More Products, People and Stories From the Show - Interbike 2015

Sep 18, 2015
by Rachelle Frazer Boobar  

The Story of Bell Helmets and Joy Ride

Last year, Bell Helmets Executive Vice President, Jessica Klodnicki had no other ladies to mountain bike with. She was a new rider, who had just taken a skills clinic, and was looking for some friends to hit the trails with. By chance, she ran into one of her fellow clinic attendees after yet another solo ride on the trails, the two clicked and began riding together. Soon there were three women, followed by twelve and within three months, the group had grown to seventy. Jessica made the monthly ride official and dubbed the event "Girls Rock" and it grew to host hundreds of women each month.

Jessica and Bell have created a program called Joy Ride to motivate others to do the same, and are offering five women from five different cities around the USA the opportunity to start their own women's ride group with their assistance, and are taking applications now. The winners will be flown to Santa Cruz for an induction and training and will receive funding to make their group rides a reality. Bell have also just released a new women's specific Joy Ride helmet line to celebrate the initiative.

Last year Bell Helmets Executive Vice President Jessica Klodnicki had no other ladies to mountain bike with. She was a new rider who had just taken a skills clinic and when she one day saw another girl from the clinic at the local trail zone she grabbed her and they started riding together. What started out as two girls riding together grew to three then to 12 up to 70 in three months nad became an official monthly ride called Girls Rock . Jessica and Bell want to offer Five women from Five different cities around the USA to start their own women s ride group initiative and will fund and train the right candidates for the job. They re calling the program JOy Ride and they ve just release a new women s specific helmet line to coincide with the event.
  The Joyride line is based on smaller sizing, and a specific color palette. The Super 2R, Super and Rush will be a part of the collection, and will be available with or without MIPS.

This is the Soul helmet it s one helmet that can do it all with its two removable visors you can take it on the road on the mountain or on your commute to work.
  This is the Soul helmet, it's one helmet that can do it all. With two removable visors you can take it on the road, on the mountain or on your commute to work and for or $75 USD, you're not going to break the bank either.


Troy Lee Designs Updates

Speeda is dead. In its place is Evil .
  Let's re-visit what was potentially the most talked about short in women's mountain biking for 2015. The Troy Lee Designs Skyline in "Speeda" colorway. Despite selling very well, in fact Troy Lee Designs doubled their overall women's clothing sales last year, the "Speeda" Skyline short is dead. In the Speeda's place we now have "Evil". Discuss.

The Skyline will come with waist adjusters this year.
  On a side note, the Skyline will come with waist adjusters this year, and the Skyline jersey has had a bit of a re-design and will be made with a much lighter material that doesn't have that scratchy feeling of years past. The neckline V has been slimmed out and the short should contour to the body more now as well.

Here s a sneak peak at next year s new women s Ace gloves from TLD...
  Here's a sneak peak at next year's new women's gloves from TLD...

Osprey
  Osprey have always made nice packs, these Talons are made for the ladies who want to head out on overnighters and long days our in the wilderness.

Drinks at the ladies lounge. You will find a lot of influential and interesting women here.
  Drinks at the ladies lounge. We found a lot of influential and interesting women here.

For instance meet Lael Wilcox. Lael hails from Achorage Alaska and this year rode her bike to Banff so she could race the Tour Divide a self supported mountain bike race that spans 2745mi 4418km and goes from Canada to New Mexico. Lael got sick mid race and finished in 17 days. Knowing she could do better she made her way back to Bellingham rode her bike back to Banff and tried again. She was on pace to beat the men s record until she reached inpassable mun in Montana that set her back around 12 hours. She still finished though this time in 15 days. Lael has just sold her Specialized Stump Jumper 29er and has now bought a steel hard tail which she ll be riding to New Mexico next.
  For instance, meet Lael Wilcox. Lael hails from Achorage, Alaska and this year rode her bike to Banff so she could race the Tour Divide, a self supported mountain bike race that spans 2745mi / 4418km and goes from Canada to New Mexico. Lael got sick mid race and finished in 17 days. Knowing she could do better, she made her way back to Bellingham, rode her bike back to Banff and tried again. She was on pace to beat the men's record until she reached a long stretch of mud in Montana that set her back around 12 hours. She still finished though, this time in 15 days. Lael has just sold her Specialized Stumpjumper 29er and has now bought a steel hard tail, which she'll be riding to New Mexico next.

Spank
  Have tiny feet and hate big pedals? Have big feet and hate tiny pedals? Spank have just announced the Spoon, which will be available in three different sizes so you can pick what will work best for your hoof.

Spank have released three sizes of their spoon pedal so that all shoe sizes can find a fit that suits them best.
  Spank are pretty tight with the folks at Five Ten, and the Spoon was designed to work best with their shoes. A set of Spoons will cost $94.99.


iXS Enter the Game

Ion
  iXS always work closely with their riders for feedback, and Miss Rachel Atherton played a big part in iXS's new women's apparel collection for 2016.

Ion
For all those with an aversion to teal may I introduce the Viber jersey in red.
The New BC-X3.1 Women s gloves look a lot more glamorous than their name sounds.
The New BC-X3.1 Women's gloves look a lot more glamorous than their name sounds.

iXS have got on board with a new recycling initiative this year and are incorporating recycled plastic into their fabrics. One kilo of plastic is enough for four jerseys.
  iXS are on board with a new recycling initiative this year and are incorporating recycled plastic into their fabrics. One kilo of plastic water bottles is enough to make four jerseys.

Everyone just getting along and having a time at the PB booth.
  Multi-media get along at the PB booth.


G-Form Protection

G-Form got their start when Daniel Wyner, an inventor and tinkerer, began re-purposing gel hospital bed lining for shoe and saddle products. Wyner has a long history with working with advanced composite materials, and has expanded and developed their technology over the years to include impact protection pieces for application in various action sports, from snowboarding to Hollywood stunts. For the first time this year, women will have three mountain bike specific protection options: a compression shirt, and two compression shorts.

G-Form this year have just released a women s specific upper body compression shirt as well as two different compression short models.
  The Pro X Women's Short sleeve shirt features, rib, shoulder, breastbone and clavicle protection. G-Form's RPT material hardens on impact, it needs to be sandwiched between two hard surfaces, like your bones and the ground for it to work. The Pro-X Knee-Shin and Elbow guards are not gender specific, but they do come in youth sizing if you find regular sized products too big.

The shorts come with hip tailbone and side thight protection in an SPF 50 moisture wicking fabric.
  The shorts come with hip, tailbone, and side thigh protection in an SPF 50 moisture wicking fabric. The Pro-X short comes in two options: with or without a chamois.

This guys was custom spray painting hats at the G-Form Booth.
  This guy was custom spray painting hats at the G-Form Booth.

Endura
  New this year for Scottish brand Endura is this long sleeve Singletrack II jersey, which is super lightweight to the touch.

Endura
There will also be a matching t-shirt style jersey of the Singletrack II if short sleeves are your fancy.
Endura
Pair your new jersey with the Singletrack Lite Short, a lightweight short with a four-way stretch that will keep the legs spinning in comfort for $99 USD.

The melee at the SRAM booth. Turns out people like free beer ad free swag.
  The melee at the SRAM booth for afternoon drinks. Turns out people like free beer and free swag.



MENTIONS: @IONbike / @BellBikeHelmets / @SramMedia / @spank-bikes




52 Comments

  • + 149
 they really went for it on the manikin boobs
  • + 17
 And I thought I was the only one........
  • + 7
 I'll take two please
  • + 13
 Heard they just had the A/C on.
  • - 1
 "Great f*cking tits man"
  • + 46
 Wow... the tits of that G-Form mannequin.
  • + 45
 It must be pretty cold at interbike.....
  • + 6
 Think I'd need a bullitt proof vest if I was standing in front of that G-Form
  • + 12
 a lil cameltoe and that would be the perfect quin!
  • + 7
 Little bit of trivia. I watched one if those how-it's-made shows on the subject of mannequins, and they use a human model as the basis of some of those mannequins, especially the ones they use for high-end clothing or underwear. So, there is a chick out there with that body.
  • + 1
 Google 'DS dolls'. You're welcome.
  • + 3
 My quest begins.
  • + 4
 I enjoy women of that 'caliber'
  • + 11
 I sure hope no one pokes out a eye on the G-form manican.
  • + 9
 so she rode 2200 miles to get to the race, which is another 2700 miles, can the author verify??
  • + 10
 Yeah, Lael Wilcox is a legit bad ass. Look at gypsybytrade.wordpress.com - it's her boyfriend's blog and follows her progress both times.
  • + 5
 Yep. She loves to ride!
  • + 6
 That guy's thinkin', "Should I say Hi? What should I say?" Pulse racing, palms sweaty... haha been there. I met Aaron Gwin at Interbike in 2011 right after Danny won the World Champs and was too star struck to say anything other than a simple congratulations. Great guy, he was nice, I wish I could have a do over. So much I wanted to say!
  • + 15
 something like "4 yrs from now, don't give up when your chain broke at the start gate"
  • + 15
 Moms spaghetti...
  • + 5
 Same feeling when I first saw Greg Minnaar back in 2010 in Fort William. Man he has such a strong quality of champion that I was too stoked to say anything, even ask for an autograph or a photo.
  • + 5
 Damnit Alex you beat me. The second I read pulse racing I was like "knees weak, arms heavy, mom's spaghetti" hahahaha
  • + 5
 Lael Wilcox is a machine! Anchorage to Banff and then the Tour Divide, twice!? Hardcore.
  • + 6
 Women's gear, so hot right now
  • + 11
 Have you ever wondered if there was more to life, other than being really, really, ridiculously good looking? -Derek Zoolander
  • + 1
 Has to be at least… three times bigger than this! Scottish lassies can be quite...eh... hefty
  • + 4
 After accomplishing what she has, Lael Wilcox still has to buy her own bike?
  • + 4
 I believe she was at the show in search of sponsors.
  • + 3
 I want to know what type of dip Kyle Strait uses! Some Copenhagen straight or is he doing some high school stuff like Skoal Peach?
  • + 5
 Hmm... Looks like Major Kusanagi has taken up modelling.
  • + 1
 Ghost in the Shell ftw
  • + 0
 So glad they show cased next years glove colors. All these soft colored bikes, bright colors and woman's mtb accessorize is making the industry look a little chauvinistic. Unless I'm wrong.. Are woman wanting to accessorize also? Maybe cliche exists for a reason.
  • + 1
 Wrong! A chauvinistic bike industry would only market, make and display on live mannequins bikini bottoms with pasties as jerseys, there is alot more that is NOT being done to provoke such naive histeria as saying the bike industry is sexist or chauvinistic. Just be happy their products cover most of the female body.
  • + 1
 Nah, you couldn't be more wrong. Look at the men's Santa cruze bikes compared to the same Juliana bike. Santa Cruz comes in way more "chauvinistic" colors as you say.......... lol I guess people find issues with anything though.
  • + 1
 I stand corrected then. Girls like to shop for bling.
  • + 0
 Girls dont know what the hell they want, thats why its a marketers nightmare to try and please them. Because they are either being accused of being sexist or having no feminine sense of design. Girls just need to concentrate on riding better then looking better.
  • + 3
 Good to see more flat pedal previews at Interbike. Media can't seem to get enough of new pedals
  • + 3
 Troy Lee employ the T-1000 as their manikin.
  • + 1
 "Turns out people like free beer and free swag."
Seriously ? I'd much rather pay Eek
  • + 1
 don't worry, you'll end up paying when they force you to change your frame for their new wheel standard Smile
  • + 2
 The look on that guys face behind Lyle.
  • + 2
 "I'll be over here giving off THAT vibe"
  • + 2
 Ya more troy Lee shorts that blind your eyes if you stare at them
  • + 1
 Lael Wilcox. Whoah! Now that's riding yer bike.
  • + 1
 who wants to discuss the death of speed?
  • + 0
 Wow... Where are these kids getting the money to ride all day? I don't believe the stories about the girl and divide etc...
  • + 0
 Speeda WAS evil. Or maybe just vomit. I don't know what else to call rainbow leopard print.
  • + 1
 women gear, does that thing is about to protecttttt,... no comment !!
  • + 2
 Even Lyle was there lol
  • + 1
 Those shorts look like Darth Maul.
  • + 1
 Do you even endura?

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