Muc-Off Launch Technical Equipment Brand - LAB.94

Dec 17, 2019
by Daniel Sapp  

Press Release: Muc-Off

Muc-Off have debuted their military-inspired pack line that is designed to help riders carry what they need for all-day riding. The line currently consists of a ride bag, dopp kit, and essentials case.

bigquotesLab94 is born from our obsession with making performance and durability the heart of our design. Our mission was to create and build the finest technical equipment ever developed for off-road riding and we’re confident that we achieved this.Alex Trimnell, Muc-Off CEO



Lab.94 Ride Pack

The backpack's modular design makes it versatile and adaptive with a removable back protector and hydration system as well as a laptop/tablet protection sleeve that allows it to transform from a trail pack to a travel or commuter bag in minutes. It is constructed using 1000D Teflon coated Cordura and YKK waterproof zippers. There is an integrated military-grade Molle system that allows for the rapid attachment of other packs from the Lab.94 series. The roll-top design also means you can max-out the 20L internal storage capacity whilst maintaining a slim-line aesthetic, all the while staying cool and comfortable thanks to the climate-control system on the rear panel to allow maximum air flow. - RRP £130 | $159.99



Lab.94 Dopp Kit Bag

The Lab.94 Dopp Kit Bag is constructed from 1000D Cordura and has YKK waterproof zips to keep your q-tips and other travel essentials intact and dry. There are three internal compartments designed to hold grooming essentials with a detachable built-in mirror. It is designed to easily attach to the LAB94 Ride Pack using the military-grade Molle system. - RRP £40 | $49.99



Lab.94 Essentials Pack

The Lab.94 Essentials Pack features a weatherproof construction and impact foam to ensure your phone is fully protected from heavy impacts. It is engineered with elasticated accessories straps so you can hold all your riding essentials in place with an added internal Cordura pouch. Off the bike, the Essentials Pack is perfect for holding charging cables and mobile tech for life on the move. It can be used as a standalone piece or attached to the Lab.94 Ride Pack using the Molle system. - RRP £30 | $39.99



Various bundle configurations are available as well as accessories and add-ons, including stylish patch kits. Each product in the range line-up has been designed in-house and hand made with obsessive attention to detail and zero compromise for quality.

The Lab.94 range is available now exclusively through muc-off.com.




44 Comments

  • 29 0
 If their molle system makes great chicken enchiladas, count me in.
  • 12 1
 Our back protector actually doubles up as a tortilla for this exact purpose, so you're in.
  • 2 0
 You may want to have your dermatologist look at that....
  • 22 0
 Cordura and MOLLE systems are great for actual military use.... but I've found Cordura to be unnecessarily heavy for mountainbiking and all that material thickness adds up fast. I generally prefer ripstop (or a variant thereof) for any activity where weight savings is a premium.
  • 22 0
 I'm going to start a new IG account that features an extremely attractive female rider (who doesn't actually ride) so I can get a bunch of this stuff for free (as long as I make posts abut me using it in my bikini at least once a week).
  • 7 0
 So basically ms peaches? Lmao
  • 2 0
 @Walfersama: I actually like her. She works pretty hard to create content and she does ride. She for sure plays the attractive girl card hard though. There are others that are far worse than her but I don't remember their names because I block them when I come across them lol. Muc Off really when after them to be "ambassadors" and the resulting "advertising" really annoyed me.
  • 3 0
 @mtbgeartech: ive Seen her riding and that doesnt match the way she presents herself. She is sponsored from Conti like Wibmer...

Youre right. I also block "bikergirls". There are so many which have a redicolous amount of followers and Ride like the ride like they cant even find the pedals, but act like pros. Terrible
  • 1 0
 @Walfersama: So she isn't a decent rider then?
  • 3 0
 @mtbgeartech: compared to other girls on insta? No
  • 1 0
 @Walfersama: Oh well... LOL.
  • 16 0
 How far are they going to take this brand? Started with soap & chain lube?

How about a non stick non drying sealant? Or a non stick frame coating and or fork seals called FucOff
  • 2 0
 grip lube
  • 4 0
 Well, Samsung started out selling homemade noodles and fish and look at them now. So you never know....
  • 3 0
 Actually started as Xlite. They produced parts and Muck off was a sideline that out grew the rest of the business.
  • 10 0
 Bad-ass water refill scene skips the part where you invert the filled bladder to suck out the excess air and spit out the fungus agitated off the inner walls of your delivery tube.
  • 10 0
 Will there be a Studio69 version for those who partake in ride swapping and trail side exploration with strangers?
  • 2 0
 Don't forget picking up strangers off the street in the shuttle van!
  • 7 1
 Thanks to your input, we've now completely changed our plans for 2020. Watch this space.
  • 4 0
 @mucoffltd: Thankyou, sometime I don't know if I am having a polite chat or someone is looking to get loose in the woods.
  • 7 1
 I thought we were banned from wearing a backpack these days.... where is the hip belt version?
  • 4 0
 Silently giggle at people you see wearing this. If you guffaw audibly, they will spray you with their bike-specific pressure washer.
  • 3 0
 FINALLY! Somewhere to keep my q tips and hair gel when on the trails, and a detachable mirror to boot! Because who wants to cross the finish line with helmet hair guys, am I right?
  • 1 0
 This stuff is already out there, has been for years, its a saturated market for this kinda gear, so fail to see how this provides or improves on anything thats already available. Kifaru, Maxpedition, TAD gear, arcteryx, Hazard4, LBX, Karrimor SF, eagle industries and theres a ton more that cater to all things outdoor and specialized carry. I miss seeing Rex Trimnell's X Lite machined bike components, instead we have pink dish washing soap and shampoo.
  • 1 0
 kinda like it. the pouch in the video isn't correctly weaved in, so that kindof irks me, but ill certainly wait a while before making a purchase. my old camelbak 3L is getting due for replacement.
  • 3 0
 1.45 silhouetted on the skyline, enemy bikers will easily detect and neutralise your team.
  • 1 0
 cyka blyat
  • 2 0
 Actually looks good to me. Will be good for some riders out there. Not everyone goes for a two hour ride around there local trail centre then heads home.
  • 3 0
 So I can f*ck up my laptop AND cover my office in dried mud, all with the same pack? Sign me up!
  • 3 0
 So, Tahnee and Kaos were bored having to wear pink?
  • 1 0
 Don’t really get it... started off with just basic cleaner and now they are off on a whole new path of products that don’t bring that much value.
  • 1 0
 Just look at that Lab.94 Ride Pack back and then compare it Osprey ventilation system ROTFL
  • 2 0
 I think that's the front of the pack you can see.
  • 2 0
 Another hydrapak oem bladder. Pass.
  • 1 0
 "Muc-Off Launch Technical Equipment Brand" who's editing this stuff? The President of the United States of America???
  • 1 0
 FAKE NEWS
  • 2 1
 here come the weight weenies!
  • 1 0
 Deffinetly gonna need the phone protector
  • 1 0
 Surprised it isn’t pink.
  • 5 0
 Inside it is.
  • 1 0
 Hope function over form was the intent...
  • 1 0
 Does anyone else miss the X-Lite days?
  • 1 0
 It's hunting season in the forest, good luck with those colors!
  • 1 0
 They misspelled dope.

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