Video: Jolanda Neff Gets Weird on the New Trek Supercaliber

Sep 5, 2019
by Trek Bikes  

Words: Trek

We just introduced a brand new cross-country race bike. Visually it looks like something between a hardtail and a full suspension bike. We embraced that duality and created this not-so-traditional launch video with Swiss XC star Jolanda Neff. It's a classic tale of in-between-ness that quickly spins off the rails. It fits nicely into the current trend of weird launch videos. The video was filmed in Amalfi, Italy, by IFHT Films.

To learn more about the bike visit trekbikes.com

Posted In:
Videos XC Bikes Trek Trek Supercaliber Jolanda Neff


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193 Comments

  • 545 22
 "who cares, cross country suuuucccks" LOL
  • 47 0
 That boy was perfect hahuauhaua
  • 86 1
 LOL love that it was an injured scooter kid too
  • 29 7
 66 upvotes, 1 downvote....someone got butthurt AF
  • 26 4
 @Biocoug1: lol somewhere two lycra-clad guys/gals are going "aww man, why do they keep making fun of us :'("
  • 27 2
 But can I put a coil on it?
  • 3 0
 @endlessblockades: And over-fork for downcountry?
  • 12 1
 @Andypanda82: As a full-blown lycra-clad XC nerd I can tell you that's the only part of the video I laughed at.
  • 1 0
 @Biocoug1: Someone who owns a scooter.
  • 2 0
 @fullfacemike: I just hope you wear that full face when you're out there XC'ing it up, to complete the nerd look
  • 1 0
 @fullfacemike: That's the only part you laughed at? Check your pulse.
  • 4 0
 The picture of Jolanda with her eyes crossed in the PB article list is what I feel like when riding a bike under 130mm rear travel. LOL The video is a great step in a different direction for bicycle marketing. I thought it was funny.
  • 2 0
 @camcoz69: scooter kids grow up to ride xc
  • 257 2
 Fuck that was so excellently produced and entertaining as shit. Well fucking done!
  • 77 0
 Yep. This is how you do a good, weird promo. YT take note.
  • 119 0
 Neff has really good camera awareness too, most mtbrs look awkward trying to act. Well done!
  • 31 1
 Still wouldn't buy the bike though, cos cross country sucks. JK, my disposable income sucks.
  • 32 0
 I'm not surprised it was IFHT, explains why it was so playfully good
  • 4 0
 3:33 long... Illuminati confirmed Batman
  • 10 0
 @Klainmeister: Actually blew me away. She should be in front of the camera more. She absolutely nailed it. Give the director props too, all the talent were dialed.
  • 2 0
 @Dropthedebt: Or Jesus. You should double..
  • 157 0
 Wow, the kids arguing at the end really sums up the Pinkbike Comment section perfectly
  • 96 0
 Does not!
  • 12 8
 You mean cyclingtips.com
  • 16 0
 What's happening?! I wanna be part of the conversation! Hello?!
  • 12 3
 Who cares pink bike suuucks go outside and ride your bike
  • 31 0
 Only if they had some random guy shouting 26 AIN'T DEAD at strangers
  • 5 1
 "What's happening I want to be in the conversation".. Genius Big Grin
  • 4 1
 @MikeBikerson: And a bike that looks like a session.
  • 2 0
 @Mongoose49: DOES SO
  • 70 0
 Hats off to IFHT! Very entertaining add!
  • 44 0
 That was awesome! Very well done Trek...And Yolanda is great!!!
  • 43 0
 Love how she smashes through the window
  • 4 1
 Best parts of the video. Don’t care about the bike at all.
  • 9 0
 Frickin hilarious porridge faces. Academy award!
  • 41 3
 I don't care what you think, that was funny as fuck for a major bike company ad!
  • 5 0
 I think they got the guys from ifht/Magali my dude to make the commercial.
  • 33 0
 Must have been subliminal messages in this commercial because now I kinda want one.
  • 9 0
 I was just looking at 150mm 29ers and have no use for this bike, but I really want it for some strange reason. That's a solid ad.
  • 2 0
 I sincerely want one to run single speed. Would be awesome!
  • 3 0
 It's paradigm shifting!
  • 29 0
 Thumbs up to Trek for making fun of themselves and XC and Who Cares!
  • 27 3
 Pretty entertaining video and Jolanda is darn lovely. The new Trek looks rad too.
  • 6 0
 "Darn lovely" I'm totally going to use this now on my wife.
  • 3 1
 darn lovely...mmm-hmm. Is that the pc expression these days?
  • 6 1
 @therevfryslim: Sticking with "fit as f*ck" here lad!
  • 2 0
 @Radley-Shreddington: that would be how I'd have put it for sure
  • 25 0
 This just proves that Trek needs to hire IFHT to make all their videos.
  • 6 24
flag WAKIdesigns (Sep 5, 2019 at 13:31) (Below Threshold)
 I must say... I enjoyed it, I like Jolanda... but Spec has the marketing edge now
  • 14 0
 IFHT also worked with Trek to produce "How to buy a mountain bike": youtu.be/yotOZVELSMc
  • 6 1
 @WAKIdesigns: Either way, the trend towards irreverent marketing by big players is very entertaining
  • 4 1
 @WAKIdesigns: difference is; PB posts Trek's weird video, but they didn't post the brilliant Spesh series except one or two in the weird bike video story many months after they were released.
  • 3 7
flag WAKIdesigns (Sep 6, 2019 at 0:27) (Below Threshold)
 I just thought that Spec videos are fkd up in an honest way. It looks like people behind the Spec films have full freedom and maybe folks are spec are even going: "yes! go for it! But also! How about we make him fart and spray poop on tray made of bacon! and then mechanic puts wrench on it and then it melts the poop which evaporates and the new Epic comes in smoke!"
  • 5 10
flag WAKIdesigns (Sep 6, 2019 at 1:53) (Below Threshold)
 @Rubberelli: I'll be honest, I think Jolanda did a good job as an actress, she went with it... but the vid was a try hard. In a way I appreciate they tried, in another way, no, just no. It looked like an asocial CEO going on a course how to be funny on a party, coming in and trying to crack jokes at his employees... Then If yet another company comes up with a "funny" video it will not be funny anymore and slo mo will be the new RAW.
  • 1 0
 @caltife: they have awesome gravel video as well: www.youtube.com/watch?v=yuZhaapDbC0
  • 1 1
 @WAKIdesigns: Youre right, Jolanda did a great job. The video was funny and modern irreverent. Perhaps the post telling you it was weird made you anticipate weird, rather than Will Ferrell-style comedy, which it was. Spesh's were balls out Adult Swim weirdness.
  • 28 6
 It's a soft tail. They've been around for like, 50 years.
  • 7 0
 With a damper? Does that thing dampen?
  • 2 0
 Yep, soft tails with damper. Like some old Morati for example.
  • 1 0
 @Quebracho: I once had a Morati rigid fork with suspension.
  • 22 0
 fast as f***
  • 20 0
 I enjoyed this more than I thought I would.
  • 17 2
 Where's Luca? Was Luca one of the bears? Razz
  • 14 0
 Best advert I've seen all year
  • 11 1
 Should've put Luca on one of the cereal boxes. But yeah, this is marketing done right.
  • 11 0
 It's a great ad. And not weird at all. You guys need to get out more.
  • 10 0
 “Goat disagrees” - what’s Greg Minnaar doing discussing cross country bikes in Italy with some farmers?
  • 7 1
 F^$&* xc.....THAT is the new 4 cross bike ......... if Thomas Slavic was racing that he would have won everything ever - well maybe he would have broken a few in the mix, but hey, that's racing (waits for explosions - and potential ban from PB.) Love this bike and Jolanda. Love having fun too. The bike looks like a game changer.
  • 3 2
 If only trust made 100mm fork...
  • 15 5
 So hot....
  • 8 0
 Props to @IFHTFilms and @Trek for showing others how to do a great bike promo. Kudos!
  • 8 0
 Kid at 2:47 with the crutches nailed it
  • 5 0
 Even wears his helmet wrongly
  • 8 0
 That's a bike ad done right.
  • 10 2
 Specialized called, they want their commercial back.
  • 6 3
 The ad was super entertaining but I don't get the premise. Even if it handled and weighed like a hardtail, how can you argue that it is not a full suspension bike with a rear shock and a suspension fork...
  • 3 1
 It's not a shock. It's a strut.
  • 3 0
 @TheR: you can cal it a churro for all I care... As long as it has a spring with a damper (which the IsoStrut has) it is a shock in my book. It's just a new linkage design from what I can tell.
  • 1 0
 @wolfisberg: Haha! Glad you're not working on my car!
  • 3 0
 I passed by this numerous times today, but boredom got the best of me. And I'm so glad it did! Great video. XC and scooter kids suck, but that was an entertaining few minutes.
  • 24 23
 Nice ad but i don't get why everyone is excited about this bike:

I really fail to understand Trek:s claim that its light; at 9.96kg without a dropper, it weights about the same as an Epic with a dropper and that one have 100mm suspension (without a dropper the Epic is about 400 grams lighter than the Supercaliber and thats even with the Epic having heavier wheels than the Supercaliber). Same with a Lux, remove the dropper and its lighter than the Supercaliber. Or buy the Lux frameset and use the same wheels and rims as the Supercaliber and you would get a Lux that weights just a tad above 9kg (and the Lux with same finishing kit ends up about 2-3'000USD cheaper). Why buy a compromised 60mm suspension bike when there is lighter 100mm bikes out there?

Waiting for my 300 downvotes
  • 56 0
 You don't get it. It's Paradigm Shifting!
  • 3 0
 Correct, the bike just does not live up to the claim: "it certainly doesn't weight like one (full suspension bike)".
You compare it with the Epic, it is same with the Scott Spark. Spark frame + shock = 1800g Supercaliber=1900g.
So it certainly weighs like one for a start.
But if it's rigid like a hardtail OK, but how can I trust their claims now?
  • 10 1
 Trek shows the weight of the bike with two 300g inner tubes in a size Medium bike. Also be careful when just looking at stated frame weight. Trek's are going to be heavier because their knockblock system requires the headset and stem be sold with the frame. They also include the weight of the rear axle which is why the frame is quoted at 1900g.
  • 1 0
 @vanillarice19: I'm sure mates will be trimming this down to a 19 pound bike.
  • 3 0
 Were you inspired by this fairy tail video to compare catalog bike weights?
  • 2 1
 Who cares about the bike, it was the advert and Jolanda that was entertaining. The bike "Who cares, Cross Country sucks!".

Jolanda's porridge faces were priceless as was her breaking into the bears home.

I go off now and have a look at the next XC course preview LOL. Waiting for the Next Enduro Round, cough.
  • 2 1
 Apparently there was a second commercial "in the can" in case either of the Trek racers won the 'horse race' at Mont St. Anne.

"How does it feel Racer Name> winning the race?"
"Supercaliberfragilisticexpialidocious"
www.youtube.com/watch?v=1Pu1adxqUAg
  • 6 1
 Also, Jolanda for President of the World.
  • 2 0
 pool girl as vice president. Whois she btw?
  • 4 0
 The two old lady's ( my age ) at the end were classic !!!! "FAST AS FU***** " !!!! Smile
  • 1 0
 You mean Muriel? She‘s great
  • 3 0
 Best part of this video is the kid with the crutches at the skate park. "Who cares, cross country sucks!" Could not agree more.
  • 2 0
 Trek and IFHT have been putting out great stuff together. I hope this is a relationship that lasts a while. How to buy and MTB, NICA and now this.
  • 6 2
 Looks like a..... Specialized ad.
  • 1 0
 *trying....
  • 4 0
 That was pure IFHT. Well done guys.
  • 5 1
 Pretty cool of Specialized to start doing Trek's ads for them!
  • 3 0
 Holy f this was the funniest bike release video I’ve ever seen. Neff you made my day!!
  • 1 1
 How is the bike any different than the soft tail XC bikes from back in the day? It’s just an updated version with 29” wheels. I’m not seeing this as a radical new concept. The geo looks standard XC it seems. 70’ HA etc. video was excellent though. Neff is really good at acting.
  • 1 0
 Now of @trek would do an all black 9.9 with the gold xx1 and the "trek" logo on the downtube in a matching gold to match the kashima coated dropper seatpost and fork stantions I may have to sell a kidney.
  • 3 0
 Maybe the baby bear was Anton Cooper? Baby bear might have been too tall.
  • 3 0
 Is the Guy at the Pool a Dentist?
  • 5 2
 Girl and bike are both easy on the eyes
  • 3 0
 lol Hahaha that was great! Salute @IFHTFilms and @trek
  • 2 0
 Ha ha!!!! Super well done Trek!!! We want more advertisings like that. That made my day Big Grin
  • 2 0
 This video makes WAAAAAAAY more sense than the Instagram edit I saw earlier
  • 2 0
 Slap a 65/66° head angle on that beaut and she'd be my next bike in a heartbeat #downcountrylite
  • 2 0
 Nice acting, Jolanda ! It's cool to see top athletes goofing around once in a while for videos like this. Good job, Trek !
  • 3 0
 Hahaha! I like it
  • 1 0
 Who's the guy on the Cinnamon Roost Crunch box?.
Lyrik suspension... and looks like a TLD Adidas kit?
  • 2 0
 I think is R-Dog on the new Fuel Ex!
  • 2 0
 R-dog by the looks of it
  • 3 1
 Sooooooo many hidden references..... Loved it !
  • 4 2
 Ain't gonna lie, I love her hair.........could care less about the bike.
  • 3 0
 I'M NOT A JOEY!
  • 2 0
 Weird? That vid is hilarious!
  • 2 0
 Lol @ 2:46. kid with the injury saying xc sucks.
  • 2 0
 how come Emily Batty isn't riding it?
  • 4 0
 No goldi locks
  • 1 0
 great video, very entertaining! Now I'm interested to try one even if red, orange and double blacks on the AM is my thing.
  • 1 0
 This maybe the best advert since the Kylie/Agent Provocateur commercial. Beer
  • 1 0
 Everytime i hear yolanda i think about yolandi frome Die Antwoord and Chappie. Yolandiiiiii
  • 1 0
 www.instagram.com/p/B14iMlOHxsH/?igshid=1puxjabamwnmc

Sorry couldn't help my self.. Hahahaha
  • 1 1
 Seen before... but where?
That Goldilocks parody.
The Vespa Ape Shuttle.
That Suspension....
  • 1 0
 I believe Gee Atherton has a sceen filmed here for 3 minute gaps or someting.
  • 3 4
 Hmm. So it's the same as one of these? litespeed.com/collections/titanium-mountain-bikes/products/litespeed-unicoi-sram
  • 11 0
 Yes, except for the more tune-able air spring, actual compression and rebound dampers, remote lockout, and it weighs 1.5 lbs less
  • 2 2
 Ahem, yet to win a World Cup this season... maybe she'd prefer a Ghost or Canyon
  • 2 0
 Don‘t spoil it pls
  • 1 0
 @vhdh666: tbf she has won a XCC race or two
  • 1 0
 Best bike ad I've ever seen.
  • 1 0
 is this the new soft tail?
  • 1 0
 I hope the thumbnail for this page becomes a poster
  • 1 1
 look at you, you're a mediocre sack of garbage that's stuck in a dead-end job with nothing in life to make you happy
  • 1 0
 Why does she still have a wrapped bike in snow shoe pits?
  • 1 0
 Still laughing while reading comments. That was great!!
  • 1 0
 Did the pinkbike community just crash the trek servers or?
  • 1 0
 whats a cool video, nice bike trek, want test it
  • 1 0
 I like, it makes me want to ride my bike!!!!!!!!!
  • 1 0
 IFHT FTW!!!!!! What a hilariously weird promo, great way to stand out.
  • 1 0
 supercaliberfragilistiXCpedalidelicious.
  • 1 0
 Holy shit I lost it @3:00 Big Grin
  • 1 0
 Can she be endure broken?
  • 1 0
 The video is much better than the bike
  • 1 0
 LOL! IFHT kills it again! Big Grin
  • 1 0
 I wasn't expecting that to be so entertaining.
  • 1 0
 Holy shit that might have been the best bike as I have ever seen Big Grin
  • 1 0
 Trek has finally built a bike that has outdone the brand itself.
  • 1 1
 What the hell was that goldilocks bit about? I got everything else but that was just waaaay outta left field.
  • 1 0
 That was entertaining as f()ck!
  • 1 0
 Meh. Found it to be pretty cringy.
  • 1 0
 very good. they get it.
  • 1 0
 Weird
  • 2 1
 Hahaha, love it.
  • 1 2
 OMG - OMG - Hopefully TREK is releasing a bunch of new bikes soon. Cannot wait for the follow up.
  • 1 0
 Releasing a new Ebike similar to their Slash called Rail. The rest seem to be updates of existing models although this years Slash 9.8 has nice spec.
  • 2 2
 whats up with shuttling xc bikes
  • 1 0
 Dat commercial though!
  • 1 0
 Softtail
  • 1 0
 I love this so much.
  • 1 0
 Good fun!
  • 1 0
 Bravo IFHT.
  • 1 0
 LOL that was Funny!
  • 1 0
 Bring back the silk ti
  • 3 4
 part 2 of ad is R rated. the bukkake - just the right goldilock
  • 1 2
 Mah girl JoJo
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