Mike Sinyard's Project New Day has increased its efforts advocating for alternative mental health therapies following a Santa Cruz council vote to decrimilaize psychoactive plants and fungi. The vote, that was passed on January 28, includes plants such as magic mushrooms, ayahuasca and peyote.
Project New Day is a non-profit that was set up last year by Sinyard and research scientist, Alli Feduccia, PhD, with the mission of helping people "overcome addiction and actualize mental health through the legal and responsible use of psychedelics". This isn't Sinyard's first attempt at solving mental health issues outside the confines of big pharma either as he also founded The Outride Foundation (formerly The Specialized Foundation) to provide cycling/exercise interventions to improve social, emotional, and cognitive health. It's worth noting that while The Outride Foundation is linked to Specialized, Project New Day is not.
Project New Day will create and run programmes to help people overcome addiction, provide capital to scientists and healers, educate the public and policy makers, and create a community around its ideas and programs.
More info, here