Industry Nine's New Carbon Wheelset Line

Mar 5, 2020
by Industry Nine  

PRESS RELEASE: Industry Nine

Asheville, NC – From BC to NC, We Are One's carbon technology meets Industry Nine's Hydra hub platform, ushering in a new range of carbon mountain wheels. The collection includes the Ultralite 280, Trail 280, Enduro 315, Grade 315 and Enduro 355. The new carbon rims are built on a partnership with Canadian carbon manufacturer, We Are One Composites and are hand laid in Kamloops, BC. The rims are laced to Industry Nine’s proprietary hub and spoke chassis, featuring aluminum straight-pull spokes that thread directly into the hub shell. All rims feature Industry Nine specific layups, molds, and specifications designed to complement Industry Nine’s well-proven hub and spoke system.

Available in all the standard I9 colors,

In addition to being entirely engineered, manufactured and assembled in North America, the updated rims feature:

● Improved radial compliance due to a shallow rim depth as well as specific fiber placement and orientation.
● A thicker bead wall, to reduce the risk of pinch flats or damage due to impacts.

bigquotesWe are truly excited to be able to offer an all-new wheel line that represents the best of North American design and manufacturing. From BC to NC, we have been blown away by the exceptional ride quality and durability we have experienced with the new carbon rims and can’t wait to share them with riders.Jacob McGahey, VP i9

I9 team riders Kait Boyle & Kurt Refsnider

With a complete lineup of ten new carbon mountain bike wheelsets, the new collection provides high-performance options across all disciplines of riding, from XC to Downhill. We believe that We Are One represents an ideal partner thanks to their unrivaled quality and reputation in carbon manufacturing as well as logistical advantages from manufacturing in North America. The collaboration allows for quicker and more efficient delivery, a shorter prototyping phase, increased ordering flexibility and avoids tariff uncertainty surrounding manufacturing abroad.


Riders have the full assortment of 11 anodized color options as well as fitment options for all modern mountain bike specs. The wheels will be offered in either 24 or 32 spoke counts depending on the application of the wheel. Every wheelset is backed by a Lifetime Warranty. Wheelsets at $2,250 and are available now.


For more information visit Industry Nine's website


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