Marine Cabirou announced on Instagram today that she is now sponsored by Monster Energy. She said she'd hoped to announce the big news at Les Gets, but the crash that took her out of the race delayed the announcement. Luckily, it now looks like she's doing better and will return to racing with a stronger team of supporters behind her than ever.
Monster teamed up with Bluegrass Eagle and bike care product company Monkey's Sauce to make the helmet, and we can't wait to see her race in it.
Marine has shown over the last few years that she's more than deserving of support like this. It is great to see Monster sponsoring more women after picking up Camille Balanche recently, and it will be exciting to see Marine continue to push women's downhill racing forward with the energy drink giant backing her.
 | As you can imagine I’m beyond happy to share this news with you today: @monsterenergy, @bluegrass_eagle & @monkeyssauce got together to make this beauty! And that means I’m part of a new family now, thank you! I’d like to thank again Bluegrass and Monkey’s Sauce for taking care of me the past and next years as well! A new story starts today and this the first page of some great designs ahead! I initially wanted to reveal this in Les Gets but I met a tree early in the weekend and couldn’t show you this yet! |
Monster teamed up with Bluegrass Eagle and bike care product company Monkey's Sauce to make the helmet, and we can't wait to see her race in it.
Marine has shown over the last few years that she's more than deserving of support like this. It is great to see Monster sponsoring more women after picking up Camille Balanche recently, and it will be exciting to see Marine continue to push women's downhill racing forward with the energy drink giant backing her.
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"Drink water" homie's username hughbm reminded my of huge bm which is what my dear mama called poops: BMs - aka Bowel Movements.
basic schittpost
The energy drink brands happen to be the only ones willing to pay actual wages to "action sports" athletes. You're essentially sitting here whinging that Marine will have some semblance of financial stability like you or me for a change, and you're only doing it to tickle your ego. Let that sink in.
Also, Congrats on the sponsorship Marine!!!
Yea they are huge marketing companies, but that’s ultimately to sell the drinks. I saw something recently about Redbull that said even with everything else they are involved in, they still make over 95% of their revenue from the drinks.
That does not mean they made $6B from it. That just means the exposure that it generated in was valued at $6B. Meaning that to get a similar amount of marketing exposure through traditional avenues it would have cost $6B.
They did not make any money directly off the jump. Any money they actually made from the jump was made indirectly through increased drink sales, because that’s the only product they really sell.
Stupid jokes aside, Monster paint schemes are so right, better than RedBull ones, no?
Genius comeback. Did you come up with that all by your self?
Clearly with riders industry specific partner brands, they use (consume) those products. With redbull and monster (aside from Sam pilgrim) I bet there's a pretty minimal uptake from those riders consuming those products. So is it then reasonable to promote a product to your fan base demographic (whether chosen or incidental) you're not prepared to consume?
But, as above, I understand the paycheck aspect.