Jay Hoots: The Legend - Video

Nov 26, 2015
by Norco Bicycles  
Views: 14,552    Faves: 92    Comments: 3


Jay Hoots is one of the original freeriders from Vancouver, BC and has been a Norco Bicycles' athlete for almost two decades. A skilled and passionate rider, he is now committed to getting more people out riding in safe places with his bike parks projects. This video features three bike parks that Hoots Inc. worked on.

PNE Pumptrack
SFU Dirt Jumps
Hope Bike Park

Check out Hope BC's park if you are ever passing through:



MENTIONS: @norcobicycles / @hootsinc / @trailforks




50 Comments

  • + 35
 First time I met jay was around 98, I was out in bc on a trip to ride and he offered to show me some trails out of pure graciousness. I was all hard tailed out and ready to climb being from Ontario. He was like no way man let's drive and drop! I was like huh? We hit Seymour and by oct 98 I moved out here to follow a dream. Started working at the cove and followed that dream to one day be a shop owner in bc. I put part of that in the influence and character of jay. His stokedness and pure joy of riding and bringing a true poser like me on the trails was all part of the overall journey. I will never forget that ride, ever. Thanks dude. From my heart.
  • + 30
 Great catch by the dude to stop the kid running across the jump line at 0.23..There could have been some tears!
  • + 6
 Didn't even notice that the first time watching it, guy definitely prevented a collision!
  • + 17
 Jay's a genuinely super friendly and overall rad guy. Hope bike park is super sick too!
  • + 11
 This guy eats and breathes Mtn biking. From the dreeds to the cooked smile he oozes charm and has a chain ring for a heart. Hootie was the first Mtn Biker to visit my son in hospital following a tragic head trauma injury. You know what he brought...a new helmet. We can't thank you enough for your support and as an ambassador for the the sport. Ride on Jay!
  • + 12
 He designed and built the Sunnyside Bike Park in Toronto. Not only is he expanding the community, but he is a true ambassador for the sport! Thanks a ton Jay!
  • + 5
 First met Jay at Interbike/Rampage 2003? Plus rode with him at Are in Sweden for the first time. What he does for the sport is second to none. The guys got skills too. One of my top ten favourite MTB people in the World.
  • + 4
 Nicest guy in the industry, hands down. I first met Jay as a shop rat working at John Henry Bike shop in the early 2000's and he was always so nice and interested in what you had to say. I'm glad he hasn't changed. #sponsorsdream
  • + 4
 I believe it. Met him once at a SPOKE race years ago.

Norco's sponsored a number of 'nicest guys/women in the industry'. I'm thinking of Ryan Leech and Jill Kintner as additional holders of that title.
  • + 3
 Great to see hes still supported by Norco after all these years.Always seems like the coolest guy.
Still love riding in my Hoots top I got over 10 years ago from Williams Lake or Kamaloops even if there is a few rips in it :-)
  • + 3
 Never met him but I stopped by in Hope because I heard about the bike park. I was on my DH bike so some of the jumps weren't easy, but they were all built pretty well and safe (aside from the big doubles on the pro lines). He's also one of the reasons I got so into mountain biking! The old RideGuideBike tv show had him in it every episode and I used to watch reruns in the winter waiting to be able to get out there biking
  • + 2
 First he builds a DJ park in po co right near my house. Then a pump track and jump set springs up at SFU. Now im seshing a pump track near PNE. Looks like J Hoots built that one as well. I have met the man. One of the kindest most giving souls i have ever met! Thanks bro.
  • + 3
 Jay has always been the perfect mix of good times and professionalism. He's a true "soul rider" and a great all round guy. Not many like him in the bike industry which is why he stands out #legitness
  • + 5
 What a cool guy. The dudes got some style too
  • + 1
 That dudes the most chilled out, awesome guy ever! Meet him and his wife(?) about a decade ago while they were trying to find a track out by my local trails. I had no idea who he was but we got chatting and I offered to show him him the one I was going to ride which happened to be about the hardest trail out there back then. Steep, rooty, rocky, loamy, a bit of everything. I got a bit nervous about it and explained what kinda track it was gonna be (didn't wana scare the crap outa his mrs) and he's like "no worries, well be right!"
They both cleaned everything with the biggest smiles on there faces I think I'd ever seen from that track before, in the wet even! Said it was kinda like riding back home.

Couple of years ago I was telling a friend of mine about it. I said I had meet some Canadian dude with dreads that I had taken on that track and he smoked it, no worries. Mates like oh that sounds like Jay Hoots, I'm like who is that? Tells me about him and shows me a picture and bam! Same dude. Goes to say I stopped feeling guilty about accidentally taking some "random tourists" down some kiwi techgnar from that day onwards!
  • + 3
 Makes me look at Norco in a very favorable light. We don't see many of them down here, but when I do I'll think of the great work Hoots is putting in with Norco's help.
  • + 1
 two words: Horst link
  • + 1
 Always used to like hanging in Edgemont Village when Jay worked at the Chev next to the bike shop as a mechanic. Was always friendly and happy to chat to us annoying peanuts.... glad he's made a life out of riding... well deserved. I'm also jealous.
  • + 1
 First time I saw Hoots in a vid was 1997 "Jump - a mountain bike documentary" and at the age of 6 I figured he was a dude. If anyone can hook me up with a copy of said film that would be great as mines scratched to kingdom come.
  • + 5
 Jay is just such a great guy. Simple as that
  • + 2
 Hooty, as they call him. Super dude, has done so much for Hinton. In one way or another he'll have a legacy in helping change this town from heavy industry to a tourism based economy.
  • + 5
 52. Fox Creek, 53. Moose Jaw #buildingtheprairies
  • + 4
 Thx for creating unreal Sfu dj seshes
  • + 1
 My sons who are now 18 and 21 both remember meeting Jay back when they were little guys...such a great ambassador for our sport! Awesome to see NORCO with Jay for so long as well!
  • + 3
 Sweet video! 51 parks, that's huge!
  • + 3
 Thanks Hoots. The world is a better place.
  • + 3
 Rambo and now this bike park....Hope has got it going on!
  • + 2
 True inspiration Jay Hoots had on me growing up watching him ride with the Norco Factory Team! #RideGuide
  • + 1
 The bike industry needs more guys like Hoots. Pure positive energy, Hoots is the man!
  • + 2
 When every jay's in town. Nothing but good times!
  • + 2
 We need a Jay Hoots in Romania. Frown
  • + 1
 51!? Come over to the UK we need you! Just kidding, sick vid norco and damn that guy is living the life!
  • + 1
 I feel privileged to know ya mon. Irie vibes and mad respect....cyant wait to ride in Jamaica with you again.
  • + 1
 Great video - can't wait to ride those parks! PS. When can you build one in Port Moody, BC!
  • + 1
 Met him when I was 12 and will never forget it, he hugged a bunch of trees and is pretty much the nicest guy you can meet.
  • + 1
 Those parks look quality, anyone know anywhere like this for kids to ride in the UK?
  • + 1
 Big ups to Norco and Jay for helping to make this such a great sport!
  • + 1
 Good stuff! The Hope bike park is badass, too.
  • + 1
 awesome and very inspiring
  • + 2
 Hell ya Jay!
  • + 1
 Thanks for everything Jay!
  • + 0
 Mountain biking, full of legends! I will soon be a legend, just give me a few more years.
  • + 1
 Cool guy, seems like a hoot to be around
  • + 1
 sunnyside proved all of this wrong...
  • + 1
 Did you have a bad experience with Hoots?
  • + 1
 Yeah Jay! Thanks for featuring our park at 1:35. Great to work with you.
  • + 1
 Can someone let me know the name of the song?
  • + 1
 Odesza- Say My Name
  • + 1
 Thanks Jay Thanks Norco
  • + 1
 Awesome guy!

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