New Juice Lubes Rider Juice Personal Lubricant

Juice Lubes has announced today that it is entering (literally and figuratively) new and uncharted territory with the launch of Rider Juice - Mountain Bike Rider Specific Lubricant. In keeping with the rest of the range it is designed for optimum performance but this time in the bedroom rather than on the trails. Lead engineer on the project Dr Deep Heat (NVQ Engineering B.H0le) had this to say

"We are always looking for new gaps to explore and the light bulb moment came when we decided to focus on the rider and not the bike. As we all know, Mountain Bikers are naturally an elite collective and have their own unique set of requirements and we have realised that this also extends to the bedroom department. We have transferred our expertise gained over 12 years of being able to reduce wear and friction between moving parts and applied it to this new product we are calling Rider Juice. Depending on which way you look at this, extending service intervals may or may not be a good thing, but crucially, this product has been designed with all participants in mind and we are sure it aids delivery of a fantastic experience all round"

Whilst Rider Juice is currently Mountain Bike Rider Specific, we are reliably informed that Juice Lubes are working on formulations for all types of riders in what will become the new Rider Performance Range but some are proving trickier than others to blend for.

Rider Juice is available to pre-order now on VeloBrands b2b and on the Juice Lubes direct website and is available in the following formats.

130ml Personal use
5L Workshop/Location pack with hand pump
25L Instore refill station
210L Barrel - Fleet and heavy commercial users only. Some kind of lift pump/transfer pump advised.

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