POTTERSVILLE, NEW JERSEY — Struggling to hold back tears as he moved the cursor away from the Buy Now
button, Pinkbike user @urbanhukk69
was reportedly filled with deep shame as, breaking his word to a bicycle manufacturer, he chose not to purchase a bike.
Months earlier, the Pottersville, New Jersey community college prospect and bandana enthusiast had logged onto mountain bike website Pinkbike.com, read about a new bike from Reck Cycles, and commented "put a real BB on it and I would get one.kill pressfit!!!!"
The bike's manufacturer, reading this comment and realizing the error of their ways, immediately stopped production. In a bold, principled decision that risked the anger of their distributors, retailers, customers who had pre-ordered the bike, and environmentalists, the first production run was pushed off the container ship from Taiwan directly into the ocean. The manufacturer then undertook a lengthy redesign process to accommodate the superior threaded bottom bracket standard, and went through several rounds of testing and recertification.
Six months later, after re-shooting the catalogue and launch video, the brand re-invited 23 members of the press to Socotra, one of the most remote islands in the world, to show them the same bike that, with a new bottom bracket shell, was entirely different. The press, understandably, lauded their courageous, groundbreaking design, giving the bike rave reviews and immediately putting it at the top of their Must Buy
The NSA reports that @urbanhukk69
was initially ecstatic as he read the glowing First Look article by Pinkbike's Paul Aston
, but that his demeanour changed gradually, he began sobbing quietly, and did not purchase the bike as he'd promised to do.
Upon hearing of this betrayal, Buff Stayber, CEO of Reck Cycles issued a statement.
More on this story as it develops.
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