Kurt Sorge Signs With Chromag

Sep 25, 2020
by Chromag Bikes  
rider Kurt Sorge

Press Release: Chromag Bikes

Here at Chromag we're more than a little excited to welcome Kurt Sorge into the fold.

A great guy and a hard worker, Kurt Sorge has accomplished iconic status in the mountain biking world (do we need to mention winning Rampage 3 times?!), but at home he’s just a down to earth rider who loves adventure in the mountains. Coming from Nelson, BC, Kurt has a lot in common with Chromag and it was simply inevitable that our paths would cross eventually.


rider Kurt Sorge
Photo: John Gibson
Kurt jumping mountains in Nelson BC. You might remember this from the recent edit that Evil put out. Not small!

Kurt joined us in the spring of 2020 as a Chromag rider. He's been product testing our technical components and apparel as well as gloves and protection. He’s already had a lot of influence on our product development and we look forward to working with Kurt in the future!


photo
Photo: John Gibson

Here's what the man himself had to say.
bigquotesIt has been really cool to see Chromag progress as a company over the years. As a BC born and bred brand they have always caught my attention. Arguably the best aftermarket brand in the industry, they have branched out into the apparel and protection world. This really sparked my interest, from having high-quality materials and well thought out designs for all types of weather. I couldn’t be more excited to team up with Chromag to help create the most functional and stylish mountain bike gear every rider is looking for.— Kurt Sorge


rider Kurt Sorge
Photo: John Gibson
Kurt's commute isn't too bad.

rider Kurt Sorge
rider Kurt Sorge

In case you missed it, here's Kurt's latest summer project with Evil.

photo
We look forward to working with Kurt and being a part of his storied career. Have a look here at the 2018 visual story of his home life. It doesn't look too bad!


Posted In:
Industry News Racing Rumours Chromag Bikes Kurt Sorge


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52 Comments
  • 89 0
 Can we get some more info on that cat?
  • 35 0
 THATS A GOOD LOOKIN KITTY RIGHT THERE
  • 11 0
 He is orange.
  • 1 0
 You know what they say, " free riders look like their cats" and by the looks of that hair color I guess its a true statement
  • 8 0
 like right meow!?
  • 11 1
 Full cat review on the way. @mikelevy picked up the assignment and will lead with: "The good: no cheater switch to be found. The bad: too small for a water bottle."
  • 2 0
 Yes. What are the specs on that cat!
  • 13 0
 His name is Steve French.
  • 1 0
 Bahaha nice one @rocky-mtn-gman:
  • 3 0
 @DHsender4life: and he's just a big stoned horny kitty with the munchies.
  • 1 0
 This comment needs 50,000 upvotes
  • 1 1
 The cat's name is Chromeouw Wink
  • 23 0
 Chromag needs to bring back those black chrome bars
  • 5 1
 @Chromagbikes Hell yeah!
  • 7 0
 CANNOT UPVOTE THIS ENOUGH!!!! BRING BACK BLACK CHROME!!!!!!!!
  • 2 0
 @oldmanhucking: my Black Chrome finish now looks like Black Camo/Chrome. Eek
  • 14 3
 The PR flak who wrote “I couldn’t be more excited to team up with Chromag to help create the most functional and stylish mountain bike gear every rider is looking for” has not yet found their proper role with the company.
  • 10 0
 Hell ya Kurt! Welcome to the fam. Deeeecent kitty right there too.
  • 1 0
 Go, Bubbles!
  • 9 2
 Stoked for both of you!! I've had the pleasure of meeting Kurt a few times over the years and he is one great guy!! Congrats team!!
  • 6 0
 What's the cats name? Did he get a sponsorship deal too? Can we expect more updates on what the cat gets up to please!
  • 2 0
 He'll soon have a GPS tracker so you can follow his movements. Stay tuned!
  • 7 0
 Will there be some shredding on Chromag steel hardtails?
  • 5 0
 That Evil video makes me want to buy one of there bikes! as it's meant to... well done.
  • 3 1
 Their bikes are incredibly fun!
  • 1 0
 @WildboiBen: Good to know! I will get one eventually.
  • 1 0
 @WildboiBen: Do you have one?
  • 1 0
 @rosemarywheel: I have an offering!
  • 1 0
 @WildboiBen: Is it your favorite one?
  • 1 0
 @rosemarywheel: that I've owned, yes.
  • 3 0
 Cannot think of a better match up of two nice people/companies. Sorge's about the nicest dude you could ever meet and I can't say enough good things about Ian Ritz and Chromag. Great job to all!
  • 3 1
 With component manufacturers and their athletes I am always a little curious why the change (I am sure money is some part of it). Like why bother going from Deity to Chromag? Just doesn't seem like much of a change if any.
  • 9 1
 Money being part of it? no, common, we're not living in such a world. he likes the logo better, that's it!
  • 3 1
 Could be the clothing aspect too.
  • 8 0
 if i had a deal with deity but was offered a spot on the chromag team id take it in an instant. being a canadian from bc, chromag is the dream. its a local company that has probably the best stuff out there
  • 1 0
 @JordonPrill: I guess it makes me wonder why he wasn't on chromag to begin with.
  • 2 0
 @adrennan: he probably had a multi year deal with them. contract expires and he can move to another brand. chromag probably had the best deal, it after all is a business. im not 100% on how sponsors work in mtb but a contract is my best guess.
  • 4 0
 That's 6x Rampage titles in the house for Chromag yeeew
  • 3 0
 That first pic though!?!
  • 1 0
 Gonna day the same thing.
  • 2 2
 This is without a doubt the coolest signing in 2020. MASSIVE respect to Chromag my go 2 friends with the best parts, bikes and swag in the business.
  • 1 0
 Jumps so big looks like there is time to eat a sandwich in between them.....
  • 1 0
 Good match Cromag and Kurt!
  • 1 0
 big puppies those retallak jumps
  • 1 0
 Well it's about time, all the good BC riders ride for Chromag.
  • 1 0
 Nice to see some steep trails mixed in.
  • 1 0
 Amazing video
  • 1 0
 THE HOFF!
  • 1 0
 Cook em UP, KURT!
  • 1 0
 only the best
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