Nino Schurter Now a Bosch eBike Systems Ambassador

Apr 28, 2021
by Alicia Leggett  

Eight-time World Champion, seven-time World Cup Champion, and 2016 Olympic XC gold medalist Nino Schurter has partnered with Bosch as an eMTB motor ambassador. The 34-year-old Swiss rider is one of the most successful XC racers in mountain biking history. Now, with some help from a motor, Nino will be able to access remote rides that are typically unrealistic on analog bikes, Bosch says.

bigquotesFor me, an eMTB is the perfect complement to the two-wheeled family. I especially enjoy pushing myself to the limit with the eBike on uphills. The additional power offers exciting possibilities, especially in steep and demanding terrain. I love working with innovative brands so I can bring my experience to the table. As one of the leading eBike drive manufacturers and a strong partner for SCOTT Bikes, Bosch is an ideal partner for me.Nino Schurter

Nino has been kitted out with a Scott Ransom eRide equipped with a Bosch Performance Line CX motor and a Bosch Kiox on-board computer.

The Scott Ransom eRide powered by the Bosch Performance Line CX motor.

bigquotesBy recruiting Nino Schurter, we have gained an absolutely exceptional athlete as our brand ambassador. He embodies the passion associated with the MTB and eMTB scene. Moreover, he also shares the same values as Bosch eBike Systems: a healthy and sporty lifestyle combined with respectful co-existence with nature, forest and mountains.Tamara Winograd, Head of Marketing and Communications at Bosch

Nino echoes the idea that eMTB riders can and should be advocates for wild places.

bigquotesThe trails are our playground, but we have to use them with the necessary respect for others, paying particular attention to the natural environment. This holds true whether we're walking or cycling. This ensures that we and the generations to come can continue to enjoy these beautiful places.Nino Schurter

Nino has always been excellent at going upward. Now, with a hell of a lot of watts, he'll be faster at it than ever.


  • 645 32
 Can we get rid of the term analog for normal bikes? It’s bikes and ebikes.
  • 211 73
 “Acoustic bikes”
  • 267 74
 Or bikes and motor-bikes
  • 386 26
 Yes, "ebikes" is confusing. Is an electric Harley an ebike? How about an electric scrambler?

What we have here are Assistance Bikes. They don't replace the rider. They assist the rider.
But that's a bit long. We could call them Assist Bikes...still a bit of a mouthful...

Maybe we just call them AssBikes?
  • 127 30
 I know! We shouldn't be changing the name of the obviously superior and original version (normal bikes), just to put more focus on ebikes. I find the growing popularity of ebikes, unfortunate, but I know I'm probaby going to get a lot of downvotes for that unfortunately.
  • 23 1
 If we have to have one, pretty sure the correct term would be conventional
  • 90 9
“Acoustic bike” makes me sick up little bit in my mouth every time I hear it.
  • 148 3
 Meat powered
  • 8 0
 Pedal Assist bike. Regular Bike is what I go with.
  • 108 31
 @Dustfarter: Bike and Lazy-bike
  • 16 18
 It's not like analogue bikes are the original type of bicycle. Surely the two catagories here should be their given names at conception: the "modern safety bicycle" and the "e-bike".

Glad we sorted that out!
  • 20 2
 @L0rdTom: lmao I think we can all safely agree that in 2021 the distinction between a safety bicycle and a penny farthing is miles apart from what we're talking about here

What's conventional changes with time. No one calls a car a horseless carriage for the sake of specificity
  • 13 1
 Bikes for a lot of people are motorbikes, while we schlep around on pedal bikes.
  • 22 2
 They are PEDELECS.
Acording to wikipedia "the term pedelec was coined by Susanne Brüsch in her 1999 thesis Pedelecs: Vehicles of the Future"
So here's that.
  • 18 5
 Thank you. I logged in to say the same. Analog is a word to describe an electric signal, and acoutic has nothing to do with bikes, so lets drop that too. I know riders want a cool word to differentiate regular bikes but keep searching please.
  • 33 2
 They are called bikes. E-bikes are another thing. As motor bikes are another thing.
  • 34 114
flag 67ha4life (Apr 28, 2021 at 13:29) (Below Threshold)
 @MildMildWest: how about Boring Assbikes for the standard pedal bike? I was a hater / in denial for awhile too. Ebikes are way more fun, way more capable and are gaining insane popularity for a reason. Get over it people, ebikes are here to stay and they don’t ruin trails. enjoy them or stfu
  • 31 3
 agreed. Say it...BIKE and EBIKES
(I own an ebike fwiw)
  • 12 15
 Enjoy and stfu
  • 2 1
 @yakimonti: I don't mind it so much if you're recognizing the distinction between bike and ebike. You didn't call them acoustic bikes or regular bikes or something else. Thanks for that.
  • 4 1
 @borisimobike: manual bikes
  • 12 34
flag mcozzy (Apr 28, 2021 at 13:51) (Below Threshold)
 Retro bikes, legacy bikes, slow bikes, snail bikes, don't mind what they are called really.
  • 10 5
 Bikes and Escalator-bikes. (I take the stairs.)
  • 1 5
flag RedLineRT (Apr 28, 2021 at 13:58) (Below Threshold)
 @truckee1: THIS /\
  • 16 2
 @MildMildWest: And if they have a motor and big tires, we could call them Fat-AssBikes
  • 1 0
 @borisimobike: mmm, some deep Matt Jones vibes out here.
  • 10 0
 Here in Spain we call a non-ebike "pulmonar" ("pulmonares" in plural), comes from "pulmón" (lung). Translated into English it would be something like... "lungy/lungies"!!!
  • 17 1
 Here in Spain. Animal powered Mills are called 'Molino de Sangre' : 'Blood Mill'

The more I hear the term 'analog bike' or 'muscular bike' the more I love my Bloody Bike
  • 12 2
 I like naturally aspirated and boosted.
  • 2 1
 @Morroi: yo! Posted mine before reading your comment.

First time I hear 'bici pulmonar'. Anyway, the Lexicon e-mtb users are developing is awesome
  • 44 8
 The correct terms are electric bike and Amish bike
  • 12 0
 *Insert Jerry Seinfeld voice* What’s the deal with clipless pedals?
  • 18 39
flag Pinemtn (Apr 28, 2021 at 15:49) (Below Threshold)
 Two years ago, you clowns wouldn’t even tolerate even the smallest mention of an E bikes.

NOW, there’s a headline article about a pro endorsing and riding them calling normal bikes “analog” and you can’t do SHIT!!!

Hahaha watch out we’re coming for your wheel sizes next
  • 50 9
 @bradwalton: around here ebikes are referred to as "boomer scooters".
  • 24 3
 I prefer the term Moab golf cart.
  • 3 2
 I love my big ass bike, we ride hard all night when manual bike ain’t looking @MildMildWest:
  • 4 1
 100% agree with this, analog still implies electric. Acoustic is even worse.. I prefer classic vs ebike..
  • 8 10
 E-Bike and Flintstones Bike!
  • 2 0
 @borisimobike: I like it. But what's the equivalent of dropping your pick in the sound hole gonna be?
  • 9 2


1. The properties or qualities of a room or building that determine how sound is transmitted in it.
"Symphony Hall has perfect acoustics"

2. The branch of physics concerned with the properties of sound.
"Tyndall lectured on acoustics"
  • 2 0
 @Richt2000: My sentiments exactly!
  • 13 43
flag DoubleCrownAddict (Apr 28, 2021 at 17:44) (Below Threshold)
 Non e bikes always need to have terminology that makes them sound compromised... because they are so compromised compared to e bikes. I prefer old timey bikes, retro grouch bikes, slow bikes, snail bikes, or even fail bikes. Flinstone bikes and Amish bikes also are acceptable.
  • 14 34
flag DroppingThreeTwoOne (Apr 28, 2021 at 17:57) (Below Threshold)
 can we call ebikes ELECTRONIC MOTOR BIKES, also BAN THEM
  • 5 1
 @MildMildWest: or pedelecs, I've seen that term before, bc it's a pedal bike but also electric? Not sure what bikes that's referring to normally though
  • 4 0
  • 11 0
 Nino is the freakin Bossch!
  • 3 0
 @DDoc: sine waves in calculus are analog waves which was developed around 1674. Electricity was invented 200 years later. I agree it shouldn’t be used to describe a bicycle. But it’s just a word
  • 7 12
flag Steadite (Apr 28, 2021 at 20:51) (Below Threshold)
 *Bikes and motorbikes
  • 4 1
 @MildMildWest: following that, a fat tire ebike would be a Fat Assbike...
  • 2 2
 "pedelec" instead of ebike
  • 6 2
 What about mechanical bikes and extra-chemical-waste bikes?
To be fair though, if they replace a car, they make a lot of sense.
  • 5 0
 Ze Germans call normal bikes bio-bikes.
  • 15 1
 I just call them fun. You have fun bikes and then you have heavier fun bikes. Bikes are fun.
  • 3 1
 In our region, it feels like it's less than 10% without a motor. Sadly e-bikes will be the normal bikes in the future when it goes on like that.
  • 14 4
 I think it's important to recognise that we will keep calling them acoustic or analogue bikes until people's reactions stop being so funny and wildly disproportionate.

Childish? Yes.

Amusing? Yes.
  • 6 1
 unplugged bikes
  • 3 4
 @Bureb: Which is even worse ... a bike is a bike ! If it's assisted, it's something else ...
  • 5 0
 In France it's apparently established now that there are "electric bikes" and "muscular bikes".

In other terms, it is bicycles powered by muscles Vs bicycles powered by electrically assisted muscles?
  • 1 2
 @Morroi: pues eso es una catetada de España, bici y bici eléctrica y punto pero como somos catetos en España le decís pulmonar como I en la electrónica no respiras!!! España como siempre 50años atrás!!!!
  • 1 2
 @ReeferSouthrland: wy will he need to be a ebike rider!!!!
  • 2 0
 @LuisCR: Here in the Sierra de Madrid pulmonar is the most popular expression
  • 2 1
 @danstonQ: c'est tellement dégueulasse"musculaire"... Merci les magasines papier...
  • 1 0
 @TheStabbyCyclist: as a fellow guitarist I’ll give you a like for that one.
  • 12 14
 Bikes and Douche Scooters
  • 1 1
 @Richt2000: yep. Whoever came up with that thought they were so clever
  • 1 0
 @Richt2000: test
  • 6 0
 Logging onto now to comment...
  • 4 8
flag bobbtalks (Apr 29, 2021 at 7:53) (Below Threshold)
 @fracasnoxteam: no need for a new term when “moped” is already out there
  • 1 0
 Banjo bike!
  • 2 1
 @borisimobike: Thank you! The term analog bugs me to no end. Makes no sense whatsoever.
  • 1 0
 @bobbtalks: pedelec is not new
  • 3 0
 For Normal, which type of bike are you referring to?

Your Downhill Bike, your Trail Bike, your XC Bike, your Jump Bike, your Cruiser Bike, your Gravel Bike, your hybrid bike, your cyclecross bike, your Road Bike, your recumbent bike, your tour bike, your fat bike, your bmx bike, your tandem bike, your kids Strider bike,,,,
  • 1 0
 @MildMildWest: Very asstute of you
  • 5 0
 @idownvotepplwhosayacousticbike: It will be ok bro, it is comedy. I don't believe anyone is actually advocating permanently affixing that title to non-motor-assisted bicycles. Clearly you missed (or bothered by) the joke in the analogy to guitars. I could have just as well used the term "orthodox bikes," not that there is truly a universally right or true form of bicycle nor a protestant revolution of cycling. But kudos to your acct, we all have to have a hobby right? - dual major in physics/biomedicine and engineering consultant who understands how sound works, its terminology, but also enjoys mitch hedberg.

also, using it as an adjective, not a noun as you defined: Acoustic (adjective)
relating to sound or the sense of hearing.
"dogs have a much greater acoustic range than humans"
(of popular music or musical instruments) not having electrical amplification.
"a sad, gentle acoustic ballad"

*for the joke, replace "music and/or musical instruments" with "bicycle"... you can see the humor, in that it is a bicycle without electrical (motor) amplification. "A sad, gentle acoustic bicycle".
  • 4 1
 Ebikes and Typewriters
  • 1 0
  • 4 1
 Amish Bikes? ahahah
  • 2 0
 How about traditional, classic, original, conventional, standard, huMAN-powered (I should make a t-shirt for that) and then just eBikes... or ebikes.
  • 2 0
 @LuisCR: Bici de sangre!
  • 1 0
 @PocoBoho: Kramer: buddy, I'm going to need to borrow your water bottle. Jerry: no, you can have it!
  • 1 0
 @gforcedh: Why ask why, try Bud Dry.
  • 3 3
 PAM bike. Pedal Assisted Motor bike would be better than E bike IMO.
  • 2 0
 @Bureb: Which I hate soooooooooo much! The damn bike wasn't cultured on an organic farm, and even for a Pedelc you still need a human operator. However, in our region we came that far that you will get cheered by pedestrians and hikers for riding a conventional bike...
  • 3 0
 Love spanish terms. Was thrilled to find out during my climbing days what “pies de gato” are hehe @LuisCR:
  • 1 0
 @innerloop: all the time while clearing tech uphill: "look it's not an ebike!"
  • 1 0
 @IluvRIDING: Boik and Lazy-boik
  • 1 0
 Switch to another channel... Big Grin
  • 341 23
 Missing from Nino's statement: "Also Bosch offered me money, and I took it."
  • 54 5
 yeah I bet nino schurter, the most successful XCO racer ever, has never turned down a brand deal
  • 3 4
 you nailed that one sir.
  • 6 1
 @zachcalton: Can't say no to your boss' strong partner to also be your ideal partner...
  • 1 0
 No I gotta make that paper.
  • 42 6
 "And now I love my Bosch (money), in fact, I'm so happy with my Bosch (money) and how well the Bosch (money) motivates me, I'd say even better things about Bosch (more money) if they need me to!"
  • 72 2
 “For me, more money is the perfect complement to my existing money. I especially enjoy pushing my earnings to the limit. The additional money offers exciting possibilities. I love working with well financed brands so I can get paid more for my experience. As one of the leading eBike drive manufacturers and a strong partner for SCOTT Bikes, Bosch is an ideal partner for me.”
  • 45 46
 Emtbs are an embarrassment.
  • 19 16
 @short-but-sweet: no they're not.
  • 12 72
flag DoubleCrownAddict (Apr 28, 2021 at 17:47) (Below Threshold)
 @short-but-sweet: I sometimes feel sorry for the people I pass on slow bikes that are going 1/4 the speed of me, must be embarrassing for them. But you can't feel sorry for stubborn people who insist on using archaic technology.
  • 65 7
 @DoubleCrownAddict: Why would anyone be embarrassed that a motor makes you faster? I'm not embarrassed that dirt bikes, jeeps, cars, and planes go faster than me on a bike. That's the point of a motor. You sound super insecure.

I'm not even judgmental when I pass an e-biker on a motorized trail. Maybe they have some health condition or struggle I can't even understand. E-bike or not, you sound like a big bag of douche.
  • 39 3
 @DoubleCrownAddict: lol. Your general commentary is embarrassing
  • 20 1
 @short-but-sweet: @doublecrownaddict is trying to fill wackys void without the capacity for humour.
  • 3 2
 So much coins is tosed to this deal.
  • 7 2
 @DoubleCrownAddict: Imagine being so insecure
  • 124 11
 Pshht, I'm tired of these slow, out of shape guys cheating on the climbs!
  • 7 5
 Man, that must REALLY bum you out then when fast, in-shape guys cheat in the imaginary race that's going on inside your head! For a lot of us, being in shape has always just been the byproduct of chasing the stoke that downhill provides. And ebikes deliver more of that stoke. And many of us still win your imaginary race on our analog days, you just don't see the kenevo charging in our garage as we pass you on the climb on our analog rig.
  • 7 0
 @ranke: Think you missed the joke there.
  • 5 3
 @huckbuckit: overly defensive e-bike enthusiasts are not known for our senses of humor.
  • 84 0
 So what, is he switching to a 52t chainring now?
  • 372 0
 nah, he installed the motor backwards to add some more resistance to his training rides.
  • 2 1
 upfront or outback?
  • 79 5
 So watt. This isn't electrifying news.
  • 3 5
  • 8 0
 Definitely gonna spark some interest. Least we know he isn't a chEter.
  • 1 0
 I dunno, I'm pretty amped.
  • 2 0
 @Wakad00: I think you meant to say OHM pretty amped. Smile
  • 76 26
 What a cheaty, cheating cheater. He needs to pay his dues and earn his turns.
  • 43 1
 In other news Lewis Hamilton seen driving a Mercedes Unimog. Lewis is quoted, "I really like the power on hills and how the handling challenges me in the corners along with the smooth ride it provides when I exceed track limits"
  • 38 1
 I for one, am uncomfortable with "Casual Nino." In my head he exists only on a racecourse, where he tears the legs off mere mortals. Who is this guy with an ebike and a baggy jersey that looks like 1000 dudes I have seen in a trail parking lot?
  • 14 1
 Agreed! Nino is basically "Bike Stig" in my eyes.
  • 5 0
 Look at those calves and that impression goes away quickly
  • 37 1
 "Now, with some help from a motor, Nino will be able to access remote rides that are typically unrealistic on analog bikes, Bosch says."

LOL!!! Pretty sure the reigning Olympic champion and one of the greatest of all times cans access any remote ride that there is!
  • 3 0
 That battery will run out way before Nino!
  • 38 1
 The worlds about to start rotating backwards
  • 17 0
 Which is faster, the downhill KOM or Nino uphill with the eBike unrestricted?
  • 40 4
 How many people got triggered today
  • 37 6
 Maybe bike companies are pushing people to ride ebikes coz its more expensive and more profitable??
  • 29 1
 A company.... wanting to make money? Slow down, this blowing my mind.
  • 8 1
 For sure. On what other bike do you get to pay $5500 for Sram SX.
  • 4 2
 ORRRR.... fun? Consumer demand?
  • 2 0
 @ranke: Consumer demand is definitely what lets the bike companies get away with the crazy prices. I think they should be speccing better components especially considering the extra wear e-bikes put on drivetrains and suspension. If people are willing to keep buying though, the industry will just keep the prices the same or raise them. I know that Trek has taken 2 or 3 price increases recently just because they can. Specialized has done about the same.
  • 2 0
 @TrekXCFactoryRacing: Consumers as a whole are too dumb to acknowledge this and so it continues to worsen over time. It's a race to the bottom.
  • 1 0
 @BucketB: Not every company creates demand for the thing they're going to sell. Some of them make useful stuff and market it, then people see it and buy. Cycling is mostly about commodity fetishism and buying things you don't need.
  • 29 2
 The rich get richer... and the fast get faster.
  • 42 7
 ....and the fat get fatter.
  • 22 1
 And the smug get smugger
  • 12 11
 @digitalsoul: rode 25 days so far this month. Ive lost 10lbs of my winter coat. And heres the thing, having fun. Only pushing intervals when its tech because intervals suck but im constantly looking for tech with the eeb/true story
  • 8 3
 And the warming planet gets warmer E-bikes could really help educe environmental impacts by getting people to work without a car, not to mention the health benefits for people with sedentary jobs and sedentary lifestyles, but instead we have this
  • 3 6
 @overconfident: so woke! Ive now qualified for cheaper insurance on my truck. Under 5000km the last 2 years since i got my emtb. 180f/165r/ mullet/ dh casing tires/220rotors. Lovely commuter bud
  • 25 3
 The “accessing remote rides” idea falls pretty flat, when a guy like Nino who can ride for hours and hours would cash in his battery in a couple of hours like the rest of us mortals.
That said, he’s probably among the very few who could easily ride his dead 60 lb science bike back to the trailhead like the rest of us ride our enviro bikes.
  • 50 29
 I"m so sick of E-bikes being rammed down our throat's. The biggest things that bums me out is that E-bikes are going to split up my riding crew; there will be the haves and have-nots. I love my riding crew and already E_bikes are infiltrating the group. I fully get those who have injuries, disabilities, Etc, E-bikes are great. To the rest: get some goddam discipline and train!
  • 45 31
 Yup... you're right... Nino really needs to just get some discipline and train. Rolleyes

Nobody is ramming anything down anyone's throat, it's a product, they're advertising it... buy it or don't buy it but stop crying about it.
  • 12 33
flag DoubleCrownAddict (Apr 28, 2021 at 17:50) (Below Threshold)
 Resistance to e bikes is futile!
  • 2 1
 Skip to next post maybe?
  • 5 1
 Same here. My crew is already split up. I don’t ride with half my homies anymore. They got their own elusive messenger e-feed and they don’t call anymore to ride.
  • 14 5
 Turn the e filter on then!!! Don’t read the article. I’m sick of people whinging about e bikes in a e bike article with the words in the title ‘e bike’!! Don’t read the article, simple. Feels like people just come to complain for the sake of it. Although, I am not taking into account it’s the way of the pinkbike commentators I guess.
  • 4 2
 @badbadleroybrown: I'm going to go out on a limb and say Nino is doing this E-bike thing because he has to make a living. I'm sure he'd take an E-bike out every once and a while because, you know, they're really fun, but I'm guessing he'll pull the normal XC rig off the wall 90% of the time.
  • 2 2
 @badbadleroybrown: well said.
  • 3 3
 Really? Open up and say "ahh"

The idea that the industry is RAMMING e-bikes down your throat is pathetic. You're the one who is willingly coming to sites like Pinkbike. You're the one who chooses to read the articles. Or are they at your home pointing a gun to your head forcing you to look at all of the MTB content?

Advertising is part of every industry in the world. Business 101.

As for you complaining about your group being divided it sounds like to me you're dividing yourself.

People ride together with different types of bikes already. From hardtails, 27.5 or 29ers to full suspension, XC to trail to Enduro.

It's not the bike it's the person that chooses to discriminate and to keep a closed mind.
  • 1 2
 @LiquidSpin: Dude, but they are! Not only they are RAMMING that thing down everyone's throat, they are also initiating a certain kind of propaganda to erase the very notion "bike/bicycle". Apparently the politically correct notion is "analogue bike".

PS on top of everything a pile of utter rubbish about environment and trails and mountains - and that is given that no one seriously recycles Li-Ion batteries still.
  • 25 2
 I'm just here to see who has an aneurysm.
  • 33 13
 A transparent attempt to arm lazy e-bikers with "Nino rides an e bike"

Because no one can call Nino lazy.
  • 41 23
 Or maybe it's because eBikes are darn fun, and Nino loves to have fun on bikes...? Nahhh, that can't be it...
  • 27 5
 @ScandiumRider: Or maybe it's because Nino is a professional athlete and he loves to make a good living off bikes... ?
  • 6 0
 I know at last 2 ex pro racers that use a lot of E-bike for fun... One of them is an world cup XC marathon winner. Not really the lazy guy.But fast and even faster know...
  • 23 4
 all i got: LOOOOOOOOL, all the pinkbikers that have their ebike filter on are going to miss out on this hilarious news Frown
  • 20 4
 I do not understand the rage. Have any of you ridden at a lift-serviced bike park? How is being able to ride to the top of the trails without a lift on an ebike any different? If ebikes make uphills too easy, then lifts are for total wusses. A 180mm bike that you can shuttle yourself with all day long? Sign me up.
  • 13 21
flag DroppingThreeTwoOne (Apr 28, 2021 at 18:01) (Below Threshold)
 electrical motor bikes need to be ban from all trails. Keep them on the road
  • 11 11
 umm, "all day long"? You carry 3 batteries in your backpack?

The rage (in this case) is not about e-bikes per se, but about this dumb marketing - kinda the same level as having Usain Bolt sell those electric wheelchairs for morbidly obese people with the message that now he can finally enjoy longer walks.
  • 5 3
 @f00bar: Just keep the batteries in your vehicle. Big difference between wheelchair and an e bike.
  • 28 14
 Pro racers on eBikes is just a load of marketing crap. Why, other than $$, would some one with the brut strength and endurance (not to mention handling skills) of this dude need or want with an eBike??
  • 8 3
 There may be some marketing but also it allows you to stay under the lactate threshold.
  • 19 4
 Because they are a fun and slightly different way to experience trails. Also what @will-narayan said, even the most fit people in the world must take rest/easy days (however there's no reason Nino couldn't go out and push just as hard uphill with an e-bike for a solid workout).
  • 17 1
 Because they're fun. Just because Nino is the fastest guy on the planet doesn't make him a one dimensional character who can/should only do one thing.
  • 7 6
 this is actually the next step, a lot of fit XC riders started to lose lots of KOMs to eBikers, now those XC riders will see Nino riding an eBike and they will finally come to terms on buying one and get their KOMs back.
  • 5 2
 @Narro2: or they'll realize that KOM's don't mean anything and start showing up to ACTUAL races to swing their dicks... At which point they'll come to learn the harsh reality that regardless of whether they're on an E-bike or regular bike Nino Schurter could destroy them while he's simultaneously eating, pooping, vacuuming, reproducing, cooking, cleaning, and appearing in paid marketing material.
  • 1 0
 @nzandyb: totally true, some of them will do that thing that you are saying.
  • 3 0
 @nzandyb: No pro chases KOMs anyways, except maybe for specific marketing stunts.
  • 13 1
 So boring to read the X vs. Y over and over again.

Maybe in the flat part of the US a person without any health issues can do everything on a regular bike - so just be happy about it.

Someone in the Alps with a funked up knee joint can‘t and is happy ebikes exist.

Good lord, do you guys do not have real problems to invest your time in?
  • 20 7
 Can't wait for the new website Razz
  • 8 1
 thats actually a direct link to the darkweb. I'll get my Dogecoin ready to purchase the Golden Ak47 i always wanted.
  • 13 0
 How's Claudio going to keep up with Nino for his next edit?
  • 7 0
 Specialized special edition: The Turbo Levo Claudio Kenevo.
  • 13 0
 Kickstand. No wonder this dude is so fasr.
  • 1 0
 HAHAHA, I just noticed that.
  • 1 0
 I'll never be manly enough to rock a kickstand without care in the world.
  • 18 6
 money money money money money
  • 12 4
 I sense a conspiracy here. So the industry jumps all over the 52 year old amateur racer for allegedly using performance enhancing drugs but as long as you buy one of their performance enhancing E-bikes you are free to leave every pedal biker in a cloud of dust on climbs.
  • 11 4
 Why would you care if an e-bike rider drops regular bike riders on the climbs? How does that effect the regular bike riders' experience?
  • 1 5
flag atrokz (Apr 29, 2021 at 4:31) (Below Threshold)
 @adamdigby: depending on trail can make rides awkward when you're flying and some shit on a motorized bike rolls up behind you on a climb.
  • 8 1
 @atrokz: So it will alter your experience (more so than the norm) because an e-biker might have to wait behind you for a bit before you find a suitable spot to pull over for faster traffic. How is that awkward or any different to when a faster regular bike rider or runner comes up behind you? If your focus is on the trailing person being a "shit" head, I don't see how that has anything to do with them riding an E-bike. Knobs are not exclusive to any single fitness level or form of transport, they're either a knob in the situation or not.
  • 2 6
flag atrokz (Apr 29, 2021 at 9:59) (Below Threshold)
 @adamdigby: in case you missed the memo, it's harder and more physically exhausting to actually pedal up under your own power. It's easier to stop when you're on a motor assisted form of transport and that should be reflected in the etiquette provided to others you're sharing the trail with. Traffic flow matters on roadways. Why wouldn't it on a trail, and if there is a differential between a motor assisted bike and normal bikes, going up hill, then there's potential for more altercations where those intersect. If you think I'm stopping a technical climb because some dude on a motorized bike is quicker, you're a shit. That simple.
  • 1 4
 So again, since words are hard for people, it depends on the trail. Nobody cares when its a fire road. Or wider climb. But depending on situation and trail, it would be pretty shitty to try and push people off of climbs because you're on a motor. If you're actually able to pass people climbing good on ya, if you're just using power assist and push riders struggling off you're another kind of shitty human.
  • 6 0
 @atrokz: I ride both and would agree. I actually find myself being more cordial when on the emtb. Giving the downhill rider right of way, Try to make sure uphill riders hear you with plenty of distance and pass when clear, Generally try to share the trails without being a D*#K.
  • 3 0
 @psullivan65: happy to share the trails with you my man. Exactly. Share. Be nice. Be cognizant of others. Easy.
  • 3 1
 @atrokz: The point you seem to have missed that @adamdigby was making is that it is no different than when a more fit/ faster climber on a regular bike is behind you and wants to pass on the climb (which happens to all of us except maybe Nino...). Being a "shit head" is purely down to the person, not the type of bike you are riding. If you aren't letting the faster climber pass you at the next opportune moment regardless of the bike, then you are the shit head. That's the bike equivalent to hogging the fast lane on a highway when someone behind clearly wants to pass. Move to the right lane when clear and let them by... Etiquette is important no matter what kind of bike or vehicle you are on/in.
  • 2 0
 Before i had my emtb and after i bought one , almost exactly 90% of the time i give way to the other rider whether im going up or down because its not hard. Ive noticed that percemtage has decreased this spring , because of busy trails and limited options without snow atm. Good chance the percentage will be over 90% by years end. I guess it helps to plan my route on the day/weekend or conditions to avoid too much crowding ,but still its not hard. If i catch someone on a climb i usually just hang back a bit and then if i see them looking around i just say "no rush, ill get by whenever its convenient". Pass abd "thanks, have a good ride". Really , whats the problem?. If im on my enduro bike i pull over when i get the chance. I especially like to pull over to let people have a clean downhill. Say hi. Thats how it used to be when few people mt biked and it was always a pleasant surprise to see a fellow mtber. We should try and keep it that way
  • 2 0
 @leon-forfar: no. It's one thing to have the wattage to catch riders. It's another to use a motor to move people out of your way. Nobody is going to move out of the way on a climb for a motorbike so why an ebike. Technical climbs require a modicum of momentum so forcing someone to stop because you have a motor is privilaged shithead of epic proportions.
  • 1 0
 @leon-forfar: climbs on east coast can blow. Like I said if its wide enough or long enough etc then it's a situation thing. But if it's some shitty rooty climb like in Quebec and now some guy wants to pass due to a motor, well that's just crappy. Thats my point.
  • 2 1
 @atrokz: But the point being made was that you should let them pass where it is possible/ easy to pull over, regardless of whether it's for an e bike or a faster climber. The person behind them should also be patient until that's possible. It's easy enough to go "regular" speed on an E bike and not pressure the climber ahead of you. Again, it's the person, not the type of bike, that can be the a*shole.
  • 1 0
 @leon-forfar: yea that pertains to what I'm saying, that it's situational. One place it's nbd, another might have some trails that don't really allow passing. One just has more responsibility as a trail user imo, due to a motor.
  • 2 1
 @atrokz: You seem to have missed the part of my message that said "suitable spot to pull over," meaning a spot that isn't an inconvenience to you and your ability to resume the climb. Not giving way to a faster trail user is poor etiquette, as is riding up close behind a slower trail user and/or forcing a pass. This consideration holds true regardless of the trail user's mode of transportation, it would be a "shithead" move to not give way at the next best opportunity.
  • 1 0
 @adamdigby: by that logic you may want to reread my initial post.....
  • 1 1
 @adamdigby: as in, Maybe we agree more than we think and are missing the nuance in what we are saying. I said depending because like you I agree it depends on the situation. My fear is we have a ton of new riders who aren't really versed in the tribal rules we already sort of know and now making those guys quicker than before could lead to trouble. It has around here but thats anecdotal so ill keep it to myself. Cheers.
  • 14 3
 That retirement from racing seems closer than I first thought! Hahaha
  • 13 3
 An e-bike would be a good bike for recovery days for those who don't need one.
  • 14 3
 There's lots of days that I don't ride simply because my legs can't handle 600m of vertical more than about 3 days a week. I'd be quite happy to have both a regular bike and an ebike in my stable (plus like 3 other bikes as well of course lol)
  • 22 2
 @friendlyfoe: then those"ez" days you set off on your emtb with a little extra assist because your legs are cooked. An hour later youre cranking up through techy steeps w the hr maxed and then looking for more sections only to return 3hrs later, after a planned hour or hour and a half ride, crawling up your driveway in power saving mode because youve spent your legs and battery, and smiling ear to ear. Tomorrow will be another "rest day"
  • 24 17
 I’m sure all the ebike owners think that they are being eco friendly because their bikes are like their electric cars and are ‘green’ and saving the world......
Pure marketing and the latest fad ......what a load of crap ebikes are , they have ruined the MTB world
and I don’t care what you sheep ebike riders will reply with .... good luck lifting your 25kg ugly excuse for an MTB over the next locked gate you get to ...... oh and yes they make you fitter
  • 13 1
 Get real, no one is buying a Scott Ransom e bike to be environmentally conscious. If your commuter e bike replaces your car journeys then great, but these things are just toys, like all bikes.
  • 13 22
flag Topdjreynolds (Apr 28, 2021 at 15:34) (Below Threshold)
 Hilarious all you woke snowflakes complaining about ebikes. Go and ride a rigid steel single-speed fixie and then see how far down the trails you idiots get!!! Suspension to allow you hit bigger jumps - cheating, carbon to reduce weight - cheating, 500% rear cassettes to let you pedal up that hill you couldn't before - cheating. What's hilarious is that you all sound like the twat old skool roadies by dads age complaining about people trying to ram tubeless and wide tyres and gravel down their throats destroying their perfect little happy cycling world. If you don't like it, shut up and get over it!
(PS someday when my dentist pension comes in I'll buy myself a Santa Cruz ebike whatever its called and I'll have loads of fat fun on it!!! Until then though I'm stuck on my analogue, meat powered normal bike though!)
  • 19 12
 This is like Valentino Rossi marketing a Vespa. With the difference that Vespas actually look decent and not like some construction scaffolding after an earthquake in a steel mill.
  • 2 0
 @withdignityifnotalacrity: Even has the graphics kitted out like his GP bike!
  • 2 0
 @withdignityifnotalacrity: possibly the best response I've seen on this site. Well done.
  • 7 2
 Actually, not that I do this regularly, E-bikes with a 20MPH cutoff are great for intervals. You don't even need a hill to hit "the wall" and get to redline.
You can then use the help from the assist to recover before repeating.
  • 7 1
 I’d be curious to know how his drivetrain is holding up. In full attack mode with the motor in turbo, buddy could be sustaining 750+ watts through the drivetrain for minutes at a time.
  • 1 0
 As an ebike owner... Don't put too much money in your chain and cassette lol. They need to be replaced roughly 3 times faster than on my other bike.
  • 9 0
 Next week: Levy starts riding e-bikes, because Nino.
  • 7 0
 The GrimE Donut.
  • 11 7
 It probably would have been more apropos to sign Lance Armstrong for an ebike endorsement rather than Nino. I think Lance would be able to better relate to the average ebike consumer since it appears they both need that little extra "assist" on the climbs.
  • 2 0
 HAHAHAHA funny. At the same time though, Lance doped but so did everyone else soooooo.....Imma call it even.
  • 4 0
 Reality is eMTB's are new revenues for bike companies and motorcycle companies, so eMTB's are not going away. As far as Mr. Schurter taking a pay check for pushing a new product, I don't see any issue with that as long as he not pushing smoking or vaping products.
  • 5 1
 the whole Ebike debate sounds like the great suspension debate of the 90s, the great rotor debate , the great dropper debate, the great carbon frame debate, the 26 vs 27.5 debate, the 27.5 vs 29er debate.... and it will go on and on and on....
  • 6 0
 I'm pretty sure Nino has more endurance than an e-bike battery. How much more remote can you go?
  • 10 4
 Not convinced that ebikes are particularly in line with a "respectful coexistence with nature", quite the opposite really.
  • 4 0
 i cringe when i attach a kickstand to a marlin cause some little shit kid cant be trusted to lean there bike over and those are like sort of mountain bikes. but this an actual mountain bike with a kickstand is awful.
  • 13 7
 I want to quit this reality, and go to one that makes sense.
  • 2 0
 Name checks out.
  • 5 12
flag DoubleCrownAddict (Apr 28, 2021 at 17:53) (Below Threshold)
 Sounds like your ready for an e bike!
  • 2 1
 @DoubleCrownAddict: I have found a very passionate e-biker I see. You are all over the comments. One suggestion, since people are clearly just downvoting your comments when they see your name, delete your account and/or create a separate account if you actually want people to give a crap about what you say. I generally find your comments displeasing myself, but the fact that this one I'm replying to is below threshold is ridiculous. You didn't say anything wrong. Best of luck!
  • 3 1
 'so many watts' - who cares? Your ebike can have as many watts as you want, and they can entirely eclipse even the strongest pedaler on the planet. The only thing that limits output are current regulations on what can and can't be termed 'pedal assist'.
  • 9 3
 Last dude in the world that needs an ebike is promoting ebikes.
  • 7 6
 $ talks.

Nobody needs an ebike.
  • 9 7
 @ACree: And nobody needs a regular bike either, or shoes or silverware or a computer or...
Some people might want an e-bike and others might want a regular bike, why not have the option to choose? It's possible that Nino rode the e-bike and had so much fun he sought out the ambassadorship himself, but I doubt it. Seems like a great business decision on his part.
  • 8 4
 Only fools believe "everyone" rides for fitness. I ride an e-bike because they are fun and l eave the fitness thing for the gym.
  • 3 0
 I ride for both, and I ain't got time for gym thus trails = gym and I wouldn't have it any other way.
  • 7 5
 I am seeing lots of use of the term "Acoustic" being thrown around in these e-bike articles!

The term Acoustic refers to sound! It is not the opposite of electric and it certainly has nothing to do with how a (conventional) bike is propelled forward.
  • 4 2
 @adamdigby: same kind of clowns who called bikes "black diamond" bikes. The average IQ in this industry is room temperature. If that upsets someone, it's deserved.
  • 5 3
 There really ramming the E down yah throat, flicked through a couple MTB mags in
the shops, E this E that spreads, the contents near being the most prominent
of the whole magazine, even kids E balance bike, what the f*ck is that about ?

E baby walker anyone ?
  • 2 0
 It's like 1988 all over again... Fab
  • 9 4
 Dont know how I feel about this
  • 5 1
 nino's ready to retire, haha. as long as he doesn't ride this bloody thing in tokio, i'm fine
  • 7 1
 Money talks!
  • 4 3
 I’m taking this slightly out of context but. I predict “Analog” will be the new pejoritave term that e-bikers will use to slight non e-bikers. Its a subtle jab. Or anyway, non-bikers will feel slightes by it. It would be like if a Tesla owner referred to you gas powered car as “your gas powered car” instead of just “your car” or “your nissan”. The only reason to make reference to the type of engine is for judgemental reasons. Not for the purpose of clarifying the type of vehicle. Thats why the term analog might be an issue. For better or worse.
  • 5 0
 How does @mikelevy feel about this? Show me the donut box
  • 4 0
 Of course he's and Ambassador, because money. He's an amazing racer, why not capitalize on it.
  • 5 0
 So that's how he kept winning. Good to see him come clean.
  • 10 9
 emtb bikes are the spawn of Satan ,Usually ridden by fat overweight lazy ex motocross riders
who are too lazy to ride a normal bike and exercise properly , there I just said it ... it needed to be said ....
people don’t go to the gym and use electric assistance to lift weights!
  • 4 2
 As soon as your dildo batteries fit your bike youre all in eh bud
  • 2 2
 @won-sean-animal-chin: at least my batteries can be recycled , nice try!
  • 3 0
 actually motocross has been measured as one of the hardest sports in the world, the top guys are very strong but they need cardio, the problem with training on a regular bike is to get that cardio they also have to use a lot of strength to go hard, an e-bike provides better cardio and less strength so it gives them what they need without taking more strength which is better put into doing the sport they are racing in. And on your gym analogy, unless your doing your weights with the whole stack, then you are not working out, instead of assistance, you choose the weight you need as a starting point and slowly build or add more for the workout you are doing, excatly like and e-bike. You need to know training, to figure this out.
  • 1 0
 I doubt that this has been agreed between Nino and Bosch, more likely that it has come from Scott ... Who buys a spark RC because they want to ride like Nino, Vs how many buy e bikes because they can go uphill as fast as him?
  • 2 1
 I have never said or heard anyone use the term "gas bike", rather motorbike, motorcycle etc. . So why "E" bike, if not "gas" bike? Using the "E" to describe the energy source is an odd and irrelevant choice. How about cycle to describe that it has wheels, and motor to describe the thing that provides power. Or to make it simpler, motorcycle, or motorbike..Oh wait I see what I just did there.
  • 1 0
 What was the reason adding the kickstand aside from it's actually purpose of holding the bike up?

It adds weight. Back in the day it was dangerous to have on a MTB bike and it's unaccepted in the MTB and road cycling (those of us who take it Serious than the average biker that is)

Of course you can take it off if you buy it but then it just becomes waste where people will just throw away.

This is the Ransom not a commuter bike.

Maybe I'm wrong and Scott is seeing that urban commuters are buying this bike? I'm just baffled.
  • 14 10
 Everybody's on an e-bike these days it seems
  • 7 3
 Im JOKING guys...
  • 37 9
 Manufacturers marketing seem to be working hard to get them into pros hands. Its pretty clear that ebikes for seniors or slightly disabled riders was never the plan for revenue...but it sure sounded nice to the governing bodies in effort to get more on our local trails. For better or worse. Nino here is literally...literally the last guy on the planet who needs an e-bike lol.
  • 15 2
 @Svinyard: They want everybody on E-Bikes- but it works here in Vienna- even young people (15-35 years) I see ride more E-bikes than normal bikes.

Nothing better than seing a Speci Kenovo with a Boxxer riding flat trails or fire roads lol
  • 15 5
 @NotNamed: at least they are out there riding.. why do you care if its a flat trail or a fire road? do you remember where MTB started? in the woods, riding bikes, doing stupid shit with your friends.
  • 16 7
 @Svinyard: and yet there he is, shredding his ebike and having a good time, while pinkbikers pound away angrily at their keyboards.
  • 12 8
 @withdignityifnotalacrity: i dont mind ebikes is the people that ride them and then act like a jackass about normal bikes is why people dont like ebikes. they look fun but i would rather pedal to the top myself than ride up on basically a motorbike
  • 13 6
 @BigPapi69: well, unless you've ridden one.. i'd hesitant to call it "basically a motorbike" but i won't waste my time explaining why.
  • 16 0
 @BigPapi69: If we could all be cool towards each other and focus our energies on not getting stabbed by hikers, I think that would be the ideal outcome.
  • 11 9
 @laxguy: i have ridden one and i understand that its pedal assisted but my point is it has an motor therefore making it a motorbike
  • 7 1
 @withdignityifnotalacrity: maybe we should all get ebikes to get away from the hikers with knives faster
  • 8 8
 @BigPapi69: thats your opinion and you are entitled to it. but you are also wrong.
  • 5 3
 @laxguy: well agree to disagree
  • 16 10
 @laxguy: coz they are out there riding at high speed on walking trails past the Nonna's, gimps with lithium. and Nonna dont like, dont like at all and rings up with hate in her heart and says "Those bikes Gino, they go too fast and nearly knock me down".

And Gino, being a good bureaucrat he make all bikes proclaimed not wanted in this park, now overrun with lithium and electric hips. And then bikes are no more, there , proclaimed as banned and undesirables, a blight on enjoyment and fun. And kids cant ride their bikes in the park, and Adults riding bikes cant ride on the paths or in the park.

All because what was started and was fun, was destroyed by a greedy bunch of industry hacks who didnt care about the environment or humanity. Just profits.
  • 2 1
 @FoesKnows: wow, thats quite the story you concocted, thanks!
  • 5 1
 Is he tiny or are those actually plus tires he's running?
  • 7 5
 everything about that bike is too damn looks like a motocross bike that you pedal.
  • 1 1
 Scott has been using deep dish rims on some of its MTBs lately for some reason
  • 4 0
 freaking this XC dude on an ebike has mores style than me
  • 7 2
  • 2 1
 Was riding my local climb recently, and noticed a bunch of moto tracks. I kept thinking that maybe it was Nino with all the torque in those legs. Turns out it may have been.
  • 5 0
 kickstands are back boys
  • 4 0
 Would destroy any of us with the motor off.........
  • 3 0
 Makes sense! He hasn't got a motor but a generator. Now I can send my Bosch battery to Nino for charging!
  • 3 1
 Had fun seeing the usual ebike haters getting their knickers in a twist. Anyway, this is Nino. He rides the ebike turned off.
  • 1 1
 They maybe should have thought a bit more about the consistency of their message.

Bosch says "with some help from a motor, Nino will be able to access remote rides that are typically unrealistic on analog bikes"
Nino says "for me an ebike just has one mode, and that's turbo"

I mean he probably can do remote rides that are unrealistic for most people on it, but only because he's got the power to pedal it for a long time once the battery is flat from all that having fun in turbo mode.
  • 4 4
 I keep seeing the “ebikes are fun” statement.
I think what’s going to be “fun” is seeing all the ebike owners having to replace their batteries in about 3-5 years. (I would guess around the 3rd drive train replacement)
But what do I know, I’m old & apparently out of date on my powered by only me bike.
Have fun everyone & stay well.
  • 4 1
 Its so nice to see how "inclusive" the mountain biking community is.

.... unless you happen to ride or support ebikes.
  • 6 2
  • 3 2
 How Bosch wants PB comment section to react: "Oh wow, sheesh.... I didn't see th - I mean... wow... I LOVE E-BIKES."

How we actually react: "Dam that chainring is big"
  • 4 0
 Watts Defuq?!!
  • 3 0
 Nino only rides with a flat battery.
  • 5 2
 He'll get fat. That's a fact
  • 4 2
 This is cool. I bet Nino's recovery rides are a lot more interesting with an eMTB.
  • 3 1
 "I especially enjoy a carefully prepared statement from a team of lawyers, and piles more cash"
  • 2 0
 Did the penny farthing riders have this much hate for the safety bicycle riders? I earn my turns.
  • 3 0
 Man it would be fun to go rip some EEBS with Nino!
  • 19 17
 So much for the "only fat slobs ride ebikes" argument. Haha, I love it.
  • 23 4
 the difference is "fat slobs" pay to ride ebikes, pros get paid to ride ebikes.
  • 1 2
 Slender, fit folks like Nino also appreciate the extra heft for proper Schleyble-tops
  • 3 1
 he rides ~18 hours a week. want to guess how many of those are on a non-e-bike?
  • 1 0
 They could have easily made the sub-headline just "a motor = SO many watts"
  • 2 0
 Wonder how many watts he can hit on this bike now!
  • 4 2
 Amateur = watts. Pro = kilowatts. Time to start fitting moto spokes
  • 6 4
 This is as lame as letting Lewis Hamilton make adverts for caravans
  • 1 0
 There is a nice timing frame here. Jumping on a E-Bike right after that Capoliveri race.
  • 3 1
 Latest to "Jump the Shark" for money..
  • 6 8
 Good bye Pinkbike.... this site is OVER! Haha (Portlandia reference)
But seriously you actually are.... you have misplaced the essence and spirit of mountain biking in forests with friends and solitude. Time for a sabbatical and reset to the roots.....
  • 4 2
 Dude can outride any e biker on the planet on a normal bike lol
  • 2 1
 Nino should be forced to ride his assist bike with no battery installed at all times as a handicap.
  • 2 0
 Isnt this the same guy who bombs dh tracks on an xc bike with a drop stem?
  • 3 1
 Nino doesn't need a motor. He is the motor!
  • 4 2
 We condemn ebikes until we try one
  • 2 2
 Before he starts taking any more rubbish about the environment can some in taking him to a lithium mine to see where the raw materials for the batteries come from
  • 4 2
 Sure, while you're at it, go look at all the waste from carbon fiber manufacturing and disposal. Yet I don't hear anyone bitching about that while they ride their $15,0000 carbon S Works.
  • 6 5
 Imagine if Nino is enduro or dh racing, he would destroy everybody.
  • 1 0
 Xc, ews,ewsE rainbow stripes '21
  • 2 1
 I want to see him racing Supercross on that thing. Womppp!
  • 1 0
 I'm seeing the merch already
  • 3 2
 Nino Schurter "I really like to get paid by Scott"
  • 2 0
  • 2 0
 Ahahaha kickstand
  • 1 0
 Nino watts + ebike watts = how many watts?
  • 1 0
 Ninos legs + a motor = like a f***ing superbike Big Grin
  • 1 0
 300+ comments... good or bad its all publicity. Job done!
  • 1 0
 Eventually, all your heroes will betray you.
  • 1 0
 Anyone know the brand of that chainring?
  • 3 3
 Go ahead, comment. We'll wait
  • 6 6
 You know Nino is never going to turn that motor on.
  • 2 2
 Wonder why he uses something that slows him down
  • 1 1
 No shortcuts gets a whole new meaning
  • 1 0
 See this Alanis?
  • 2 2
 Why bother? Especially when you're Nino. You don't need it.
  • 1 0
 Clipped in?
  • 3 3
 Nino Shorter
  • 2 5
 if Nino raced in a tutu and said it dampened the human body's natural vibrations...half of you Euros would ride in a fking tutu.
  • 1 4
 I have lost respect for Nino now. Not that he cares what I think about him. Especially with all this sponsorship $$$ he's being paid.
  • 1 1
 Dolla bills!
  • 1 4
 I'm afraid that poor Nino is sucking up to the $$
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