Job Posting: Pinkbike is Hiring A Graphic Designer

Jan 30, 2020
by Pinkbike Staff  
We're looking for someone to help us with everything from media kits to T-shirts to booth design.

Pinkbike seeks an experienced full-time Graphic Designer for our office in Squamish, BC.

As Graphic Designer, you’ll work directly with the marketing team to help implement the overall marketing, brand and product strategy for Pinkbike.
Position: Graphic Designer
Location: Squamish, BC
Travel: No
Type: Full time

You will be responsible for designing and helping direct the evolution of the brand including conceptualization, iteration, and implementation of design solutions across editorial, sales and company-wide initiatives. Other tasks to keep you on your toes include assisting with trade show booth design, merchandise design, and more.

You’ll bring a keen eye for detail, exceptional organizational, creativity and an unstoppable work ethic. You’ll also get your hands dirty and drink occasional post-ride beers (if you’re into that sorta thing).

Sound like you?

Role and Responsibilities

Our high energy, fast-paced work environment will see you doing a diverse set of tasks. If you’d started last week, your responsibilities would have included:

• Produce creative, innovative, and well thought out graphic concepts that push the envelope of conventional graphic design for Pinkbike and, on occasion, our in-house brands (Trailforks, CyclingTips).
• Illustrates concept by designing rough layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts.
• Create brand-wide style guides, sales pitch decks, media kits, and print-ready files for production designs with detailed specifications that include size of graphic, special treatments, print techniques, color swatches, and art placement.
• Collaborate in marketing team meetings and communicate requirements for design elements to set brand direction and goals for the year.
• Participate with the merch team in creating seasonal mood boards and look books pertaining to popular colour, clothing, product, advertisements, and other marketing needs.
• Developing, designing and producing motion-graphic art that satisfies a creative brief, or other editorial and video team needs
• Develop & execute aspects of brand aesthetic management - from logos, graphics, products, and web design.
• Research new techniques that can elevate design within the company.


• 3-5 years design experience with a detailed portfolio of finished projects.
• Preferred - Post-secondary education in a relevant field.
• High level of proficiency with Adobe Creative Suite in particular Illustrator, InDesign, Photoshop and Premier, After Effects.
• Knowledge of HTML and CSS.
• Experience with front end or UX design.
• Detailed knowledge in graphic design, typography, placement graphics, and illustrative graphics.
• Excellent file management skills, interfacing with Google Drive, and Photoshop layer names.
• Experience using project management software such as Wrike.
• Experience using Slack, or other inter-company messaging programs for communication.
• Deliver projects within team’s timelines, while working on multiple projects.
• Experience in both print and online, with a preferred strong understanding of branding, marketing, communications and advertising.
• Excellent time management and prioritizing skills while being able to communicate with multiple departments.
• Organized and detailed oriented, a team player that is able to handle direct feedback.
• Prior knowledge, passion or interest in the cycling or outdoor lifestyle industry.

About You

• Must be hardworking, organized, motivated, with incredibly high attention to detail. Your work will be seen globally!
• Flexibility - deadlines and priorities are changing frequently here at Pinkbike, so you must be flexible in working with the brand’s needs
• Be able to work in a fast-paced environment with different departments needing projects completed quickly.
• Follow, understand, and reinforce all brands’ guidelines
• Project-manage and prioritize own work and communicate delays or likely delivery times for creative work to the respected teams.
• You must present strong communication skills and capacity to work well with a team on projects and as an individual.
• Enjoy dynamic work - there is never a dull moment, and you get to work in a variety of channels. We want someone who is excited about the opportunity to share new and creative ideas in all facets of the job.
• You must have a strong work ethic, and enjoy taking initiative.
• Self-motivated and passionate about what you do.


The work is high energy, demanding, and fast paced. We believe in positive work-life balance and prioritise task completion over office hours. The people here are a focused and fun loving crew that are passionate about bikes. Our office is located in Squamish, within full view of the Chief and the many mountains that make it a mountain bike mecca. Some of our staff commute from Vancouver (it’s counter-flow), whole others have made their home here in Squamish—but all of us appreciate the easy-going vibe, and the tight-knit team culture.

Pinkbike is an equal opportunity employer and values the diverse backgrounds, experiences, knowledge, and talents of our employees. Employment decisions are based on business needs, job requirements, and individual qualifications.

How to Apply

Please email with the subject line "Graphic Designer". Include your resume, portfolio, and a short introduction to what you're all about.


  • 96 1
 I have no experience, but I'm pretty confident I could scribble a mustache on all future photos of Levy. Lemme know if you're interested!
  • 14 0
 You should know that the weed shop that was across the street from Pinkbike was shut down by the RCMP. You now have to walk 3 blocks to the crappy government store to get legal weed. The cidery is still there though. Just thought people should know these details before applying.
  • 2 0
 @paulwatt: Beer is too expensive in Canada.
  • 70 3
 My comments are usually graphic. Does that count?
  • 1 0
  • 3 0
 wiener and butt

^that was my bid for the gig
  • 57 7
 Hiring requirements: Someone who will stand up to the development team and advocate for good design; starting first with eliminating the awful colored tag system on the front-end UI (clearly an engineer decided that was a good idea), update the pixelated Props/Neg Props arrows with more modern icons, bring consistency to button styles, make the User Dashboard actually useful, stop using black & white thumbnails unless its eulogizing a fallen rider, and make sure on a daily basis you remind PB staff to get their heads out of their asses. Oh and plastic bikes suck. You're HIRED!
  • 1 0
 If you have to ride or make the Grim Donuts look good, I am out! Dam low rider!
  • 25 0
 how about hiring a frontend guy to fix all the CSS, responsive, and javascript bugs you've had that haven't changed in 10 years?
  • 9 0
 didnt you hear? theyre looking for a print designer/ui designer/production designer/ux designer/front end developer/project manager/marketing manager/motion designer??!!?! my god, theyll be able to do ANYTHING. and im sure theyll be paid 100k+
  • 10 0
 @lyophilization: This is industry wide. In the last 20 years, the title Graphic Designer has been expanded to that of marketer/front-end web/social media director/videographer and film editor...while retaining base salaries from a decade ago. Presumably designers love their craft so much they'll eat a sh*t sandwich everyday and work for peanuts. Silo-ed "specialist" positions are acceptable in every other field apparently. By way of comparison, editors write. Period.

My favorite is when job postings include UI/UX as if they're one in the same. This is your clue to run away or ask for a higher salary than they're proposing. They're asking you to build user/brand experiences without having to pay a consultant/agency for it.
  • 7 0
 @k1creeker: I've been in the design field for 20+ years doing everything from the lowest of low work to running a team of multiple designers working within a large fortune 500 company. People just can't seem to understand that one person can't do all of these things. In my experience the web designers are average or terrible visual designers. The graphic designers I employ and manage might have some experience and understanding of the web side, but nothing on the level of what most employers want/need. Video? That's a whole other department. We all work together to accomplish the needs of the business, but no one person will ever be able to do it all well.
  • 2 0
 @LexB: Sounds like we have very similar backgrounds or maybe even work for the same company. Did we meet on a JIRA project? :-)

It is a strange field we work in. I look at listings and shake my head. I think HR teams just shotgun a list of requirements into the air and hope candidates can fill half the duties. Personally, I hire based on talent. I can teach any monkey to use tools, but you either have talent or you don't.
  • 2 0
 @lyophilization: haha. Exactly my thoughts when I read this
  • 3 0
 @k1creeker: I don’t think we would have worked together, but i suspect many graphic design professionals encounter the same things. What’s interesting is that I reread the job description and the whole first part I’m nodding my head thinking, “Sounds like a great job!” It reads like a very nice branding, and traditional design position. Tradeshows, advertising, print media, etc. Then it all explodes in the qualifications section when they toss in the chefs salad of stuff that should be whole other positions to address specific needs. Weird.
  • 1 0
 At my company, the graphics designers know HTML + CSS, and I see this as a critical skill for any designer. In fact, they could pass all of the Qualifications, except maybe experience using Wrike.

A web graphic designer can't just make PSDs and ship them off to the front end team, or make a style guide with only the colors, fonts, and an arbitrary layout. If the engineering team is using Bootstrap, for instance, then the designer has to know the gutters, columns, and padding that boostrap uses, plus he/she has to intimately know how bootstrap breaks down when responding to different viewports, as well as know the difference between Boostrap 3.2, 4.0, 4.4, etc.

I think the Qualifications is very reasonable in the current state of the industry
  • 2 0
 @hamncheez: while true that today's designer needs to have a knowledge of all things web, you're making LexB's point of today's web designers not being the greatest of visual designers. Due in large part to the homogenization of the format itself (Bootstrap and its available components, Foundation, Google material, etc.)

The ability to sniipe code, align tiles across several device types, and apply other found assets, requires less right-brain creativty that once served as the foundation of any designers craft.

My point earlier was about the scope creep of what designers are being asked to do, not being line with the multiple salaries that would otherwise be required.
  • 23 0
 Jesus Christ.
I'm a self employed graphic designer who does "well for himself" and after reading this all I can say is I meet 1/5 the requirements lol and I ask my self to do about 1/5 of the amount of shit you will be asked to do for this job.

whoever goes after this job, do not undersell yourself and ask for a big boy/girl salary or you are gonna f*cking stick needles in your eyes real quick.
  • 8 0
 I‘m graphic designer as well and I can already hear the „hey you’re the art guy right? can you do a mock up real quick of this thing that you‘ve never done or even seen before? I need it today.“
  • 1 0
 Damn right!
  • 5 0
 Glad I'm not the only one thinking this! Find this is becoming more and more common place in Graphic Design roles.
  • 5 0
 @Obi-None: we need a graphic designer (web designer, motion graphics designer, UX designer and middleweight artworker) - 4 for the price of one - cashback!
  • 7 0
 Never seen 'Excellent file management skills - Photoshop layer names' on a job description before, guess someone in that office has a real thing against people not naming their layers!
  • 4 0
 Well, that s funny cos I have 100% of the requirements but I am a senior engineer working as head of the advertizing departement in my company.... As you, I got mixed feelings reading this because there is multiple jobs in there :
- graphic designer
- film editor
- CSS UI specialist
- product designer

They need a swiss knife, but that kind of profile exists. A master degree communication specialist that will cost them a lot...
  • 1 0
 @mougetm: for sure!
  • 3 0
 @mougetm: agreed, listing the position as such would yield applicants looking for a fair (healthy) salary.
Listing it as graphic designer with 3-5 years experience means they can pay a recent grad at bargain rates.
  • 26 1
 Didn’t read the requirements, but I believe being a pharmacist and living in Scranton should suffice.
  • 22 1
 Ah if I was younger, wanted to move to Squamish, knew some of those programs, was artistic and could ride WAY better. . . . that job would be mine!
  • 23 7
 I'm not a graphic designer, but I'm first comment. Is the job mine?!? Please?
  • 11 0
 Well this is Canada and you did say please so...
  • 1 0
  • 18 0
 I like crayons
  • 14 0
 BicyclePubes. He draw bike good
  • 2 0
 Pubes draw best bike. Pubemobile. Real life.
  • 13 0
 Can whoever it is make emojis work and fix the buysell on mobile so you can actually filter and look in a specific area?!?!
  • 10 0
 "high energy, fast-paced work environment will see you doing a diverse set of tasks...deadlines and priorities are changing frequently here at Pinkbike, so you must be flexible in working with the brand’s needs"

Translates to:

As a "graphic designer" no one knows exactly what you do nor are they the least bit interested in learning about it. Therefore you will be expected to perform all the roles, on an expert level, of what we think a "designer" is (which is someone who sits around and draws all day long). Get used to explaining the same story in a myriad of ways.

Too many tasks with not enough hours allocated to completing them. Vague and nebulous direction from stakeholders coupled with unspoken, unrealistic expectations and a lack authority to determine appropriate priority. This will lead to you being simultaneously admonished for completing a job and not completing a job.

Assuming (inheriting) the sole responsibility for the potential failure of a project, based on the aforementioned vague and nebulous direction from stakeholders, yet only mildly sharing in its potential success (for executing someone else's "brilliant" idea).

Also, critical thinking/concepting time about a project will be minimized since you are "creative" (at a moment's notice) whilst your output will be perpetually criticized and the effort required to produce it trivialized.
  • 2 0
 *slow clap* Looks like someone has industry experience here Smile

Even with the most amateur level of experience I would get asked to 'make online fliers' for the shop I used to work at. Was given no direction/input/expectations and then yelled at when it took me longer than 20 minutes for 'slacking off on the computer' because the flier wasn't created and posted to our (wordpress) website, facebook, and instagram that literally no one checked or maintained. After a few of those I just said I fried my computer and didn't have access to the programs needed any more. There's no value placed on this sort of creative work. I legitimately feel bad for people in that profession.
  • 13 0
 " You must have a strong work ethic"

You kinda lost me there.
  • 14 5
 Please hire Waki. If he's an employee hopefully he will have to refrain from being so single minded and writing utter trash on daily basis!
  • 11 1
 I'm an engineer. When do I start?
  • 29 1
 driving a train is not relevant experience.
  • 2 1
 Are you a dentist too, by chance?
  • 4 1
 @JimmyWeir: 4 years on Pinkbike earns us all an online degree in Dental Engineering.
  • 2 1
 @JimmyWeir: Ive removed teeth from myself and others by various means. Hockey sticks/fists/baseball bats/boots/trees etc. Does that count?
  • 1 0
 @jaycubzz: no, you need to chill bro
  • 3 0
 @JimmyWeir: mostly accidental...

acci dental haha get it
  • 5 0
 Travel: no
So is it a rigid job?
It means no participation to Field Tests and so on?... staying in a seat eating chinese noodles and drinking liters of coffee 5 days a week? Hum....

Wouldn`t you prefer to hire some european representatives* / open an european office so we can easily make Field Tests and much more with european brands/bikes/shows???
* no british allowed sorry. Tonight at midnight you`re off. A deal is a deal.
  • 1 0
 I'm down
  • 1 0
 we should create an european pinkbike together ! with blackjack and hookers
  • 1 0
 @mougetm: Sold! Let`s call it Purple Bike, with purple haze and unicorns field tests Wink
  • 2 0
 I'm reluctantly British but can change my accent if that de-restricts my eligibility
  • 6 0
 I'm pretty good with Microsoft Paint
  • 3 1
 Wow - high tech. I still use the stuff in aerosol cans.
  • 3 0
 Sounds like a job for a team of designers from junior, middleweight and senior. Jack of all trades, master of none springs to mind.
  • 2 0
 Man, if I had all those requirements and lived in Canada, I'd be a shoo-in!
  • 1 0
 Hire Mike Giese (steezygiese) and he can design whatever graphics you need, but could also make you a sweet frame! (not levy's bike thing)
  • 5 2
 How about you hire an editor. The writing has been pretty bad lately.
  • 1 0
 Being locked in an office watching the mountains and ppl leaving for the trails for testing is one definition of masochism
  • 2 3
 Just enrolled my son into the graphic design program at a local University for next year after he graduates. Good to see there is a demand.
  • 13 1
 Been in the field for roughly 15+ years and I'd advise your son to major in business and minor in Graphic Design/Art Direction or double major. He'll be better situated to navigate the actual business/marketing needs of the real world with the knowledge of how creative can impact business metrics in a pragmatic approach.
  • 12 2
 @dstn617: please persuade your son to change majors. I’ve been a designer for 16 years and regret this life choice.
  • 26 0
Being a Graphic Designer these days is very different from what it was 20 years ago. Graphic Designers are expected to know how to do everything from print to web design, photography, motion graphics/animation, illustration, copywriting, coding, social media etc.

It's a bit like being a dentist and having people come to see you to fix their cavity, broken arm and irritable bowel syndrome...on a weekend...and then decide that they only want to pay you $10 an hour because their teenage cousin has an old copy of Adobe CS5 and Papyrus and can design that logo for free anyway.

I'm not bitter.
  • 3 3
 All jobs have their downsides, esp 15-20 years in. Your son should follow his passions and beware grumpy old geezers who would grumble whatever path they look! Keep working and keep smiling you’ll do well anywhere. Good luck!
  • 3 2
You mean like those film study majors who come out of college with 250.000 debt and then find out there is no work? But yeah, just keep smiling... Personally I would definitly first check if there is an actual demand for the study I’m interested in. If there is not, pick something else (you can still do it as a hobby).
  • 5 0
 @srh2: Ooh! I have a bunch of profile-boosting sidework (read as “free”) that I need done. There isn’t any pay, but the benefit to your portfolio would be immeasurable! You sound like the perfect candidate! Can I send you a long list of unreasonable requests and could you wrap them up by next Friday? I promise this will be a major long-term benefit to you if you can fulfill these immediate needs. Can’t wait to work together!
  • 1 0
 @aps62: nah, not all jobs get boring. I dig what I do: psychiatry, it’s interesting, it pays well, and it’s easy to find work.
  • 1 0
 there will always be a need for designers. anyone that says different has lost touch with reality. every single rant and rave on this site was made using an interface made by a designer. apple, google, facebook and amazon all rely heavily on designers for their product to succeed. your sons career is going to be what he makes it. being web and business saavy is a great idea, but not necessary by any means. there will always be a need for production designers, which is probably what this job posting will mostly consist of. UI/UX design is really big right now, and Product Designers should be getting huge soon. depending on where you live and the industry, those jobs can easily make 100k+/year. so yeah, theres a demand.
  • 1 0
 @DirtbagMatt: I'm already excited at how much exposure your job will give... My landlord will accept it instead of rent right?
  • 1 0
 @DirtbagMatt: YES!! Please pay me in exposure and smiley faces Smile
  • 2 0
 100% agree with @dstn617. You are rarely taught the business aspect of being a professional designer. It is probably the primary reason why a lot of designers don't like being designers anymore.
  • 1 0

100k hahaha.

Show us a job ad for a creative thats offering that.
  • 2 2
 Taj has got this. He already gets first billing on the posts for 24hours regardless every Sunday.
  • 1 0
 Huh.. tshitty that I am only lacking the 3-5 years experience
  • 1 0
 Yes better graphics needed, but think Troy Lee/ Adidas need one more!
  • 1 0
 No travel? I'm out : (

Oh wait it's Squamish ... never mind... I'm in!
  • 1 0
 Please Pinkbike, hire the designer that did the current Manitou ad!
  • 1 2
 I’m taking graphic design next year for my sophomore yeAr. Am I qualified?
  • 2 0
 nuh uh
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