Magura's New Brake Revealed!

Dec 9, 2010
by Mike Levy  
Magura has let some information leak on their newest prototype brake, including some very interesting materials that it uses. Inside you can read the press release and have a look at what's on the horizon.

Read on,

Our Goal: To create the best bicycle disc brake in the world. At Magura, we firmly believe that we make the best hydraulic disc brakes in the market, since it has been our core expertise for decades. But we also realized that to create another revolution in disc brakes we would need to change our way of thinking. We needed to study what riders are demanding. What do non-competitive athletes need? What do professional racers require? How do we create brakes that meet the needs of both average cyclists and hard-core racers? How do we overcome individual preferences?


Our Method: We studied, listened, tested and repeated. The MISSION PERFORMANCE goal would not have been a success without the feedback of the world’s most discriminating riders, both recreational and professional. We consulted riders at the world’s biggest and best mountain bike festivals. We ran The Magura Crash Contest to gain insight on defects, failures and crashes that consumers have had riding various products from the world’s disc brake manufacturers. We utilized social networking sites to garner feedback from our core global audience. And finally, we carried out spectacular endurance tests at the MISSION PERFORMANCE Test Lab to ascertain the shortcomings of current disc brake offerings.

Magura Performance Faktor: Through exhaustive testing and feedback we finally divided disc brake performance into four categories: Weight, Heat Stability, Performance and Ergonomics. Each was evaluated as individual Performance Faktors and allowed us to take into account the needs of all riders, from XC riders to Downhill racers. Since one brake may be very light weight, yet suffer from poor performance under extreme conditions, and another may have excellent power but be exceptionally heavy, the best brakes in the world cannot specialize in these aspects alone: they must excel in all factors.


Carbotecture® is a revolutionary new injection-molding compound which cannot be compared with either conventional fiber-reinforced plastics or laminated carbon sheets. It has a high concentration of carbon fibers embedded in its thermoplastic matrix which makes it half the weight of aluminum, yet considerably stronger, extremely resistant to impact and fracture, and gives it very high fatigue strength. Its tensile strength per density is twice as high as aluminum or magnesium and six times higher than that of steel or die-cast zinc. Carbotecture® is also much more homogeneous and predictable than aluminum, allowing for further lightening of key components. To utilize this revolutionary material, Magura created a new manufacturing process called Carboflow®. Magura’s proprietary new process allows the company to maintain its exacting standards and maximize process reliability, precision and manufacturing tolerances with the lightest possible material distribution. The Carboflow® process has the added benefit of allowing complete in-house processing at MAGURA Germany and allowing maximum process reliability, dimensional stability and precision manufacturing opening unprecedented options in terms of component design.

This is just the first glimpse of what is coming with a complete launch scheduled in Summer 2011. Stay tuned for more to come over the next four months, as we will of course be releasing more information during that time and you won't want to miss even a bit!

www.magura.com
Source: Magura

All that tech talk does sound promising, but lets hear what you think.


127 Comments

  • 28 0
 Sexy!
  • 9 1
 OH BABY!
  • 6 3
 looks just like hayes prime and still looks beasty
  • 16 0
 Drool
  • 7 0
 thats one good looking brake !
  • 13 0
 uhhh..... he said "Faktor"....haha.
  • 13 0
 there is a difference between a leak and a press release.
  • 5 2
 If only I could break my old brakes to buy these brakes.. I'd be so happy, I'd brake down in tears..
  • 42 4
 'At Magura, we firmly believe that we make the best hydraulic disc brakes in the market'

That'd be why my HS33 lever snapped just sliding it up my bars the first time fitting eh? Yes I had fully removed the clamping bolt. And why when I emailed Magura they replied with:

'Sorry to hear you have a problem with you HS33.
As you can appreciate the HS33 is manufactured and sold in the
thousands, they are the best selling brake in the World.
The warranty department do not have any issues with the strengh
of the HS33 lever, all of the returns are 'crash damage' or
over tightened.'

ie. Our brakes are so good it cant possibly have been our fault.


They make good brakes aye, but I just cant trust a company who blindly believes they're so good that their products don't fail - Especially when they're so cocky about it.
  • 6 0
 That's exactly what I thought right as I read the first sentance.
  • 1 0
 I'll second your comment trekbiker2.
  • 1 1
 Well Magura wasn't nice to me either and charged me almost 35 bucks for a break adapter!! At the time, I was not as knowledgeable as I am now about bikes in general so maybe they took advantage of me but I sure as hell know that AVID (sram in general) has had fair prices, great products and very kind with their warranty and went beyond their 1 year warranty several times just because they're nice. Maybe they wan't a good review from that but I think they deserve it

Plus, magura isn't super easy to fix and get parts for like Avid is and they seem to be much more expensive for about the same quality.
  • 4 0
 Funny, over here in Europe it's just the other way round.
You get spare parts for Maguras on every corner. If Avids fail (and they do a fair bit of that) you often have to wait weeks to get them fixed. For Maguras it's just a matter of hours.
And I think that the higher price outside of Europe has a lot to do with the low Dollar.
  • 2 2
 Maybe in Austria and Germany, not in Poland, though. Most of the guys here ride Avid brakes. So do I. I have ridden juicy 5, 7, elixir r and they're all great for good money Wink
  • 1 0
 Harder to find spare parts for magura than avid here in norway too...
  • 1 0
 duuude i love how its purple and red, my fav colors!
  • 1 0
 Hmm that's a good point ljack. It could have just been the department I talked to and ya the pricing could be do to that...but ya that's my experience as far as who I talked too. The brake still looks really nice though. Avid's have been awesome for me though.
  • 11 0
 i have a feeling i wont be able to afford theseFrown
  • 6 0
 First off, it's not a "leak" when the information is plastered all over their website. Calling it a "leak" is just another sad marketing ploy to try to arouse interest and drum up sales. Secondly, the whole "P-Factor" formula looks and sounds like a whole lot of nonsensical jiberish, which, from a marketing perspective, is intended to confuse the audience with B.S. (versus dazzling the audience with brilliance).

On a positive note, the Carbotecture material actually does sound interesting, and I am looking forward to seeing the real-life pros and cons of this material in long-term testing.
  • 4 0
 Last saturday some real spyshots appeard on the german mtb-site www.mtb-news.de. They show one of the new lower range brake of the new developed brakes. Magura wasn't pleased so they have to send out the press release with the high end modell shown up there. I guess we will see some more in the next days/weeks. Smile

www.mtb-news.de/forum/showthread.php?t=496713
  • 6 0
 Magura produced the most powerful bicycle disc brake on the market - the Gustav M. It was the brake that started it all, and remained the most powerful so far with some weight penalty. No it wont be produced anymore They have the knowledge how to give the end user even a bit more than enough braking power, Now they maybe will produce a powerful brake with a decent weigh and ummm lets say a bit higher crash tolerance. Then they will need to convince Saint owners that it should be more reliable, and Magura will have bigger piece of the pie. I like new stuff, innovative tech and engineering, so lets just wait and see what will happen eh?
  • 5 0
 Looking forward to see if it lives up to what they say. Cant bash on something you havent tried...unless your a stereotyped Pinkbike member...
  • 4 1
 Magura make FANTASTIC brakes - every set I have tried has been a great performer

my girlfriend's bike had the Magura Julie (a budget brake) which felt very powerful with only 160mm rotors, and proved very reliable (Magura have 5 year 'leak proof' warranty)


however, NO ONE GIVES A SH*T about magura, unfortunately here in the UK its not even considered by riders...

its a shame because they make great products, but perhaps their image is too "euro" or they just didn't ever catch the rider's imagination? or there is no more room in the disc brake market against Avid, Shimano, Hope (Hayes is pretty dead in the UK too..)

the Magura rep. used to come into our shop, he was a nice guy and I always felt sad that we would never give him any business simply we never had a single customer ask about Magura brakes in years of trading Frown


thankfull he now works for Shimano repping in the UK so gets lots of business Smile
  • 1 0
 apart from hs33 thats dominates trials
  • 1 0
 I have the exact opposite feeling about Magura brakes. Every one that I have felt, ridden, or worked on has felt horrible and been a total pain in the ass to service. This new brake will be no different, just another step backwards for an already unpopular company.
  • 4 0
 Did you ever have ridden an avid or serviced them? This is a pain in my books! Out of five sets (juicy, code, elixir) I had over the years only one worked fine. All other had a miserable bitepoint which changed all the time. Bleeding didn't help. Giving it to service didn't help. After I changed to magura the only thing I had to do in 3 years was changing brakepads.
  • 2 1
 Yes I have ridden and owned several sets of Avid brakes and never had a problem with any of them. The same cannot be said for Magura brakes.
  • 3 0
 Recycle technology and materials, give it a new name an it's cool. I remember plastic frames and look where they went. Cool that Magura wants to try something new and props to them for it. Now that that is out of the way, let's give it some real world testing and see how long they are around for.
  • 3 0
 It's gonna be hard to turn me away from Formula after dumping Magura. The italians know a thing or 2 when it comes to small moving parts that make machines go fast and slow down. Also that bounce up and down. Just ask marzocchi how they feel about leaving theeir quality control to the Taiwanese instead the Italians. The ORO and THE ONE brakes have crazy strength for the size of their calipers. And the lightest!!!!
  • 1 0
 Totally agree, I have had brakes from Avid/Hope/Hayes/Shimano/and Magura (Gustav) and nothing touches Formula brakes, specifically The One.
  • 3 0
 This hype about new Magura brakes for 2011 gave me the idea to take a picture of the classic Magura Gustav M which my wife still uses on her Grossman FDT 2001 hardtail. After a decade it is still perfectly reliable and offers ultimate brake power. www.pinkbike.com/photo/5958645
  • 5 0
 Why do manufactures, other than Hope and Avid, make the lever pivot so far from the bar? It feels so unnatural.
  • 1 1
 Not really sure what you're talking about. I don't think the location of the pivot is relavent, but instead, the shape of the lever and where your fingers sit after you set the reach to your preference. I'm riding an Stoker Aces, and I don't feel any difference, ergonomically, between other models of hayes, avids, and shimanos that I've tried.
  • 3 0
 Sexy???? all I have seen is the lever and what is sexy about it???? Show me the caliper!
  • 1 0
 What he said !
  • 1 1
 Yeah all I see so far is a murdered-out Formula R1 lever.
  • 5 0
 You gotta get a few drinks into her before you can see her caliper!
  • 1 2
 so seraph your saying this brake lever looks like another brake lever.........amazing how did they do it.
  • 1 0
 Yes, I'm saying that Magura didn't succeed in making anything that special because so far it just looks like a Formula R1 with a black lever.
  • 1 1
 it looks like,it looks like!!! just about sick of hearing this bike looks like that bike.get over it.if you haven't ridden it shut yer cake hole.
  • 1 0
 If you're sick of hearing stuff like that, you're on the wrong site.
  • 1 0
 I wish the Performance factor chart was bigger so I could actually read it. Where is this Carbotecture material being used on the brake? Just the lever or the master cylinder and caliper?
  • 1 0
 The performance factor chart as PDF directly off of the Magura homepage:
www.mission-performance.com/fileadmin/user_upload/magura/pdf/MAGURA_Performance_Faktor_E.pdf

The master cylinder uses the Carbotecture technology, the caliper is made out of aluminum. Smile
  • 1 0
 Something tells me the carbotecture material isn't designed for for the high temps at the business end of the brakes. Given that the stuff is basically plastic, I suspect there would be melting issues :0
  • 2 0
 "How do we create brakes that meet the needs of both average cyclists and hard-core racers? How do we overcome individual preferences?"
Compromise.... great
  • 1 1
 WOW! U mean that Magura was the first to create brakes, LIKE OMG I didn't know that. Now that I got the joking aside. Never been a fan of magura. The formulas look like a trick setup. I'm about due to get new brakes for my mtb and am probably just buid a set of shimano. XT Levers to Saint Calipers.
  • 3 0
 anyone hear anything on pricing yet???
  • 2 0
 I'd guess expensive. All in house processing may drive it up.
  • 1 1
 500 euro? May be more, who knows
  • 5 1
 were probs looking morgage teritory with magura.
  • 3 0
 not really a big magura fan but that looks soo nice !
  • 6 2
 Hayes stroker?
  • 1 1
 Yeah, but with a very pretty paint job
  • 2 0
 That's just plain sexy.. f*ckIN STOKED!!!!!!!! def lookin to get these. what's the pricetag? or did i miss it?
  • 1 0
 do you have a house? if so sell it then be prepared for another morgage lol
  • 1 0
 lol i feel that. sexy does come at a steep price. muchas mullas.
  • 1 0
 I have had 2 sets , Louise freeride, and DH Gustavs. The Gustavs were crazy strong, big, and heavy, reminded my of a motorcross brake. But what really turned me off was how MFing expensive the replacement parts were. The brake pad screws, to reservoir caps (which cracked on a crash) to replacement levers. OHHHHH, and you needed an extra bracket to bolt onto your adapter which could run you an extra 110.00 if you had an 06 boxxer or an older marzocchi. It made me regret getting them many times. I'll admit the Louise FR's did not give me much trouble at all accept the rattling levers. Once I did get the Maguras running , they were the strongest and easiest brake to bleed ever. I just wished they had made initial set up and replecemnts parts easier to obtain rather than go on their overpriced web catalog and order direct from germany.
  • 1 0
 im still gunna go for hope when i can afford it. stayin with british quality as im not in the us so theyre not widely distributed anywhere useful for me
  • 3 0
 CARBOTECTURE!!!! i'd buy just cos of tht name wudnt u?
  • 3 0
 How about cranksets made of this if its so great?
  • 1 0
 Great idea!
I guess they don't exist so far, since the carboflow technology (where they can control how the carbonfibers are positioned) is completely new. But I would think that the future is bright with those new possibilities.
  • 1 0
 Those brakes are really sexy!
So far Magura had a pretty decent design (with occasional mistakes) but this is really great.
I'm so looking forward to riding these babies! Smile
  • 1 0
 Ive been waiting for this since the last time they were on pinkbike,i watched all of their test video's which if you get the time you should check them out Smile
  • 2 3
 is it me or are maguras not even that popular? only one person i know has them. everyoe else has either avid, shimano or hope.

if this brake is amazing and "the best" then ok but how can they say anything if they haven't had people like us to test them? and these are likely to be very expensive too, i can't see magura being on top.sorry
  • 5 0
 That's pretty ignorant.

Popularity =/= Quality/Performance

Everyone has Avid and Shimano because they are big names with relatively affordable products, and Hope is hyped as the best, and to be fair, does make very high quality brakes.

Magura, on the other hand is more expensive than Avid and Shimano and doesn't seem to have the reputation that Hope does. They do make very high quality products, though, with great performance. An example being their Gustav M's. This brake has been around in various forms since 1999, and manages 7.9m/s^2 deceleration with a 100N lever pull and a 190mm rotor. New Saints are 7.5 m/s^2 with 100N lever pull and 180mm rotor.
  • 1 0
 fair enough. but i still think people will stick with avid, shimano and hope. just my opinion
  • 7 0
 just because most people shop at Walmart, doesn't mean they sell the highest quality goods. Until today I'd never heard of Maguras but I check out their site and if I could afford more stuff for my xc bike I think I'd totally put some of their brakes on it, maybe even a fork too.
  • 1 0
 CARBOFLOW sounds like one of the ingredients in PowerThirst - energy drinks for people who need GRATUITOUS AMOUNTS OF ENERGY!!!!

www.youtube.com/watch?v=qRuNxHqwazs
  • 2 0
 Magura have always been the best in my books. These look epic!
  • 2 0
 "Carbotectur." Really? ;-)
  • 5 1
 Mfrs can makes the silliest names they like and get away with it.Salute
  • 10 0
 Those MFrs.
  • 18 3
 Sounds like a load of crap to me. I'm all for new technology, and I'm sure the brakes are going to be awesome, but are we really supposed to believe that Magura invented a whole new material to use in bicycle brakes? 20 million dollar fighter planes with a 9 Billion dollar budget, 10 million dollar F1 racing cars, trillion dollar defense weapons programs, all have failed to produce this revolutionary new material called Carbotecture, but the 5 guys at Magura have succeed where other thousands of scientists and engineers have failed? Maybe its just a rebranded or reworded material already used?
  • 4 0
 Carbon fibre imbedded in Memory plastic is used In thermoplastics in plumbing pipes, Ki-tec, and Wirsbo Use this and are both German engineered.. I don;t think This Is a NEW material, unless you count that they Re-named it something New..

Looks sweet though ..
Salute
  • 3 0
 it's basically pvc with carbon threads mashed in. I heard GT used a very similiar process to make frames years back in the late 80's until carbon fiber came out and proved to be a better material for frames.
  • 1 0
 not all new fabrics are expensive, graphene was made by methane in a closed compartment excited by an electric charge. cost roughly 20 bucks. that said, the brake looks interesting, but it's always funny to see the way companies try to hype their products... carbotecture is fo real, it has the "look and texture of carbon" Wink
  • 3 1
 Aye, they do actually look very nice and with Magura at the helm I'm sure they'll be excellent brakes. It's not like they don't have the manufacturing experience. I just get a bit fed up with all the marketing nonsense. Just call it plastic. I'll still buy it if it works (although to be fair I reckon these'll be way out of my price range). These MTB companies have been watching too many BMW adverts ;-)
  • 14 16
 Went to their site. Read a bit of their MISSION and lost the will to live... Makes me want to buy a steel hardtail an old Marzocchi fork, throw in some old 4 piston XT brakes. Really, Cotic SOUL and ride on Champery WC track.

To create the best mountain bike brake - how clever is that?! Oh what's that brake you have there? - Magura Mission SL - oh, you like it? is it good? - yea they say it is the best brake in the world - how much closer to a jerk can you come with that?!

It's like Life Cycles film. You watch it, you are stoked to a level that Ryan can only dream about, excitement make you throw sounds comparable to a violent chilli based diarrhea, but then you think: was all of that really done for a movie about a bike?! so is that thing: how much more thinking can go to a development of a damn bicycle brake? sure it's great and brilliant but... Cotic and Earthed 1 yes...
  • 9 0
 Innovation allows mfrs to push new design boundaries,with out it you would be still riding your old hard tail with the old marzocchi fork and on the xt 4 pots.
  • 3 2
 no no... I have nothing against development. Formula R1 is lighter, surely going to be cheaper and they don't need the CERN to test it... this is overthinking a simple thing.
  • 5 0
 Hey Waki, got a '99 Blizzard with a 01 Z3 air and front 4piston XT (the original). Rear V brakes cuz there is no boss. I'm up for a good ride, let's go.
  • 3 0
 No probs! I can go with my full stiffie altus equipped '97 Diamond Back Traverse! Just give me some affordable way to get from Sweden to Kelowna, I'll throw only wide bars on it, stiffer rim on the back and wwwwwush!
  • 8 1
 wondering why you are not the chief developer foe ALL bike component suppliers.. your just too smart, it even makes me puke...
  • 6 1
 @Ralfinger: Did you find diced carrots in it?
  • 2 1
 nope.. sorry to dissapoint you...
  • 6 0
 strange I always do... even though I never eat them. Billy Connolly knows that phenomenon too, his only explanation is that there is some pervert with a bag full of diced carrots, following drunks...
  • 6 1
 lol Love how people neg prop what might be an over looked flaw,that's why i love pinkbike tis full of internet engineers.
  • 2 1
 LMFAO," carrots!"
  • 2 1
 Wako, you really should write a book about your life...IT WOULD SELL! Magura claiming they make the best brakes on earth is pretty cocky... but from my side of the screen, your even worst!
  • 3 1
 Oh C'm on Farttrick I'm just having some entertainment here. Yes as an internet grown engineer I was actualy thinking about my own company ECO bike components. We will start with the lowest carbon footrprint ECO disc brake in the world. Using our exclusive Ecotecture technology! Pads & Rotors from recycled materials, hose from chicken intestant, fluid from human pee, lever and caliper bodies from fossilized poo fibers, glued together with maple syrup - most done at our home facility in Wachock! That ensures that every product is unique, eventually, you might find diced carrots in your lever!
  • 3 0
 Have you ever heard of a company saying their stuff is not the best?
  • 3 0
 Of course he hasn't. Every single company hypes the shit out of their stuff. I find it very humorous when people complain when a company does it. "Hey um...buy our stuff please? It's not so bad, I mean it's alright. Buy it?"
  • 2 0
 Entertainment? WTF are you talking about? This is pollution.
  • 3 1
 Kiss my black arse cyrix, go to their site and read it yourself. They took hyping to a completely different level. In fact I don't think they are trying to hype someone, they got into it! They believe they can do it. And that is more than retarded making every potential buyer a total jerk - fkn best brake in the world. What's next - the best fork?! It doesn't take a rocket scientist to realize it is all about compromises. Formula The One is most probably the best brake in the world, strong and super light, now they will make it nearly fade free just as Saints are. It's just that The One along with R1 are the most expensive brakes in the world and that price is already more than too much. Now trying to beat that with some surely not cheap material that is going to shave 5 grams will boost the price to affordable to biggest jerks in the world.

If someone can't take a negative opinion about something he has no relation to, then has to make personal points, then turn on MTV and wank your life away. People with best brake in the world and no arse in the trousers FFS... Farttrick I can show you pollution, oh wait it won't be visible but it will knock you down sh*tless...
  • 1 0
 Calm down people tis only a brake.
  • 2 2
 Nein! Zat is not ohnly a bhrake! Zis is going zu be ze best bhrake in ze world! Big Grin
  • 3 0
 Blah, blah, blah, blah, blah... And he never stops... DRAMA
  • 1 0
 I like it! but only time will tell, magura was ontop once.. hopefully again!
  • 1 0
 That chart looks a little silly, is this carbotexture something like the shell of Selle Italia seats?
  • 1 0
 no ones honestly buying this "technical" ...err... performance ... faKtor?! hahaha wow
  • 1 0
 That's great and all. But they still have to be easy too service. I hope you've thought that part through.
  • 2 0
 it's pretty Big Grin
  • 1 0
 looks great. and i will bet it will perform great, too
  • 2 0
 what a beauty!! Wink
  • 1 0
 Looks nice, but think I will be sticking to my Saint M810's
  • 1 2
 What a nerd you are mcap....haha
  • 1 0
 That was far from the nerdiest thing said here sflann10, you lil TPR
  • 1 0
 Looks like a nice brake but will it perform?


Long Live Hope's!!!
  • 1 0
 Wow! they look like something out of Tron lol
  • 1 0
 hmmmmmm....... wonder how much???
  • 1 0
 serious thinking for next year to buy a set of those brakesBig Grin
  • 2 1
 OOOOOH! SHINYYYY!
  • 2 0
 i just want to fuck it i mean ive never heard someone up talk them selves so much fucking makes me wanna buy one to hang on my wall cause there so fucking awesome ... mite even hold my house together and give me money
  • 1 0
 hahahahaha what?!
  • 1 0
 to much whiskey
  • 4 0
 yeah... whiskey always makes you f*ck things you don't want to...
  • 1 0
 Looks pretty sick.
  • 1 0
 OH BABY!
  • 1 0
 no new Gustav, no care
  • 2 1
 Love the Plastic!
  • 1 1
 Looks like a nice xc brake. Good looking.
  • 1 1
 They match my color scheme perfectly and i really want them!!!
  • 1 1
 The Sickest brakes on the market
  • 1 0
 Nice,looks pretty smart!
  • 1 2
 Yay, another plastic brake from Magura
  • 1 1
 looks fragile
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