Manufacturer Switches to Threaded Bottom Bracket, Pinkbike Commenter Does Not Purchase as Promised

Apr 1, 2018
by Brian Park  
No sale.

POTTERSVILLE, NEW JERSEY — Struggling to hold back tears as he moved the cursor away from the Buy Now button, Pinkbike user @urbanhukk69 was reportedly filled with deep shame as, breaking his word to a bicycle manufacturer, he chose not to purchase a bike.

Months earlier, the Pottersville, New Jersey community college prospect and bandana enthusiast had logged onto mountain bike website, read about a new bike from Reck Cycles, and commented "put a real BB on it and I would get one.kill pressfit!!!!"

Urbanhukk69 doesn t like press fit BBs.

The bike's manufacturer, reading this comment and realizing the error of their ways, immediately stopped production. In a bold, principled decision that risked the anger of their distributors, retailers, customers who had pre-ordered the bike, and environmentalists, the first production run was pushed off the container ship from Taiwan directly into the ocean. The manufacturer then undertook a lengthy redesign process to accommodate the superior threaded bottom bracket standard, and went through several rounds of testing and recertification.

Six months later, after re-shooting the catalogue and launch video, the brand re-invited 23 members of the press to Socotra, one of the most remote islands in the world, to show them the same bike that, with a new bottom bracket shell, was entirely different. The press, understandably, lauded their courageous, groundbreaking design, giving the bike rave reviews and immediately putting it at the top of their Must Buy lists.

The NSA reports that @urbanhukk69 was initially ecstatic as he read the glowing First Look article by Pinkbike's Paul Aston, but that his demeanour changed gradually, he began sobbing quietly, and did not purchase the bike as he'd promised to do.
Travel to Socotra takes nearly 4 days, and all cycling media unanimously agreed it was worth it.

Upon hearing of this betrayal, Buff Stayber, CEO of Reck Cycles issued a statement.

bigquotesWe take consumer feedback very seriously, so we read the news of a Pinkbike commenter not keeping his word with profound disappointment. This individual clearly has no respect for the integrity of comments made on the internet—the very foundation of our society. Despite this, our commitment to do whatever people tell us to do remains unwavering.Buff Stayber, CEO of Reck Cycles

More on this story as it develops.

UPDATE: user @urbanhukk69 has just made the following comment.

Urbanhukk69 doesn t like bikes with just 1 bottle cage.

Posted In:
Industry News


  • 65 0
 Best article yet ????
  • 4 1
 Was meant to be a laughing face but the question marks appeared Frown
  • 9 46
flag Flowcheckers (Apr 1, 2018 at 7:53) (Below Threshold)
 @Joebohobo: Maybe I have high standards for sarcasm, but by my count pinkbike is now 0 for 10 on funny April fools article's this year. Stop swinging at whiffle balls and give us some legitimate EWS coverage.
  • 38 0
 @Flowcheckers: you must be fun at parties.
  • 1 1
 @jaydawg69: Hoes home empty handed every night!
  • 10 0
 Kona once listened to commenters on 26" remember. Ended up in clearance section.
  • 1 0
 @bohns1: Well, one of his hands probably has something in it all right...
  • 2 1
 @Flowcheckers: that makes 2 of us
  • 1 0
 Best bit is that it was a legit comment, I am sad and have too much time on my hands and found it:

but it was by @nug12182 , who was way ahead of his time
  • 1 0
 Absolutely. Also my go to article before I whine (or comment at all after a two Martini lunch) from now on.
  • 1 0
 @WGPE: Yeah and the Slayer still doesn't have a threaded BB!!!!! If it did I would have a Slayer in my bike room right now.
  • 59 5
 You may feed the trolls, but trolls will never feed you.
  • 3 1
 You think this is a laughing matter?
  • 8 2
 " the comments made on the internet- the very foundation if our society" if this is true we are all failures. i seen some of the nastiest most ignorant things commented on the internet. Despite what someone's profile says they could be anyone who knows nothing. Rather attack some one for just making a statement that should have been taking with a grain of salt. No other person thought that there might be a better bb. It took one random person to say the won't buy because of thw type of bb just seems crazy to me. People designing these bikes should have confidence in their product and not reinvent the wheel because of one comment.
  • 3 8
flag Drtyharri (Apr 1, 2018 at 5:58) (Below Threshold)
 oh duh april 1
  • 6 0
It would have been much funnier if you hadn’t followed it up with the second comment : )
  • 4 1
 Plant, meet face.
  • 5 2
 Nice, but you forgot to mention urbanhukk69 landing a seven figure contract to design all the new bikes for the whole bike industry and to designate all new standards because he so obviously knows more about bikes than anyone who actually designs and builds them.
  • 6 0
 Lol, no 20mm thru axel. No sale.
  • 5 0
 Possibly the best article ever on pinkbike
  • 1 0
 haha. my local newspaper chose not to print an april fools joke this year due to fake news and media/common people relation issues etc.. came here and saw this. Thank you, Pinkbike=) Made me smile!
  • 1 0
 Sweden: The country where only political correct news, that won’t hurt anyone’s feelings are allowed... :-p LOL!
  • 5 2
 Brutal. Listen to WAKIdesigns.
  • 2 0
 thinking over the last year ...

“Come on yeti make a threaded BB SB5.5 I would buy one”
but now ordering a Ripmo...
  • 2 1
 then buy what you want, no one dictates you what to buy.
  • 2 0
 WOW! Putting Urbanhukk on blast!! Is this guy now officially in hiding? The death threats must just be piling up!
  • 2 0
 Reading this article half-awake and pre-coffee made me angry at the internet. Nice one PB!
  • 3 0
 Solid April Fools. Would read and LOL again.
  • 1 1
 I seriously hope they did not change production and waste all that money for one comment that only got 16 likes in hopes that they would sell one bike because if so let make this ceo president of some country!
  • 4 0
 Well done Brian ????
  • 1 0
 Effin thumbs up fail
  • 1 0
 As a rabid environmentalist, I feel that there should be some kind of regulatory exception for throwing your mistakes into the sea.
  • 1 0

The comment is here, by @nug12182 Yes, I am sad enough to trawl through to find this shit
  • 1 0
  • 2 0
 This is like a Hard Times article. I love it
  • 1 0
 If only urbanhuck69 had a real profile i woulda followed that legend for sure.
  • 2 0
 When you try and make fun of a comment that was upvoted 16 times. Lol.
  • 2 0
 The only thing that is real here is "#killpressfit" Wink
  • 1 0
 That truely is awesome what they did.I'll look into maybe buying one of their bikes in the future!!@Reckcycles
  • 4 3
 come on, you can do better than that pinkbike...
  • 1 0
 Lmao at PB, why doesn’t this surprise me!
  • 1 0
 haha! made me lol! so true.
  • 1 0
 Well done PK, well done (insert slow clap)
Happy AF’s!
  • 1 0
 Lol great morning coffee laugh. Thanks!
  • 4 4
 Getting sick of reading nothing but April's fools news today ... Trump is enough already ....
  • 1 0
 Not Superboost? Lame. Won't purchase until then.
  • 1 0
 The add to favourites button has stopped working....
  • 1 0
 69 ou yeeaah
  • 1 0
 Haha nice story PB! :-))
  • 1 0
 Love It! Good one. LOL
  • 1 0
 April fools
  • 1 0
 Well done PB!!
  • 1 0
 28.99 wins in April!
  • 1 0
 Pure gold.
  • 1 2
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