PRESS RELEASE: Magura
The Specialized enduro, gravity and XC racing teams will be on Magura brakes for the upcoming 2018 season. This partnership is a logical follow up to the great combined work with the cross country team with Annika Langvad and Jaroslav Kulhavy which showed great successes. Results are already being seen in the pre-season.
The partnership between Specialized and Magura creates an even stronger bond between the two companies after teaming up and testing with the teams. Additionally, the Specialized Gravity Team featuring Loic Bruni, will also compete with brakes from Magura. The renowned German brake producer has been very pleased with the R&D results so far and valuable input from these world cup athletes.
“The test rides with the Magura products were absolutely positive”, said Team Manager Benno Willeit, “We are very happy to have such a strong brake partner on our side.”
Magura will provide the teams with Magura MT7 Raceline and MT8 Raceline brakes. For Magura, this is more than just a sponsorship deal. Jochen Coconcelli, head of Magura development, is looking forward to the personalized cooperation with the pro riders and appreciates the great knowledge and experience they can offer.
Götz Braun, head of Magura marketing said: “The partnership with the Specialized Racing Teams and its athletes is a great plus for us. All the riders are world elite stars and role models, be it in enduro, downhill or cross country. Having the team work with our technicians means that we can continue to improve our products and benefit from the positive effects.”
The first benefits of the partnership were realized before the new World Cup season began. Following the 2017 season, Magura began development of new ergonomic designs and improving products for the Specialized team riders. Magura brake levers are made to improve performance and braking control. To help attain these features, Magura created fully working prototype levers for the team, made from aluminium combined with plastic lever outers, and gathered their feedback.
Magura Levers prototypes - aluminium basis with plastic shape
If only split seconds lay between winning and second place there is no room for compromises.
Magura is looking forward to working with Specialized athletes in 2018.
Magura - Exclusive Mountain Bike Disc Brake Supplier of the Specialized Teams.
3D printed lever shapes