There's nothing more exciting than seeing a rider on the come up. We root for the underdog because we see something special and wish for them to challenge the establishment. Occasionally, we're fortunate enough to see the potential of a true winner in those early years. With so much anticipation surrounding the Morpheus 'Conspiracy' release along with rumors swirling of its representation on the World Cup, Morpheus can now put those rumors to rest.
Two-time Crankworx podium finisher and winner of pro slalom, Dakotah Norton (USA) will be representing the Morpheus Team, riding the 'Conspiracy' on the UCI DH World Cup circuit. Dakotah Norton is the unpolished gem that Morpheus has been searching for since we decided to compete in Downhill racing. We were fortunate enough to speak in depth with Dakotah prior to his media explosion at Crankworx Whistler. Two days later, Dakotah absolutely cleaned up Crankworx with two Pro podiums including a win in the ultra-competitive dual slalom event. After Crankworx, the entire industry had their eyes set on Dakotah -- he is determined to prove his performance was no fluke at all.
Dakotah hadn't touched a mountain bike prior to two years ago - a pretty unbelievable fact considering his world class skill and talent; however, once you dive into the details of his background, everything becomes very clear. With a background based around Motorcross and BMX racing, his high-speed awareness and technical ability make him the perfect "mountain bike natural". While this is true, background and talent can only get you so far when you're set to go against the best in the world. Dakotah' has dedicated himself -- his daily diet and training regimen is something you're more used to seeing from a top level professional athlete. It's certainly an unusual athletic dedication for someone who is finishing an undergraduate degree in business. Starting from humble beginnings, Dakotah has the work ethic, skill and tenacity to be truly elite. Dakotah is the first representative of Morpheus' new International World Cup team. To ensure that Dakotah is prepared mentally, physically and mechanically for each event, team manager Mitch Chubey will be joining him in full support at each World Cup event. Dakotah also receives support from Shimano, Smith, Chromag, Schwalbe, 5.10, Troy Lee Designs, Onyx and Fox.
In anticipation for grooming our riders as previously done in the Slopestyle Arena, Morpheus is also beginning a National DH Development team, initially lead by 19-year-old Dylan Yoder. This will be Dylan's first year in the ProClass following up a very successful 2015. Dylan won both regional series' last year, the Atlantic Eastern States Cup and The Gravity East Series. Dylan is supported by Defiant Racing, Deity, Industry Nine, Maxxis, Honey Stinger, DVO, and Blue Mountain Bike Park.
Now that the programs are in place and the 'Conspiracy' is on track for production release in July, Morpheus is eager to prove our competitiveness. Look out for Dakotah and the 'Conspiracy' at The Sea Otter Classic, as well as Crankworx Whistler, Redbull Hardline and other downhill events across the globe!