Luke Williamson & Propain Part Way with No Team Sponsor for 2021

Dec 21, 2020
by Ed Spratt  

Luke Williamson has announced on social media that he will be left without a bike or frame sponsor in 2021 after leaving the Propain Factory Racing team.

After two years with Propain Factory Racing the young British rider has announced that he will be leaving the team for next year and he is currently without any team or bike sponsors. Despite missing a major team or sponsor, Luke stills says that he is planning to race the first round of the DH World Cup in Maribor next April.

bigquotesWith 2021 fast approaching I can now officially announce I will no longer be racing for Propain Factory Racing, thanks go to all those who’ve played a part in helping me out the past two years. Unfortunately, I currently do not have a team or bike sponsor lined up for next season but still plan to come out swinging in Maribor come April. Onwards and upwards as they say… Luke Williamson - Instagram

bigquotesThe Propain Factory Racing Team would like to announce the departure of Luke Williamson. We want to say a huge thanks for being an important part of our Factory Team for the past 2 years, we are grateful for your commitment and enthusiasm.

We wish you all the best for 2021 and best of luck for your next racing adventures.
Propain Factory Racing - Instagram


We will keep you updated with more news about Luke's future as we get it.


30 Comments

  • 58 2
 When a national champ can't get a frame sponsor you know that the current MTB system is broken
  • 32 1
 Brands prefer guys doing videos than racers.
  • 36 0
 @zoobab2: i suggest the problem is people . If people stop to give follow to every guys/girls who are more influencers( boobs/ass photo , speedup video, crappy filtered gopro photos,video cutted off on the raw part of the trails, same
old videos of skidding every berms etc )
than mountainbikers , industry'll restart to sponsor racers or the guys/girls who make quality contents.
  • 5 2
 @Cookiefr: Tom isted is out of a frame sponsor to and he throws some good quality bangers together maybe its companies keeping there wallet in the pocket hmmm
  • 14 0
 @charlief5: my guess is it’s an over reaction to the lack of stock based on increased demand that they are seeing this year due to Covid. The bike companies feel they don’t need to spend money from their marketing budget since they can’t keep stock as it is.... boom for the manufacturers and bust for the riders.
  • 8 2
 @Mattysville: bingo. This is a big part of the sponsorship situation presently. Funds in a lot of companies are being diverted internally to provide support for continued operations and reduce chances of layoffs in the face of supply chain and logistical complications.
  • 9 1
 @Cookiefr:
Well said. Mediocracy rise with the youtubers.
  • 16 0
 @Endurip: Yes, look at guys like paul the punter, hes a nice guy, but a very average rider, hes not very entertaining but look at his sponsors.
  • 3 0
 @Afterschoolsports: Underated comment, everyone is quick to point a finger but this makes allot of sense.
  • 3 0
 @Jaib06: Still goes a long way to create good content.
  • 2 0
 @charlief5: quality doesn't always ensure success .
  • 1 0
 @Afterschoolsports: maybe true but there are still lots of sponsored riders who are not racers or medicore races who have big sponsors becuase they pump out content every day and get lots of likes.
  • 2 0
 @Cookiefr @zoobab2: It's partly people and partly the companies. I can see how the marketing meeting goes. Hey big boss we have a space for a new rider this year, this guy is a racer who races all over europe and his country, he even wins sometimes. It must cost him €20k a year from his pocket. But he only has 500 instagram followers and only made 1 Youtube video with 10 views. We have this other guy, he races sometimes at his local uplift only and comes nearly last every time, he races for FUN! But he has 3 quidillion followers. Look look look at him doing this 5 meter jump and crashing. It got a billion views!!! Imagine he was riding our bikes. 1 billion views = 0.00001% chance someone will buy...

Social media is a posion to racing! But a marketing manager's dream.

Nothing wrong with producing content, you pulling a skid or a wheely. But the hard work, dedication, cost and sacifice that goes into competing is now being ignored. It's now all about posing looking good putting out youtubes or instagrams every other day. Its a sad world now.
  • 1 0
 @Cookiefr: I agree, but... those influencers (or what ever they are called), are like politicians........
Wins the best video edition / best talktive (I don't of this word exists!!!).

Races on the other end, are won through seconds or decimals....
No vidio editing, no funky jersey, just pure PERFORMANCE and a bit of luck!

Maybe racers could adapt and be more visible - just saying!
I understand it can be difficult, but it's their profession... so probably it's time to move on and change, and continue on the game


Best of luck to him
  • 1 0
 @Balancing: I don't disagree with you. I'm just clarifying the situation a lot of companies are facing across all markets around the world.

It's not just the leisure industry that are experiencing these issues. Sadly many companies won't survive despite significant demand for their products and services at present.
  • 12 0
 Man good riders without a sponsor is a sad sight and I feel like there will be a lot more news like this coming up in the next few days !
  • 9 17
flag archiesgm (Dec 21, 2020 at 2:42) (Below Threshold)
 He had a pretty crap 2 junior seasons with them but he’s still a very good rider. Didn’t help that he didn’t win any races, and I might be wrong be he didn’t podium either. I reckon if he performed better he would still be with Propain but he really hasn’t performed well.
  • 6 1
 @archiesgm:
@archiesgm:

Crap??

www.rootsandrain.com/rider72091/luke-williamson/results

They dont look like a bad set of results to me, 5th at Maribor, 7th at Worlds, 6 at Lousa 2.

Look at the percentage of riders he has beaten week in / week out at WC level - no wins but he's up there. Think of some of the riders he's been up against over the last 2 years, and not all of the tope guys now had absolutely stellar junior careers.
  • 12 2
 @jemscott: yeah but this season he’s been beaten by riders in their first season and by privateers. At junior level when your on a factory team you really should be performing better, especially as their isn’t as much depth as elite men.
  • 5 0
 @archiesgm: Without the insane finish line crash at loasa he would have come first no doubt. 10th place with a 30ft drop to face plant is pretty insane at that level. He must have lost 15 seconds right at the end and still came 10th
  • 2 0
 @archiesgm:
Fair point but juniors mature at different times, not always the top jumiors who go on to be the best elites.
  • 10 0
 Good luck Luke! Anyone who has seen this man ride in person will know how talented he is on two wheels, With such a weird final year in Juniors this man deserves a shot to come out swinging in 2021.
  • 2 0
 All the best for your starting career, you will surely find a place and way to fullfill your dreams and goals. It was stunning to see you race this very special and short season.
  • 2 0
 I was under the assumption that factory riders are there to promote the brand. Bike sales have gone up more than 10% in 2020 . Is that the reason why they cant afford riders anymore..?
  • 3 0
 All the best luke you absolute beast
  • 1 0
 Damn, sad to hear that. Hope he can do something like the Rider 404 project.
  • 3 0
 Team cathro?
  • 1 0
 But does he get to keep the accessories?
  • 2 0
 only the kit the bikes gotta go back

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