No Fly Zone: GoPro Leaving the Drone Business

Jan 8, 2018
by Pinkbike Staff  
GoPro Karma Drone


Less than 18 months after its debut, the GoPro Karma drone is flying off into the sunset, never to be seen again. The Karma suffered a setback early on in its short lifespan, when 2,500 units were recalled due to a battery issue that had the potential to cause the drone to fall out of the sky. That issue was fixed, and the Karma returned to market, but remaining competitive in the drone business has been an uphill battle for GoPro.

According to a recent press release, “Although Karma reached the number two market position in its price band in 2017, the product faces margin challenges in an extremely competitive aerial market. Furthermore, a hostile regulatory environment in Europe and the United States will likely reduce the total addressable market in the years ahead. These factors make the aerial market untenable and GoPro will exit the market after selling its remaining Karma inventory. GoPro will continue to provide service and support to Karma customers.”


GoPro Karma
GoPro Karma

Along with the news about the Karma, GoPro also announced that it would be laying off approximately 254 employees from its global workforce in an effort to reduce operating costs.

“GoPro is committed to turning our business around in 2018," said Nicholas Woodman, GoPro's founder and CEO. "We entered the new year with strong sell-through and are excited with our hardware and software roadmap. We expect that going forward, our roadmap coupled with a lower operating expense model will enable GoPro to return to profitability and growth in the second half of 2018." Nicholas Woodman will also be reducing his 2018 cash compensation to $1 as part of the restructuring.


164 Comments

  • + 380
 I guess you could say their drone business didn't take off.
  • + 65
 Sounds like GoPro is a real buzz kill.
  • + 44
 Nicholas Woodman sounds like a real hero.
  • + 88
 I guess the drones weren't flying off the shelves like they had hoped
  • - 39
flag rivercitycycles Plus (Jan 8, 2018 at 11:36) (Below Threshold)
 Definitely a failure to launch situation.............a real embarrassing moment. Mr. Woodman should reduce his salary to Zero $.......
  • + 47
 @rivercitycycles: Profits just fell outta the sky, makes sense.
  • + 80
 Bad karma, I reckon.
  • + 38
 Karma is a bitch!
  • + 43
 It was a risky gimble from the start.
  • + 76
 Gotta give them props for trying
  • + 8
 No surprise... Look at this:
www.youtube.com/watch?v=GN_2H7Ns_Yg
  • + 25
 But who knows.. maybe the drone market will stabilize.
  • - 3
 Took off did't fly.
  • - 9
flag IllestT (Jan 8, 2018 at 15:40) (Below Threshold)
 Maybe the chief had IBS?

Irritable Bank Syn-drone.....


Awwww c'mon, who doesn't love intentional spelling mistake puns!
  • + 11
 Jesus christ, these puns are droning! Please stop.
  • + 9
 I'm glad that joke didn't fly over my head.
  • + 5
 Sales were really going down
  • + 2
 I’m sure he will be ok with this.
As Chief Executive Officer at GOPRO INC, Nicholas Woodman made $1,213,255 in total compensation. Of this total $800,000 was received as a salary, $300,000 was received as a bonus, $0 was received in stock options, $0 was awarded as stock and $113,255 came from other types of compensation.
  • + 3
 @ybsurf: was waiting for that one
  • + 1
 @Tearsforgears: maybe from all that child labour!
  • + 3
 They need a new lense standard to boost sales.
  • + 11
 @zokinjo: The biggest mistake people do is comparing the GoPro Karma to DJI's drones. The GoPro Karma is not a drone, it is an accessory that let's you fly your gopro, which is much different. I have the Karma and I'm very happy with it because I already "needed" (if you can call it a need) a GoPro and the Karma Grip (which by the way is one of the best gimbals out there) and the difference to buy the full Karma kit including GoPro and Karma Grip is like half the price of the cheapest DJI. Until DJI make a camera that you can unlatch from the drone and take it swimming or almost any other sport without risking ruining your camera, than DJI drones aren't a match. The Karma is not a drone for people who want to go make professional aerial video, it is a new perspective for the people who own a GoPro. The Hero6 is one of the best action cams out there, if not the best, and the Karma just gives it the "ability to fly". Having this said, of course I would like to have some proximity sensors to avoid crash and be more confortable with the new "Follow me" modes which if we are not careful will just make you crash your drone.
  • + 0
 Yep, never got off the ground.
  • + 3
 I'm glad I caught wind of this.
  • + 1
 They shoulda got into the Slaughterbot market...
  • + 1
 @gnrendeiro: well said
  • - 3
 @rivercitycycles:
As Chief Executive Officer at GOPRO INC, Nicholas Woodman made $1,213,255 in total compensation. Of this total $800,000 was received as a salary, $300,000 was received as a bonus, $0 was received in stock options, $0 was awarded as stock and $113,255 came from other types of compensation.
  • + 1
 @gnrendeiro: Karma for hero5/6 (no camera included) is $800. Cheapest DJI is the Spark for $500 which includes the camera.
  • + 1
 @slovenian6474: When the Karma came out there was no spark yet and I don't believe you can compare both in terms of market segment. Also, I was comparing to the cost of buying just camera and karma grip alone because, as I've said above, this drone makes sense for someone which already is a GoPro consumer and just wants to take his point of view to "another level" and instead of buying just the camera or the camera and Karma Grip, they give $500 more and go for the complete pack with the drone. I do understand both sides, I'm just saying that if you look at the Karma from a drone user's point of view than there are better options, but if you look at it from the GoPro user which wants to increase his/her options with the GoPro equipment, than the Karma is a pretty good option.
  • + 131
 Other than a a small amount of dedicated videographers/photographers.. i really have no idea why people buy drones. While they are pretty cool, almost everyone i know who's bought them has almost no practical use for it other than a cool toy to play with for a few weeks before they lose interest in it
  • + 286
 There are only so many bird eye shots that my 15 instagram followers can handle
  • + 11
 @bensmercer: i usually see a few aerial photos of they back yard...a shot from a trip to the beach, and that's usually the last of it.
  • + 21
 That’s the same reason the camera sales are down too. The new models are really awesome but the average buyer (who drives sales) isn’t going to buy a new camera every year. Most people that want one have one, and the camera that is a few years old is still fine for the recreational user who just wants to film their ski runs with their friend or whatever.
  • + 29
 Tell that to DJI who I believe made around $10B in 2017. GoPro just lost the game.
  • + 12
 @brandwinnie: for sure, people are buying them like crazy...but the fad is hitting its peak. It will be interesting to see how other drone manufacturers are doing in a year or two once the market is saturated with drones sitting in closets that start popping up for resale.
  • + 2
 Lots of commercial applications (site surveys etc.). But yea as a toy I can't see a lot of use to warrant the price tag.
  • - 10
flag anchoricex (Jan 8, 2018 at 11:41) (Below Threshold)
 so this happens a lot with photography/videography. I call it gearf*ggotry and it's my least favorite stage in ones progression through any artform. It's very similar to bikef*ggotry, something many of us experience before we buckle down and just get better at riding what we have. For this field in my life, it used to be weighted gimbals like steadicams and stuff, at one point for me it was having "my own jib crane" like i needed that. What am I going to do, have 30 establishing shots in one 3 minute clip? lol. When the pursuit of equipment surpasses the need to make good content, we often don't even realize it. If you're lucky, you realize less is more. The skillful artist can impress you with a #2 dixon ticonderoga and the back of a mcdonalds receipt. I would wager that just about everyone here does not need a drone, and for the one maybe two drone shots in your 2-3 minute video you want to make, you probably can find someone who has one and can borrow/rent one and save your money for beer.
  • - 8
flag oronaut (Jan 8, 2018 at 12:02) (Below Threshold)
 @anchoricex: You're an dick. Consider your language and the people it effects.
  • + 15
 @oronaut: I assume you mean the year and bike comments he made? Sure, slightly unnecessary, but hardly the worst thing on Pinkbike. Hell, I think pb's own writers have crossed the line more egregiously than this in the past. While I respect your intention, I have found starting with insults is a poor way to convince others that you are making a good point...
  • + 5
 I was close to buying one until I learned they are banned in National Parks. That was where I wanted to use it. Still thinking about the Spark, just to add another element to my YT vids, but I may wait until I hit a decent # of subs.
  • + 13
 I use mine for DH park runs, but my drone always makes it to the bottom of the mountain before me and bitches at me for taking so long.
  • + 2
 @brandwinnie: Yeah but how many people are buying new drones? I got suckered into one & it collects dust. Sure they made a killing to start (with wretched customer support, I may add) but they're going down the same path as with less cultural relevance than GoPro.

For instance, did anyone notice that DJI was the title camera sponsor or Rampage (they pulled it from under GoPro).... yet, every competitor was shown with a their sponsors camera on their helmet (to my knowledge, none were DJI).
  • + 2
 @valhallascott: Well to be fair... I get the feeling DJI doesn't make a wearable camera. At least I can't find one on their website.
  • + 3
 And unfortunately it's usually those same people that fail to familarize themselves with the law/regulations and fly irresponsibly aiding in the creation of a "hostile regulatory environment".
  • + 2
 @VwHarman: I am not talking about his bike and year comments.. Don't know what you're talking about honestly.
  • + 2
 @oronaut: lol give me a f*cking break, it's disingenuous to act like you don't understand the contextual connotations in my post weren't actually targeting anyone. Also that laughable terminology isn't new, it's made rounds on plenty of photography/videography forums. exhibit A: charleystar.typepad.com/.a/6a00d8348217d769e201347ffb1f9c970c-800wi
  • + 4
 @anchoricex:
I fully understand the context. It doesn't make it okay. Perhaps you should learn empathy in this department.

So... "look, here is an example of someone using the word, so it's okay" -And basically- "it wasn't aimed at anyone so it's okay" ?

Your justifications are actually just unfortunate.

Look, I understand it sucks to be called out on the internet, it boils the blood. If you'd like to PM about it, I'd be happy to let you know why I did it, and why so many people down voted your post. I

The times are changing dude, don't be one of those guys. For the sake of your friends and our community.

By the way, my name is JC Canfield. Whats yours?
  • + 1
 @anchoricex: it’s 2018 & context and intent doesn’t matter anymore. Didn’t you get the memo? Not saying I support derogatory language, but show me one person here who claims to never have done it and I’ll show you a liar. That all being said, just as much as using “inflammatory language” is a choice, being offended is also a choice.
  • + 3
 @sino428: I think it's that your average camera phone is totally good enough for 99% of the population, making carrying a dedicated (heavy and relatively bulky) camera redundant. My $200 phone has 21MP low-light camera which is fine for the odd photo or video. My beautiful camera hasn't been used in years
  • + 1
 @oronaut: you said dick. Are you a petifile? That terrifies me. Give it a ret
  • + 2
 @plyawn: for sure but I’m not strapping my $800 phone to my helmet or a long stick and riding through trees in a snowstorm.
  • + 2
 @huntstyle: Yeah there’s been scientific studies done saying that they scare wildlife. Also the odd person uses them for hunting which is illegal
  • + 5
 @oronaut: I just dont get it. Why is it so hard for some people to just simply not use derogatory or offensive terms. I get that people used to use some terms more freely, myself included, but times change. There’s a lot of shit that used to be socially acceptable in the past that we simply don’t do now.

Do these words mean so much to people that they can’t imagine going through life without being able to call someone a f*ggot? If a word offends a fairly large group of people, don’t f*cking use it. If you continue to use it knowing it’s likely offending people then you are just an a*shole. And BTW, it’s pretty much guaranteed that all these people have or will have gay family members or friends, wether they are aware of it or not.
  • - 5
flag oronaut (Jan 8, 2018 at 23:30) (Below Threshold)
 I know who this guy is too. I know for a fact he has multiple LBGT “friends”. @sino428:
  • + 1
 @gunners1: Yeah, there was some idiot who separated a mother from her young chasing it with a drone. I think it was elk in Yellowstone. There's always one who ruins it for everyone else. I wouldn't chase any wildlife, I'd just like to get aerial footage of the scenery. I have a nice camera and telephoto lens for capturing wildlife.
  • + 1
 @oronaut: bike and gear. Year was a spellcheck issue. Where the guy used the term f*ggotry twice. Exactly what you were talking about. My point is that if you think that is a shitty term to use (it entirely Is, we seem to agree on this), there is likely a better way to convince any person they might be doing something less than rad than to use other shitty terms to belittle them. Pretty simple really.
  • + 1
 @bensmercer: You have 14 more instagram follwers than I do - you must have gone big! Big Grin
  • + 1
 And its tough-love for the average, non-commercial, drone enthusiast / voyeur to watch their Christmas present crash or disappear over the horizon on day one.
  • + 2
 @valhallascott: Yeah, totally agree. Even the camera's don't seem to drive enough sales ... I mean, who uses them so much that they upgrade often? Most people I know have shot some stuff, and then realized it takes perfect conditions and a ton of editing to produce what you see on the adverts.

Add to all of that, how on earth did GoPro have 1250 staff (and move before they cut the media thing last year). That's 1000 staff to design and market a camera ... That is absurd. I wish I hadn't bought shares in them now.
  • + 42
 Gotta say, props to woodman for reducing his own salary to $1. I realize he's probably still making a crapload of money from dividends and investments, but it's refreshing to see after executives at companies like toys-r-us have steered the company into bankruptcy and yet still give themselves insane pay raises and bonuses.
  • + 13
 Keeping you assets in stocks allows you pay low taxes with capital gains
  • + 7
 @femto505: Not really. Depends on the type of stock plan/option. In many cases when a CEO is given stock or stock options the value of the stock or the option is taxed at ordinary rates. Capital gains would only apply to the possible increase in value of the stock after they receive it.
  • + 1
 @sino428: It's not gains unless he sells them. And no one in their right mind is gonna sell GoPro stocks right now. It's so freaking low. It'll drop some more after this but at this point you might as well hold onto it and hope it gets bought up by a more stable company. Sell after that.
  • + 4
 @onemanarmy: That is again not necessarily true. It all depends on the type of option/compensation. A regular stock option is taxed upon exercise, not sale. Upon exercising the option, he would be taxed on the difference between the exercise price and the FMV of the stock, at ordinary rates, regardless of whether he holds onto it or not. Then any gain or loss that occurs after that, from the FMV on the exercise date, would then be taxed on cap gains rates.

Along the line of what you are saying though, he likely wouldn't even exercise an option right now because the stock is at an all time low. Any options he has would likely be underwater.

If he was given straight shares of stock in lieu of cash, those would be taxed at ordinary rates as soon as they are granted or vested.
  • + 1
 @srjacobs in the defense of Toys R Us, while the execs getting bonuses while they went through bankruptcy does sound shady, that encourages those execs to stay with the company and work on restructuring, because the bankruptcy they went through wasn’t the type that kills a business (I think it’s called chapter 11 but I could be ignorant). And the money they used for those bonuses had been saved for that very reason, it wasn’t being taken away from employees or anything. Not to say those execs don’t do shady shit, but TRU caught an unfair amount of shit for that
  • + 1
 Shares are down to $6, and there are no dividends. He made all his profit at the IPO, and now he sees the value of his shares plummet faster than a drone with a faulty battery pack. Still ... I think he must be worth a good $400m+ still.
  • + 1
 According to this little video breakdown they're probably gonna sell the whole company this year. They should have stuck to what they were good at and stayed a private company...

www.youtube.com/watch?v=l4fHeiqtGOA
  • + 27
 Well that's just bad Karma...
  • + 1
 What's worse, now you won't be able to get a new clean Karma, but have to live with the old soiled one...
  • + 24
 I presume sales of the camera have dropped as well after they became the price of a DSLR
  • + 6
 Especially now you can pick up HD capable copies from petrol stations for £30-40!!!
  • + 3
 @nojzilla: ThiEYE t5e - easily available for under £100, almost as good as a hero 4 black...

Little point in buying GoPro at the moment.

That said, the fusion looks amazing - once they iron out the niggles.
So even that probably won't be worth buying for a few more iterations, and at the rate they're going that'll be over £1000 by then anyway!
  • + 1
 @nannoo: got to agree a few weeks back i got a YI 4K for £125 from amazon, and it's just as capable as a gopro hero 5.
  • + 1
 Couldn't agree more. I love my Hero 4 Silver. But in all honesty, my SJCAM4000 that I bought for $70 Canadian gets as much or more use because it takes almost as good video (Never shoot in higher than 1080p anyway, all I use it for is vacation videos) and I'm not worried about wrecking or losing it.
  • + 1
 @cueTIP: Yup, and going to a Hero 6 thing just doesnt make sense ... right? I mean, as the camera's are getting so fancy that the pc needed to good editing is getting expensive too ... Better to stick with an older GoPro and spend the money on a trip somewhere to use it. Smile
  • + 20
 "a hostile regulatory environment in Europe and the United States"

...you mean fairly common sense set of laws and regulations of don't fly in places where its going to annoy / endanger people?
  • + 12
 Most people are not worth watching even when they Go Pro
  • + 10
 This just in: Gopro redirects it's drone budget towards Ebike development.
  • + 6
 The whole drone mess is spiralling out of control, especially in the US. It's just a matter of time before the restrictions get more severe, as they should. I'm involved with UAS's (drones) as well as a licensed pilot. When you get involved in the drones and get on the grid with other drone owners, one quickly realizes how bad things are getting and going to be in the form of entitlement and blatant, rogue use with no concern for the safety of others or of "real" aircraft that populate our airspace. The current administration brought back "registration" for those units .55 lbs and larger but they will continue to be run roughshod until the FAA can put some serious bite into the laws and, most importantly, enforcement.

Though they may have been hit financially, GoPro is smart to drop this like a hot potato. The writing is on the walls and this move will not hurt them in the least, in my estimation.
  • + 1
 I fly commercial UAVs up here in Canada for pipeline inspection and crop assessment and I agree with you. I (and all my staff) have gone through commercial training, carry proper insurance, have ERPs in place, carry aviation radios to notify low flying aircraft in the area of our operations and maintain a rigorous inspection and safety program. We carry a blanket SFOC for western Canada and have jumped through all the appropriate hoops. It wasn't that tough, just time consuming and, at times, expensive. Almost every one of my clients has at some point gone with some cheaper alternative only to come back to me after they get complaints from land owners and local law enforcement that the UAVs are flying too close to homes, across major roadways, or crashing into power lines etc. I even had one instance where a competitor (now bankrupt due to flying without an appropriate SFOC and being assessed a $50,000 fine) would fly 18 km linear missions where the UAV was not only out of visual contact but also outside of telemetry contact for upwards of 10 minutes while crossing populated areas. This industry begs for more enforcement and regulation and I for one am all for it.
  • + 1
 @cueTIP: I work for a commercial UAV operator in agriculture as well (sometimes I'm a pilot). We have numerous customers who used to operate UAVs, often without SFOC but even those who had one didn't have the privileges that Transport Canada gave us (it comes at the cost of a shit load of training for every single seasonally-employed pilot). The local Case IH dealer now sells DJI PrecisionMapper packages and even created a product code for users to purchase upload time to that garbage mapping platform since rural broadband is also garbage. There is zero regard for the legality of it.
  • + 7
 They should discontinue selfie sticks too. So freaking obnoxious on the local ski hill. If I had to watch any of the selfie footage I would immediately have a seizure. Be a hero brah!
  • + 5
 Putting a go pro was not the best idea in the first place they are made for pov not areal. Dji is killing it with a whole range of drones and with prices dropping. Gopro should really focus on making better action cams that cost less than a phone with a camera just as good.
  • + 1
 You should check out some of the vids the freestyle drone guys are putting up on the utubes, almost all are filmed with gopro hero 5 session cameras. Those dudes are 3d printing their own mounts for them and everything!
  • + 7
 Gopro was in a partnership with DJI until Gopro decided to take off and produce the Karma on their own. I guess we know who's the winner here.
  • + 1
 I thought it was 3DR that GoPro was in partnership with.
  • + 1
 @JustinGreenwell: Yes, it was 3DR. As the story goes, or from what I have read... a dji employee approached gopro a few years back about a partnership between the two companies, gopro wanted all the profits so dji bailed and gopro went to 3dr for help. If you feel like reading...
www.forbes.com/sites/ryanmac/2017/02/02/behind-recall-gopro-karma-drone/#1a924f8b4ec9
  • + 5
 Business speak translation, this product was a huge flop, to save money on what we lost in investment we will be reducing our labor costs to "streamline" production, and I will cut my unnecessary salary to save face.
  • + 3
 It sounds like they are scrabling for money, like most US companies I have worked for it is always the bottom line when it comes down to investors and board members. The CEO did take a "$1" salary, but there are likely too many upper management to offset that. That always seemed to be the case when I was laid off. 3 supervisors JR, SR and SR SR for one department. Those 3 made up 10 hourly employees salaries... Cut off the top gopro..
  • + 2
 1$ cash compensation. He will still be compensated. likely in stock options. and he is current moves will likely increase the value of the stock... so really, its probably going to work out better for him this way. hardly throwing himself on the sword.
  • + 1
 @cmcrawfo: As Chief Executive Officer at GOPRO INC, Nicholas Woodman made $1,213,255 in total compensation. Of this total $800,000 was received as a salary, $300,000 was received as a bonus, $0 was received in stock options, $0 was awarded as stock and $113,255 came from other types of compensation.
  • + 1
 @fastedjones: It is so wrong that with a share price that's been sliding ever since that first IPO boost, that he should take $1m+. The company has been a financial disaster, the CEO should be replaced by a business person, and have the current guy move into CTO or some similar role. If the stock gets much lower, then Sony or similar could buy GoPro and shut the company down, and just keep the name.
  • + 7
 Oh and by the way we are laying off "approximately" 254 employees.. ouch
  • + 30
 Could be 254.3. Could be 253.7. Hard to predict accurately right now.
  • + 22
 254...
25.4...
25.4 mm = 1 inch

Coincidence? I think not.

*cue X Files theme song*
  • + 30
 What is 25 - 4?
21.
How many triangles does it take to equate to 21 sides?
7.
What is 21 - 7?
14.
How much is Mr. Woodman earning each year from GoPro?
$1.
14 + 1?
15.
How many letter are in Nicholas Woodman?
15.
How many flavours of Dorito have existed in America and UK alone?
15.
Does Nicholas Woodman like Doritos?
Yes.
How many letters in yes?
3.
How many sides does a triangle have?
3.
How many sides does a Dorito have?
3.
Hereby I conclude GoPro is Illuminati.
  • + 6
 @Jack-McLovin: actually, Half-Life 3 confirmed.
  • + 1
 @Kainerm: i wish it was lol
  • + 3
 @Jack-McLovin: quick maths
  • + 3
 @niko-bellic: 254 = giving staff the full ten inches
  • + 3
 These guys got really lazy and have made some big big mistakes. They have completely lost their market edge. This is a product lane they should have dominated but they got into it too late. And their cameras have been mostly stagnant as far as progress goes for quite some time. For the every day user there's really no reason to upgrade to a new camera unless you bust the one you have. They had a huge layout a while back. And now another one. I think in the last 18 months their stock has dropped like 75 or 80 points. It's gnarly. I feel bad for anyone sitting on stock at this point. Curious who's gonna buy them.
  • + 3
 Hands down worse drone I've ever owned. Love the stabilizer so i bought the karma grip. but DJI has this market dominated. Sorry GoPro. stick to your mounts and focus on better software. 95% of your clientele could care less for 360 degree 5k videos that require a gnarly computer just to edit and upload.
  • + 2
 My GoPro3 camera work like shit. I first thought it might be software issue, and waited for updated firmware. Turned out it was a hardware issue. The camera never could film more than 18 seconds with the fastest card I could buy. Should’ve returned a piece of crap. Now I buy clone cameras at 1/5 the cost. When Karma came out I thought it was pretty cool and was thinking about maybe giving go pro another try. Then a few days later DJI came out with the Mavic pro and it was game over for GoPro. Drones falling out of sky was definitely the nail. GoPro definitely has a record of releasing products not ready for the consumers.
  • + 3
 GoPro need to stop dicking about making new cameras every year and concentrate on the software and mounts. There's been very few groundbreaking mounts come out since they started.
  • + 1
 Puting out "new" camera its only a cover for increasing the price. This is an old marketing trick. So insted saying, OK we will increas the price for 2018, because we want/need more mony, they give us a "new" camera with som smal updatet futures and with 10-20% higher price.

Price development is quite obvious.
  • + 4
 If the software sucks as hard as the camera software, IE having to create an account TO USE THE CAMERA YOU OWN then good riddance.
  • + 2
 A few years ago I tried the GoPro thing and my footage was so shaky, it made viewers nauseous (Texas has rocks instead of dirt for trails). Have they or other vendors fixed that problem yet or is the only fix a giant gimbo contraption thingy?
  • + 12
 It's pronounced gumbo
  • + 2
 I think after the Go Pro 4 or 5 there is simply no reason to upgrade for most people and the product cant really innovate further. Sometimes a product lifespan is over and for me the surround view option is weak and after 4k what else do i need?
  • + 2
 Sounds like Go Pro is hurting financialy.
Market is saurated with 100$ 4k
go pro knock offs.
Probably has a lot to do with it.
I doubt Go Pro actualy makes the drone.
Ditching the drone may save the company.
  • + 1
 The problem for GoPro is their cameras sold on huge numbers because they were bomb proof yet delivered broadcast image quality. But the fact there bomb proof means not everyone is buying them that often. I know people still happily using hero 3 and 4s
  • + 1
 At the risk of sounding all bitter I'd be happy to see the end of cameras on rides.

What I've observed:

- Riders (re: middle aged men) spending ages configuring their camera/gimble/helmet. IMO, just ride.
- Gimble on a trail dog = no. Too narcissistic to think about the dog? Think about the vet bills.
- Riders stopped mid trail with their tripods near some jump, bikes scattered like a crash scene, I'm lining up the jump, your all shouting something I can't hear, it's to do with taking your video, but I think it's a genuine crash, it's bad form.
- Drones? Why would anyone want an aerial accompaniment to their ride? What value does it add? I'm not sold on that amateurish footage it yields. It's not worth the invasive nature of the technology. I also don't want the surprise of your crappy batteries failing near me.

We don't need the kitchen sink with us on every ride, I know analysing footage can improve your riding but get a proper instructor and you've spent a similar amount and gained much more.
I struggle to look at my own holiday photos, I'm not riding for the footage, for the retrospective, the time on the bike is what I enjoy. The flat lifeless crap video isn't the same thing.
  • + 1
 GoPro has huge market share and is down sizing and dropping product lines? Maybe leadership isn't as good as it thinks it is. They have just been outspending everyone else. Now they are going to have to compete on price as well as features.
  • + 1
 Well apparently they don't think so either as they're cutting CEO's salary...
  • + 4
 So can I get a new karma for next to nothing on clearance?cause I’m into that
  • + 1
 Me 2, and they say the problems fixed... hell while the stock is low.. buy some of that as well.i like deals.tup
  • + 4
 When you start reading the rules and regulations in Canada for drones you are left thinking... "where was that receipt?"
  • + 4
 neat, time to get them cheap.
  • + 8
 and then moan about "no garantee" or "bad service" later
  • + 1
 @vhdh666: EU/UK bruv, manufacturer and/or retailer has to offer a 2 year EU warranty, and 5 year in the UK, repair or replace, got to love decent consumer protection laws.
  • + 3
 Yes! I hate flying robots!
  • + 3
 Sure am glad I invested in GoPro... said no one...
  • + 1
 Yup ! I’ve lost a couple grand in a year. I have a tough decision Ahead....hold out or go down with the ship. The drone seemed so promising. Hopefully I get some money back in 2018
  • + 2
 i like drones. They make for good shooting practice when i see them fly over my land.
  • + 5
 Do you also shoot at low flying aircraft? Because those are likely taking high ground resolution imagery. Also, you should probably start taking potshots at GeoEye, WorldView 1, 2, 3 and 4, Pleiades-1A and B, KOMPSAT 3 and even RapidEye imaging satellites because they all take imagery with GSDs that are sufficient to make out a person sunbathing in their back yard.
  • + 3
 Good. Another gimmick sent to hell.
  • + 1
 No more Karma Grip either? I'd imagine GoPro would want to get in on the whole Gimbal thing in some way
  • + 1
 Your telling me Go Pro makes almost 300 million in revenue a year and they are job cutting 254 people. That’s sad news Frown
  • + 0
 300 million in revenue is really not that much and literally means nothing when it comes to profit. My business does $7 million in revenue every year and we only employ 12 people total. Our PROFIT is still less than $1 million after we factor in all of our expenses. If I were to scale up to $300 million in revenue our staff load would be around 720 people total while GoPro has approximately 1200 after these 250 get let go.
  • + 1
 To be fair, the people laid off were in the aerial division. If you were working on a large product for a company and delivered a shoddy one that was recalled for safety issues, would you still have your job? I do think a lot of the issues stemmed from trying to meet a deadline, push a product to market as fast as possible or by a certain date to cash in on holiday sales. Either way, it sucks those employees lost their jobs, but there was a reason for it.
  • + 0
 @JarrodB: Yeah, I agree with you. I was pointing out that just because a company's revenue seems high to the layperson, that it does not necessarily mean they are profitable. And if the company is turning unprofitable (or even not profitable enough for shareholders) then big cuts are the first thing to happen. It's easier to cut 1/3rd of a workforce than it is to suddenly release a new product or service that turns everything around immediately.
  • + 1
 @cueTIP: True, its probably much easier to cut down on overhead than it would be to rely on a new product being an instant hit and profitable, especially in a saturated market. Also, meant to upvote your comment, but fat thumbs, hit wrong arrow, sorry about that!
  • + 2
 i guess "Karma" got the best of them !
  • + 1
 I remember seeing the go pro at enterbike and at the same show seen a China drone for 1/2 the price and twice the teck
  • + 1
 Isn't GoPro stuff made in China too?
  • + 1
 Smart move, the sales of these will slow much faster than their camera sales did.
  • + 2
 Battery issues by GoPro aren’t just in their drones.
  • + 2
 Shorting GPRO was one of the best trades I've ever made.
  • + 2
 Drones are the work of Satan!
  • + 1
 Marcel Hirscher approves this message.
  • + 1
 sounds like some GPRO will be on sale shortly
  • + 1
 Drones are the E-BIKES of Photography... yup..
  • + 2
 Loosing your job sucks
  • + 1
 DJI from Shenzhen, China, Please take my money!
  • + 1
 anything they produced after Hero 4 is crap.
  • + 1
 Karma's a bitch, isn't it?
  • + 1
 What should we expect in 2018 for a dollar?
  • + 1
 In your teeth GoPro, pigeons don't fly with eagles
  • + 1
 GoPro is actually up for sale.
  • + 1
 Just deliver the gopro i ordered off the gopro site. 10 days now.....
  • + 2
 Why is this on Pinkbike?
  • + 1
 I guess you wouldn't use a drone for aerial images of your riding?
  • + 1
 RIP Go-Pro...JP Morgan is looking for a buyer!
  • + 1
 Whats better the DJI or the airdog?
  • + 1
 "margin challenge" meaning "we can't figure out how to profit from this".
  • + 1
 yea, GoPro leaves drone industry and come into the smartphone industry..
  • + 0
 DJI drones are way better! look at this mountain bike footage:

www.youtube.com/watch?v=NyX-_9Nujh0
  • + 1
 Ouch.
  • + 1
 Just get the AirDog2
  • - 1
 Man you guys Drone on..

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