Interview: Trickstuff Announces 3 Month Sales Pause Following Huge Growth

Dec 7, 2020
by James Smurthwaite  
Trickstuff Maxima review

Trickstuff has stopped taking new orders for three months after it has struggled to keep up with an explosion in demand. The German boutique brake brand announced it would be pausing on November 16th and has a planned re-opening date of February 15, 2021.

During this time, Trickstuff won't be taking any more orders or providing purchase advice. In lieu of sales, Trickstuff is hoping to reorganize its structure and processes, move to a larger building and add more people to the team. The manufacturing and sales won't totally pause however as it will process backorders if they are available and carry out service and warranty work on its products.

The reasons given by the brand for the shutdown include massively increased growth and demand over the past few years, a lack of space in its current facility and the looming impacts of COVID. We fired some questions over to Dag Freudenhammer, the marketing manager at Trickstuff, to get a better idea of the reasons for and implications of Trickstuff's decision.



How fast was Trickstuff growing?


We have tripled our staff in the last three years and employ 21 people now. Our sales have grown even more than this. The big difference is the immense increase in the attention we get from large companies such as distributors, bike manufacturers etc.

These multiply the demand for Trickstuff products and we wouldn’t be able to keep up while maintaining our quality standards. So we prefer to grow at our own rate. We have grown steadily and we plan to keep on doing so. But at the end of the day, we want to love what we do. So all the business and growth mustn’t stop us from doing what we love - making incredible bike parts simply because we love riding our bikes. It may sound a bit like a cliché but we really enjoy coming to work every day and we want it to stay this way.


What were the limiting factors that were stopping Trickstuff from keeping pace with demand?


The limiting factor keeps changing. It used to be the production of parts for our assembly. Once we had solved this, the limiting factor was our assembly, later the speed of our quality control. Also, cash flow had been a problem. We want to grow using what we have earned before. Without an investor with big money, it can be tricky to be able to afford production for more and more parts from one day to another. At this point, the financial and machining capacities are there and we didn’t have to sell any shares of the company or compromise our products for mass production.

The problem right now is space. Our facility is simply too small. We can’t employ more people and can’t store more parts. This is why we will be moving to a new nearby building in January.


Trickstuff Maxima review

What was your decision and why did you make it?


We decided to restructure. In summer we employed more people and began training them in their new jobs. The problem - new structures are necessary if you want to work in a bigger team. In a company of six passionate people, everyone has their tasks, people have lunch together every day and everyone can do a bit of everyone's job, and each employee somehow manages most of his tasks in his head. We hit the point when this wasn’t possible anymore. We needed better structures, needed to manage the knowledge about our products and operating procedures. One new employee put into words by saying:

“I spend one hour a day to learn how something is done, I spend the rest of the day trying to figure out all the exceptions from this rule that [my senior co-worker] is managing naturally because he’s the one who came up with all the exceptions over the last years and knows them all."

Well, he didn’t say 'senior co-worker“'… but I took the name to avoid the risk of pointing fingers at someone.

We soon realised that with the extra workload in this COVID year and a team of people who are already working more than they signed up for, there won’t be any time to change how things are done.

So we had a look at our numbers.

We have 12 months waiting period on brakes and had almost no pads and discs in stock. If we decided to stop taking orders and limit all communication to an absolute minimum, we could focus on restructuring our internal processes and prepare everything for our move to a new facility in January. So this is what we are doing now. We are busy catching up on all the things that were neglected over the last few years.

At the same time, we are building brakes and shipping them to customers also all other pre-ordered parts are shipped once they are ready for shipping. Our service technician, Jakob, is still servicing products and answering questions of people who own Trickstuff products and need our help. We haven’t stopped our business – we are just saying, "Wait a moment, I need to finish these existing tasks first before I can give my full attention to you."

We are not doing this because we are going broke. We are at our all-time best right now but we know that this will change if we don’t change things now. So we are doing this as long as we can do it in a healthy way.


Has COVID had some impact on this decision?


Definitely. It has made everything even worse and forced us to take action. Workspace became much more important. So we rented rooms down the road to have enough space for everyone to come to work and still keep a safe distance from their co-workers.

The bike boom that came with COVID has caused a massive increase in sales in spring/summer. People did extra hours to manage to get the work done. Our manufacturers couldn’t keep up with the demand during the peaks of the pandemic. Now our shelves are empty, we are still as busy as before managing requests and communicating with waiting customers. All the extra hours and extra sales during summer have filled our bank account but drained the tanks of our employees. We had to find a solution and become more effective.


Trickstuff Maxima review

Will all staff still be paid during the shutdown?


Of course! We are doing this whole thing because we don’t want to do this on the back of the employees. Everyone gets paid. Everyone comes to work every day. Shipping out pre-ordered parts and building brakes keeps around 1/2 of our staff busy. The other half is working on our new structures and planning the move to a new facility. We couldn’t ask this of the team while maintaining the regular day to day business.

What will be different about the new facility Trickstuff is moving into?


It is about three times as large as the old one. It will allow us to give every task the space it needs and not share space that is too small already. Also, the extra space will allow us to open up a bit more. We have never had our own store but always said that we have an open door instead. It will still be this way, but the door will be a bit bigger and more open!

And of course, we will be able to hire new people.


How many new staff will Trickstuff be hiring? What roles will they be in?


We are currently talking to all the staff about their wishes and ideas about their personal development within the company throughout the next years. This will have an effect on the job description of our job openings. But in general, we are looking for people in:

- Assembly
- Quality Control / - Management
- Sales / Customer Service


Trickstuff Maxima

How much greater will Trickstuff’s capacity be after the transitional period?


We should be a lot faster when it comes to customer service and shipping. Also, we will be able to store more parts so brake pads, discs etc. should be available throughout the whole year. What will take some time is the growth in brake assembly. We hire skilled mechanics so that every bolt or seal is double-checked during assembly simply because the person installing knows exactly what they are doing and how it should feel. This is not only important for our quality control of each brake, but also for the development of new products.

Another issue is the time-consuming QC of parts for the brakes and of the assembled brakes. Our brakes start at €900 per set, people have a right to expect high quality. So even though our mechanics are absolute professionals, there must always be another person double-checking their work. This will also need new people and takes even longer. A lot of things can be measured but at the end of the day, the brake must feel right in the customer's hands. This job needs experience.

We are aiming to increase the capacities in assembly and QC throughout 2021 and plan to at least double our output.


Do you have any further comments you wish to add?


When we sent out the news about our restructuring, we were a bit scared about how people would react. The overall reaction was complete affirmation. Our dealers and partners do not only understand our decision but also support it. We are very grateful for this and want to thank everyone for their support.

We look forward to the work that lies ahead of us until February and even more to the time after that when we pick up our regular business again.


More information, here.


107 Comments

  • 123 1
 Damn they’re cool! What is it about companies that make wicked cnc stuff being so good at looking after people! If there was more companies like these guys and Hope (with the whole refund to customers once they’d paid back the machinery outlay) the world be a much better place!
  • 43 0
 That's the kind of thing that makes me support the 'little guys' even more, on top of quality and innovative products.
  • 10 0
 Yep, can't wait for more affordable Trickstuff brakes! Which brands are speccing them oem!?
  • 24 2
 @ctd07: I don't think they will ever be specced OEM.
  • 13 0
 I've been on their waitlist since May of this year. It's going to be a long wait- but it's sure damn worth it to me. Good job on their part for pausing and sorting things out in order to move more efficiently in the future. I simply ask, please keep pumping out your high-quality-boutique products as you expand and don't take ANY shortcuts or cheapen what you've got going. It's what's drawing us to your stuff in the first. place.
  • 3 2
 @hmstuna: read the interview
  • 24 17
 Company can't keep up with demand so they close the sales process for a bit so they don't disappoint customers. Ibis can't keep up with their orders so they just begin to lie to their customers and change the lead time every three week to three more weeks. Ibis is the worse.
  • 5 0
 @hmstuna: Pole has a Stamina build that comes specced with Direttissima brakes
  • 12 0
 @vjunior21: I've dealt with Ibis' customer service many times which was usually with Scot Nicol himself and they're FAR from "the worse" in the industry lol The issue is just the nature of the current situation and nobody could forecast this. It's the same for every brand that doesn't make their bikes in-house, not just Ibis. Transition was the same pushing their lead times further and further on the Scout and now you can't even place an order for one. No biggie, it's just riding bikes but I am glad I ordered my Reeb which took 10wks on the dot as promised.
  • 3 1
 I wish I could support what these guys are doing. I actually tried, ordered brakes last year at the beginning of October (Pre-Covid) and was told 9 months. Just before the 9 months is up, I got an email saying my order was delayed 44 weeks. Thinking they meant 44 from 36 (9mos), nope. Additional 44 weeks, at nearly the end of my already long wait period. Apparently they should have made this announcement last December....
Was extremely excited to get these brakes after reviews, apparently pro racers and dangerholm were more important than customers. I've seen one set of these on a Pole in whistler, otherwise only "pro" bikes
  • 3 0
 @mountainyj: It's tough. I have a set (pre COVID) and two friends of mine do as well. Stupid expensive, but worth every cent. This is positive move for these guys, glad they are up front about it. That said, hold out hope. They truly are a tiny shop who's success skyrocketed almost over night and are struggling to keep up the right way..which is why they took a pause.
  • 8 2
 @vjunior21:

Vejayjay, your constant b*tching isn’t endearing anymore so howsabout shutting up now and going for a ride or something.
  • 1 1
 @ctd07: I have read the interview, of course, if you control f there is no mention of the word OEM. The closest they get is mentioning increased attention from bicycle brands. This is a long way from saying that there are some deals in the works. The athertons use Trickstuffs and it is concievable that they would offer an option to get them on their complete bikes, if they ever make any. I suppose that would technically make them OEM, but having your brakes specced on low volume custom frames is not what people are generally talking about when they say the OEM market. @DesertFox94 mentioned pole speccing them on the LE build, I had forgotten about that, last I looked the build also came with eewings. Technically OEM, but you're not going to see Trickstuffs showing up on specializeds any time soon. I think it's still safe to say that Trickstuffs aren't going to be an "oem" brake like guides or codes.

Likewise they might make it cheaper, similar to how intend does the blackline series. But that is only cheaper in comparison to the rest of intend and only by a little bit. Trickstuffs, assuming they keep to their business principles are never going to be cheap brakes. Indeed part of the reason I think they're so successful is because they are so expensive. Calling slightly cheaper more affordable is definitely a stretch when pretty much other brake on the market is still a lot cheaper.
  • 1 2
 @mountainyj: So did you keep your order, or cancel? I think you lost something in translation... How long did it take? On my second set from Trickstuff I got an email similar to yours. They extended the delay 38 weeks!!!! I was told 30, but when I was told 38 weeks I was bummed! I emailed them and they confirmed a 38 week delay for my order. To most of us, that means 38 MORE weeks. I wasn't in a rush because it was January, so I replied send it when you can. As it turned out the translation was wrong, and at about 4 weeks after I had a tracking number. German to English, plus German manufacturing to everyone else.... Germans use their thumb to count to one. Funny math.....
  • 1 1
 @mountainyj: My comment wasn't totally clear... I too got the massive week delay, and I verified in English that it was going to take additional weeks. I was shocked, but didn't care. Turns out Google Translation was wrong. There's something in the German to USA translation that doesn't work. You were correct about the 36 to 44 WEEK difference delay. Your brakes were set to ship in about 5-6 weeks. That's the whole point about their closure. They really honor their commitment. You're totally wrong about them adding 44 MORE weeks. Unless, of course, you didn't cancel your order and it took 88 weeks. Please let me know.
  • 1 0
 Because this kind of marketing wouldn’t work for the big guys.

Specialized saying they won’t take new orders for three months would have a huge backlash, none of it positive.
  • 2 1
 @vjunior21: and release a v2 shortly after a v1...screwing all the v1 buyers who try and resell later...
  • 2 0
 I think that it aren't only the "little guys" who take proper care of their staff. I recall Scott USA (in Switzerland) and SRAM (in Germany) also build quite amazing riding facilities on their sites. Though indeed I think Hope trumps them all. Isn't it that if you work there, they actually get you a proper bike (obviously spec'd with quality Hope parts)? And didn't they even build a velodrome? If I didn't have a family to take care of, I'd happily work there for bike, food and shelter. What more do you need really Wink ? Of course Trickstuff is doing great here. But imagine if they would do the polar opposite. The three month pause including a three month salary cut. It would be unacceptable! These people continue to work there and they continue to be paid, just like they should.

As for how much they cost, if you have the money available and they perform the way you like them, it is a proper investment. They should last you a lifetime. I'm currently riding with Magura Louise 2006 masters and Louise 2007 slaves (because my fork and frame have postmount tabs now). There is a little play at the lever but that's it. Paint chipping and anodizing fading to prove how old these are. But if you'd invest in something from Hope or Trickstuff, they can probably provide you with spares and repairs for a lifetime (if ever needed). Who cares if they cost you a little bit more fifteen years ago? Decision probably depends on whether you're the sparkly fresh outfit every year or the old battered jeans type of person. I'm definitely the latter but if you identify as the former then indeed getting something this durable (with the price to match) is indeed a waste.
  • 3 0
 @mountainyj: It sounds like they are giving you the week number of the year. As in week 44 of the 52 weeks in 2020.
  • 2 0
 @vinay: agree! SRAM and shimano usually end up in the landfill after a few years. Hope and Trickstuff will last 20+ years . My family works hard not to buy crappy consumables.
  • 5 0
 @kungfupanda: in Europe they number the weeks of the year, so going from week 38 to week 44 is an additional 6 weeks. I would guess that is what they meant.
  • 1 0
 @vinay: that was one of the few reasons I bought the Direttissima.
I think I will use it forever if the brake mounts won't change.
  • 2 0
 @DesertFox94: I can't imagine how long you'd have to wait for a Pole to arrive with a set of these on it
  • 2 0
 @hmstuna: I believe Pole specs them on their highest end bikes
  • 1 0
 @hmstuna: I think they will be on Atherton Bike's 150mm trail bike.
  • 1 2
 @szed3: Ibis can use the pandemic as an excuse for delays now. But I ordered a first generation Ripmo in April when it was released. The shop I ordered the frame from had already pre-ordered a batch from Ibis as soon as they could. Each time I called the shop I was told two more weeks. By July I still didn't have a frame and wouldn't have had my frame until late August/early September. Luckily BikeCo was able to get me a frame faster than my local shop. Ibis customer support is great once you have your bike. But let's not pretend that delays with Ibis delivering frames is a new thing.
  • 1 0
 "...Hope (with the whole refund to customers once they’d paid back the machinery outlay)"

What? Any info, articles, links you could provide on that? I believe you, I'm just curious to learn more about it. Btw www.hopetech.com/history has some great blast from the past photos on it.
  • 2 0
 @kungfupanda: @SimonVelo Just pulled up the email for a direct quote, it was 41 weeks and not 44, so my mistake there. My correspondence was with Dirk (the owner) directly.
For clarity on everything, here's a timeline.
I ordered my brakes 10/9/19. I received the email saying they would be delayed (41 +/- 4) weeks on June 28 this year. 37.5 weeks after order. So almost exactly my 9 month original quote. I thought he was meaning 41 weeks from order, which meant July 22 roughly. I waited until August 3rd to follow up. When I followed up, I received an email from Dirk stating. "The 41 +/- 4 weeks do not count from order date but from the date of the email (28th of june)." Which meant my new expected delivery date was appox. April 11, 2021, +/- 4 weeks.

So as much as I wish this had been some form of translation error, Dirk assured me with that statement, that it was not an error or miscommunication. My order that was originally quoted 36 weeks had in fact been changed to 77 weeks, give or take a few. With this current announcement, I'm guessing it would have been "give a few" so yeah, considering I didn't feel like waiting till May 2021 for my order, I cancelled it.

I'm only posting this to shed some light from a customer perspective. I have a lot of respect for the quality of what these guys are making and was very much looking forward to having a set of the brakes. I would love to see something similar here out of the USA. Covid has shown that relying on Asia is not a great path forward for any form of high end consumer product. I feel like many US/Euro companies and consumers are realizing this as well. Everything about this last year in the bike industry has encouraged me to try and support US/Euro made companies even more. But this experience with Trickstuff was a tough one to swallow. Especially when you open IG only to see numerous pros, from privateer racers to freestyle fest riders running the brakes. Or seeing someone like Dangerholm with yet another set of custom Trickstuff, knowing there is no way he ordered any of that a year prior.
  • 1 0
 @kungfupanda: Still riding my Avid Code R from 2011...they will outlast me.
  • 1 0
 @FatSanch: it is a very German thing :-) Never heard that in Italy or in Spain
  • 1 0
 @HCnoodle: It shouldn't be too rare, what's the alternative then? You can have an exact date or you just know the month and year, but very often you're middleground accurate and plan something for a certain week, don't you? We number the weeks in The Netherlands too and Microsoft Outlook gives you the option to display them in the calendar. So you'd say more countries would do it.
  • 1 0
 @vinay: for me the alternative is to name a range, such as 7-13.12. for the present week.
I'm Italian and never used the calender week before moving to Germany 4 years ago. And every time I have to Google that, because you know, no clue when exactly week 23 or 39 or ... is.
I find it not practical at all but still very funny.
  • 1 0
 Yup@vjunior21:
  • 2 0
 @digitalsoul: Is that the LBS or IBIS there? When I ordered my Ripmo V1 last year my LBS were honest and said if I'm lucky I'd have it by late October and I had it for the last weekend the Alpine lifts were open in October.
  • 62 0
 This is so good don't take orders if you cant SEND IT
  • 44 0
 I know right? Sick approach....
  • 3 0
 @bcpblurker: I see what you did there.
  • 47 0
 Ace brakes and ace company. But be advised: if you own multiple bikes that you like to switch between, getting these brakes for only one bike is going to completely ruin the other bike(s) for you. Been there, done that, ended up very expensive indeed...
  • 1 0
 That is the same problem I had also
  • 3 0
 Thats funny! Exact reason why I didn't get them! Thanks for making me feel smart for not buying them.
  • 11 0
 that's a proper first world problem to have
  • 1 0
 It's okay for me because my other bikes don't require so much brake performance.
  • 45 6
 It is an EU company. Of course everyone gets paid.
  • 28 1
 Please stop rubbing it in. Sincerely, The UK.
  • 23 0
 Dangerholm must've have bought them all for his builds.
  • 3 1
 Dont worry. If he orders today, he gets them delivered yesterday...
  • 5 42
flag JustAnotherRiderHere (Dec 7, 2020 at 18:44) (Below Threshold)
 @MrBeanz: Like teachers in the States....do nothing, fail at what you do and get paid...
  • 8 0
 @JustAnotherRiderHere: Failing at doing nothing? Of course someone should be paid for that!
  • 1 11
flag JustAnotherRiderHere (Dec 8, 2020 at 5:52) (Below Threshold)
 @vinay: @vinay: The city I spent most of my life in has a 50% dropout rate and 80% of the grads are functionally illiterate (yes, high school graduates that can not read their own diploma)...and, the teachers want a raise.....
  • 5 1
 @JustAnotherRiderHere:

Teachers can only prop up dysfunctional cultures and families so much.

That doesn’t mean there aren’t bad teachers. But they are pretty universally underpaid imo.
  • 1 5
flag JustAnotherRiderHere (Dec 8, 2020 at 14:06) (Below Threshold)
 @WasatchEnduro: Oddly, the teachers who are not part of the indoctrination process of the public schools (and teach in private) do not have the same complaints. I know many teachers who have MASSIVE debt from their worthless education (a master's to teach third grade?????)....they live every day playing the victim card. From there, they are victims of their own lack of education.

You are right however that the first failures fell into the hands of the parents...but, if a parent is to reprimand or punish a child the teacher will be on the bat phone to report "abuse".

www.youtube.com/watch?v=8t3wmHlDFzg
  • 2 1
 @JustAnotherRiderHere:

Yeah there's a lot to dissect around our (the U.S.) public education system from grade school all the way up to the college level.

It's nuts. I know so many high paying jobs (in technology for example) that really require minimal education but some good technical training. It is asinine how much some colleges charge with literally zero return on investment... no assistance getting into the workforce and no, or little, assistance in helping students figure out what the f to do with their 'education'. College and even higher education did help me get to where I am though and I stuck with relatively 'affordable' colleges.

And yeah, don't get a masters if you've already decided to teach elementary school.

But to bring it home Trickstuff brakes look sick, would love to try, but too pricey for me. I tried Hopes (tech 3 e4) and would scorch my rotors on long, steep descents.... to the point of almost not being able to stop. I'm not sure where to go with Hope if I wanted to try them again. The N4s have more power but wouldn't I still cook the rotors? I'm on Zees now on SRAM rotors and don't cook my brakes anymore.
  • 4 1
 @JustAnotherRiderHere: nope just more bs from you.

The right wants to attack and demonize the public education system.

So it can be cut up and served up to the highest bidder.

Same reason the usps is being attacked for years.

There's money to be made off our public services.
  • 2 2
 @reverend27:

The right wants to attack and demonize the public education system.
Maybe due to the terrible job they do in many cities, with very few exeptions.

So it can be cut up and served up to the highest bidder.
Somewhat, most people of means already send their kids to private schools....

Same reason the usps is being attacked for years.
They are MORE wasteful than the School Systems, plus UPS and FedEx now Amazon do a FAR better job.

There's money to be made off our public services.
Far too may to begin with
  • 19 0
 Slipped an order in mid September. Can't wait til my brakes show up 12 months from now (no sarcasm).
  • 3 0
 It’s worth the wait!
  • 7 0
 This is funny. When you read the headline you think 'yeah, bullshit'. Then you read what the company dude said and you do a 180. Dude spelled it all out. Happily even touched the third rail by mentioning 'cash flow'(as a previous, but now dead issue). Can't help but pull for this small company to hit it out of the park. I've bought their pads before, and if we get out of this disasterous economic situation our 'leaders' seem hell bent on keeping us in, I'll seriously look to buying their entire system
  • 10 0
 Respect
  • 4 0
 I Love my Intend stem, my boss rear shock for those reason, great products, i'm dreaming of a unno bike (unfortunately not my size but all of those small players are known for their outstanding quality, as a custommer i feel more than happy to spend extra to know there is a real team with sustainability, and real knowhow.

"We want to grow using what we have earned before. Without an investor" THANK YOU !
  • 7 0
 They're re-opening on my birthday...maybe is should ask for some
  • 3 0
 As someone who is saving up for trickstuff brakes, I don't mind this, a) because there was a 12 month wait time and b) it's going to take longer than that to save up. This just reaffirms the level of quality on offer with them. Can't wait to be able to hit order on some.
  • 3 0
 Well done Klaus, well done. This will surely be a milestone for your company and it will hopefully also mark a milestone for your customers. I keep promoting your products wherever I am and this will not change. Can't wait to get my set of maximas for the new bike... Well it won't be new when the brakes arrive but my first set of your brakes is still working after nearly 10 years... So I'm happy to wait. Best wishes to everyone and see you all on the trails. KOM IS WAITING
  • 3 0
 How they still managed my Diretissima in Sept. despite the crunch time is amazing.

1. Friday talked to them on the phone asking questions about my Brake which needed some love after 3 years.
2, Sent in my brake on monday morning
3. got my invoice for service on wednesday -> payed
4. got the brake (full rebuilt all new seals every rubber part was replaced!) back on saturday .... rode on sunday ...

managed to do this while the week was rainy ....

happy customer -
  • 2 0
 Well they don't need to machine it again and their building is really small. I love it that I can just to there and get new stuff when I feel like it.
  • 6 0
 Congratulations! Gotta love a success story.
  • 2 0
 I like that you are sticking to your values Trickstuff at the the same time taking care of your people. The world needs more company's like you (small or otherwise) and I whle I haven't bought one of your brake set's yet (I want and plan on doing so in the future, though) I have to say I would have no problem waiting even longer to get such a fabulous product from such an up-standing company. Keep up the good work! Beer
  • 4 0
 Interesting decision. Charging high prices & having value in your work I guess allows this instead of trying to create a cheaper product & catering to the masses.
  • 2 0
 I genuinely think that this is a great thing to do: Instead of compromising on quality and customer service, they are closed for a few months to increase the quality and customer service. Not a lot of companies would do that.
  • 1 0
 To be fair, not a lot of companies have the hype around their products and the margins to be able to do that.

You can do stuff like that, if you’re Rolex or Ferrari - if you’re Timex or GM - well not so much.
  • 1 0
 I remember when some Roadies would pass by and we'd "check out the bling" $1000 this, $500 that. Look at each other and laugh at the Roadies and how much money these fools spend on their bikes. Never thought I'd see the day when Roadies can return the favour. But man do they look good!!! (that saying is one of the Roadies 10 commandments)
  • 2 0
 I've had a set on order for months myself. Eager to see them, some day. Honestly considering ordering another set just to have them in the pipeline, for the next build in 18 months or whatever.
  • 5 0
 I am a QM guy right next to them so I will write a job application ..
  • 2 0
 Go for it!
  • 1 0
 Man those brakes are expensive but do they look good and powerful maybe next for me on both my bikes, just worry about finding parts if needed. Best to keep a set of shimano or sram just in case.
  • 5 0
 As a long time fan boy of Hope (still great) I cannot say enough about Trickstuff. My trail bike has Hope and will most likely stay that way. However, my DH bike has Trickstuff and wow.... F1 level
  • 4 0
 Trickstuff use already existing pad shape so spares are easy to find. It would be lever or caliper parts that could be harder to find.

Maxima pad is same as Hope V4
Direttissima is same as Hope E4/older XT 4 piston
Piccola is same as Avid Elixir/Level
  • 1 0
 @1llumA: yeah pads can be easily bought in advance but it's more of an issue with a caliper or lever than could take a little longer but still want them
  • 2 2
 At first I was like wow how many people can actually afford these for them to grow so much even tripling their staff. And then I read that 3*7 is 21. So yeah I think by growth they mean 40 annual customers to 80.
And yeah they do look killer!
  • 1 0
 sick i wonder if the new production scale might help bring costs down in the future obviously up front costs and such are an issue but larger scale can sometimes help reduce costs.
  • 1 0
 I'll tell you this much,. They love up to the hype! I have been running the dirrestima (sp). On my mach 5.5 for over a year. So much modulation and power. Really next level.

And of course the bling level..I went gold
  • 3 1
 i placed my order on the 12th may 2019 and i still don't have my trickstuff maxima brakes yet
  • 1 0
 Back then, they had just released them. Took 4 months for me to get the Direttissimas. They are worth the wait.
  • 1 0
 I placed mine right around the same time and they just shipped. Yours will probably be coming pretty soon.
  • 3 0
 Now I want some even more.
  • 1 0
 Just s random thought while reading these (good) news: I know Cornelius Kapfinger was heavily involved in these, but would be great to see him release some brakes of his own!
  • 2 0
 Knowing that I can't get them now makes me want them even more! Well done Trickstuff Smile
  • 1 0
 Waiting on my Trickstuff brakes to be delivered for 17 months now... hopefully this will allow for nice surprise this winter!
  • 1 0
 As an operational efficiency consultant and somebody who specializes in helping businesses streamline operations, this would be a fun client!
  • 1 0
 The answer to the second question reads like Eliyahu Goldratt's theory of constraints
  • 1 0
 My experience with Trickstuffs customer service has always been excellent. I will recommend them to anyone.
  • 2 0
 crap, even their brake mount adapters are pretty.
  • 2 0
 Those are good looking brakes!
  • 1 0
 I also appreciate that they have support product pieces for there older brakeset that is out of production.
  • 2 0
 Top brakes from a top company. Good luck, Trick Stuff !
  • 1 0
 I have the Trickstuff Ezxentriker and its a work of art that puts other companies to shame. Its worth the wait.
  • 2 1
 2020 is a odd year Even tricksruff growth
  • 3 1
 $1300 :o
  • 1 0
 well now I just want to buy some!
  • 2 1
 I too would take 3 months off if I had a huge growth.
  • 1 0
 This is awesome news! Hopefully they improve their website as well.
  • 1 0
 Wow! Well done!
  • 1 1
 They make some pretty Trick stuff.
  • 1 1
 Gonna be tricky to get same quality out of a different production setup...
  • 1 0
 I miss Grafton.
  • 2 3
 How is this newsworthy? Shimano won’t ship stuff for six months.
  • 2 1
 Heh, longer than that for Specialized....my SWorks is vaporware and the new strider bike...........

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