and cringe head badge
  • 1 0
 @Jdorph: I also live somewhere that does not require a sled. I am looking for a more pedally bike, one that can still hit the smaller jump lines but works better on longer flatter rides. I have also been eyeing up the Foes Ridgeback. That one has very little coverage too.
  • 1 0
 @fullendurbro: actually i think their strategist may have come from KTM...
  • 1 0
 @onemanarmy the reality is that EVERY bike will sell out, so why not put your main brand on the down tube?

That’s the confusing part, why create a sub brand for a brand that is already a minuscule % of the small end of the industry that it already plays in.

Though, we are all talking about it..
  • 1 0
 @broscience: They created a sub brand because they think they brand is so premium, that's why. Which is completely pathetic, becasue they do not seem to do that well. I do not know how they are doing in US, but in EU they seem to be a niche brand and definitely Intense does not come to my mind when I think about premium bikes. There are at least 10 brands I would consider before Intense having an unlimited budget. They probably think they are Yeti ...
  • 1 1
 @Jdorph: Great to hear! I just ordered one after trying out my buddies Sniper T. I had to go almost all out on my ripmo to keep up with him at %70. I started riding my salsa Beargrease on the trails allot more and setting Pr's then I knew my avg riding needed more xc and less enduro.
  • 99 2
 Why is the conversation about affordable mountain bikes always centred around new mountain bikers? Do us existing mountain bikers not deserve good value too?
  • 16 1
 Preach it
  • 4 1
 Couldn't agree more, well said
  • 3 4
 Santa Cruz only wants to look simular to every Santa Cruz model. And they succeeded.
  • 4 4
 What's stopping an existing mountain biker from buying this bike?
  • 5 0
 No. As an experienced rider I need the best components.
  • 6 4
 @Monsterman156: yeah well you still suck
  • 7 0
 @withdignityifnotalacrity: nothing. But the pinkbike articles often cite value/affordable/cheaper bikes as being for entry level riders
  • 3 0
 @withdignityifnotalacrity: i guess the fact that it's marketed and will be known as an intense jr bike. if they didn't have this press release, and just labeled it as intense viper or whatever it wouldn't already come with this stigma. not that I care either way, my specialized enduro that I bought for $1000 5 years ago is still going strong and is upgraded and built perfect for me.
  • 3 1
 The secondary market is much more open to experienced riders than to beginners. Almost 4k can get you a ton of bike on the used market.
  • 4 0
 @jcougs: I always hear this, and never see it.
  • 2 0
 @RonSauce: Especially lately. 2nd hand market prices have jumped substantially as well. I see a lot of people asking what they originally paid, or even more in some cases simply because the state of things at the moment. Everyone is trying to gouge now it seems.
  • 1 0
 @RonSauce: agreed. I hop on there just to laugh at the 2015 bikes people are throwing up there for 2 grand.
  • 58 2
 I don’t usually comment. But I’d like to see a poll of genuinely how much new riders can afford / willing to pay for a bike.

My very first mountain bike was around £100 from a friends dad. 2010 ish

My first ‘proper bike’ was a Cannondale Jekyll @ £1800 (previous years model bought in 2014) and that was pricey - but very well equipped.

Having been out the hobby a few years it was crazy to see the prices of newer bikes with only basic hardtails under £1000. I decided to buy mainly used parts or shop around for good deals.

My current hardtail build is c. £1000 with used & new parts which I reckon would be upwards of £2.5k new. Steel hardcore hardtail

My enduro build is roughly £1200 again with new and used parts which I would think would be closer to 3k new. Mondraker Dune XR

Not sure what the moral of my story is.. just seems completely out of touch that manufactures sell beginner bikes at over 3k. PBike don’t help with their labelling of so called beginner bikes as well.
  • 13 1
 Totally agree, for comparison, this is how it went for me:

First mountain bike I bought specifically for mountain biking was 200 euro, used

First mountain bike I bought that didn't fall apart on the trail was 300 on sale (display bike), was worth about 800 ish, upgraded almost everything on it, sold it for 550 ish

First proper mountain bike, full suspension, Giant Trance 2014, amazing spec with dropper post and Fox suspension, 800 euro, guy wanted to get rid of it very quickly as he was moving, real steal.

Put about 2k in upgrades (every bit possible), had it up to 2020, where I started feeling uncomfortable due to the short stem + short reach, sold it for 1.5k (with everything brand new and two forks and rear shock)

Now by the end of 2020 spent 3000 euro on a brand new carbon bike that I really like.

Thing is that I rode for about 7 years, 6 years "less casually" actually investing time into progressing skills and such, until I got a 3000 euro bike, which is now considered entry level beginner, am I missing something?

Or do modern mountain biker noobs think that perhaps a more expensive bike will make them faster?

Genuinely wondering what is going inside their head to classify this as a beginner's bike.
  • 3 1
 Yep on my side I have the same feeling:

- First bike was a 300€ bike new (crap equipment, but I actually learnt proper MTB in Les Gets with this one)
- 2nd bike and first full suspension bike 800€ new (again, crap equipment) + added some mods year by year (chainguide, new rear shock, new derailleur (used) and for a total of around 300€)
- 3rd bike, my pride: bought a RM slayer SS350 frame for around 550€ and then built it part by part myself. Total was around 2000€ with used parts, so I would say around 2500/3000€ if new
- 4th bike, my current one, a spectral with some mods on it also (brakes to replace the crap guide R, handlebars, grips, saddle) --> 2500€ + around 500€ of parts

But hey, now I have a proper paycheck, so maybe I am more inclined to pay pricier parts...
  • 17 6
 @tmt-rider
I remember riding in California, once you have done that it becomes clear.
I met a group out riding, they took me on a nice hidden trail in one of the park.
The guy who had never worked a day in his life, was smoking the green from his pipe and sofa surfing for many of his days.
He had a lovely hand me down, free bike from his pals who worked in the area. It was a Santacruz with full XTR, it was not worthy of his pals to ride any more as it was outdated, had 26" wheels, and only 10 speed. But it was a tricked out rig!
Then down in SC itself whilst riding my old 26er Nomad, if you didnt have Enve wheels and on full carbon then you were on a budget machine. The amount of bling there was incredible.
The best part...
.
.
they all ride up an easy trail and down the easy trail no these bikes!
They thought I was nuts hitting the "downhill" track on my old 26er Nomad.
The "downhill" trail was somewhere between a red and a black in the UK, which made it a hard blue in Vancouver.
.
.
Then ride in Southern Spain or Pemby, Squamish, the Shore and you see some real held together bikes getting ragged.
Spain being the best, some balled tyres on old machines, going absolutely flat out pinned!
.
.
The point is... they make them because people like a status symbol to ride or want to believe that the latest thing is going to make them a better rider.
.
.
Cant wait to race my old 26" V10 next weekend at Glencoe (think I have had it 6 years now), aim is a podium against all the new bikes as always, even though I am still recovering from a really bad injury at the end of last year. My wheels are buckled and the bike is old and a bit haggered looking, but it still go's.
Every bike I test when looking to replace it, I realise that the issue with going fast is the pilot, not the bike!!!
.
.
Like you, my HT is a 2nd hand dialled holeshot, and my enduro bike a 3rd hand Mega, both frames, built up with bits.
  • 4 2
 Completely agree! A lot of people I know have very nice bikes, but bought them used and didnt end up spending much more than £2k (which is still a lot).

My first ever was roughly £300, my second was £600.

My current bike is a hardtail (because its cheap and durable) which cost me around £1700. Its a very good spec but I originally built it with the parts from my previous one, so that money was spent over the course of the year upgrading it with proper components. Theres no way I could have dropped that money on it all at once. I put a ton of miles on it and still couldnt justify spending more.

My next bike will likely be a full sus. But ill just use the parts from the hardtail so the only expense will be the frame.
  • 4 0
 I agree with you,and would say+ 80% will agree with you.

Thing is, there are some with a lot of money! When I say Lot, is like a Looooooot, meaning that what you, I and the other 80% see too much money, for these, it's seeing the price tag divided by 10....or even 100.
Imagine a SC nomad around 10.000usd. These people see 10.0000usd as you/I/80% would "see" or feel would like you seing 1000usd.
I
  • 1 0
 My first "proper" MTB was a relatively high end Saracan Kili Flyer for £600 in 1992 - £1,080 in today's money.
But starter bikes were more like £300 at that time.
The high end has got much higher in the meantime, and a modern £1k hardtail (pre-Covid anyway) would be better than my old Kili in absolute terms - but it wouldn't have filet-brazed Tange Prestige tubing or generated admiring glances and compliments from strangers.
And modern full-sus bikes are just totally different, far more capable machines.
Perhaps we're being a bit reductive about this though - I'd imagine this new Intense is more likely to be someone's second bike, when they realise the entry level HT is holding them back.
  • 5 0
 @TDMAN: its branded as an entry level bike, which means all status is removed from it regardless.
  • 6 1
 @tmt-rider Tell me about it! PB with all their $3k "budget" bike tests helping to push things ever higher. It's disgusting IMO. Watched the same shit happen to the PC hobby about 10 - 12 years ago. It was easy for me to drop that hobby like a hot potato when they started asking $1k+ for GFX cards LoL.
  • 3 0
 @betsie:

I appreciate the reply and completely agree. It’s not just with bikes but with everything nowadays. Status over everything - and I think it’s kinda sad.

I understand it’s an expensive hobby which is ever-growing. My plan this past 6 months was to buy a ready built bike for £1000 and under. That soon changed as the reasons we all know.

My Mondraker frame cost me £70 without a shock but a free crack. Had it fixed using carbon to act as a splint and it’s back in full use. I don’t intend to sell so I’m not worried about the fix being off putting up some people, but I’m glad I got a great frame fully working for under £300; and saved on something else going to landfill.

We as mountain bikers pretend to be ‘outdoorsy’ but will happily upgrade to the next best thing after a few years.. talk about all that waste.

Anyway, I’ve made my point. If you can afford it great, go for it. But don’t sell something as something it’s not.
  • 6 1
 @tmt-rider: All my bikes were purchased 2nd hand. I would never buy a new bike. In fact, I buy most of my stuff 2nd hand. I'm always looking to save $ and reduce waste. People throw stuff in the bin that's still brand new around here. By the way, I can most definitely afford a $3,700 bicycle. But that does NOT mean I'm gonna spend $3,700 on a bicycle LoL
  • 7 4
 @TDMAN: I wonder how much of this is actually true.
Those with lots of money, I mean lots of money, tend not to spend it on bikes (maybe a small number do).
There will be a few business owners who sponsor their kids and take their sponsored rider in their company motorhome (lets call it tax avoidance).
I wonder how many racing next weekend in Scotland will have a bike bought on a credit card, money they have borrowed and live from month to month.
If I earned loads of money or even a comfortable amount, I would not spend it on bikes, first thing I would do is increase my work pension contributions to avoid the 41% tax in Scotland as far as I could afford. Then concentrate on my property, paying off my mortgage early as I could realistically afford. I would drive a car that met my needs, same with the bike I would ride. I would be tight around my bike as its a money pit and I would be sensible enough to realise its a money pit.
.
Well off people are often well off as they are frugal with their money.
  • 5 2
 @betsie:
You are spot on about that area of California. Their is so much money out there and so much focus on status and flash. Their use of the area code in the sub-brand just shows you their target audience is geographically small as that offputting number to the rest of us will resonate with all the locals. I think this is a focused play for deep local pockets who are getting into the sport but wouldn’t be caught dead loading an aluminum bike onto the rack of their 120k SUV.
  • 3 0
 @NERyder: It's not $$$. It's credit. www.usdebtclock.org
  • 2 0
 @m1dg3t: learn more about financing and apply in seconds!--insurance sold separately. US Debt Clock is not associated with any government agency--try our $1.99 app. Regards, Chrono Numeric Labs LLC
  • 2 0
 @WR404: ^ This is the way. I've also moved parts over from frame to frame upgrading slowly along the way. I've now got a solid performance build (XT, Magura MT5, Spank hoops) with a couple bling items (mezzer pro, onyx hubs). As things break or wear I'll keep upgrading and might eventually end up on a total gucci build. It just takes (a lot of) patience.
  • 3 0
 @theoskar57: I think a lot of the newer riders are older and have more money. Most of us who exist in the PB comments section have been riding for a long time. This means a) we didn't have the money to spend when we were new riders and b) the people we rode with back then also had cheaper bikes, so it was kind of normalized to be on a cheap bike.

I've been riding with people who are new to the sport a lot since last summer and they seem to feel like they're always "underbiked" despite me telling them that I rattled my way down sketchy backwoods trails on used hard tails for years while I progressed.

I also haven't heard the newer riders (that I've been out with, anecdotal) wanting a new bike to be faster, it usually seems like they want the confidence and comfort and think that will make them enjoy the experience a little more. When I was a new rider there was no one telling me that my steep head angle was making my descents sketchy or my STA was making pedalling harder, or that 29" wheels are the best.

I think Intense has made a gaff here. These are great looking bikes, I actually like them more than the intense-Intense colour schemes, and the smoother lines are a good look. But, I think there's a lot of new riders who don't want to be seen as a new rider, they want a bike that makes people take them seriously. Which these bikes would do, if they weren't branded as entry level. And there would be a lot of buyers remorse for someone who is looking to get taken seriously, or shed the very real reputation of the "started during the pandemic hobby rider" at the trail heads and is buying a bike to grow into over the next couple of years if everyone is saying "Nice bike, that's the intense entry level ride, right?
  • 2 0
 I feel like the 951s are probably a most attractive buy for people getting their first quality mtb. First-bike buyers are either going to buy cheap on the used market, get a crap Walmart bike, or not get a bike at all...hit the bike park and just rent for the first few times out.
  • 1 0
 My first mountain bike was $600, a closeout 1998 Gary Fisher Kaitai bought in 1999. In fairness, I already rode road bikes, so knew that I needed to spend that to get a decent bike.
  • 2 1
 @betsie: this. 1000%. It is even happening here in AZ. If you go to some of the easier flow trails (Brown's Ranch) you will see tons of carbon ENVE blinged out rigs everywhere. Latest and greatest!
  • 4 3
 @betsie: You sound like a 10 year old bragging about things that don't need to be bragged about.

Good luck in your race.
  • 2 3
 @onemanarmy: bragging?
Please elaborate. You have lost me.
  • 3 2
 @betsie: Your post was a bunch of drivel. Quite honestly sounds completely made up.

Must make you feel good to talk crap about some guys that by all accounts did something nice by showing you some trails.

Like I said... you like your 26".... enjoy it. Good luck with your race.
  • 1 0
 When my parents bought me bikes, I got a $400 bike and then a $700 bike. When I bought my first full suspension bike, I ended up buying a $2400 bike (after several years of chores and holiday money)
I even often bragged about how it was such a good deal building it up rather than buying the complete bike, there’s a big difference between how much you’re willing to spend before and after you’ve really experienced the mountain biking you wanna do
  • 2 2
 @onemanarmy:
Thanks for your clarity!
I can assure you nothing made up.
Lovely guys on California, but live in a different world financially to where I live.
  • 1 0
 I budgeted $1,000-1,500 for my girlfriend for her first real mountain bike. I feel like this is a decent amount of money for a bike, and it's baffling to see that some of these companies want double or triple that amount. I don't need it to have carbon fiber parts, multi-link suspension, ridiculous hubs, a dropper post, some crazy shock and fork combo, etc.
  • 2 0
 @betsie: I don't know why you were slammed for your post. I have seen the exact same thing, even ridden with guys like that. They were just more about the gear than they were about riding. Nothing wrong with that.
Roadies are here are similar, latest and greatest. Its fine, they keep bike companies in business!
Someone is buying $400 derailleur pulley hop up kits and those one piece carbon wheels!

And if you still doubt it, check the pinkbike Buy/Sell for Cali. Tons of fully blinged out bikes that were ridden twice for sale. I love it, that's how I got my Yeti!
  • 1 0
 @KavuRider: thankyou.
I guess he just read what I wrote and took offence too it. Everyone is entitled to their opinion.
My V10 frame came from someone in the states with was looking for the Holly grail of a Dh bike. He posted to a work mate in the states who forwarded on to me. I have loved it ever since.
I learnt the hard way that you can't buy results at the races, the faster boys are always faster, the best way to catch up with them a bit is to train better and eat better. Once you have something you are comfortable with, I like to stick with it for a while, until you get uncomfortable on it, find something more comfortable or it breaks.

I traded my 26 Nomad that I had in Cali for a 27.5 Mega. The nomad was a better technical climber, but the mega better going down and especially on bigger jumps.
I would love to find something that is the child of both bikes, 2nd hand and not expensive (I don't want much lol).
  • 1 0
 @betsie: preach it!
  • 1 0
 @betsie: you want cheap and what you're describing... maybe the Status? You can get a pretty nicely spec'd one for under $3k.

I had a 2018 Trek Remedy. You could probably find one for a decent price. I sold mine with top of the line spec for under $3k. I had it set up 150/160. That thing could take some serious hits and actually climbed pretty damned well.
  • 1 0
 @onemanarmy: my son has an older 2nd hand Remedy. He loves it.
Paid £600 for it.
For myself I look for parts 2nd hand and I am patient with my searching, only buying what I need these days and not what I just want.
  • 23 0
 This looks like Intense has a lot of leftover carbon frames (or remaining depreciation on their molds) with 72 degree seat tube angles so this is an attempt to squeeze some money out of them. They say good geometry is free, but obviously it's not. If these were alloy frames with steeper seat tube angles and the same builds for $2k the reception here would be warmer.
  • 8 0
 Yup. This is the truth. If they want to provide us with a value option, start with aluminium frames, rather than old stock with a new paint job.
  • 2 0
 good geometry is free, when you start building a frame from scratch
  • 2 0
 Good call - this isn't for you and I, "new riders" won't know that the geometry is way out of date. Let them buy these and keep Intense afloat so that the company can deliver more progressive alloy frames... =)
  • 5 0
 @Afterschoolsports: I don't think people liked it when Santa cruz stripped off last years paint.
  • 32 6
 Intense should just throw in the towel.
  • 6 6
 Maybe if Gwin gets back up to speed he'll give them a boost.. but doesn't seem likely.

What's strange to me is that they are presenting this as sort of a sub-brand of Intense..why? The graphics are also a little off the wall.
  • 3 0
 @DoubleCrownAddict: Compared to normal Intense Graphics, this seems like the design guy phoned it in on a Friday afternoon.
  • 2 1
 Think they had revenues of like $25 million last year. Not Specialized or Santa Cruz numbers but plenty good enough to not throw in the towel. I think they're trying to make some transitions in their business model and it could work out for them. Probably about a year behind when they should have started doing it but things take time.

Personally think their bikes are ugly but plenty of people are still buying them.
  • 21 1
 That price point is too much. I've seen plenty other mtbs around the £1500-£1700 that I reckon is the right entry price point for "beginner" mtbs - bikes that you can actually take to bike parks / natural trails that won't fall apart.

Bikes like:

- Vitus Mythique 27 VR Mountain Bike 2021 £1349
- Vitus Mythique 29 VRS Mountain Bike 2021 £1649
- Vitus Escarpe 29 CR Mountain Bike 2021 £1999

or if you got a bit more dosh:

- Trek Fuel EX 5 £2,150
  • 4 0
 My comment of Saracen was only as an example. However I agree about Vitus being very handsomely priced - and with great spec.

My love for the current Saracen lineup comes because it’s pretty much a top of the range bike for what I feel is a good top end budget.
  • 9 0
 Why are they offering carbon frames to beginner riders?
There are so many better options both cheaper (marin hawk Hill), or better spec (Ripley / ripmo AF), or from a bigger brand (several models of stump jumper). Not to the Vitus ones you referenced, Polygon bikes, several Giants, etc.
I would literally never reccomend a "951" a beginner rider or friend.
  • 4 0
 @ratedgg13: hate to burst your bubble but the Alu stumpy with similar components costs 3400…
  • 6 1
 @Jdorph: and I would 100% buy an aluminum stumpy with similar components over an Intense with outdated geometry.
  • 1 0
 FYI 19969 pound sterling converts to 2822.37 USD Intense is a top tier name so I'm not surprised by the price.
  • 2 0
 @enduroelite: top tier bikes don't sell at Costco. Its like saying you get a Ferrari at a general automall....

www.costco.com/intense-951-trail-bike.product.1484050.html
  • 1 0
 @mtbynot: Jesus Christ...

We have laws and distribution rules about selling these bikes unassembled,
  • 16 0
 For new mountain bikers. A carbon frame. And almost $4k. Riiiiiiiight…
So basically this is just the Foundation build with a different name.
  • 10 0
 I should clarify this comes from an Intense fan. I was excited. I wanted to like this. But I see virtually zero reason. They’re not bringing their alloy bikes back (yet?). They’re not really offering something new or improved, from what I can tell. It’s just…
Very confused Cry
  • 6 0
 @mtbikeaddict: same here. My first thought and hope was they were reincarnating the 951 dh bike as an alloy park/enduro thing. I am wrong.
  • 16 2
 Better yet would be to release alloy bikes, it would be cheaper yet, more sustainable, and true to what made Intense the name it is but which is fading away every year. Additionally that would allow them to have geos evolving faster rather than staying behind because they need to amortise the cost of the mold.
  • 8 0
 but then you cant sell the repainted carbon frames you have in the warehouse.
  • 3 0
 I really miss the alloy intense bikes.
  • 14 2
 Dear Intense,

If you are going to bring back certain model names from years past, PLEASE make them resemble in both looks AND intended purpose, like their previous namesakes. New Tazer? Not a hardtail DJ/slalom sled. New 951? Yeah Nah, here is a lower spec trail bike.

Sincerely,
MTBers everywhere.
  • 9 0
 Ah come on, the Tazer was too good a name for an eeb to pass up.
These new models could lead to some confusingly inappropriate secondhand eBay "bargains" for inexperienced riders though.
  • 3 0
 Yeah I owned a 951. Remember how people were snapping the front ends off them? It was a one season bike then bin it. Not great branding.
  • 11 0
 I actually like Intense bikes despite some of the details and features, but feel the world has left them behind a touch on geo + features. That said, this is truly bizzare.

Sales numbers will be the ultimate metric, and in this environment they may sell a zillion or be left withoads of them.

When biking has enough ego in it as it stands, I don't know who wants to shout from the trail head, "yes, I'm a beginner, and I paid handsomely for privilege of letting you all know".

Good luck to them, they may need it.
  • 3 0
 Agree, they used to help lead the way, not drag their heals 4 years behind. I loved my OG primer as a trail bike. But I rode a more modern geo Transition spur with LESS travel and it absolutely kicks the sh1t out of it in very respect. The new primer has the same geo as the OG primer more or less...
  • 4 0
 @Richt2000: I have the 2020 Primer 27.5 and it's a phenomenal trail bike. That said I haven't ridden the spur and probably never will based on the backorders.
  • 2 1
 @carters75: I wish there were more reviews on intense bikes. I don't live somewhere where super slack and long is necessary. The XC model with a 130 fork looks perfect on paper.
  • 15 0
 Hear me out…. Shoulda been alloy
  • 1 0
 I was about to post the same thing. That would lower the price down more.
  • 3 0
 @AndrewFleming: Maybe. Look at other brands with alloy bikes, they are in the same window as this bikes price in carbon. Alloy Specs, SC's, Treks, are all in this bikes price range.
  • 1 0
 no no new riders don't need the extra durability of aluminum, because they are less likely to drop their bikes or try to stand them up on things. New riders really just want those 1% stiffness gains..
  • 1 0
 @jmhills: Yea, it's a choice on a carbon frame with lower end parts (that you can upgrade later) or an aluminum frame with better parts (but a bit heavier complete bike). I'm generalizing but you get it.
  • 11 0
 Am I stupid or something? The 2021 Primer 29 on the intense site is $4299, and this new 951 is claimed at $3699.... Thats a $600 difference, NOT a $2k difference.
  • 5 0
 The proof reader/editor is spot on here at PinkBike.
  • 3 0
 @m1dg3t: That would be the Park guy.
  • 5 2
 @m1dg3t: are we talking about canadian dollars? cause I think $600 USD is like $8k CAD fake ass play money.
  • 4 4
 @zstover: it's 731$ cad so maybe settle down a little bit there fat ass american
  • 1 1
 @parkisatool: y u mad tho? It's funny. But AUD is where the exchange rate is trash.
  • 3 0
 @zstover: I didn't mention anything about $. Displaying those stereotypical American 1st class reading comprehension skills, eh? LoL.

While we're on the subject of fake ass play money... Why don't you take some time off Twitter & Xbox to learn about your shitty ass, phoney as f*ck American play money? LoL
  • 3 0
 @zstover: He's not mad. You're just a fool.
  • 1 0
 @m1dg3t: you would be correct.
  • 2 0
 @zstover: Hey, even a broken clock is right twice a day.
  • 8 0
 Intense is NOT smoking crack. If they were, they’d know the first-one’s-free business model that works so well in the crack space. Non-addicted newbies to mountain biking don’t yet know why nearly $4k for a bike ‘makes sense’. In other news, I have my mom’s jewelry and the neighbor’s silverware for sale if anyone is interested.
  • 3 0
 Pretty soon you'll be hocking a kidney to replace your fork.
  • 8 1
 Intense need to pull something out the bag pretty dam quickly.
Tracer is 4 going on 5 years old.
Newish primer and carbine have really slack seat angles (would never buy)
DH bike looks pretty sick, but not interested in DH bikes when you can get 180mm super enduro bikes that pedal well.
  • 2 1
 tracer is ready.. mullet bike.. review tomorrow
  • 3 2
 everybody gets caught up in the numbers, I've ridden the primer and I own a carbine. Both flat out rip and are the fastest bikes I've ever ridden. The reach is 455 on a large and overlooked because of it? Can your average rider feel a half inch, pfffttt.
  • 3 0
 @jayracer7474:
Demoed both the new primer and the latest carbine.

Carbine is the worst pedalling bike in the linenup (tracer pedals better).

I moved on from 455mm reach on a large to 480-485 and there is no way I would want to go back to 455. Yes it would feel massively short.
  • 2 0
 @jayracer7474: That's a yes. The reach between my M/L slash and M/L Fuel ex is 14mm. Hugely different riding experiences,
  • 1 0
 @Lagr1980:
tracer 279 on pinkbike news
  • 1 0
 @zstover: I’d say the Slash and the Fuel (yes even ex) are overall and inherently built for *slightly* different purposes styles and experiences, which may contribute more to the feel than a 14mm discrepancy in one particular measurement, eh?
  • 1 0
 @mtbikeaddict: yeah probably.
  • 1 0
 @zstover: glad you can tell the difference between a enduro and a trail bike Wink
  • 6 0
 Here are the conversation I have with new mountain bikers go:
Them: I was thinking of giving mountain biking a go, can you recommend a bike?
Me: Sweet! What's your budget
Them: Hundreds
Me: Sweet. Make it $1k for a decent hardtail. Ride that until wheels fall off and you decide that you love it
Them: Sounds like a plan
Them Later: What can you recommend, I was think of spending $1500-$2k?
Them never: Can you recommend a $5k bike?
Point is, by the time they are ready to spend that amount of money, they know what they are buying...
  • 7 2
 Haha. Oh Pinkbike, Yee of only negativity. They possibly made a mistake marketing it as "beginner" sure but I could see them fitting the budget of many middle class demographic. Most people I know buy new bikes. In the days of near zero options due to stock this is viable. How vain are we if because it says beginner on the internet than it can't work? It's a quality Intense carbon frame.

North America's direct to consumer "cheap" brands are limited compared to everywhere else. Plus we get mangled with duties and taxes.
  • 6 0
 My guess is that there are new bike models on the way and they're trying to clear the stock of those Sniper and Primer frames (that may not have been selling due to their 'outdated' geo.) without having to run a sale.
  • 5 7
 Outdated geo? Have you ridden a Primer? I have the 2020 and it's a phenomenal bike to ride despite it's "outdated" 75 degree seat tube angle. lol
  • 3 0
 @carters75: chill dude, I agree. The quote marks show it's a viewpoint I'm quoting rather than agreeing with.

I haven't ridden a Primer, but I do ride a 2016 Spider 275C which has a very similar effective seat tube angle. Love it to bits, such a fun little bike!
  • 2 1
 @Woody25: I get it. I haven't ridden the spider so I can't comment on that one, but the Primer 27.5 is an awesome bike to ride in my opinion. I was kind of blown away when I started reading all of the comments about it on Pinkbike today.
  • 7 0
 Huge fuck up. Stop trying to take shitty geo from old bikes and paint then better. Just make alu bikes like that prototype tracer and dh bike alreadly
  • 5 0
 Last time I saw a 951 it was a long travel bike two wheel drifting under Chris Kovarik? Now an XC bike? Santa Cruz shoulda just called the new blur the V10, makes perfect sense..
  • 3 0
 well, Bullit is a mullet ebike now...
  • 5 0
 Looks like they're rebranding the low end builds so they can charge more for the high end builds and charge even more for the rebranded low end builds in a year. God I hate MTB marketing.
  • 4 0
 I like the idea of this, just not really the execution. When you read about all these bike companies wanting to reach new demographics and wanting to focus on inclusion and growing the cycling world to more people and kids.... this is not how to do it. But it is somewhat close.
I think Trek or specialized would be the best set up to do this. Take an older design, put it to modern standards and price it as fair as possible. Think of a prior gen epic FS, in aluminum, take away the brain, lose the dropper, put some NX stuff on it, aluminum kit, and try to price it at 2k. fully upgradable (Boost, 1x, disc ETC) and you already own the mold and design.
  • 4 0
 Pretty sad to see such lame offerings from the brand that made the M1. A race bike so mindblowingly dominant and so much better than anything else in its day, that other major racing teams used the M1 instead of their sponsors bikes. And now look at them. Re-using old left over carbon frames with geometry straight out of 2015 and selling them for ridiculous prices to people who just don't know any better.
  • 1 0
 They call it progress
  • 4 1
 #intenseforlife and all that... but I think it's a poor marketing ploy. "Bikes aimed at new MTBer" sounds like it's gonna break if an 'experienced' MTBer rode it.

Maybe they're aiming to get them into Toyshops or some outdoor goods type retailers....
  • 1 0
 Those places don't sell almost-$4000 bikes...
  • 1 0
 @justinfoil walmart sells viathons but not in store
  • 1 0
 @mior: exactly
  • 1 0
 @justinfoil: maybe they should be.
  • 2 0
 @AntN: maybe. They have the infrastructure, adding an online SKU to the floor inventory is a fairly trivial thing to do, all in all. And they surely have hunting gear that approaches bike money. But there are questions, like how many typical in store Walmart shoppers are shopping for high-end bikes? How does putting a $6K bike next to $200 bikes effect the perceived value of the cheap ones? IMO it would really put into context what a compromise the super cheap ones are, but maybe they don't want to cannibalize those sales, at all.
  • 1 0
 @justinfoil: Good points. There's a target market of "families". Dad gets the $4K 951, mum and the kids get $250 bikes. Whole family riding for $5K which is neat fit with most low or no interest store payment plans. The "new to MTB" impulse buy market being targeted here don't have the knowledge to search for direct sales bikes.
  • 1 0
 @justinfoil: Well, the very bikes in this article are now available on Costco's website.
  • 5 0
 Build a solid hardtail under $1800 and a full sus under $2500 or so.

Deore, aluminum, 29”, normal travel.

It will sell. Don’t be silly like this.
  • 4 1
 I purchased a Intense Primer expert in April 2018 for $4000 that had full GX drivetrain and XT brakes. There's no way I would pay 3,699 for one of these models. I know there's inflation but that's ridiculous. There's much better deals to be had.
  • 1 0
 Yeah, but that was three years ago. The prices have gone up. The 2021 Primer Expert is $4299.00 which is the current price to compare and that has a NX drivetrain and Shimano Deore brakes. However, the 2021 Primer Expert has better fork with Fox Performance Float 36. So, I think it is priced right.
  • 5 0
 Intense will come up with an even cheaper brand called the "909". it will have extra room on the chainstay to allow for an ankle monitor. Smile
  • 3 0
 I wish they'd done a similar spec (but SLX) in aluminum to compete with the 2360$ Polygon Siskiui T8. I think that's the magic number for getting a proper bike but still capturing a few new riders (its still a ton of money tho). For 2360$ you get SLX, Fox suspension, Tektro 4 piston brakes and nice tires. We need a bunch of companies to start competing at that level and price range imo. Heck the Giant Stance 29 2 is 1650$ with a Deore build and is pretty dang sweet. Their Crest Fork seems WAY better than the Suntour/RS Recon junk.
  • 4 0
 Why would you spec both the XC and trail bike with the same tires? Burlier tires are one of the top fundamental differences between the two categories.
  • 6 0
 3.699 USD for a "beginners bike" .... dream on
  • 2 0
 Intense is a brand I used to really love - the Socom was one I lusted after and I came close to getting a 6.6 but never did it. I still really want them to make great bikes so I can fulfil that dream but every time I see a new bike from them my heart sinks a bit further with another meh bike.
  • 1 0
 I have had five Intense bikes and their bikes are rad. I have demo'd a lot of other brands and Intense is definitely up there in performance.
  • 5 0
 cant wait to get my very first $3700 mountain bike to see if i like it, said nobody ever....
  • 2 0
 this would make sense in al frame or something but if you look at the build kits its basically the same as their full intense branded product with lowerend sus and wheels.................... why not just bring back the foundation line...............
  • 5 2
 I don't get all the whinging. The 951 Trail seems like a good deal. Fox 36 upfront and DPX2 in the rear, NX drivetrain and TRP brakes on a carbon frame for $3.7k? That's one of the better deals going imo....
  • 1 0
 great deal, still cant afford it
  • 4 2
 Lots of negative comments on how they are marketing it, but really look at the bike, build, and price. It is a good deal for a great carbon frame with good build, and price. Weight is competitive. I'd just be swapping a few parts here and there to get better performance and save some weight.
  • 2 3
 Can't fix that shit geometry though... lots of other bikes in the same price range or cheaper with similar or better spec that:

1. Aren't branded or labeled as a Beginner Bike
2. Have modern geometry

They should have made these out of aluminum... but as many of the other comments have mentioned, they're either trying to get value out of their old molds or have a bunch of old geo frames already made that they need to sell. But they're all old-school geometry-wise so the only way to sell these is as "beginner bikes"... like beginners don't need or deserve good geometry?
  • 5 0
 @islandforlife: Forget the labeling, just look at the bike. There are some with better pricing, but difficult to get. The geo is good for a trail bike. For medium 65.7 HTA, 75 STA, 17.4" Reach, 47.2" WB. What do you think it bad about the geo?
  • 2 0
 You've gotta be kidding me lol what kind of beginner is going to drop nearly 4 grand on a bike? What rock has intense been living under to think that "entry level" is going to cost $3700? Their marketing department must have lost a few of their marbles from the last time their frame snapped from underneath them.
  • 4 0
 I guess Intense decided they wanted to move a metric ton of bikes this year.
  • 3 0
 Wow
That “we are here to help you learn” branding sound like an aggressive tactic
I’d go so far as to call it really intense marketing...
  • 5 0
 How long have they been sniffing glue over at Intense?
  • 5 0
 Ok.....but what about a new Uzzi?
  • 1 0
 That name will probably get used for their next e-bike model...
  • 2 0
 Of all the actual, honest to goodness *literally* infinite numbers they had available at their disposal, they chose to recycle the one from their old DH bike rather than using something else.
  • 4 0
 I feel like Ibis done better job with making entry level full susp... LOL Carbonium is expensive
  • 5 4
 I find it strange that everyone is complaining. A carbon bike with decent suspension for under 4000 bucks seems like a pretty good deal to me. Who cares what the marketing copy says?

Geometry (especially seattube angle) seems a bit oudated though.
  • 1 0
 Because you can find that from direct sales brands or sales on last year's models (or even 2 tears back since the geo on these 951s is already old) from shop-sold brands.

I mean, you said it: seems a bit outdated. Some people aren't going to want to show up to the trails on a Virus because they have a rep as being cheap (except they're actually just inexpensive\affordable), so instead they might get this because it's "cool" or "fancy". So people here are pissed because a decent brand is selling outdated and overpriced stuff, knowing that many people are brand-whores and will pay extra for junk product if it has the right name or connections, and that dilutes the quality of the whole industry.
  • 1 0
 I agree. The marketing is off the mark, but if you just ignore the marketing, the bike is quite good for a good price.
  • 2 0
 @justinfoil: you’re giving PB a lot of credit. The truth is we all just like to get outraged and comb through everything to find a clever way to justify it. Hell, half the people here are outraged that the marketing is off, which is basically the opposite of what you said. And I’m just here to get outraged at all the people getting outraged!

Anyway, not every bike has to be the deal of the century. And if a fool can’t see past branding then let them be parted with their money. Ultimately though, a sub $4k carbon bike with quality suspension and a non-sx drivetrain is a reasonable deal in today’s market.

Oh, but the STA! Riiiiigggghhhhtttttt. Everyone claiming to be an industry hawk, yet perpetuating the idea that a bike a few degrees out isn’t even worth riding. The fact that this is exactly the way the industry encourages bike upgrades every x years while offering “lifetime” warranties doesn’t register. Better geometry would be nice, but this will climb and shred the hell out of everything but hardcore black trails.
  • 3 1
 @Blackhat: "Ultimately though, a sub $4k carbon bike with quality suspension and a non-sx drivetrain is a reasonable deal in today’s market."

No, is isn't. Direct sales brands are offering same/similar spec on carbon frames at $3K and less, and even the big shop brands are offering alloy bikes with NX for mid-3K.

"Better geometry would be nice, but this will climb and shred the hell out of everything but hardcore black trails."

Better geometry is necessary. This bike _will_ climb and shred everything including hardcore black trails, evidenced by hardcore black trails existing and getting shredded when bikes with even less ideal geo than this were the only option, but why offer "beginning riders" a less than ideal setup? Oh wait, maybe to quickly get them looking at an upgrade?


Intense claims to be forward looking, and has claims to various "firsts", but this definitely just looks like they have extra stuff they want to get rid of, but not at clearance prices, as opposed to something new and better at the "entry-level". Look at something like Ripmo AF Deore for that: modern design with decent spec for actually reasonable money. Yeah, it's not carbon, but in this case the carbon is the problem. These bikes being carbon is means it's using old design _and_ also costs more. Lose-lose.

If Intense really wanted to make something special for beginners, it wouldn't be with just a nostalgia- and jingoism-driven regurgitated old name applied to a less-old-but-still-old design, it would be a fresh design that actually helps the noobs and has actual value for the money.
  • 2 1
 @justinfoil: So direct sales brands offer lower prices than a traditionally distributed company?!?!? My god, we had no idea.

It definitely sounds like a great plan for beginners to just order a bike they’ve never sat on over the internet instead of visiting a professional to advise them. Surely they will magically select the perfect geometry, model and fit on their first try so they can avoid the horror of a 75 degree seat tube. And of course a deal isn’t a deal unless you can actually get whatever you want to order, but that hasn’t really been a problem lately so maybe we can just ignore that detail.

“Even the big shop brands are offering alloy bikes with NX for mid 3k.”

Are you trying to make my point for me? Whether or not you think the carbon markup is worth it, it’s generally much bigger than a few hundred bucks. Which is why I say this is a fine value for someone needing a bike in 2021 if they want carbon.

Just because a bike isn’t the greatest deal in the world or the best thing since sliced bread doesn’t mean it’s a stupid product. It’s not perfect, but it’s certainly not a ripoff. And if it’s the only bike someone can lay their hands on I’m betting it’ll treat them really well.
  • 2 0
 @Blackhat: those bikes you think are making your point have the big bonus of being the latest designs. That's the big thing here. Intense is recycling stuff and acting like they're doing folks a favor just because it's carbon. The real favor is the brands doing alloy builds of their current designs and hitting those lower price points with actual new stuff.

Yes, love the bike you have. But it would be great if the bikes that are available weren't New Old Stock dressed up with a reused name and a silly price.
  • 1 0
 @justinfoil: Look, I get having preferences and opinions, and I get asking the market to cater to those preferences and opinions. But you’re basically demanding that every new bike fit your preferences and opinions, and accusing anyone offering a bike that doesn’t match of being evil. Seems a bit much. Almost like you just want to get outraged.

It’s certain that this is a way to sell NOS, or to amortize a die as you said. What do you want them to do though, throw everything in the trash so nobody can ride them? They’re a struggling company behind the 8 ball due to past decisions. The decision here wasn’t what type of “beginner bike” to offer but whether they could offer one at all. I’m personally glad for another option, and hope they sell a few bikes to cover the shortage.

“at a silly price” - I think we’re done here. You’re not arguing in good faith based on facts, just repeating a mantra over and over. Nothing about this price is even close to being silly.
  • 2 0
 Somewhere along the way Intense got completely derailled. What a shame for what was my #1 brand at one time. I guess they lost it when high end aluminum frames got out of fashion. I just hope they go back to made in US.
  • 1 0
 Man, I was so hopeful someone, in addition to Marin, was actually making bikes for beginner riders. Why not go aluminum to bring the price down? Back to the drawing board, Intense Marketing Team; you've missed the point entirely.
F-
  • 1 0
 Look at Giant... Also Vitus and Nukeproof...
  • 1 0
 Sh#t like this makes me really dislike brands.
  • 1 0
 So unless I'm missing something, this build kit looks nearly identical to the "expert" build of the Intense Primer. I wonder if they will phase out the Expert builds in the Intense line and start at the "pro" level now. I have an expert build Primer 275 and I absolutely love it.

I agree with everybody here though.... $3,700 for an "entry" level bike is pretty funny. Especially considering they made a video showing how to use the bike like the buyer has never ridden a bike before.

www.youtube.com/watch?v=jz12GceEsVo
  • 1 0
 I have the 2020 Pro Build 27.5 Primer and I agree with you. I love it as well.
That said I bought the 2020 Pro Build on sale from Intense earlier this year for $4600. I looked at Jenson and at the time they still had the same bike listed for $5600 which is kinda crazy.

Now the new 2021 Primer is over 6 grand. Granted they changed the suspension and some other stuff, but also increased the weight of the bike in doing so.
  • 1 0
 The difference is the Primer Expert has a better fork. Fox Performance Float 36. At $600 more is almost a wash.
  • 1 0
 This campaign kinda says, "You're not good enough for a 'real' Intense, so why not try a 951?" Then they smile and close the curtain between you and their 1st-class customers.

If you look past the questionable marketing strategy, though, it's a complete, full carbon Primer/Sniper for $3700. That's not a bad thing. I think Intense used the word "foundational" as opposed to "entry level" or "beginner" to describe the bike, and I'd say that is accurate. There's nothing on that build that is going to hold anybody back. I would much prefer a Deore drivetrain to the NX, but that's a personal preference.
  • 1 0
 I don't know about you guys - actually I do, having read some comments - but I don't want anything labeled entry level. If someone wants to prey on that market, they should just open a used bike shop and sell polished turds at the prices for which those currently sell on Facebook. You'd make lots of money if you could figure out a way to procure stock at pre-covid prices.
  • 1 0
 This is a tough one with a lot of nuance. Honestly with solid ( maybe not great) sus, brakes and geo this bike really is a solid bike. Carbon at that price point, that’s truly not bad. Is it “entry level”? That’s a tough one, we typically consider entry level to be 500-1000 with tourney derailleurs, shit 700 wheels for a gravel bike with 29” slapped on it and those 45 dollar shimano hydraulic brakes (at least I do). I’d say these bikes, for many of us out here, meets what I think entry level should be. A bike that isn’t all out, but will preform well day in day out, let’s face reality 99.5% of us are so far from racing that getting a Strava top 10 feels like winning world cups. These bikes seem like they’d hit the niche of this level of riding well.

Do I think this is anyone is buying this as their first mtb? I guess disposable incomes are a real thing for a few, or maybe your parents’ credit card. Truthfully my first mtb was a Raleigh I found on good old Craigslist for 50 bucks and a sick high five. I wouldn’t have it any other way, especially after spending thousands on bikes at this point.
  • 1 0
 Imagine being so ignorant to the market that you release a "beginner-oriented" bike at a price so high that few beginners would ever buy it.

All of my friends are pretty well off, but I would be laughed at showing them these bikes when asked to recommend a beginner bikes.
  • 1 0
 Best Entry Bike for the Buck?
It's right under yah nose!
Pink Bike Buy and Sell!
Heck you can get a nice 2015 Ibis HDR with all the bells ad whistles for a cool $2200.
Way more than a beginner needs until familiar with all the doohickeys and whatchamacallits.
www.pinkbike.com/buysell/3048289
  • 2 0
 This is why people hoping to take up mountain biking still buy bikes from Walmart. I used to not understand why people would do that when there were alternatives 50x better at only 2-3x the price.
  • 1 0
 fail to brand these as beginner bikes

Have you guys checked out Vitus? You get Fox Factory Suspension and XT groupset for same price .....

beginners don't need carbon (all carbon frames easily crack on top tube or seatube in a crash)
alloy frame, modern geometry, modern rims laced to decent hubs thats xd compatible, dropper post
  • 1 0
 This bike looks great to me — it’s been incredibly difficult to get FS bikes here in the Bay Area at nearly any price. I finally bought a Marin Rift Zone but the frame is just too large, with no smaller sizes available. I’ve been having fun with it regardless, but am looking forward to the 951 Trail. You can talk about Ibis, Specialized, Giant, etc. but the fact remains that they are simply not available for the most part. For $3250 at Costco plus 2% cash back, I have an opportunity to try a ready to ride FS with good specs from a quality brand. In the past year+ I have found no demo bikes that retail for less than $5K. If the 951 doesn’t work out, I can easily return it, and if I love it, a friend, neighbor, or family member will be very happy with my RZ1. I’m not a dentist (not sure why that’s considered an insult), nor do I love throwing money around. $3250 less 2% and $0 delivery is the cost of a gym membership and some travel I am willing to give up, and in return I can ride world class trails every day.
  • 1 0
 Intense thought this will be a great entry level bike for recently graduated dentists who are still paying their student loan. And nobody would expect a beginner dentist riding nothing less than a carbon frame right?
  • 4 0
 Maybe time to rebrand as NONSENSE
  • 3 0
 9 minutes and 51 seconds: The time spent by Intense's Marketing department on this idea.
  • 4 0
 Surely nearly ten minutes would be plenty of time to dismiss this as a daft idea. 1min 59s maybe but even then that's enough time to see the price point and burst out laughing.
  • 4 0
 $4,000 bike for new mountain bikers. You missed Mark.
  • 4 2
 Came here to read about what seems a good deal,a sub $4000 carbon bike from a historic brand,and all I see is hate...
Is Intense the new Ellsworth?
  • 1 0
 I think it's well placed criticism. You can't lead with "Bikes for Beginners" then throw down a $3800 carbon bike. Not when other brands are actually offering affordable-er ($2000 -ish trail bikes). That's typical ameteur marketing horseshite
  • 1 0
 They already had this build and price point in the Foundation build. Now it’s just rebranding and hype and crud to say oh look a beginner bike, nope it’s a 4K carbon bike.
  • 1 0
 @mtbikeaddict: weak sauce, Intense.
  • 1 0
 Before I saw the price I thought it was a good idea for amortising the mold costs over a longer time when introducing new models with new molds, start a more budget brand with the older ones. Then I did see the cost...
  • 2 0
 From all the rides i owned over the past 20+ years, the Socom FRO was the most expensive, best looking and worst performing one. Just saying Wink
  • 3 0
 "budget bikes aimed at new riders" saw the thumbnail and though of $700 hardtails with alloy frames
  • 2 1
 Carbon fiber frames are over rated. Give a alloy and good parts. I’m 6’ 240lbs think I care about a few pounds shaved off I just got the status 160 mm. So much bike for $2800. That’s a entry level bike in my eyes.
  • 2 0
 Finally, a full suspension bike that is labeled "for beginners" to take the place of hardtails..... as a HT rider I say a great big thank you to Intense.
  • 2 0
 Intense SHOULD have gone back to their hand welded Aluminum frames.. I still have my raw 5.5 EVP Frame because its a work of art.
  • 1 0
 there better be no confusion in the industry about how these big companies aren't getting new market share. this shit right here.
"affordable bikes for new riders" f*ck off Intense
  • 1 0
 exactly.
  • 1 1
 Before commenting there probably should be some survey that allows fellow readers to see your demographics: Age, sex, general job information, income range, and bike make & model. Would really like to understand where all these arm chair commenters come from.
  • 1 1
 What an absolute fail.
As a former and ‘never ever ever again’ Intense owner, at least the new to mtb rider can be assured of one area of performance. It will crack/snap/be badly welded etc.
What were they even thinking here??!! A starter ride is in the £800 region upwards. Even a full sus in the £1500 region is A LOT!
What a joke
  • 2 0
 I spent $2250 on my 2018 Jeffsy AL and its still kicking ass.... Cant you buy a Hightower for $3500? Why would you buy a beginner Intense for $3700.... So Confused
  • 1 0
 Because Aaron Gwinn?
  • 1 0
 Wonder why they went all lumpy-bumpy on the trail-bike aesthetics. The XC frame looks hot.... Gimme that look with more travel!
  • 3 0
 Got excited thinking this might be an alloy range. Meh
  • 4 1
 Glad someone's catering to the newly-qualified dentists
  • 1 0
 Aimed at beginner/new MTBers with prices starting @ $3,700 USD LoLoLoLoLoL I want some of what these clowns are smoking. Someone's gotta pay for Gwin's lifestyle I guess?
  • 2 0
 Remember what 3700 would have gotten you with YT and Commencal? Ahhh, the good old days.
  • 2 0
 In spite of the baffling marketing, the Trail 951 is just a mountain bike. Plain and simple. And probably a pretty good one.
  • 2 0
 Looks like a Hightower LT. Just a bit more fugly and 4yr later to the party.
  • 1 0
 Sweet! An affordable beginner XC bike for NICA league riders to.... oh. Er. Nevermind. -shows himself out of the comments section.
  • 1 0
 Yeah everyone must be itching to get on an Intense seeing that the greatest DH Racer in modern times started performing like crap after getting on them.
  • 1 0
 Interesting they decided to recycle the 951 name since the original 951 bikes had a rep for cracking and breaking..............
  • 1 0
 I'm just going to wait for the newbie pandemic riders to sell their top tier bikes as they transition back to their "normal life style".
  • 1 0
 What a great package for $3600. Well done Intense! Kind of lacking the shouty bold graphics that Intense is known for though which is a bummer.
  • 1 2
 Tough crowd. Dozens (hundreds?) of first-world peeps with a very first-world hobby tossing criticism from their couches via $1000 laptops and phones at companies (ie. people) working hard to support a sport and make a business (ie. employing bike people) out of catering to their very desires.

¯\_(ツ)_/¯

A company makes up a delicious cake and offers to let you eat it from a plain plate if you like the flavor. Your response is you only like turkey sandwiches. Please, put down the phone and go ride your bike.

Love you.

X0X0
  • 1 0
 I wish could have 40 of these on my shop floor because I would sell them all in a week especially sitting next to a santa cruz and the ugly ass $2400 scott genius.
  • 2 0
 Won't somebody think of the poor Pinkbike Online Deals section?!
  • 2 0
 Anyone see Chris's insta story today. New Tracer Proto looks mint.
  • 2 0
 Forget where they are aiming these look sick!
  • 2 0
 72.8 degree seat angle? Didn't they get the memo
  • 1 0
 Guessing they are recycling the molds for these models and will have new Sniper and Primer soon.
  • 2 0
 Both 29? No way! We only want mullets this year!
  • 3 1
 got to fund gwins fat paycheck
  • 2 0
 I didn't know Tim Cook started working at Intense
  • 1 0
 This must be the section where people audition for a job at pink bike, so many punters!
  • 1 0
 Good to see they are still spec'ing shocks that totally suck with that leverage curve.
  • 1 0
 They are just adding a lower price point with an older model so they can charge more for their new models coming soon.
  • 2 0
 Bikes look nice, and have water bottle cages
  • 2 1
 I think 2 things: reminds me of 661 and a damn shame the greatest american downhiller of all time ended his career here.
  • 1 0
 Intense lives so much off of their past. Their bikes are so behind the times yet their prices are still very high.
  • 1 0
 My hope was updated geo, not cheaper outdated frame;

rather go with IBIS/POLYGON/SPECIALIZED
  • 3 1
 Intense is still in business?
  • 1 0
 This is a quality Inland Empire move by the typical Inland Empire company. Absolutely on-brand for the 951.
  • 1 0
 I think the bikes themselves look great. But to market a 3.7k product as 'entry-level' is just bizarre.
  • 3 0
 Just get a commencal
  • 1 0
 I ride a 2015 Tracer with dated geometry. Guess what, I still have fun riding it...
  • 1 1
 I'd rock it...Looks like a good get out and go bike for AM and trail with wife...travel and have a good bike to go ride break a component upgrade it...
  • 1 0
 Let me see if I can dig out a picture of my 1999 Norco Storm I got for 600 bucks when I was just "new" to mountain biking.
  • 1 0
 Yep, sub 6k bikes dont last a week out on the sales floor right now...sadly this does make sense for intense.
  • 1 0
 I bought my Recluse brand new with full XT build kit for 3500. So there's that....
  • 1 0
 I read a lot of complaints about the price. If more of you were wiling to live intents, you could afford one.
  • 1 0
 Costco is selling these for $3250. I wouldn't call most of the specs entry level, but there are some cheaper brand items
  • 1 0
 13kg xc bike, lollywiggle
  • 1 2
 Both bikes look great. Always really admired the Sniper, the 951 XC looks a little more attainable. Wonder if there is a NICA discount?
  • 1 0
 Numbers in the name means it’s fancy
  • 1 0
 But... it's "foundational". That surely counts for something!
  • 2 1
 My goodness the negativity. I think they look great.
  • 1 0
 Ah, the ol' "black bike on black background" picture
  • 2 2
 Nicely done Intense! That is a pretty sweet looking ride for well under 4K!!
  • 1 0
 3.700 $ for a complete bike or frame?
  • 1 0
 That's a nice Santa Cruz Hightower, same geo than de 2018 model too
  • 1 0
 PB comments never disappoint!
  • 1 0
 Aimed at new Dentist Mt. Bikers, there fixed it for you!
  • 1 0
 They should of kept the Intense name/logo on the frame.
  • 1 0
 It is really possible to buy a bike... now? Ahahahhaha
  • 1 0
 I would love to have dinner with whoever is running intense these days.
  • 1 0
 But will it be an intense experience or rather an intense expensive one?
  • 1 0
 Jesus mother of god. $3700 usd for an entry level bike.
  • 1 0
 Our new bike with a 72.85 degree STA and short reach in 2021!
  • 1 0
 i live in the 951. and its trash...........
  • 1 0
 My 951 trail is awesome. Any questions, let me know.
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