Interview: YT Industries’ Founder Markus Flossman on Christopher Walken, COVID, and Brick & Mortar Shops

Oct 8, 2020
by James Smurthwaite  
Photos: Isac Paddock and Roo Fowler

While most brands in mountain biking have spent the past few years pivoting towards more online sales, YT has just gone the opposite way. The Germans were trailblazers in the direct sales distribution model but it has now begun to build a number of physical locations including one in Guildford, just south of London in the UK.

The shop won't hold stock of bikes but it will be a servicing and demo location for YT customers. YT described it as like walking into a website and it certainly feels that way. Instead of seeing rows of bikes racked up and ready for sale, each bike gets it's own themed display, including a smoking vent for the Izzo, and plenty of space is given around each one for a customer to get a good look from all angles. Behind the showroom is where all the action happens. YT has now moved its UK customer service team in here and there's also a workshop that will service customers' bikes and a demo fleet.


The main goal here is to make customers feel more secure in buying a YT bike and then give them a better service when they own it. Previously, all YT bike repairs went back to the brand's headquarters in Germany, whereas now it can be done in the same country for the brand's British customers. This will save two weeks in shipping time alone and should get customers back on their bikes quicker.

We were invited down to the showroom to have a look round and, while we were there, caught up with YT's founder and CEO Markus Flossman to discuss the history of the brand and what these shops mean for its future.

Let's go back to the start of YT. What were you doing in your life before YT because you weren't in the mountain bike industry, right?


No, I was working in the fitness industry at the time as Head of Marketing for a big fitness chain group in Germany. And I was doing that for eight years before.

So what was it that made you transition from the fitness industry into YT?


Basically, I already fell in love with mountain biking at the end of the 90s because I injured myself by doing heavy squats. I had a double-disc prolapse and this was the reason my doctor advised me to stop weightlifting and do something else, like mountain biking for example. I fell in love with it and I was still working in the fitness industry but I always thought it would be cool to work in the bicycle industry someday. Then, in 2007, I met two young guys on a dirt jump track and they did so well on their old cheap rubbish bikes and... you probably know the story.


They were the reason for the name Young Talent.


Exactly. Exactly.

Obviously you've talked all about this steel dirt jump frame you made, how hard was it getting your foot in the door in Taiwan?


You can imagine it was super hard in the beginning as a non-existing company a small startup company. It was just an idea to start with, it was not yet a company. So, I asked for 150 pieces of a frame and most of them didn't really take me seriously. It was a hard fight to get it into the business.

They didn't take you seriously because they didn't know you, or it just wasn't viable for them?


They didn't know me and of course, the quantities were so low that they said that it didn’t make sense for them and that it was not really relevant.

So what changed to be able to get that first order through then? How did you make it happen?


Yeah, there were a few suppliers who thought my idea of direct sales, especially with products for this young target group, made sense and they supported me. We had a lot of discussions with other vendors though where they said no.

Starting out, you need real OE prices to create a product that is competitive on the market. That was the hardest part. But there were still companies like Marzocchi, for example, that got me a real OE deal for only 150 pieces.


They were investing in your idea and saying 150 might not be great now but down the line, they could see the potential.


Exactly.

So you came in with this kind of direct sales approach. Is that something you borrowed from the fitness world?


No, not really. In the beginning, I thought about offering the bikes through shops. As a small bike brand with only one bike model, only a dirt jump bike, it was super hard to get into shops and was too complicated. I knew right from the beginning it was for the younger target group, which was already used to or open to buying stuff online. This was the easiest way for me to go. I had a friend of mine, he was into programming websites and workshops. We did a super basic webshop at the time. And yeah, that is how we sold it.

There was quite a lot of maybe animosity from the more traditional bike sales model towards brands like YT. How did that feel at the time? Was it a worry to you that people saw you as almost like the enemy?


Yes, of course, but it's always like that when you're entering a market where people think they own the market. Somebody new shows up and has a new concept. Everybody has the same chance, you know? It's like back in the day when you had the small grocery stores, now you have supermarkets. People who were complaining about direct sales at the time probably already bought Christmas presents for their wife on Amazon, so I didn't take it too seriously. Everyone is entitled to complain and to have an opinion, but honestly, I just didn't take it too seriously.

Was there a moment that you knew that approach was the way forward?


Absolutely, right at the beginning with those 150 bikes. I was still fully employed at this time and I did it as a side business, a side project. I managed to get 150 bikes to Germany, I assembled all the bikes by myself with a buddy at home in the garage. I drove to Munich to the guys from the German Freeride magazine and asked if they could promote it in the next magazine. They put it in a comparison test and we won the award for the best price/performance ratio. After 10 days, those 150 pieces were sold out, immediately. This proved that this concept could work. So, I quit at my job, put all my eggs in one basket, and founded YT.


And so how big is YT as a company now? So 10-ish years on from that.


We have around, I'd say 130 to 140 employees at the moment.

And how do you think you rank in terms of bike companies as a whole? Still small?


Yeah. Still a small company. Yep.

So how do you set yourself apart from other bike companies?


The brand, the main thing is the brand. The image. I think the top 10 brands in the world are quite close when it comes to products, but it's not only about selling a product. We sell a lifestyle that people want to be part of, we are a community. We focused on this right from the start. Offering bikes for a lower price because of the direct sales model is only one part of our story, the other half is the brand image we have created.

Do you think it's going to be harder to keep that community feel as the brand gets bigger?


I think it's always harder to keep the feeling and the vibe of a smaller company or a cult brand when you grow. But I think it's possible.

How are you going to do that?


By being real, doing things that we want to do, and not trying to be something we are not. Right from the beginning, we always did what we had in our minds. It has happened that we had a beer after lunch and we had a crazy idea for an advertisement campaign. I think many other companies would wake up the next day and say, "Ah, it was a crazy, a nice idea, but we won't do it." And we just thought, who gives a f*ck?

I think I know what advertising campaigns you're talking about there obviously. And why Christopher Walken, where did that come from?


Very much as I just described (laughs). I sat down together with Andy, our Creative Director, and we thought about this ode to real friendship, and who could perform this? Who could perform this? We said, "Okay, the only one is Christopher Walken". Then our media agency said we were crazy and that it would be far too expensive. I requested them to at least ask. In the end, it all went well. It wasn't as expensive as they had expected, and it worked out.


How expensive is it?


Can't say.

How expensive is Vinnie Jones?


Same answer, because it is part of our contractual agreement with the artist.

What was Christopher Walken's reaction? Cause I'm assuming he had never done anything like that.


The thing is, Christopher Walken was already done with doing advertisements. He didn't need the money and said, "I'm too old for this shit".

Still, we sent over the script, he read it and he was so pumped on it he said he would do it if we filmed it in his home area because he didn’t want to fly to Europe anymore. Basically, we convinced him of the story, with the script.

How do you measure the value in doing something like that? It's quite esoteric but how do you know that that was something worth doing?


It's hard to measure the value of a brand campaign. Of course, we can measure sales campaigns, that's quite obvious, you see sales numbers afterward. Doing campaigns like that pay into the image of the brand, which is hard to measure.

We are investing in the brand and I think it turned out quite well. Over the last years, we have been heading in the right direction and when you believe the surveys on different platforms we believe that we are one of the top brands worldwide, I think it worked out.

Do you feel like you have to outdo yourself now with each campaign?


The thing is, people expect that it will get bigger and bigger from campaign to campaign, but we always want to be different. It's not like we had Christopher Walken and are thinking who is next, who is the next Hollywood actor? No, it would be completely wrong to just stick to this approach. So, we did something completely different with the Izzo campaign and anime. Nobody was expecting that.

So talking about new directions, YT now has brick and mortar showrooms. Can you briefly kind of explain what prompted that and how it kind of came to be like this?


I think there are two main points why we did it. First of all, we wanted to bring the YT experience to the customer and make it palpable. We are not planning to have these kinds of YT Mills in every bigger city. Only one Mill in a given country, no more no less.


So, the next thing is improving the after-sales service because this is key and there's a lot of room to improve. Being more approachable, being closer to the customers. Previously, every spare part was stored in Germany so a customer from the UK had to send the bike back to Germany. The bike was on the road for a week before we could start to work on the bike. After closing the case the bike was on the road again for a week. So, we will save the customer a lot of time now.

Can you estimate roughly how much time that will save for a customer?


Shipping wise at least a minimum of two weeks and then it depends on what the case is and if the spare part is available.

Has Brexit played a part in bringing something concrete from YT into the UK?


Of course, this was also a part of the consideration. We don't have the stock here though, they are still shipped from Germany. But let's see how everything turns out post-Brexit.

So looking ahead, what do a successful next five years look like for YT?


First of all, I think our major goal is improving customer service, and working on new products, bringing every bike, every platform we have to the next level. Also increasing the number of touchpoints with the YT Family with YT Mills in key markets.

Which markets would you consider to be the main markets?


Of course, North America. We already have one Mill there but the U.S. is big. Of course, you need a second one on the East coast. Canada, of course, France, Spain, Italy, all those countries could really make sense.

How has YT been affected by COVID?


We have not been affected negatively. I think the whole bicycle industry is one of the winners, but let's see how next year will be.

I think we have seen a big boom. We have seen a lot of new customers joining the mountain bike business. Let's see how it turns out next year.

You're probably one of the big entrepreneurial success stories in mountain biking. What advice would you give to a young entrepreneur who wants to start a business in mountain biking in 2020?


Most importantly you need a USP. And for us, it was the brand and the approach of the brand. This is one piece of advice I would give anybody who wants to start a business. You need a vision of where you want to go and then you need a plan. After that, you need to execute and stick to it. Don’t give a shit about what others say.


95 Comments

  • 105 35
 Just going to get in before the comments from people who havent read the interview, may not even own a YT but will still say - 'cracking'.... bla bla... 'customer service'.... bla bla.... 'shops'..... bla...'not as cheap as they used to be'..... blaaaa... 'been wating 196 years for my replacement topcap bolt'....blaaaaaaaaaaaaaaaaaaaaaaaaaa..... Crack on. Liked the story - The bike industry is a better place with YT in it.
  • 10 31
flag BMXrad (Oct 8, 2020 at 1:58) (Below Threshold)
 That's BS love from your local bike shop xxx
  • 44 2
 i did read the interview, i do own a 2020 Capra and i have been waiting 3 months for a warranty replacement chain stay.
  • 9 17
flag justanotherusername (Oct 8, 2020 at 5:08) (Below Threshold)
 @romancappa: Yea it isnt great - probably a combination of the manufacturer struggling to deal with unprecidented demand following covid / some other reason they cant get them made quickly enough and YT not expecting the part to fail so have maybe had to re-design and re-mould before replacement.

Shit happens - likely the delay is down to genuine reason and they are trying to get it sorted as quickly as possible rather than 'YT Markus is nasty and has stolen my moneys' - you think they want people on every story about them moaning about failed frames?
  • 11 1
 All I want to say is that I love my YT!
  • 1 0
 It's almost like a Yeti story with "dentist" or a Specialized story with "sue."
  • 8 25
flag DoubleCrownAddict (Oct 8, 2020 at 9:00) (Below Threshold)
 How is the bike industry better with YT? I don't accept on face value that they have actually contributed much to the sport. Even if their customer service has improved there are still countless stories of dissatisfied customers.

You can't pretend this company has been good for local bike shops when the primary reason for success has been to compromise the profits of local bike shops. Bike shops are the lifeblood to the sport.

The owner also has Nordic semi- racist tatts, he probably loves Trump as much as Cam.
  • 6 1
 @DoubleCrownAddict: If the bike industry's 'lifeblood' cannot withstand the 'semi-racist Nordic' onslaught of a single DTC bike company, then it deserves to bleed out and rot in a maggot-infested sarcophagus.
  • 11 0
 @romancappa: I live in North Vancouver and I have still been waiting for a replacement chainstay from Rocky Mountain for 7 weeks. Your YT probably cost you a lot less too....
  • 1 0
 I just want the jeffsy 26 primus to be......................... in stock.
  • 4 1
 Prediction is that five years from now you’ll be saying “remember the cool stuff YT did” because blowing that much cash on retail space seems downright irresponsible. It looks like a museum installation called Vignettes of Cliché
  • 2 0
 I bought one of the first Capras to come to the US through Zink and co back in 2015...I really do love the bike and I am so glad that they are focused on service and support now, bc I have had significant trouble getting warrantee service through YT...I tick this up to growing pains of a small company an ocean away...things will improve I am sure, but those of us that got in on the YT thing earlier than most have had some scars to show for it...crack on and keep improving YT!
  • 1 0
 @romancappa: if it makes you feel any better I bought my Rocky Mountain at a shop and have been waiting for mine since June and no one at Rocky or the shop will give me a straight answer on when it will be here....
  • 35 8
 Let's be honest, YT is successful because the bikes are amazing. None of the direct sales, Christopher Walken ads, or YT mills works if the bikes are shit.
  • 25 12
 Not exactly true - If the bikes werent direct sale they would be much more expensive and maybe nowhere near as successful.

Would you buy one if it was as expensive as a Yeti?
  • 6 13
flag DoubleCrownAddict (Oct 8, 2020 at 8:52) (Below Threshold)
 If YT bikes are amazing how come nobody has won a race on one lately? Sorry, couldn't resist.
  • 1 3
 @justanotherusername: Does Yeti make a DH bike or support a bunch of Freeriders?
  • 12 0
 @DoubleCrownAddict: Uhh... did you watch Crankworx Innsbruck DH?
  • 3 0
 @Mbender102: I believe a heavy dose of sarcasm was administered.
  • 3 0
 I lucked into a 2019 Jeffsy CF Pro (local second hand, barely used sale) and uh...yeah they're sick. Lightweight, pedals fine (if not great), good components, great geo. Let's see how well it holds up, but they're legit good bikes. A neighbor down the street got the Izzo and he raves about it. I've been a YT skeptic, but the bikes are indeed outstanding.
  • 1 2
 @roma258: are they truly outstanding or is it the new bike effect. YT lost my interest at PF Bb’s and being DTC. Good luck warrantying that
  • 1 0
 @justanotherusername: Funnily enough YT is no longer direct sale in Australia and now they are expensive.
  • 14 1
 Honestly, the brand image of yt is not too bad imo but not even close to being the reason why I'd buy a yt (and I've considered it a lot). It's the price/performance/spec ratio of their bikes. And he thinking the brand is their USP left the impression that we have very different views on what yts strength is.

Also, thumbs down for taking the high end alu capra version off the catalogue.

The more serious riders i've talked about this are not willing to "gamble" buying a yt because if they depend on replacement parts or service a lbs cannot provide and are depending on yt, the alpine biking season is most likely over before your bike is ready again.

That being said I'm glad yt is an option and a player in the market.
  • 15 2
 Can we get the 'Post a Comment' text input renamed to 'Moan about bottle mounts and chainstays' for this article?
  • 12 1
 what's up with all the YT content on this site over the past few days? is there something coming up from them and these are teasing it?
  • 6 0
 The usual. First look tomorrow. Full review the day after.
  • 6 0
 Lol I can neither confirm nor deny, but according to the some something new is about to be announced.
  • 4 0
 Saw the new Decoy in the wild at Gooseberry Mesa this past weekend
  • 10 1
 This article is about how YT have listened to the complaints and are doing something about their customer service. If they get it cracked then they offer great value and great service and that would be a win.

Ive had three of their bikes, all ridden very hard. The components wore out (as they do on any bike)but the frames havent cracked, the bikes were delivered quicker than they said and they ride amazingly. Maybe Im lucky 3x over but Im not sure I am.

I visted the Mill in the UK the other day, its really visually impressive. The staff are really friendly and are good riders themselves. I wasn't planning on buying but walked out with two t-shirts and a big smile on my face.

Basically YT have created a situation where I can buy my dream bike but pay half the price. Currently riding a Capra for trail and DH and it doesn't miss a beat.

Haters can keep on hating, the (not so) young talent can keep on riding.
  • 4 1
 Same here. Three YTs, only normal waer and tear. They have always done what they said they'd do. And so they will fix the customer service experience. It is just a matter of time. Looking forward to the new Capra. Good stuff Markus and Team. All the best !
  • 2 0
 Same, basically.
  • 11 3
 I really like the YT brand and have owned two bikes. The Christopher Walken film was really cool and might have gotten some attention outside the mtb community, but it didn’t make me want to buy an YT any more than before. I wonder if the return of the investment was worth it.
  • 8 0
 I own a Jeffsy, and although I found the brand and it's image appealing, at no point did it influence my decision to buy it. A bike is not a throwaway decision when spending thousands of pounds on it, you have to make a sensible calculated decision or regret it for a long time. One thing I've got from this interview is how important the branding and image is to YT and how they see that as the major thing going forward. I have to say I'm disappointed to some extent hearing this. It makes me feel like they're focussed on the image more than the product - I would have preferred hearing him talk about future technologies, funding projects, competitions, pricing etc, the things that really matter...now I'm not saying they make a sub standard product, but any quick search of any forum will show the complaints and feedback they as a company should really be focussing on. If YT want to create a brand first, then maybe they should ditch the bikes and get into the clothing business.
  • 7 0
 Still waiting 6 months for a new frame with no ETA. Ratio of emails sent to ones that gets replied to are 4:1. Key is to send an email out at 9am so it's the first thing the person sees when logging into their email.

I'm sure if Pinkbike did some digging they could uncover numerous similar stories.
  • 1 0
 If this is true, then it sounds like not much has changed in YT Canada's customer service since 2016. I agree that YT makes great bikes, I loved my Jeffsy, but when they moved to Kelowna, I was no longer confident that if I had a problem with the frame that they would be able to support me quickly as I could no longer drive up to Squamish from Vancouver. They are great guys and super friendly when you can get a hold of them. I ended up buying another direct to customer brand after my Jeffsy that provided timely responses to my emails. Confident that if I need support, they will offer it.
  • 9 0
 Nice ready. Good to see they are aware of their after-sales service flaws and are working on improvements.
  • 4 0
 Read the interview. I have a Capra pro carbon. Never I would afford a bike so well equipped. So, thanks yt! 2 years zero problems. Remember, you only see the complaints, people who are satisfied usually don’t come praise it
  • 8 5
 I love what Markus has accomplished with YT and if I wasn't happy running my own company I'd love to join YT. Unlike the other German direct to consumer brands they created a brand based on story that a segment of consumers can strongly relate to which is their USP. Great to see Markus continuing to invest their brand and I look forward to the next chapter of their story (and an updated Capra! to go with my Jeffsy).
  • 8 0
 I had a beer with Markus at the Sea Otter 2 years ago. The beer was free and there was a replacement available immediately.
  • 3 0
 I had a pretty good experience getting my capra serviced, they did some of the work for free even. It was fox refusing to honor a warranty claim on their transfer post that annoyed me. "It just needed a service" - one ride later it stops fully extending again. I'd absolutely buy a yt again - just with rockshox next time. The spec choice was questionable though - shimano/e*thirteen drivetrain combo on a sram xd driver is not a good setup to be stuck with
  • 2 0
 Just a big a thanks and thumbs up to the guys at the Mill in Guildford, hope it is all successful in the future. Lucky me this place is a mile from home. The guys could not have been more helpful, no hard sell just lots of enthusiasm for the bikes and riding. The store has opened in lockdown, but I can see post lockdown it having even more of that community vibe. I took out a jefsy and the mullet decoy (dangerously fun) for demos. When I got the bikes back, Adam was then very keen for me to try the Izzo, so maybe next time. Has it helped me narrow down my next bike, not sure as they are all great just with different focuses, just need to win lottery and have 4 bikes.
  • 2 0
 I've ridden the shit out of my Capra 29 for 3 years now. No issues. The bike came 2 weeks early. Best packaged bike I've ever unboxed, and I've worked in shops off and on for 10 years. It's limits are far beyond my own. Amazing spec for the money. Actually went with YT instead of the "insiders bro deal" on a Scott, Jamis, KHS, or Rossignol. Not only no regrets, but probably gonna go YT again when the time comes.
  • 2 0
 I do not know how about you but I watch the comments when there is a PR article like this and wait for the responses of the related party. It is always good to know that the manufacturer gives a shit.

However, in this case I can see no reaction from Markus. What a lost opportunity to show that YT really wants to care about its customers. If the boss does not care than who in the company will?
  • 2 0
 Good on them for shaking up the industry. It's pretty impressive that such a small start up has been so successful and profitable. Nothing they seem to do is anything like the major players. Keep it up....This strange industry needed someone to show them it can be done differently. I've never owned one of their bikes, but people seem to like them. I'm still holding my breath for a 26 Tues. It ain't happening....
  • 3 1
 This guy is on point. The brand is so key in competitive markets. There are tonnes of great products to choose from out there, but when so much is bought online now and so few people know how to really understand geo and spec charts, your brand plays a massive role. While I love and respect Chromag bikes, they are a great example of buying into a lifestyle as opposed to buying into a product that will give you a massively improved experience on the trail - and I'm totally cool with that. There are tonnes of great bikes out there these days, but how many have a showroom visit that verges on a religious experience? I think YTs new showroom experience things are badass and I'd visit one for sure, and I've never had any interest in their bikes.
  • 14 10
 Cracked my capra waited 6 months for a new frame sold it and the buyer cracked it in 2 months
  • 1 0
 Classic. They have the worst quality control ever it seems
  • 6 2
 Too bad the value for money has gone down. Specs are getting worse for more money.
  • 6 2
 They have a strong brand, but I feel they left the young talent part of the original idea behind a bit.
  • 3 0
 Say what? - Did you miss the whole worldwide 'Mob Tour' - yt-mob.com/article/the-mob-world-tour-searching-for-the-next-young-talent

The exact purpose to search for the next 'Young Talent'
  • 1 0
 Vali got her YT contract at age 13.
  • 3 2
 Markus, you need a presence here in NY. I suggest in the Hudson Valley (Putnam, Dutchess & Westchester counties). 30-60 mins from Manhattan, 75 mins to Mountain Creek, and 90 minutes to Windham Mountain. You'd be in the hills and mountains of this popular riding region. - Capra owner
  • 3 0
 No one thinks MTB when they think NYC, but there's a surprising amount of great & diverse riding within just a 100 mile radius.

Don't hold your breathe though, if there's ever an east coast "showroom," my bet is on NC.
  • 2 1
 @krka73: They do have a warehouse in the Asheville NC area. Maybe we will see something is this area.
  • 3 0
 Izzo and Jeffsy are surprisingly excellent east coast trail bikes. I'd love to see YT have a physical presence in the Northeast.
  • 5 0
 @krka73: I see a lot of Tues and Capra at the parks. Most of my trails I ride would call for the Izzo, some for the Jeffsy, and just a few sections for the Capra if at all. But one can have fun riding whichever model here for sure. Outside of COVID, lots of demo days too. The transportation ports, median income, demographics (including retirees with disposable income who may want to buy eMTBs), and population size can generate strong potential ROI.

YT can help support the development more pumptracks and dirt jump parks for urban and suburban areas, many warehouses and lots standing vacant due to COVID. Just my $0.02...
  • 2 0
 @Staktup: I completely agree. I just don't think it'll happen.
  • 1 0
 @roma258: YT has a hub in Asheville, NC. Not a Mill yet but a fleet with bikes you can try.
  • 2 1
 Haven't owned one, haven't ridden one, but have always admired the several bikes clients have brought in for service.

Tried years ago to figure out a way to be a touch point and order point for the area, but they were still operating too tight for that....

Maybe that will change with their changing direction.... Another way to expose the brand a little more to clients through smaller and more focused local shops beyond their Mills?? Another way to get the brand into more communities?? ????
Industry is changing, be nice to see Brands evolve with the newer and emerging service focused stores and be partner in that change. 2cents....
  • 1 0
 What you're suggesting is moving away from the manufacturer direct model.
  • 1 0
 @whitebirdfeathers: I could see them placing showcase bikes into partner shops, generating sales that way and supporting the shop with compensation in various forms. Not selling bikes to shops and putting all the financial risk on the shop to then make loosing profits. Share in the exposure and support. Almost as a way to "rent" space from shops Instead of having to purchase, run and execute dealer centres in more major towns. Get there foot into more communities and still be a part of the local brick and motors scenes.
  • 1 0
 Id suggest talking to your customer service/warranty employees in California for advice on how to improve.
There is a drastic difference in approach bw germans and Americans.
Warranties...parts need to be available within a month to be taken seriously.
  • 1 0
 I've had 6 YT's since 2015. They were all great bikes at reasonable cost. My Capra 29 LTD was a steal. I broke a carbon seat stay in a Tues and it took about 8 weeks for a replacement. Life is full of trade offs. I'll keep buying YT's.
  • 7 3
 Picked up myself a popcorn, waiting for comments
  • 4 1
 So are they ever gonna make bikes again? Still waiting on the website to say anything other than "sold out".
  • 2 1
 They launch the new range every January. Plenty of bikes then.
  • 2 0
 @bombdabass: yeah, for a few days on their website. Then everything is sold out again for a year.
  • 5 2
 Nice bikes, but when you send them a warranty claim you will get zero response for more than a week. In October!
  • 4 1
 Question should have read - "Who is in charge of your forecasting and supply chain management?"
  • 4 0
 The answer is Potato.
  • 4 0
 Ask him if they can stop hiring monkeys to manage their supply chain.
  • 1 0
 Brand? I just look at what friends and the Pinkbike field testers say to narrow down bike searches. If there was a brand I would like to see, it would be innovative design and supporting local trails and events.
  • 2 0
 They do have a more rebel punk rock vibe then say Canyon. I think the Canyon DH bikes look great though.
  • 1 2
 Sales bull..improving after-sales... thats funny. May just start to have one. Better take a week off before ringin the hotline. Guess what there is a new thing out there called "THE INTERNET" - it will allow you to inform customer about timelines and/or deliveries and , I know that sounds totally crazy now, can track availability of bikes/Spares etc
I have 3 YT's in the garage but this is it
  • 3 0
 So it cant have been that bad bearing in mind you came back two times more to buy more bikes!
  • 1 0
 @bombdabass: nope bought 3 at the same time
  • 2 0
 So glad I bought my YT Jeffsy, next bike is a Capra. Thanks Markus for the thrills even though I'm OT (old talent) lol.
  • 1 0
 This company has the worst customer service in history 6 months and going for a chainstay? 3 months and no reply to any e mails? shut the doors and go was dishes
  • 3 0
 Just wow
  • 6 4
 Waited 4 months for a bolt!
  • 2 0
 All bolts are available through fastener suppliers online. YT does not forge their own bolts, they buy them, too. Just ask them for the specs, thread pitch, etc. It's not that hard.
  • 1 0
 @suspended-flesh: I hope he over simplified when he said bolt. Things like pivot bolts and some shock mount hardware is proprietary
  • 1 0
 Wish the headset for my Tues was a off the shelf configuration. Pain in the butt replacing the crown race...
  • 1 0
 Would be great to have these kind of interviews live on the podcast @mikelevy
  • 1 0
 Maybe I have been lucky with karma, not yet a problem on 3 bikes. Love YT and feeling a bad boy.
  • 1 0
 With commencal on top
Of their game there’s not a single reason to buy a YT
  • 1 1
 Best thing i ever did was sell my Capra and get a Pyga Slakline.
  • 1 0
 Show room looks badass.
  • 10 12
 Cracking chainstays on aluminium capras resolved yet?
  • 5 0
 Yeah, its solved by buying the carbon oneSmile
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