PRESS RELEASE: Revel Bikes
The time has finally arrived for the world to meet Revel Bikes! The culmination of years of work by an all-star team of bicycle industry veterans.
A few years ago, we were shopping around for a full suspension trail bike for personal use. After test riding every major brand, we hopped on a Canfield Balance at a trade show. After only a few hundred yards of riding, it was obvious that this relatively unknown system was something different. We tracked down the Canfield brothers and asked if they would be willing to license the suspension design, and right there, Revel Bikes was born. Our mission is simple: to create the best trail bikes the world has ever seen and to only make bikes that we want to ride.
Revel is starting out with two models. First, the Rail, a 165mm travel 27.5” wheeled all-mountain machine that can take the biggest hits the mountain has to offer while still gingerly pedaling to the top. Second, the Rascal, a 130mm travel 29er that is just as comfortable on that one-hour lunch ride as it is on all day wanderings above tree line.
Both models are available to purchase today and bikes are available to ship all over the world. Frames are $2599 USD and complete bikes start at $4999 USD.The Rail27.5″ Wheels / 165mm rear / 170mm front
The Revel team created the Rail with two things in mind: maximum thrills and climbing hills. A tuned carbon layup makes railing through berms pure joy. The Rail will put an end to the traditional trail bike compromises to ascent efficiency to which you’ve grown accustomed.Learn moreThe Rascal 29″ Wheels / 130mm rear / 140mm front
The Rascal lives up to its name- it is a sleek looking machine that is mischievously fast, nimble, and adept. Think capability and playfulness in both ascend and full send mode. Our vision for the Rascal was to deliver a confidence-inspiring and ultra-versatile mountain bike in all applications.Learn more Why CBF?
CBF™ focuses on designing rear suspension around the Center of Curvature (CC). Until now, most suspension systems have focused solely on the instant center. CBF points the chainline and corresponding drive forces around the top of the chainring through 100-percent of the travel resulting in maximum pedaling efficiency, regardless of where you are in the travel, what terrain you are on or what kind of power you’re putting down. All the power you put into the pedals goes into turning the rear wheel allowing the suspension to do its job completely independent of drivetrain and braking forces and making the sag setting much less critical. When we first rode the largely-unknown CBF system, we knew it was something special, and we knew we could make the best riding carbon mountain bikes using this magical formula.Learn moreCommitment to Sustainability
Here at Revel, our goal is more than designing and sharing amazing bikes that we love to ride, and it’s more than merely trying to offer the best customer service and purchasing experience possible.
We are committed to trying to having an environmentally sustainable business to the extent we possibly can. We ship all our bikes in reusable Evoc travel cases to eliminate cardboard waste. You can keep the case or ship it back, on our dime, for a small credit so we can reuse it for someone else. We recycle all inbound cardboard and plastic that comes to our office, and we don’t use plastic and paperware in our office break room. Further, we chose to work with a manufacturer that abides as much as possible to these principles too; they too are committed recycling all scrap carbon, minimizing or eliminating the use of any harsh chemicals in the manufacturing process, and recycling and disposing of any shop items responsibly.
Complete bikes start at $4999 with framesets retailing at $2599. All complete bikes are SRAM equipped with Industry Nine or ENVE Wheel options, including the new Hydra and 101 wheelsets from i9. To top it off, all Revel Bikes come with a lifetime warranty and crash replacement policy.Keep an eye out for our first ride coming later today