reports that after 48 years at the helm of Specialized, Mike Sinyard is stepping away from the CEO role and into a new role as "Founder, Chairman and Chief Rider Advocate." In his place he's appointed former Dyson executive Scott Maguire.
It sounds like Sinyard will remain engaged with the brand and its vision. "I have been looking for the ideal leader for Specialized for years; Scott is perfect because he integrates design thinking, engineering capability, supply chain expertise, and operational excellence to drive meaningful innovation to customers and employees. On top of that, Scott brings together and leverages the strengths of diverse people and cultures to create simplicity out of complexity," Sinyard said in a statement. Read all the details over on our sister site Bicycle Retailer