Mons Royale & Sunflower Bakery Release Limited Edition Merino T-Shirt to Raise Money for Squamish Trails

PRESS RELEASE: Mons Royale

Back in June 2020 Mons Royale and Alice & Brohm dreamt up a recipe for success with a unique collision of merino wool and real fruit ice cream. Thanks to overwhelming support from the Sea to Sky community, 100 T’s were snapped up and $2,500 raised for SORCA.

The mountain town of Squamish, BC serves up over 300 kilometres of singletrack, with that comes a local population of riders that are needing to ensure their carb intake allows them to keep riding.


As it happens, the local population also has a bit of a sweet tooth. Ryan and Jamie from Sunflower Bakery (both avid participants within the Mountain Bike community) recognized this need and coupled it with some inspiration from Homer Simpson to ensure the local riders are well-nourished.

“No matter how great life is, it’s not complete without doughnuts” – Homer Simpson


With their North American HQ based in Squamish, BC the team at Mons are both passionate about the local trail network… and Sunflowers Donuts. Connection with the community and the outdoors is at the heart of what Mons Royale and Sunflower do. They have teamed up to produce a limited edition merino T to continue raising funds to support Squamish's incredible network of trails and the community that’s built around them.

Mons Royale and Sunflower have collaborated with Squamish artist Dominik Kalita to create a limited edition merino T-shirt, and give 20% of all sales back to Squamish’s local trail association; SORCA. The artist’s work is printed on Mons Royale’s Men’s Icon T and women’s Icon Relaxed Tee, a lightweight merino T-shirt designed for a pack less do more lifestyle.



The t-shirts will be available for Pre-Order over two weeks from Tuesday, 17th of May to Tuesday 1st June. 20% of sales will go to SORCA (the Squamish Off-Road Cycling Association), and 3% will go to the artist Dominik Kalita.

Help support our Squamish trails and community and get a sweet as T. Limited quantities available, only available in North America. Snap one up here.


About Mons Royale:
Mons Royale is dedicated to bettering people and the planet through action and adventure sports. It is the mountains that inspire everything they do. From the products they design, the experiences they create and mountain towns they call home. Their love for action and adventure sports brings with it a passionate culture of like-minded people and communities – and it is their mission to share this passion with the world, so more of us can benefit from the mental and physical freedom we feel when we are out there shredding.

About Sunflower Bakery:
Sunflower Bakery is an iconic bakery in Squamish BC who have made their name through outstanding doughnuts and coffee. Connection to community is at the heart of what Sunflower does. From supporting SORCA to donating to Squamish Helping Hands they are dedicated to helping the community thrive in whatever way they can.

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Racing and Events Mons Royale Trail Advocacy