New Industry Standard Set to Make a Massive Splash

Apr 1, 2018
by Alex Evans  
Gob-smackingly thirst-quenchingly good water bottle designs straight from Flare HQ. Get yours here for just 10 https products water-bottle-blue

PRESS RELEASE: World Wide Cycling Industry Standards Association

The World Wide Cycling Industry Standards Association (WWCISA) has today announced that all major bike manufacturers have entered into a gentleman's agreement to implement the new WB01 (Water Bottle 01) standard on all new mountain bikes produced for MY2020 onwards. The integration of this life-changing and record-breaking industry-wide accord will be rolled out over the next few months as MY2020 bikes start to be launched.

The WB01 standard states that all future mountain bikes must incorporate water bottle mounts in a bid to stop incessant online whining, trolling and bitching. Industry-chiefs previously sought to provide solutions to the question asked by discerning enduro riders: "Does it have water bottle mounts?" Providing elegant solutions such as flexible plastic bladders in backpacks, bumbags and bib-short liners to help industrial designers and engineers produce the most efficient and aesthetically pleasing bikes on the market without needing to cater for the water bottle have been totally in vain.
Syncros Matchbox Tailor HV1.5 Bottle Cage
Kiss goodbye to non-compliance.

Growing ever-tired of the constant flame war online and at the trailside, the industry has pulled together to create WB01. With the intention of improving on the current water bottle mounting system, industry-chiefs collated their vast experience and knowledge to create the new standard.

Bottle cage mounts are now 69.99mm apart (an increase of 5.99mm from the current 64mm spacing) to reduce torsional flex and potential rider-interference when the bottle is at maximum capacity. The extra length means that bottles can be wider, growing from the current 73mm standard to 79.99mm in diameter (an increase of 6.99mm). Rough calculations estimate that you'll be able to ride for 20-minutes longer with the additional H2O capacity of the new WB01 bottle. The new standard is not backwards compatible with the old system, however.

2018 YT Capra
Bikes like YT's 2018 Capra are now obsolete and illegal.

While some may hark that this new standard will render all previous cages, pumps, mounts, bottles, accessories and bikes obsolete, the clear benefits of WB01 outweigh any negative impacts. To help transition the whole industry to WB01 in the most timely fashion, production and sales of all old, non-conforming water bottles, cages, pumps and other accessories will cease immediately. There will be a trailside amnesty for all non-conforming products, and riders are urged to comply or they could face heavy penalties.

In a move to make sure all brands conform to this heavily-enforced standard, a fine of up to $1,000,000 per model of bike sold not complying to WB01 will be applied, and all future bike models and designs will have to be designed using the Trek Session-Template1 (TS-T1) to guarantee sufficient room for the larger WB01 bottle.

Pricing for WB01 bottles and mount kits start at £100 / €100 / $100 and will be available to purchase from today.

Jack Moir appeared to be rolling around a prototype long travel 29
Thirsty for more?

MENTIONS: @WorldWideCyclingIndustryStandardsAssociation @WB01

Posted In:
Industry News


  • 117 7
 My favorite bit about those April fools is considering how many there are here this year, if Sram released their 28.99 today everyone would laugh. That was so stupid that it fits only a day like today
  • 3 1
 That's exactly what is was thinking.
  • 14 1
 And lets not forget last year's Metric Shock standard April Fool that wasn't
  • 6 22
flag Maxipedia (Apr 1, 2018 at 12:52) (Below Threshold)
 These are beginning to look worse each year. I can't really remember last time I have read an actual funny one. But hey, if the people insist on writing these ”funny” bits of news, who are we to deny them their disputable humour? Smile
  • 42 0
 I’m good, I just got used to the taste of cow shit on my bottle due to the killer placement on my kona process
  • 4 1
 I'm not as I just can't get used to the dog poo taste.
  • 12 1
 I used to complain about that until I realized all the extra nutrients I was gaining by the strategic placement of my bottle-cage holder. Now, I can carry two less power bars!!
  • 10 1
 @Pininator: Not to mention the weight saved by way of giardia.
  • 6 1
 My 111 doesn't fit a big enough bottle to carry anything but my cow shit covered weed.
  • 25 2
 Had this one bottled up for a while didn't yah?
  • 1 10
flag noisette (Apr 1, 2018 at 9:39) (Below Threshold)
 corky move one industry chiefs' part, i say. shoulda called it the cagey-b, though - I'd camel bak for a second look if they did!
  • 9 0
 @noisette: you need a bigger bike for all that reach
  • 7 1
 Go back to early 90s. Whn everyone bitched about muddy water bottles and the added weight of a full bottle or two sometimes yes three on light xc bikes. Lol the hydration pack was born. I love the water bottle mount bitching i feel like it is a part of our sport just like the 26" wheel. I read these comments in hopes of being entertained by everyones bitching whining and crying.
  • 4 0
 @pauldbrienkennedy don't forget about everyone wanting air suspension and now everyone wants coil lol
  • 11 2
 Shout out to all the water bottle whiners that made this possible lmao
  • 7 0
 Best one yet! Especially the “session” template!
  • 6 2
 Yup, they have also announced that 26 inch wheel bikes have been damaging the eco system for years and are now banned in all countries around the world, riders will face life in prison if caught riding with 26 inch wheels.
  • 3 0
 Aw man, looks like I'm in deep trouble. Gotta hide the 2002 Giant Rincon.
  • 6 1
 Unfortunately the fiction of this April Fools is a little too close to reality.
  • 4 0
 Do Capra's sold in California come with a warning label not to take them in the desert?
  • 4 0
 For legal reasons, the Capra is sold under the name YT "this bike is known to the state of California to cause cancer, birth defects, or reproductive harm" in that state.
  • 3 0
 Should have a minimum volume of 1000ml per bottle written into the new law.
  • 14 0
 Should be 989.99ml
  • 5 1
 @Salazars32: Standard joke.
  • 3 1
 .I can't help but think this new format to end all formats is just another new format released under the guise of a "format to end all formats".
  • 4 0
 It’s the new plus bottle, yesss! Finally
  • 2 0
 Oh shite. I've just bought a Capra 2018. How will they police this. Will I be ok onlocal trails? What about bike parks. Will my mates dob me in?
  • 4 0
 About time!
  • 5 2
 All these April fool's articles have been cringey
  • 3 0
 Oh and happy easter to all.
  • 2 0
 This should definitely be mandatory on DH rigs as well.
  • 3 1
 What about clearance for a frame bag to hold my mid ride burrito?
  • 1 0
 nope, frame bags are illegal
  • 1 0
 I electrical taped one to my bike last weekend. A summit burrito and a rain dog in the bottle cage is a magical experience!
  • 1 0
 What about a new standard in water bottle mounts it only fits a standard water bottle, where can put my JD?
  • 1 0
 Who needs a water bottle mount last 3 EWS champs bikes had no water bottle mounts
  • 1 0
 Since this will be effective in MY2020, any bike built before 2020 must be exempt to the new requirement BSWB01.
  • 2 1
 April 1st already? The entire Pinkpanty bike page is about foolery.
  • 1 0
 100 £ / 100€ / 100 $. Well played!
  • 1 0
 Dude this is freaking awesome!!!!
  • 1 0
 Did someone see the ews results? Why doesn't Sam Hill have a time?
  • 1 0
 I put water in my x2 and I'm just fine....
  • 4 3
 And someone got paid for this...that's the real joke.
  • 1 0
 Now they’ve gone full Enduro!
  • 2 1
 I still don’t get why $5000 bikes are designed around $5 water bottles.
  • 1 0
 Lmao this is amazinglol
  • 3 2
  • 3 2
 Please stop now PB
  • 1 1
 ahahahhaha ffs apr 1st is a pisstake
  • 1 0
 My mouth is watering.
  • 1 1
  • 1 0
  • 1 1
 april fools right?
  • 1 1
 Enough now please.
  • 1 2
 To much april fools, not funny anymore !????
  • 2 0
 Lol. You need a big hug. Its ok. ????????????????

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