Introducing SCOR, A New Swiss Bike Brand

Aug 27, 2021
by Dan Roberts  



What makes a new brand come to life? Where does the spark initiate? And what are the real reasons behind taking the jump to bring a new bike to a market that currently has so many bikes to offer?

Often, it’s so easy to drink the Kool-Aid offered by a brand (don’t get me started on frame size recommendations). As such it’s with a slight air of caution that I approach new products or brands, keen to get to the bottom of what’s really going on, underneath the visible brand on the surface.

Brands will often really put on a show to wow and woo you. And while it’s understandable, it’s all too often over the top and not real. So, arriving at a lovely little rustic farm chalet, way up in the Jura hills of Switzerland, it was already clear that this was going to be a little more informal.

The Jura region in the North of Switzerland is a predominantly forested area that covers several cantons and forms the border with France. It’s home to a few key players in the bike industry, like DT Swiss and, our focus for this story, BMC. Bicycle Manufacturing Company might be as to the point and as Swiss as you can get. But it was within the company some three years ago that two guys started to scratch their chins.

After Hours Projects

Projects done outside the regimented and controlled work hours frequently lead to some of the most exciting products. They sit outside the work that needs to be done and encompass more the projects that want to be done. BMW’s 1M came out of some after work hours tinkering from the Bavarian motor geeks and is arguably one of the most desirable baby M cars. Well, I’d give my right arm for one. It’s with these after-hours projects that, eventually and surprisingly, the SCOR bike brand came to life.

Mariano Schoefer and Christof Bigler, an engineer and designer respectively at BMC, were becoming a little frustrated with not quite having a bike available from BMC that was really what they wanted to ride at the weekends.

While the Jura region is famous for the lakes in its foothills, it’s those hills that make it famous amongst riders. Properly challenging trails dart around all corners of the forests that really demand a bike to be pulled, pushed and piloted. There’s no point and shoot trails here. And when the rain falls it’s a frightening place, with dirt that offers nine tenths of naff all grip, littered with anti-grip white rocks that can give anyone who’s ridden there the heebie-jeebies at just a single mention.

SCOR Collective
The Jura region trails are renowned for their loose and challenging terrain, filled with features that need to have a bike piloted. Chief of all of them is the Chaumont jump trail, with its monstrous gaps.

It’s also home to a trail that should be world famous – the Chaumont jump trail. This masterpiece wiggles its way from the top of the funicular to the bottom via over 100 jumps, ranging in size from a bike’s length to well over 15m. It’s no highway either, with single trail connectors between each of the jumps that need to ridden with precision and confidence to grant access to the next feature. So, generally not a place for the faint hearted. And if this is your back yard then you certainly command respect as a rider in my book.

BMC is also famous for its Grenchen based research and development facility that offers the bridge to go from an idea to something to take out into the woods for testing. Mariano and Christof decided to take advantage of this and set about cutting and shutting a BMC Trailfox frame to slacken the head angle, lengthen the reach and shorten the chainstays.

Unsurprisingly the results were positive. The longer front centre being a flavour we’re all now familiar with. The short chainstays, on the other hand, are a bit against the trend, but something that the duo saw as necessary to make a bike agile enough to pilot down the Jura trails at speed.

SCOR Prototype V1
The V1 prototype followed the trend for the front half of the bike, lengthening the reach and slackening the head angle. But went against the grain for the rear of the bike, with a shortened chainstay to help up the manoeuvrability.

SCOR Prototype V1
A large section was cut out of the Trailfox front triangle, up in the down tube, top tube and head tube junction.
SCOR Prototype V1
It was then re-attached back into its new position and over wrapped with more carbon fibre to reinforce the area and bring its strength back up.

SCOR Prototype V1
Custom top and bottom CNC links were used to shorten the chainstay length in an effort to help the bike move around easier with the rider's inputs.
SCOR Prototype V1
They were also manufactured in BMC's in-house prototyping facility.

At this point, the after hours project was starting to be noticed by their colleagues at BMC, even attracting attention from BMC CEO David Zurcher, who despite the brand’s general direction, has always had a passion for motocross, big machines and long travel bikes. So much attention that the OK was given to set aside some official work time on developing the bike ideas that the duo had. And so, they wasted no time in diving right into the deep end.


SCOR Prototype V2
The V2 prototype really embodies the word prototype. It again took some current model frames but really went to town with the modifications and custom parts to bring the team's ideas to life.

V2 Prototype

The V2 prototype took the same geometry ideas as the V1, but this time also adjusted the seat tube angle to steepen it to match the lengthened front end, a concept that we’re all now familiar with. While it used the same short dual link layout as the other BMC bikes, it packaged it all much tighter and lower, dropping the center of gravity. Mariano recalls the day that Santa Cruz released the V4 Nomad with the shock piercing the lower seat tube. A quick “dammit” was shouted, but then the team quickly realised that maybe it would play to their favour, as the layout would already be more accepted when the prototype was presented.

That suspension layout sought to bring suppleness to help in the search for traction on the loose trails, while having buckets of support for the hard G-forces on the jump take offs, corners and rider inputs that are required to muscle the bike around. It also played with the idea of a low instant centre. Again, something going against current trends, or fashions. But the idea was to reduce the chain’s influence in the suspension action.

Ideas are great, but getting your hands dirty in turning them into something physical sure is one step better. The team jumped back into the prototyping facility, transforming another Trailfox front triangle with the same slacker and longer treatment as the V1, but also nipping and tucking the seat tube to change the angle and give space for the large CNC part that created all the pick-up points for the suspension and shock.

A rear triangle from one of the XC models also went under the knife, getting shortened in length and having huge sections replaced with intricately CNC’d aluminium sections to make the design come to life.

SCOR Prototype V2
The bike centered around the new, dual short link suspension layout.
SCOR Prototype V2
It packaged everything more tightly and much lower in the bike to drop the CoG, drop the IC and provide a supple, predictable but overall more supportive kinematic to allow the rider's inputs to manifest themselves in bike movement with less dilution from the rear suspension's squish.

SCOR Prototype V2
Much more pride was taken in the finish of the V2 prototype. The team's work was now being watched by higher up figures at the company.
SCOR Prototype V2
The resulting bike not only looks fantastic, but helped convince the team of it's direction with the bike along with those higher powers that they really were onto something.

Mariano admits to taking quite a bit more care in the aesthetic appearance of the V2. Knowing that there would be many more sets of powerful eyes looking over and judging this bike, the joints and modified areas were much smoother and some of them are quite tricky to see unless they’re pointed out. That care and attention paid off, as the prototype was well received when it was presented. But as they say, the proof of the pudding is in the eating.

The V2 prototype underwent months of testing, not only in the Jura forests, but throughout the different terrains that Switzerland has to offer. The team also called in friend and BMC ambassador, Ludo May, to see how the ideas and bike worked outside of the core initiators. The resulting feedback not only lined up so well with what they had intended, but was so positive that the ongoing joke, that this bike was so outside of BMC that it warranted a new brand, suddenly became a serious question.

So, the now slightly larger team started to flesh out the ideas of marketing, brand and product message, sales and support. The resulting full brand presentation, still quite to their surprise, was given the thumbs up, and a new brand was born - SCOR.

Now, SCOR, where does the name come from? Finding a name for a product, bike or brand is damn hard, more so than the average consumer might think. The marketplace is heavily guarded with trademarks left, right and centre and despite much deliberation, and a list of possible names as long as your arm, the team looked internally. SCOR actually used to be the name for BMC’s own component range. And given that they already had a hold in it legally, and that the team liked the sound of it, it was chosen.





Building The Brand

Taking the prototype into a production bike, while still a long and hard task, was a lot easier than normal with so many of the prototype's features and traits needing only the faintest of modifications to move forward.

Christof worked his magic on the product design, creating clean surfaces with only a few choice design lines that opened up the possibility of personalisation to the customer with an array of customisable frame protection. And with the team’s expertise in composite development and manufacture, carbon fiber composite was the material of choice.

While the foundation of the brand was formed, and a select few of BMC colleagues came on board to handle the PR, sales and marketing, the team realised that if it could come to market with more than just one bike, then it would be of benefit to the brand's impact.

Mariano saw that with some choice and specific adjustments built in, the same frame could offer two travel options. And with the boom in assisted bikes resonating around the office, the question of an e-bike that could embody the same ideals as the regular bike came about. That e-bike development was somewhat easier, given that the vast majority of the work was already done on the regular bikes, and now it just had to be adapted to a powered platform. Incidentally, that suspension layout lent itself well to an e-bike as it could place the IC inside the area taken up by the motor.

SCOR Launch
Bastien Feder, Sales Manager.
SCOR Launch
Melanie Leveau, PR Manager

SCOR Launch
A selection of the SCOR team were present at the launch, not one of them taking themselves or life too seriously, while all the time being utmost professionals, knowledgable and above all, passionate. Pictured, Mariano Schoefer, engineer.

SCOR Launch
Adrien Prevost, mechanic.
SCOR Launch
Thomas Knecht, Brand Manager.

The first rideable samples gave time for the team to test the production bike with all its additional features and details. Despite being spotted on the local funicular, it wasn’t such a big deal, as the brand was a new venture, and the spy shot of a new bike wouldn’t hamper any current models or sales.

And with all factory testing passed, the bike was actually ready to go. However, a crash on the Chaumont jump trail not only injured Mariano, but also the bike. And that didn’t sit well with him. He knew the bike would be ridden hard and he wanted a bike that could stand up to it. So he went back into the layup schedule, reinforcing the offending area so that the production bikes could easily shrug off a crash and give him peace of mind.

Details like this help paint a clearer picture of SCOR. While there is always a consideration of weight, the team didn’t put it higher than the bike’s function. A durable bike that could be ridden damn hard was higher up the priority list. Other details like sharing hardware with some of the BMC bikes, that incidentally Mariano also developed, made sure they were using tried and tested hardware and could make it easier to have available to them and the customers.

For me, the highlight of all the little details shoehorned into the bikes, that show the passion and attention to detail, is the chainstay protector. Many of you will never notice it, but it follows the silhouette of a portion of the Chaumont jump trail with its monstrous doubles. It’s only a small thing, but it’s a wonderful nod to the bike and brand’s inception. Where it all started.

SCOR Launch
Bikes are always a huge fusion of details. This one, for me, was the nicest one for its subtle nod to the inception of SCOR. The trails around their headquarters in the Jura region, namely the Chaumont jump line, are the reason that SCOR exists. Incidentally, the silhouette of the famous doubles also makes for a damn quiet chainstay protector.

While a bike brand will always be a business, it’s clear that SCOR wasn’t formed for that sole reason of money making. While the marketing term of by riders for riders may have lost its sheen with the constant overuse from brands who may have lost touch with why they started in the first place, it’s certainly true with SCOR. The brand evolved from the clear and simple desire to create a bike that the development team wanted to ride. And every decision after that seems to have related back to that initial desire.

For the team presenting the bikes it was an easy task, there was no need for them to consult notes nor recite from a corporately created script. Each person was just communicating their part in the process and communicating it with passion. Some product launches are all show, sprinkled with bribes, I’m not going to lie. But SCOR was presented in a very down to earth manner, sat around a BBQ up on the Jura hillside while drinking a beer. Something that every biker can relate to and showing that SCOR really is made from a bunch of riders. And following the guys down the trails it was clear to see that they are riders indeed and why the bikes are exactly the way they are.

So, while SCOR came from BMC, it’s very much a separate brand that resides under the BMC Group umbrella. And the team certainly used that to their advantage developing the bikes and also when it comes to selling the bikes.





Sales, Distribution & Support

The team knew that they needed to walk before they ran, so have chosen to initially make the bikes available in the Alpine arch of Switzerland, France, Germany, Austria, and Italy along with the US. A carefully selected network of dealers was chosen to make sure that everyone was on the same page about the brand and bikes. Many of those dealers were current BMC dealers, but a lot also not. There’s also a triad of sales channels for the customer to buy through – retail, click and collect and direct to consumer.

Brick and mortar retail shops will sell the complete bikes, framesets, accessories, spare parts and merchandising, while always providing a personal point of contact for customers who decide to purchase through the other channels.

Click and collect enables the customer to choose and buy online, but pick up the bike in store and still have that personal connection to the brand. It also offers the same array of products as the retail option.

Finally, direct to consumer allows the geeks amongst us that know exactly what we want to purchase everything that the other sales channels offer except for full bikes. But even here, the dealer network and retail shops can still be a personal point of contact for SCOR customers. Direct to consumer will focus on framesets, accessories, spare parts and merchandising.





SCOR Collective

SCOR Collective
Kasi Schmidt.
SCOR Collective
Fannie Burkhardt.

SCOR Collective
Ludo May.
SCOR Collective
Thomas Del Gatto.

And while it might sound like a familiar family, at least this one has all the vowels. The SCOR Collective is a small group of riders, comprised of Ludo May, Fannie Burkhardt, Kasi Schmidt and Thomas del Gatto, that SCOR feels fits their brand and showcases their bikes and brand ideals Lots of them being local to SCOR’s headquarters or not far away in Switzerland, France and Germany. Many of them being present at the launch and blowing everyone’s back doors off.





Well, Where Are The Bikes?

We had the chance to spend some time with the guys behind SCOR, learning about the story over a BBQ and beers and riding the bikes in and around the wonderful Jura forests that spawned the brand’s inception. Hold tight and in a couple of weeks we’ll have a full First Ride on the pair of non-assisted bikes along with all the details about them. And rest assured, there are a lot of well though out and well executed details in there.







153 Comments

  • 223 2
 Do we now need to refer to bikes that don’t have motors as “non-assisted”?
  • 122 3
 The new Outside policy, ebikes a the new "normal" so normal bikes must change name ... Wink
  • 100 33
 Exactly.. it sounds a tittle bit odd.. just like non-homesexual instead of straight! Big Grin
  • 62 0
 non-assisted pleb sleds
  • 48 2
 While I don't have anything against e-mtbs (or their riders), the way the industry and their lackeys are pushing the e-mtbs is irritating. On the other hand - it might be just (successful) attempt of PB trolling us in order to have more "customer" interaction on the article.
  • 28 4
 Just to be clear... I nothing against... love is love and it's beautiful! Smile ... but it just sounds weird... Big Grin
  • 12 14
 @drib: This is just business, nothing else. And Robin (the outside CEO) is a businessman through and through. He beught PB because his outdoor and endurance audience declared they are interested in mtb. So you add 2+2 and the result is an ebike. Outside is just a company selling content to rich white people who need to forget about their daily portion of stress and problems. There is nothing good or bad about it, it's just business. Traditional mtb is also a good business, just smaller then emtb. Be sure someone will take our money Wink
  • 6 1
 @andymcrod: You mean not that there's anything wrong with that:
www.youtube.com/watch?v=rGAyQAkXajg
Big Grin
  • 21 23
 @andymcrod: ahahahhaha!
Minorities rulling the world through political correctness..........
  • 31 2
 @andymcrod: I got my acoustic toothbrush out the other day when my normal one wasn't charged.
  • 10 0
 @lkubica: the chocolate rations have been increased from 30g per week to 20g.
  • 25 1
 E-bikes will allow for the newly remote worker to further wreck remote spaces.

Newly remote workers are also Outside magazine’s dream demographic. They have plenty of expendable cash and now the convenience to play in the open spaces with expensive toys.
  • 14 9
 @lkubica: You're so on point, I've never seen anything but white people with gear in the outdoors.

Sarcasm aside, nice way to bring race into something that has nothing to do with it and people like you why everyone is over it.
  • 26 11
 NO...ebikes are whats called a bicycle with a motor aka. MOTORCYCLES
  • 7 10
 I thought we were clear 'Analog' is the term
  • 28 3
 @tonkatruck: motor+pedals=moped
  • 9 0
 e-bikes and meat-bikes
  • 11 7
 I ride both electric and acoustic bikes. Ebikes are not mountain bikes and they are not dirt bikes. Ebikes shouldn’t be associated with mountain bikes no matter how similar they seem. I’m for accesses for Ebikes on most trail systems - but this bs about saying they are same. Any out shape Gezzer can ride electric bike, it takes fitness to be able to ride analog if your trail requires few thousand feet of climbing.
  • 11 0
 @browner: non-assisted peasant sleds.
  • 3 0
 @trollhunter: you sir, are a superior human being.
  • 5 0
 @jrocksdh: An analog device could be partially electronic. Acoustic pertains to sound so, not the right term. We used to refer to non-electric devices as mechanical, but I'm not sure if that works today.
  • 4 0
 @conoat: you brushed your teeth, non-assisted??
The horror…
  • 1 0
 we all might be looking at this too hard. They talked about 3 bikes in the article, one of which was an eBike. Maybe that was just the easiest way to clarify what bikes would be tested and reported on?
  • 2 1
 @TimRidesBikes: What would John Galt ride?
  • 6 5
 @lkubica: "rich white people" lmao you're a complete moron!!!
  • 2 3
 @mhoshal: You are not very smart too if you think you can tell such thing just reading some comments on PB.
Btw. according to my government I'm also rich and I happen to be white...
  • 1 0
 @lkubica: Then why make suck a stupid comment?
  • 1 0
 @conoat: laughed out loud. Thank you good sir!
  • 1 0
 @TimRidesBikes: $7,000 peasant sleds at that.
  • 1 1
 I think they're called "acoustic bikes"
  • 1 0
 Proper works for me.
  • 4 0
 @ichabodchain: I hate both terms, analog and acoustic, when applied to bicycles. Analogous to what? Analog equipment all utilitises transducers and amplifiers throughout multiple gain stages to record and/or reproduce sound. As for acoustics, do ebikes not make sound? I'd argue they make more noise.

I don't care if ebikers want to call their machines boosted, or amplified, or whatever if they need a music metaphor, but bikes are just bikes.
  • 1 0
 @andymcrod: world is doomed
  • 1 0
 @browner: will use pleb sled from now on
  • 1 0
 @jrocksdh: acoustic
  • 1 0
 Proper, not for wussies or HTFU @commental:
  • 1 0
 @trollhunter: What is an Acoustic bike? a quiet bike or a noisy bike?
  • 110 6
 i feel a little sad about mountainbiking now we are referring to bikes as 'non-assisted' and the norm in my local woods seems to be e-bikes ridden by people who would not make it up the first hill without them. yes i get it that it makes MTB'ing accessible, it just feels like a hack though to those of us that have trained for years to be fit enough to do what we do. i probably shouldnt care, its just a consequence of people trying to make everything as easy as possible and applies to most things we do.
  • 18 1
 I feel yah buddy, couldn't agree more!
  • 18 2
 Same thing also occurring with performance cars and driving. I guess it is the way of the world. I will happily considered old-fashioned and hardcore if that is the case. Full manual everything for me!
  • 25 3
 Let's not forget what Specialized said in its patent filing for the linkage fork...."E-bikes are heavier and faster than typical mountain bikes. They are usually piloted by less skilled and less fit riders."

If eMTB's were MTB's......then you would just call them MTB's, there would not need to be a distinction. There is certainly a place for eMTB's, I get it, just don't lump them in with MTB's (and no, its not the same progression as wheel sizes, disc brakes, etc.). eMTB's are eMTB's, and MTB's are MTB's, same way a road bike is a road bike.
  • 4 23
flag crazy9 (Aug 27, 2021 at 8:34) (Below Threshold)
 Like using the internet to research instead of a library or an email instead of a letter. It’s progress and there’ll always be resistance from some.
  • 14 0
 @crazy9: different means to accomplish similar goals (that's exactly my point)...no one is calling a library the internet and an email is not a letter. Same way I can use a gun or a bow to hunt deer, one's easier than the other but not the same. Riders can use eBike's or MTB's, I have literally no issue with what people prefer, but an eBike is not a MTB.
  • 3 2
 @crazy9: it's progress but only depending on your definition or your goals. If your goal is to get a workout or race in the olympics, than an eBike won't be progress. it can't be used in the olympics. If your goal is to get more laps in with less effort, then yes that's progress. If your goal is to ride a bike without any extra help, it's not progress. Its not resistance, it just preference.
  • 26 58
flag mikekazimer Mod (Aug 27, 2021 at 10:16) (Below Threshold)
 @SATN-XC, but to your point, whether you're using a gun or bow to hunt deer you're still hunting. Just like how you're still mountain biking no matter if your bike has a motor or not. I'm not saying that the same rules should apply to regular and motorized mountain bikes, it's just that getting too hung up on semantics doesn't really help anything.
  • 17 0
 @mikekazimer: appreciate the engagement. My comments on this matter are simply with regard to categorizing eBikes in the family tree of bikes and the article having to clarify that it was focusing on "non-assisted bikes." I agree, its all mountain biking in the general sense of the word but "motor assist" should not be treated as some kind of natural progression of the mountain bike like wheel sizes, brakes, geo, etc...(that's what I take issue with). Motor assist creates a distinct type of bike that is separate from mountain bikes. That's entirely my point, I'm not trying to "troll" or hate on users of eBikes; they provide a benefit and use for certain people and situations but lumping them in with mountain bikes has a watering down effect that I think @sailor74 was getting at.
  • 18 4
 @mikekazimer: With all due respect, I dont think that is proper comparison for hunting. While the rifle may allow you to kill game from further away, you still have to hike in and out under your own power.

From a hunters point of view, the correct analogy would be someone driving in with a pickup, killing the game, throwing it in the back, and driving out...
  • 14 0
 @mikekazimer: @mikekazimer: True. But you need a different license to gun hunt than to bow hunt, and a different set of required training regiments (in most US states). When I ride my motorcycle I'm still on a bike, but I wouldn't bring said bike to the MTB trails. Similar to how e-bikes aren't allowed on federal trail systems, and some private systems.

The media and corporate push of ebikes is getting pretty old.
  • 25 1
 With an ebike I could get more uphill speed, more distance, more laps. But for me and most people I know mountain biking isn't about more at any cost, it's about the rider and machine coming together as one to accomplish incredible things. Mechanical everything is a big part of that relationship. You can feel the grip of the trail through your feet, you can carefully control your shifting and timing to achieve perfect shifts, you modulate your brakes to stay right on the edge of traction. And when it all comes together the feeling is indescribable.

However, this takes work. I must train my body and make decisions that protect and enhance my health. I must practice riding frequently to learn the character of the bike. I must learn how the bike mechanically functions so I can tune, repair and maintain it. I must overcome discomfort and pain on the climbs. All of these things come together and we have earned the right to call ourselves mountain bikers.

Now comes another group. They see these elite people doing really cool things and sharing a bond formed in hard work and dedication. They want a piece of this pie (and corporations want their money) but they are unwilling to work to achieve this. Along comes the ebike. Now you can play mountain biker without working for it or achieving even a fundamental understanding of what made the sport so great.

Yes, I know this is an elitist argument. But you know what? Elite is defined as "a select group that is superior in terms of ability or qualities to the rest of a group." And is it wrong to strive to be better than those around you?
  • 5 0
 @scitrainer: a HUGE percentage of hunters use 4 wheelers and side by sides and have been driving their trucks up next to their kill fir as long as trucks have existed.
They all still call that hunting.
  • 1 1
 @highfivenwhiteguy: ah but when you put it that way, what happens when this other group learns the skills that the Elite group knows?
  • 2 18
flag crazy9 (Aug 27, 2021 at 12:06) (Below Threshold)
 @mikekazimer: I’m with you Mike, you’re wasting your time though. Some people just haven’t realised just how good these modern emtbs are yet. Unfortunately I don’t own one.
  • 16 10
 @mikekazimer: @mikekazimer: Semantics?!?! Are you f*cking kidding me?! One has an engine, one does not. If I ride motocross am I a mountain biker? I can move my legs to fake pedal power just like an ebike? The reason PB is so keen to push ebikes is simply money - its another source of ad revenue, they could care less about any impact on the sport or if ebikes even represent the sport. Oh and youre hunting with an attack helicopter, not even close to the same thing. Why waste my breath, PB will support ebikes until the next cash cow comes along.
  • 5 2
 Have trained enough? Some people go biking for a laugh i aint ever going to race a bike again lol but each to their own a fat middle aged it worker has the freedom to do what he or she wants they might not want to train for anything
  • 4 1
 @Spencermon: They can choose to take the training wheels off and join the party. Exceptions to the disabled of course, elite stems from achievement.
  • 3 1
 @highfivenwhiteguy: but if they're accepted, then its not about the bike, it's more about the rider, so who cares what type of bike they ride if they have the "Elite" skills?
  • 1 0
 @Spencermon: See original comment.
  • 3 4
 Hot take: all of you that have trained to be fit enough are still an elite group. The same people in shape now would kick ass on ebikes too. If you want, grab an ebike and find even crazier shit to ride now that tough trails are more accessible. Otherwise you can also be happy with the fact you're able to ride the trails un-assisted.

I'd probably never get an ebike but I'm looking forward to see what crazy climbs/descents the pros come up with on ebikes
  • 3 1
 Maybe in the future trails could have hidden EMP devices buried in the ground. It goes off when it senses movement. All good on a regular bike but it shuts down the ebikes lol.
  • 3 0
 @Compositepro: heaven forbid someone has different priorities than myself. They should be arrested and jailed!
  • 2 3
 @Rokcore: Very fair point. That's part of the reason I would prefer ebikes and mtbs be separate. Nothing intrinsically wrong with ebikes but problems arise when the two are conflated.
  • 5 0
 It’s why every trail network on earth has those lame ass ‘desire lines’ that cut the trail short or omit turns. Why would someone want to effectively shorten their ride (and wreck trails)...lazy humans that’s why.
  • 2 2
 @highfivenwhiteguy:
quote-"Now comes another group. They see these elite people doing really cool things and sharing a bond formed in hard work and dedication. They want a piece of this pie (and corporations want their money) but they are unwilling to work to achieve this. Along comes the ebike. Now you can play mountain biker without working for it or achieving even a fundamental understanding of what made the sport so great."

It seems you have some erroneous ideas about the motivation for people that ride eBikes. It seems disingenuous to lump them all together as using eBikes as "training wheels" to make them an easier target for you. Next you're gonna say that lift serviced resorts should be banned and the people that only ride lifts uphill also don't understand what it's like to be a true "Elite". (see, I can use logical fallacies to support my arguments too)
  • 4 5
 @trailsmurf, get your pitchfork sharpened up, we've got a podcast coming soon where we talk (and argue) about ebikes. I don't know how the conversation turned to hunting with an attack helicopter, but once flying bikes become a thing I'm going all in.
  • 2 0
 @DylanH93: yep exactly it takes all sorts to make the world go round i just find it odd that if you havent trained enough you shouldnt be entitled to do what the f*ck you want or make decisions that dont align with someone elses thoughts , worlds full of opinions including mine and his and his and his and hers
  • 1 0
 @stiingya: Agreed...my point wasnt that it wasnt hunting, my point is they arent allowed to go to the same places...
  • 1 0
 @scitrainer: Sure they do, they just separate the "when" and then they go to the same places...
  • 1 0
 Don't be sad. It only matters what your friends ride.
  • 3 0
 @trailsmurf: i don't know, do you get furstrated with lift access riding? I've barely pedaled all summer but ride all the time. Going back to big climb drudgery when the park closes is not thrilling, but ill do it. If I had an assisted bike I could get in more downs which is good enough for me. Unfortunately I just don't have an ebike in the budget.
  • 2 0
 @highfivenwhiteguy: very nicely put
  • 2 1
 @jesse-effing-edwards: My view is that this is finding a reason to get on an ebike, not a reason to.

Ive ridden FR and raced DH my whole life in Australia, where not only are there pretty much no lift assisted runs, there are barely any trails - wanna ride some gnarly shit? - go spend months building it and years hiking it to get runs in.

So when Canada, the US and UK have amazing trail networks both privately and publicly available and all you have to do is get to the top of the trail head and people still complain that the ride up sucks, I find it hard not to see snowflakes.

BOTTOM LINE:
1) If ur all about the climbs, then be all about the climbs - use skill and stamina rather than cheating,
2) If you want an ebike to get to the top quickly cause ur a "gravity guy" there is NO EXCUSE for an ebike as:

a) If ur riding proper DH you should be wanting to push back up the trail to track walk so no ebike needed
b) If the trail is rideable back uphill thats a pretty lame DH run but if ur into that, a good enduro or am bike will suffice.
c) If ur all about gravity then you wont want to ride an heavy pig of an ebike killing ur braking zones and agility.
d) If you want more runs or less fatigue:
i) Hook up shuttle runs like riders have been doing since day one
ii) Find trails worth the ride up
iii) GET FITTER?!

Unless you have mobility issues there is literally no excuse for an ebike, especially given the cost to the environment of those stupid fking batteries.
  • 4 1
 @mikekazimer: Pitchforks? You guys create this war by pushing the whole manufacturer line of "an ebike its just like ur mtb, but better" when for core mtb riders, especially the environmentally minded ones, this represents nothing more than a way for couch potatoes to clog the trails. But rather than recognize that core mtb will never accept ebikes because they are fundamentally incongruous to many of the values that core riders hold, PB continues to push the propaganda and try and convince us that its all one and the same, which pisses people off. It isn't the same. Make "GreenBike" already.

Oh and tell me that some ebiker who either doesnt know, or doesnt care about the insane environmental cost of producing these stupid pieces of shit is going to show the environmental concern to respect trails, pack in pack out etc.

Ebikes are just toys for yuppies, cashed up hosers and over-cashed boomers and I bet 80% of them are BUMMED AF when they realize theres no throttle...
  • 49 0
 A Swiss bike better come with a toothpick, tweezers, can opener, two blades and micro scissors.
  • 15 0
 That would be the XC model. Enduro needs a saw blade, spoon, fork, cork screw, and a Phillips added
  • 1 0
 Wouldn't the bike equivalent of that be a multi tool in the steer tube?
  • 9 0
 The freeride version has a bong built into the head tube.
  • 1 0
 @nouseforaname: I'm only buying one if it comes with a Swiss army knive in the steering tube.
  • 2 0
 @DizzyNinja: ...how did you both leave out a BOTTLE OPENER...?

...a must have!
  • 34 1
 wow I especially love DELETED PHOTO
  • 9 1
 It’s behind the paywall
  • 22 2
 They call their riders SCOR Collective? Not only are their bikes kind of copies but they also copy the names? They had the chance to create the SCOR Squad and missed it. To make it cooler they could have also chosen SCOR SQD.
  • 2 0
 They could set the bar one day. Now I’m hungry for a Skor bar..
  • 3 0
 Scor Squid is what registers in my lame brain.
  • 6 0
 SCOR BOARD
  • 1 0
 Scor Cherubins, in short the scorchers
  • 22 0
 Fuck off with the word acoustic its not a fucking musical instrument
  • 18 2
 I don't know, the story seems to be waaay to difficult. Why doens't BMC just send out a press release that says:
We've focused on roadbikes and XC bikes in the last couple of years and we don't have a reputation for making gravity bikes, so we're launching a new sister company.
Because that's all it is.
  • 15 2
 Deleted Photo> guessing he’ll link the onlyfans so we can see the bike p**n action
  • 2 0
 Is porn really a censored word?
  • 7 2
 @Unrealityshow: it is on onlyfans now
  • 3 0
 @boozed: Not anymore, they walked back that decision after they realized 97% of their content would be wiped.

I guess they learned from Tumblr
  • 11 2
 So excited to see $7000 framesets and $13000 build kits from this company!
  • 6 1
 This is just an advertorial piece. No review or first impressions. But how unique and small this brand is even as a sub-division of a large bike brand. That doesn't mean the bike or brand isn't good just there's not much substance in the article
  • 7 0
 That bike remindes me a bit of the Ironhorse Sunday... Awesome looking bike!
  • 1 0
 Yup, sunday meets evil/sc
  • 1 0
 I was thinking Canfield CBF links with Evil shock placement myself.
  • 1 0
 @ExxonJuan: In the later bike, I see what you are saying. I think everyone else is talking about the first bike. The DW Link looking one.
  • 6 0
 Jura Mountains are rather the West of Switzerland I'd say, but what do I understand about compasses? Big Grin Good luck Scor.
  • 1 0
 You are both not wrong. But the part from Biel (BE) to Dielsdorf (ZH) is not West anymore.
  • 2 0
 It is west to me.. even a little bit south
  • 2 0
 North for me
  • 1 0
 röstigrabe
  • 11 0
 We need someone neutral to mediate this discussion
  • 1 0
 @kanasasa: "no matter how many times we call London the Middle West
and the US the Far West..."
  • 1 0
 We have to find a consensus. What about south-west to north? Big Grin
  • 3 0
 @EnduroManiac: We should have a referendum about that
  • 7 0
 Deleted photo. Becomes visible behind that paywall Razz
  • 6 0
 So this is a Jurassic bike then.
  • 5 0
 My old BMC hardtail from 9 years ago had had Scor handlebars, stem and seatpost, so the name is hardly new!
  • 6 0
 Soon to be aquired by Scott?
  • 7 2
 This feels very much like a plug.
It seems very reminiscent of late night cable TV.
"The following is a paid advertiment."
  • 1 0
 And a flattering prelude to job application
  • 6 4
 Can someone fill me in simply they hacked a bmc then stole s some staff from bmc but called it something else? They then broke a bike and worded to sound like they care to an engineer this would be called it wasnt strong enough im lost as to the point of the story behind it all
  • 3 0
 It's called drinking the Kool Aid
  • 5 0
 Dudes are looking to SCOR Smile
  • 4 0
 It would appear to be the bike from the Vital forums. Tech thread around page 90.
  • 1 0
 Something old is something new?

Kinda looks like Felts Equalink tossed in for good measure, at least the chain stay gaurd has meaning behind it. Hopefully they created a riding characteristic that the masses find as unique as the developer. Must be mind numbing waiting for holy grail to show up to test ride?
  • 6 1
 Deleted photo>
  • 3 0
 Not the first brand started by a BMC engineer out of frustration not being able to develop the bikes he wants to ride ;-)
  • 1 0
 That's a good call! It seems like the spotted bikes are pretty similar except for being out of carbon. So they either went back to the drawing board to fiddle around after the CF version was not that pleasing, or there is a far more advanced version of the bike than pictured above.
  • 2 0
 Lots of bitching and negativity here but I actually rode a BMX Trailfox speedcrew a few years ago and was blown away by its performance. Glad to see it revitalized.
  • 5 1
 Deleted editor
  • 3 0
 This article should have been a cookie.
  • 4 0
 scor blimey gov.
  • 3 0
 Also launching 'Lear', a new South African brand of bike protective gear
  • 2 0
 They did sign Ludo May I think as a brand ambassador (he was previously on BMC). Nice move I would say
  • 1 1
 Great article. Nice to see something in depth and a little different. Much more interesting than a recitation of geo and specs.
  • 1 0
 That proto looks suspiciously like the all carbon spy shots from a few months ago that we all assumed was the next BMC
  • 1 0
 So many pinch points in that pivot arrangement. Lots of opportunities to lose a finger swapping a shock.
  • 1 0
 The first prototype looked like the linkage of an Ironhorse Sunday, and then V2 looked completely different.
  • 1 0
 So it's a BMC with shorter chainstays. Let's see the kinematics.
  • 3 1
 Looks like an Evil
  • 2 0
 Sign me up!
  • 1 0
 Looks like it infringes on the CBF patent.
  • 3 2
 In what part of China will this be made ?
  • 1 0
 Sooo it’s a BMC? Am I missing something here?!?
  • 1 1
 Annnnnd they're sold out.
  • 2 2
 Nothing new on the table
  • 1 3
 They won’t be around very long. RIP
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