Jeff Steber Returns as Intense CEO [Updated]

Jan 19, 2018
by Pinkbike Staff  
Jeff Steber was busy prepping another carbon prototype frame with graphics today.
Jeff Steber

Big changes are afoot down in Temecula, CA. Andrew Herrick, who previously worked for Crankbrothers, joined Intense Cycles 4 years ago to give Jeff Steber more time to focus on design work. Now Jeff, the founder of Intense, is returning as the face of the company rather than working behind the scenes as the Creative Director. Intense recently launched a direct-to-customer sale program.

We reached out to Jeff for some more insight.

Hey Jeff, what was the catalyst for this change in leadership?


JS: Over the last few years I’ve been working behind the scenes at Intense. When I stepped away from running the show it was because I recognized that I needed experts to help on the business side. We needed to transition to carbon, evolve the business model, and strengthen our business structure. With that said, there was always a timeline on rebuilding those foundational elements and then stepping back into this role.

In the past I’ve struggled juggling too much as a jack-of-all-trades, and having someone like Andrew be a key architect of our shift to our B2B/B2C “Rider Direct” business model was critical.

Along the way I’ve learned a lot, and I believe that to take Intense’s brand to the next level I need to be back in the driver’s seat. I need to be giving it 150%, all of my energy, to capitalize on the sweat equity that we’ve invested into this company.

So what does this mean for the company and its direction?


JS: Rider Direct is one part of the equation and me retaking the reins as CEO is another, but the third is evolving our lineup to capitalize on those changes. Over the next year we’ll be announcing model changes to better fit the new sales model.

We think Rider Direct is a big deal. In some ways it throws back to the early days when I was welding and selling directly to people, but it’s also been great for dealers and consumers. Pricing is more competitive without having to compromise on the brand’s quality. We assume more risk on inventory, which is great for shops that are often forced to carry too much product from other brands and then have to take major discounts. Low minimums, more choice, better inventory management, etc., it’s great for dealers that get it. The flexibility of the system makes it futureproof, we hope.

Core North American brands have been a hard sell for shops recently, in part because of our reluctance to jump into the eMTB fray. European brands and shops have gotten a serious boost from that business. Before you ask, yes we’re always considering new opportunities.

So that’s the long-and-short of it. Ultimately I’m doing this because I’m passionate about it. I’m lucky to have a job like this, and I love driving this thing forward. From here we’re going to keep pushing, fully implement our new business model, and realign our offerings to take advantage of it.


PRESS RELEASE: Intense Cycles

After a number of years of growth and product development, Jeff Steber, Founder and Principle share holder announced today he is returning to the position of CEO of Intense Cycles. “As we have now moved into the Rider-Direct business model, it has become more important to me to ensure we reinforce the core authentic roots that made the iconic Intense brand. I have a renewed focus to lead the brand to fulfill its promise and retain the position as a true innovator and disruptor in Mountain Biking”, says Steber. “In making this change, I want to thank Andrew Herrick for his time and efforts to grow Intense and the Intense brand” says Steber. "I wish him the best in his future endeavors.”

Intense has an aggressive agenda planned for 2018 that is centered around the brand’s foundation. Racing programs and R&D projects will be the key focus for immediate and future initiatives, as well a renewed investment into cultivating and supporting dealers and riders who embrace the philosophy of “Intense For Life.”

With Intense Factory Racing’s bold return to the forefront of DH racing in 2017, Intense is looking forward to a highly-anticipated race season. The team makes its first stop at Crankworx Round #1 in April where IFR front-man, Jack Moir will fight to defend his reign as Downhill gold medalist in Rotorua. IFR will compete in all Crankworx and UCI World Cup events and continue to test and prove the bikes at the pinnacle of the sport.

Intense also plans the addition new models this year and will continue to develop and refine existing models in the lineup. “One of the projects that we are most passionate about, the M29, will be ridden by all the IFR team members this year, and we are excited to release that model for production later this spring,” says Steber.

The M29, as with all Intense bikes, will be available through Intense Rider-Direct, which is an initiative announced in December. Intense continues to promote and grow this direct-sales hybrid program and is committed to supporting both independent bike shops and the new Rider-Direct program, providing purchasing options and great service to riders while keeping independent bike shops included in the commerce chain.

This year marks the 25th anniversary of Intense Cycles. “As a brand, we’ve been around long enough to see some ups and downs.” says Steber. “I have gained valuable experience, and it has become clear to me the qualities that make Intense exceptional. In these areas, I will not compromise. I am excited to be back behind the wheel and looking forward to steering the brand for years and decades to come.”

Intense Cycles, Founded in 1993, is an innovator in the MTB industry with bold, striking designs, engineered to compete at the pinnacle of the sport. We are driven to bring world-cup proven technology to passionate riders worldwide. Racing is our True North. We are Intense.

Welding
Steber with a torch.



212 Comments

  • + 183
 Maybe a return to some aluminum options, not everyone needs or wants the additional cost or marginal gains of carbon. Yes, I'm serious.

*insert Intense cracking joke here*
  • + 77
 I agree. While carbon frames look great aluminum is what I want.
  • + 97
 Make Aluminum Great Again. They should also make a short travel XC bike and call it "Covfefe."
  • + 34
 @uphill-blues: Finally a #MAGA I can support.
  • + 35
 Ya, I'm with you. I always *think* about carbon, but when the rubber hits the dirt and I have to pull out my wallet, I'm an aluminum guy. I don't want to deal with finicky carbon bikes for like a 300g weight savings and $1000 more cash.
  • + 48
 That's what Guerrilla Gravity is for Wink
  • + 19
 *Aluminium
  • + 22
 Steel is the new carbon..
  • + 8
 It's funny how they show a picture of him welding...dont relly know what he is welding, they don't make no aluminum any more. Same goes for the new tracer ad video, many welding footage to then show a carbon bike. WTF? Nevertheless it's not like intense aluminum bikes were cheap, the last uzzi frame reatiled in Spain for over 3000 euros.
  • + 33
 @stefanfresh: Prototypes. All prototypes are hand welded in Temecula, CA and tested by the factory team riders, Intense Employees, and ambassadors before anything with carbon is considered. The footage in the Tracer video of Jeff welding is because he welded each alloy prototype (A total of about 8 variations) before a decision on which one would go into production took place.
  • + 3
 @yzedf: Sure !!! :-)
  • - 17
flag NYShred (Jan 19, 2018 at 12:55) (Below Threshold)
 "We needed to transition to carbon" - nope. Carbon is simply for the weight weenies of the industry that think a couple ounces will make them a better rider - nothing more. There's not a single documented benefit of a carbon frame over aluminum other than weight for the consumer, but the benefit to the seller is double profit. Everyone needs to hurry up and accept that reality.
  • + 15
 @NYShred: Carbon fiber allows for structures to be created that would not be possible with aluminum. Some of the curves, supports, etc that look smooth on a carbon bike that aren't really possible in aluminum. A lot of carbon bikes are so close to alum weights these days that it really has lost the benefit as a weight saving material.
  • + 4
 I would suggest aluminum as an option too. The in house frames were great but to still have them made in America, reduce the price, and keep the quality...check with SAPA in Oregon. They have been turning out some great aluminum frames for others and have the capacity for large production.

I think price point is a part of what is holding the industry back. Although we bike nerds understand the carbon difference it is hard to get others into the sport when a decent bike starts at $3500. Just saying.
  • + 0
 @stefanfresh: duh protos. Honestly no idea!
  • + 2
 Even after 25 years that joke still cracks me up....
  • + 10
 I've got a Nomad. It's my 1st and last carbon bike. Carbon is ahead in weight, functional stiffness and pivot alignment... none of which make any difference to how the bike rides for someone like me. I'll go back to metal for my next bike, and smile when I pocket the difference, knowing I can't tell any difference. Then next time I drop my bike on a rock, I'll pick it up and carry on without the worry.
  • + 2
 @vjunior21: maybe I missed the news but SAPA stopped building bikes like 7-8 years ago
  • + 2
 @pinhead907: Thing is, carbon is no longer finicky! Bring on the plastic! ????
  • + 2
 @yzedf: Amen!
  • + 1
 yes please!
  • + 6
 @NYShred: Either way, I love the cleaner look of carbon.. Are the gains negligible? Sure! But I'm a frame only guy every three seasons... For me it's plastic everytime.
  • + 5
 @NYShred: I have worked with aluminum,steel,carbon on different projects mostly some type of sports equipment and I would suggest you do some of your own simple tests, you will be shocked at the results.
  • + 2
 @jaame: Pivot alignment? please explain.
  • + 1
 @raditude: especially when it's covered in layers of required rubber, plastic frame protection
  • + 1
 I came here to say the same…would be great
  • + 2
 I agree with making aluminum still. Moirs Last years P3 -P4 29" ers. Were solid DH bikes that can seriously win and sell. I mean i want to buy a P3-P4 its the sexiest bike out there
  • + 3
 @SB66: metal welding causes heating and cooling, which causes the metal to twist. The pivots are never aligned 100% unless they are cut after welding and heat treatment. Carbon pops out of the mold 100% straight every time, so you get perfect suspension action and optimal bearing life.
  • + 0
 this ma is a fucking genius the cost is just not worth it plus youll never convince me we cant make things in the US and stay competitive in any market
  • + 6
 @jaame: I don't buy that "on paper" argument for a second. Resins can shrink while curing, they're affected by UV, and you can't work them after they're set. Hence Pole's famous "ocean fill" comments - If it comes out of the mold imperfect, it's likely unrecoverable garbage. When you get the recipe right and your process control is good, sure, you get a pretty good bike out of the mold. Aluminum bikes ARE aligned after welding. I am not sure if the ultimate tolerance is as good as carbon or not - but I think it's good enough. Afterall, there are lots of metal bikes running around - and they are still even winning races on occasion.
  • + 2
 @NYShred: for the same weight (when structured correctly) carbon fiber is far stiffer laterally than aluminum
  • + 2
 With two cracked ( no crash nor an impact) rear carbon triangles Intense makes me miss aluminum frames...
  • - 1
 @creativefletch: @Richt2000:
Of course I know they are protoypes, but you don't get those prototypes now do ya!!!! They are showing how they weld the bikes to use their name and reputation as hand made in America aluminum, your bike could be welded by Jeff Steber crap to then sell you a carbon version which looks nothing like the prototype, premade in freaking china or something!
THAT'S what I'm saying
  • + 1
 steel is real!
  • + 0
 @jrocksdh: Yep watch in the next 3 years there will be a steel DH sled
  • + 1
 Prototypes, Miles and Team Bikes @stefanfresh:
  • + 1
 I still don't get how aluminium frame production is having such a hard time in North America and in Europe you still have loads of thriving brands doing almost aluminium or steel exclusively. Nicolai, Orange... Really can't imagine those quitting in house aluminium frame production.

As for alignment, I'm surprised too. I thought bearing races were being machined and reamed after welding so the slight warping shouldn't really cause any misalignment. And of course don't forget that as the resin of the composite cures, it shrinks too so you're going to see warping there as well. And if you keep the important points properly fixed in the jig while welding (and cooling down) they shouldn't really migrate any more than if you keep those important points fixed in the mould with carbon production.
  • + 1
 I love aluminium. I've already stated that I will never buy another carbon frame because I don't think they are worth the extra. Carbon is definitely better, but do you need that extra 2% in performance more than you need that extra £500 in your pocket, or that peace of mind that comes from frame scratches and dents?

Alignment wise, I think come companies do machine bearing seats post welding,but some do not. I had a Corsair frame that was almost straight. If you took the shock out and rotated the swingarm, the rear shockmp mount was only a mm out of whack. I had a low spec taiwanese factory brand four bar that was about 4mm out. I mean, you would never compress a bike so far past full compression with no shock in normal use but it illustrated a point to me. My Nomad C is 100% spot on in alignment with the upper link and top tube.

Have you seen that video inside the orange factory, where the frame alignment technician is whacking frames with a hammer to get them straight? Again, i'm not bagging them out, it's just how it goes with metal. I'm fine with it, and I will buy a metal frame next up, but it is a fact.

I was not aware that resins warm when curing though, so thanks for that.

Does anyone have inside knowledge of which brands perform post heat traetment pivot machining?
  • + 1
 @jaame: How do you feel about transition? They seem heavy in AL but you get the nice geo and still have a substantial price for each. Either way carbon has a long way to go
  • + 1
 @uphill-blues: I would buy this. My old Spider XVP was the shizzz (except when the pivot bolts fell out mid-ride).
  • + 1
 @Soilsledding: funny you mention transition, because i was pricing one up the other day. I really want to try the new patrol but i'm wary of air shocks due to negative experiences in the past. I would take a Float X2 since the DHX2 is not available in trunnion mount yet, but i wouldn't take a dpx2. Maybe next year when the carbon patrol comes out the one of the better shocks will be available for the aluminium frame.
  • + 1
 @Monstertruckermotherfuker: best clickbait comment ever
  • + 1
 @jaame: what type of measurement equipment did you use to verify the nomad was “100%” in alignment?
  • + 1
 @meathooker: I just looked at it, same as I did with the other bikes. Remove shock, push rear axle up as far as you can, and look if the rear shock eyelet is in the middle of the frame relative to the stickers. Not very scientific, but it tells you if the shock is getting compressed straight at least.
  • + 1
 @jaame: you are very right. No friend of carbon myself, after losing 2 frames to rather unspectacular mishaps, but my last expensive experiment in aluminium failed because of aluminium frames having said propertys. A banshee spitfire which ate faster through a set of bearings than you can imagine and suffered a cracked main triangle due to poor heat dispersion during welding.
Considering the weight of a few contemporary carbon and aluminium frames, i plan on building a steel frame with competitive weight and hopefully the longest lifetime yet.. in CAD it looks pretty reasonable weight wise.
  • + 2
 @stefanfresh: all prototyping for new bikes is done in alloy by Jeff. Also the new team bikes for Jack and Dean last year were all alloy. He welds on a daily basis. Jack Moir was on a hand built alloy bike up until the last 2 races of the World Cup last year.
  • + 1
 @Ferritt66: to be in an argument you have to actually read the comments that people have said previously, otherwise it just gets repetitive and there is no point
  • + 1
 @stefanfresh: The M16 has an Aluminum option.
  • + 1
 @nojzilla: Hey all my bikes are aluminum, just saying things are possible with plastic.
  • + 1
 @XCMark: not any more
mate
  • + 1
 @stefanfresh: because he welds the aluminum prototypes.
  • + 55
 Some Al frame options and a threaded bb would be fucking intense.
  • + 65
 A camping orgy is fucking in tents.
  • + 8
 Guerilla Gravity.
  • + 37
 On January 19, 2018, Andrew Herrick was ousted as CEO of Intense Chcles by the board of directors. Steber stepped in as the CEO to begin a critical restructuring of the company's product line. Sounds familiar right? ...
....
On July 9, 1997, Gil Amelio was ousted as CEO of Apple by the board of directors. Jobs stepped in as the interim CEO to begin a critical restructuring of the company's product line.
  • + 12
 Intense Cycles*
  • + 38
 The restructuring has been done over the past few years under Herrick. It was under his reign that Intense went from a boutique brand selling a basic lineup of frames and niche image to a true top-shelf brand with a full lineup of complete bikes. In 2013 they had JUST introduced the Carbine, their first carbon frame, and had five other frames (spider, tracer, Uzzi, 951, M9) covering very limited spots in the spectrum of riding. Today they have seven different frames each with three different builds (covering just about any type of riding one could ask for), their own component and wheel products, and a much-evolved image. Furthermore, every one of those bikes is recognized among the best bikes you can buy. Intense looks almost completely different today than it did five years ago. Whether you like the changes or not is a matter of opinion, but there's no question that Intense is a stronger brand now than it was five years ago.

It sounds like Steber wants to elevate their marketing presence in the competitive end of the sport...re-establish the racing pedigree so to speak. Which I think is really cool seeing as Intense's production bikes were born out of their racing reputation. Back in the early days of Intense, owning an Intense frame was much like having a Formula 1 car in your garage.
  • + 22
 @TheRaven: Back in the 90's one would look at a bike mag and see an Intense and Foes frame as if they were the center fold of a playboy mag. In other words, they gave you a hard on but you knew they were off limits unless you had tons of cash to splash. And lots of coke too.
  • + 1
 @2bigwheels:
IntensE-cycles
  • + 3
 My Tracer 29er still gets me moist @Boardlife69:
  • - 6
flag Levelheadsteve (Jan 20, 2018 at 10:22) (Below Threshold)
 @TheRaven: I disagree. I think Intense is looked at by many as a joke of a bike company that has to discount bikes 30-40% to sell them. Hopefully Steber brings them back to be the respected company they once were.
  • + 5
 @Levelheadsteve: There are haters/fanboys for every brand in existence. But you can look at the number of upvotes on my comment and compare that to the number of upvotes on your response to get a great representation of the ratio of "haters/fanboys" to "guys who can recognize and respect a top quality bike".

Also, just because you find a bike discounted 30-40% off at the end of the season doesn't mean it wasn't selling during the summer. All brands blow out their stock at the end of the model year.
  • + 5
 @Levelheadsteve: @Levelheadsteve: I also want to point out that a company's business practices are completely separate from how well a bike performs. Online discounting might have affected their image slightly, but I firmly believe they're great bikes and I love their pedigree.
  • - 3
 @TheRaven: I’ll judge their success by more than up votes or down votes. The fact that they need to change CEO’s says something. Also, their bikes are constantly discounted, not at the end of season. Pinkbike is filled with comments on the monthly sales ads about Intense being discounted. They are a joke to many people. Doesn’t mean the bikes are bad, but similar comments sure don’t seem to happen to brands like Santa Cruz and Pivot on such a regular basis.
  • - 3
 @xTwoSnakesx: The mtbr forums steered me away from Intense. After reading customer service threads for most brands (SC, Yeti, YT, Pivot, Specialized, Trek, RM) it was evident Intense was among the worst...a bit better than Ellsworth.
  • + 7
 @Levelheadsteve: This is an enthusiasts forum made up of guys who know bikes. Just read the comment section in the SRAM DUB article. We are not fooled by BS here. This thread is full of upvotes and positive comments for good reason. You are definitely in the extreme minority in your opinion.

Where did you get the idea that they NEED to change CEOs? Herrick was brought on because Jeff is not a sales guy. He's a builder and a rider. Intense needed an image rebuild and that's exactly what they got. Now that that's done Jeff wants to get back to racing, which is something that Intense didn't have a major presence in over the last decade.

And yes, similar comments will be found for EVERY brand. Just as I said there are haters for EVERY brand. And they all have valid reasons backing up their opinions. Santa Cruz had it's delamination issues, Pivot has their cable-eating and BB issues, Intense had their alignment issues. We are talking about bikes at the cutting edge of the sport, continually evolving using very exotic engineering and manufacturing processes. Just like with exotic cars, every one has it's dumb little issues.
  • + 37
 Cool , now scrap the BB92 and use threaded BBs.!
  • + 34
 The M29 is the best looking bike around, happy to know it’ll be available for purchase.
  • + 20
 Yeah it'll be on the "monthly deals" article in no time! STOKED!
  • + 9
 it does look amazing, but how do you adjust that shock once it's all put together...... (see the build pics for ref)? It's rad that it's carbon though, means the rear end should be straight....
  • + 4
 @atrokz: savage........but true.
  • + 3
 @atrokz: You are assuming they will build the molds straight.
  • + 1
 This is the first time I've seen the M29. That frame looks BEAUTIFUL!
  • + 27
 This is an industry issue. Too many companies selling too many over priced bikes that buyers are starting to step back and question. Buyers are getting better at finding deals.
  • + 1
 So true. And companies that have a history of excellent quality, experience, and value (like Giant) will again be recognized for their integrity.
  • + 1
 @foggnm: Tgeres a reason everyone rides Reigns and Trances wgere I live and no onerides unrense. They are reliable ride well and are good value
  • + 6
 @applepie: perhaps but I just can't get down with giants aesthetics on the frames.. I dont mind paying extra for a frame that completely blows me out of the water! Yes, after ride quality, looks are of huge importance when it comes to me opening my pocket book!
  • + 26
 Fire that teenage graphic designer who choses colors based on skittles he randomly picks up and you're good to go.
  • + 6
 I’m color blind and I completely love the colors of Jeff’s bikes. I can actually see them! They completely Pop! I see colors but they’re all subdued for me unlike other people. So what’s loud and obnoxious to the rest looks great to me.
  • + 25
 Intense says they want to ..."reinforce the core authentic roots..." How about going back to made in the good all USA!
  • + 82
 Because everyone will go back to complaining about a $4000 aluminium frameset
  • + 6
 @Tr011: ^^^ This
  • + 0
 Exactly what I was thinking--now that they got rid of the crankbrothers guy can they start making at least some alloy frames in the U.S.? I wish there was a 29er dh rig made in the U.S. that I could save my pennies for.
  • + 4
 @Coldspringer: My Devinci Wilson was at least made in Canada/North America. Three seasons in Colorado (4 Whistler trips) and still going strong. Just had the fork & rear shock rebuilt, ready for this upcoming season!
  • + 1
 @Tr011: I'm curious, seems have people have been trying to order the raaw Madonna, Nicolai tick over without many visible dramas. It'll be interesting to see how the pole machine fairs aswell..
  • + 1
 @bman33 I never knew for sure whether Devinci made bikes in Canada, I'm very happy to hear they do.

@thekraken thanks for sharing that, lost bikes website bookmarked.
  • + 2
 Guerrilla Gravity
  • + 23
 Andrew Herrick is now available for highly discounted rates on your favorite online bike stores!
  • + 22
 Great for Intense...founders rule!
  • + 9
 I’ll be so disillusioned if anyone other than Troy wrote this - I’m after proper founders or silence!
  • + 17
 Call up Frank the Welder Wadleton. Give him an obscene 4 year contract, a pallet of Red Bull and glue the welder to his hand. It’s time for real made in America bikes again.
  • - 9
flag raditude (Jan 19, 2018 at 9:53) (Below Threshold)
 I love how the trolls of the industry immediately go to Frank the Welder as their example. Like he is gonna save the day. He's not a superhero folks.
  • + 14
 @raditude: Not sure why I’m being called a troll? FTW put together some fantastic bikes for some of the most prolific racers that help shape our sport (Furtado, Tomac etc.) His contribution was early when aluminum was a relatively new to frame building as was Steber and Intense. That’s all my point was. I’m sure you’re a much better welder than Frank is but I don’t know your name so I couldn’t recommmed you for the job.
  • + 4
 @raditude: woah - where is the negativity coming from?

Maybe you’re a young kid that doesn’t appreciate the heritage of FTW?

I’ve been a fanboy of his for decades. My WTF is the one bike I’m guaranteed to never sell.
  • + 18
 Make Intense Great Again
  • + 6
 #MIGA
  • + 33
 Make Intenses Straight Again
  • + 2
 @watchmen: too accurate!
  • + 15
 Bring back alloy frames made in the US!
  • + 12
 Guerrila Gravity
  • + 1
 Sounds like a great idea! Whip fried caddillahoppers to that!
  • + 2
 I know. I miss being able to look at a Intense frames and see wether Rick welded it or someone else. It was cool Rick left his hidden signature on all his frames he would weld. It was fun to spot them on the trail
  • + 3
 @mikeyb76: yes! Smile
  • + 3
 @vikb ha ha-- so stoked on my GG, still can't believe they are a small, core company, making frames on by one
  • + 2
 @mikeyb76: dont forget about Foes. They have been doing this from day one.
  • + 2
 @mikeyb76: re-read my comment. Sorry if I sounded rude. I meant it as a posative along with GG. Cheers????
  • + 1
 @vonroder77: you weren't rude at all. Stoked on all brands that keep production in house
  • + 7
 Things couldn't have worked out better for Jeff S. He was able to take a mental break from being CEO, while the company made big changes. I imagine that he is coming back into this position refreshed and ready to stir things up in the industry.
  • + 6
 "Core North American brands have been a hard sell for shops recently, in part because of our reluctance to jump into the eMTB fray." - This is completely inaccurate. INTENSE is had a hard time selling in shops because they were over priced with dated geometry. Not because they don't make ebikes. I know plenty of brands that sell hand over fist in store.
  • + 7
 Regardless of what Intense is doing, it is accurate to say that core North American brands without eMTBs have struggled to sell into shops—especially into European shops. 10 second totally unvetted Google backup to my point: "Booming e-bike sales in many EU markets is proving to have a major downside. Heavy pressure on sales of conventional bicycles."

www.bike-eu.com/sales-trends/nieuws/2018/1/eu-import-figures-indicate-hard-drop-in-trekking-road-and-mtb-sales-10132553
  • + 2
 @brianpark: Well I guess that explains why they are getting fat.
  • + 3
 @brianpark: Damn dude....just read the "market report" section.

Ebike this, ebike that most stating positive trending of that market segment..the f*ck is going on.

Our sport is changing...for some of us, not in a good way.
  • + 9
 He seems like a cool dude, I really enjoyed the podcast Vital did with him.
  • + 8
 Intense to start making electric mopeds? Add yet another brand to the do-not-buy list.
  • - 4
flag applepie (Jan 19, 2018 at 16:17) (Below Threshold)
 Try one
  • + 8
 @applepie: No thanks, I would get an electric dirtbike such as KTM. Mopeds are and always have been bullshit. Human powered, or engine powered, choose one. If it requires both it's the worst of both worlds and you're pretending to be a mountain biker. You think the a*sholes buying mountain mopeds are going to stay off mtb and multi-use trails? I don't.
  • + 1
 @casman86: It's great that you're a hardcore rider, but dirtbikes/motorcycles are intimidating for most people: they are heavy, fast, and require specialized skills to ride. ebikes handle just like normal bikes and are nominally heavier, except they go faster and farther with every pedal stroke. ebikes are going to be a much larger market than mtb because they can appeal to casual consumers instead of dedicated riders. Bike manufacturers selling ebikes is inevitable, because manufacturers won't be able to compete without an ebike in the lineup.

Personally, I'd like to see ebikes banned on most singletrack near where I live, but it's inevitable that people will buy them, and inevitable that people will ride them off-road where allowed.
  • + 5
 I'm sorry, Intense is a horrible company to deal with. I would never buy another bike from them again. You want a solid AL frame made in the good ol' USA from a kick ass company ? Look no further than Guerrila Gravity. rideGG.com
  • + 4
 I’m a massive fan of intense (own two right now) but they made a massive mistake over the last few years of:

- releasing some frames-onlys 3-6 months after fulls bikes were available
- not releasing some frame-onlys at all
- charging way more for a build than any consumer could put one together themselves. A complete build should be cheaper than the sum of its parts - not other way round...
-changing colour ‘ways’ every year.

The result was lower sales and 1/2 price bikes 9 months after release which devalued the brand.

I think the change to direct sales model is the best move they could have done in this position.

They’ve taken a step back and chilled the ‘f&£@‘ out a bit. Kudos
  • + 4
 I’ve tried a Brand X carbon frame (they have a good reputation) and I’ve broken one and I’m just not a fan of the plastic bikes. I still like my old aluminum frame Intense and I want a new welded in Cali aluminum Intense! My rocky and flinty OZ trails murder plastic rear triangles and down tubes (and tire sidewalls). Aluminum may ding a bit, but at least I don’t have to worry about it giving up on the next drop or something.
  • + 2
 Jesus, what year was ur frame... I've yet to damage any of them starting 2010 with a blur ltc and have had 4 various manufacturers carbon frames since without a hiccup! I guess it happens tho.
  • + 9
 I want a pony
  • + 4
 Hey Jeff,give this man a pony. In aluminum,of course.
  • + 3
 That M29 looks awesome. Funny when you compare it to what Santa Cruz did to their Nomad last year. I thought Santa Cruz said the Nomad was "designed" to take advantage of the V10 leverage, and get the center of gravity low. The M29 must have had "similar" design parameters, and I know looks aren't everything, but the M29 looks like a work of art, while the Nomad... not so much.
  • + 0
 Intense and SC are like brothers - Intense is the party guy who stays out late drinking beer with the boys while SC is the quiet guy who stays home and watches his stock portfolio while drinking scotch and smoking a cigar. I think this describes their design ethos perfectly.
  • + 1
 I really don't like it. Compare the carbon M29 to the raw alu prototype - no contest, the proto stomps all over it IMO. To me it's what an Intense should be - sleek and muscular at the same time. The carbon job looks like it's bent in the middle - I think it's the horrible kink of the downtube around the shock and the flatter seatstays compared to the protos. It's like a reversal of the old days when Intense looked fast and the SC V10 looked like a camel! Big Grin
  • + 1
 @bmbracing: I don't know about looking bent or downtube kinks, but I agree that the alloy in-house manufactured prototype looks way more badass
  • + 7
 I'm just waiting to see if your bringing back the Uzzi!
  • + 2
 I'm still crashing my '07 VPX everywhere and it keeps on going.
  • + 6
 Great news excited to see whats next
  • + 1
 I hope he improves customer service.
  • + 5
 AHHHH YEAH BRING BACK THE OLD WELDING TABLES. OH YEAH, PHK carbon is king now...... Sitting back down in my wheel chair
  • + 2
 Interested to hear about this "Intense for Life" agenda. I've 'always' owned an Intense. (M1, Tazer HT, Tazer FS, Socom, M16).

Bikes are serviced (at no discount I might add) at Intense Dealer, what benefits to the me, the end user will this "Intense for Life" bring me?
  • + 6
 naming their bikes after guns is so lame..
  • + 5
 To any and all bike companies. If your brand is struggling, look at what YT is doing.
  • + 20
 slurpslurpslurpYTslurpslurp
  • - 3
 @High-Life: I'd suck YT's dick any day.
  • + 5
 @aw-gooner: you probably dont want to be sucking a bicycle peen...thats weird
  • + 6
 Yep. Sponsor a top rider, and offer 3 year old bikes for low prices!
  • + 2
 totally true, and I feel Intense has to many bikes in the line up they should just focus on Trail, Enduro, and DH simple and yet try to lead the pack in these categories even though I'm a YT fan
  • + 6
 One ride in on my Jeffsy and I'm in love. Looking forward to ride # 2 tomorrow. Who else can come even close to this performance and price? No one in the US, that's for sure... Frown
  • + 5
 @Poulsbojohnny: I would say nukeproof is close to yt good spec builds still at a low price
  • - 4
flag bohns1 (Jan 19, 2018 at 17:29) (Below Threshold)
 @aw-gooner: To bad their customer service blows goats!
  • + 1
 Goat blower is a good user name idea@bohns1:
  • + 1
 @blakemoss: I had not been very well impressed with my vitus escarpe experience from crc and crc's bikes are for the most part not as great of a deal when you consider the 8% import tariff on them to the states
  • + 2
 @vtracer: I live in Canada and we get f*cked for everything so import tax is the same on yt as it is crc
  • + 5
 Sorry , aint never gonna buy something from a grown man that dyes his hair.
  • + 3
 Funny. However I’m sure there are shortcomings you might possess that would sway others from buying products that you were pedaling. If you come up with any more purchaser criteria you might never be able to buy or ride again.
  • + 5
 This Article is already 30% off!!
  • + 4
 Make a 29er AL Uzzi, preferably in raw. I'll rob a bank to buy one (in small too pls).
  • + 1
 I love the brand, ever since I was a kid and I've been lucky enough to ride 3 bikes from the company. Sure it's had issues over the years but to me that's kind of why I love the bikes. I guess I'm a character person and the bikes do work incredibly well.

However when Intense went to MEC I was out, nothing could convince me to buy an Intense now that it was being sold at a discount sporting goods department store that pays staff minimum wage. Fast forward, Jeff is back in charge and I can order my Intense direct and have a proper bike shop build it up and maintain it !! That's amazing and I can avoid the all frills no soul department store. Nice move Jeff. ( also, don't go eBike. Just don't )
  • + 3
 If they have to sell ebikes to stay afloat, so be it. I dislike them as much as the next guy but want Intense to stick around.
  • + 5
 All bikes bought direct come with a rake upgrade.
  • + 1
 Jeff,

The new sales model is really cool, I was about to pull the trigger on a new frame and when I tried to order from the US site I got redirected to the local importers site no matter what I tried, I guess I could use Tor or something to mask the country I'm in but would you tell me to buy from the local importer? They don't have the range, they don't have the support and I don't want to deal with them.

I'm not in NZ, but working in another country at the moment, I don't want to point fingers at a particular distributor. Please can we just buy straight from the US?
  • + 1
 Now if they would just update their suspension knemantics. Even Santa Cruz have moved away from the regressive to progressive VPP curve. Otherwise a company that really tries hard and stands behind their product, even with so e QC issues.
  • + 6
 Tracer and Carbine are linear-progressive. Regressive early stroke is gone.
  • + 1
 What is e QC?
  • + 1
 @S3tigoHide: Thanks. Good to know.
  • + 1
 Hey Intense, love to see the direct sales! Here's my wish list for your product line up and sales method. I

1 Product configurator, so you can choose more freely from components instead of being locked into certain Builds.

2 Aluminium frames please

3 External wiring (can be done as an option with removable guides) and threaded bb's (if aluminum) please!
  • + 1
 Back in the day, I always drooled over Intense frames in the back of MBA or at races. Could never afford one. The primer is pretty close, though. Maybe in the coming years they will build on the consumer direct model and continue to get good kit at lower prices. It can be done, it just requires a shift in thinking.
  • + 3
 Spend some time restructuring your warranty department first ya pack of scammers.
  • + 4
 That M29 is hot, like a fire in a circus... In tents!
  • + 1
 I want/need a job at a bike company.... love riding, love the sport and don't have monwy to buy one... and i want to leave my country too and go live in the US, Canada, Australia or New Zealand...
  • + 1
 Until the good ol' USA gets its shit together I'd stick to the latter options.

You ever paid for healthcare? Shitty healthcare?
  • + 2
 @schofell84: I haven't paid for healthcare in over 3 years. Too expensive. Just cross my fingers every ride, yikes!
  • + 1
 @schofell84: true.. Come to Canada tho and u got health care, but you get raped in taxes! Everything's gone up again tax wise since January 1st as well.. Its getting out of hand.
  • + 1
 @bohns1: Do the math, you guys are making out.
  • + 1
 Did he just say the consumer direct model is better for the IBDs? "which is great for shops" and "it’s great for dealers that get it". Come on JS...Don't piss on our heads and tell us it's raining"
  • + 2
 27.5 aluminum made in USA all mountain/enduro frame with multiple shock options, threaded BB and raw aluminum, no ugly colors.
  • + 5
 You mean a Guerilla Gravity?
  • + 4
 @schofell84: Ding, Ding. We have a winner !
  • + 3
 Agreed @schofell84, sounds like the infinite Guerrilla Gravity to me
  • + 3
 M16 with ENVE carbon, mmmhh they know whats hot.
  • + 2
 Hopefully they will sort out the warranty issues. My pal is on his 2nd tracer in 7 months and they aren't paying out.....
  • + 3
 BRING FRAME PRODUCTION BACK TO THE U.S.!
  • + 4
 BRING BACK THE TAZER!
  • + 3
 Maybe it will work somehow and not only in theory?
  • + 1
 Oh wow, no. I would've thought Rod Stewart. But the "Intense Mandy" does sound intriguing.
  • + 2
 He's got nice bangs. He looks like he could be Steve from Stranger Thing's dad.
  • + 2
 Metal bikes please intense.
  • + 1
 Steber has the cheezeball pose with bad sunglasses mastered, this is one of many over the years
  • + 2
 I want a raw finished alloy bike but with smooth welds.
  • + 2
 Make them in the USA again and I'll buy one.
  • + 2
 I didn’t know he was away lol
  • + 2
 Please make the M29 big enough for people over 6'2"!!
  • + 3
 Too late
  • + 3
 E-ntense is coming... Frown
  • - 1
 I was out when Intense started selling their bikes at a Canadian discount sporting goods department store and I'm back in now that it's customer direct with support from a real bike shop. But I'll be back out just as fast if they go E-bike. I don't need to ride bikes that badly.
  • + 1
 They used to be so rad. Now its like any other overseas made brand. Too bad .
  • + 2
 Gravel bike please
  • + 0
 Maybe when their carbon line up isn't mainly a catalog carbon bike...I'll buy one some day.
  • + 2
 Finally!!!
  • + 0
 But will they still be massively dicounted in the monthly deals section on Pinkbike?
  • + 1
 So what frame is he holding ???????
  • + 1
 What's the frame he's holding ?
  • + 1
 Bring back the welding and Intense distinctive look !!
  • + 1
 No news about Palmer?
  • + 0
 Looks promising INtense, I've been missing you Big Grin
  • + 1
 Yeeeaaaaaaaa
  • + 1
 Exciting news
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