Nobl Wheels Announces New TR41, TR37 & TR32 Rims

Apr 7, 2020
by NOBL Wheels  
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PRESS RELEASE: Nobl Wheels

We believe our new rims provide more comfort, traction, and control while maintaining the responsive lightweight feel a carbon wheel should have. We kept our lateral stiffness intact by adding a unique sine wave shape. Front rims have a slightly wider inner width, and since they see less abuse, we reduced the weight by about 50g. The bead and wall thickness in the rear rims is increased, and the layup orientation differs from the front in order to cater to the respective forces, creating a more balanced feel.

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Construction-wise, a thinner pre-preg allowed us to introduce the lighter and stiffer T-800 fabric in key areas like around spoke holes. Introducing this kind of material WITHOUT adjusting the fiber aerial weight (FAW) and resin content of the layers, the rims can become brittle. We tuned the new layups more effectively by using more layers of a thinner pre-preg. A Pre-preg is a fancy word for carbon fiber that has been pre-impregnated with a resin system.

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Designed with the BC Bike Race in mind, complete wheelsets can weigh just 1349g and have plenty of firepower to handle rough singletrack.

29" 28h // Front 360g // Rear 390g

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Whether it’s seeking a local KOM, a casual night ride, or a weekend of enduro racing, we created the TR37’s to be our most versatile “mountain bike” rim pairing.

29" 32h // Front 450g // Rear 515g
27.5" 32h // Front 430g // Rear 485g

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Our answer for e-bike, plus, and heavier enduro riders wanting to run large tires.

29" 32h // Front 490g // Rear 550g
27.5" 32h // Front 470g // Rear 520g


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Product testing in Brioude
Team: TC Concept // Photo: Kifcat // Wheels: i9 Hydra TR37 // Feb. 2020

With a relatively shallow 20mm depth and less vertical stiffness, you can feel the wheel track more consistently over loose/flat corners. This was particularly obvious to our DH test riders who rode our TR38 rims back to back with TR37’s down the same tracks, with the same exact setup, over and over again. Deep rims have a lot of vertical stiffness, and while they feel composed, they tend to skip across some sections and can lose traction.


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Applies to the original purchaser. If you break a rim while riding the intended use, you'll get a replacement.



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Retail Pricing: Complete wheelsets from $1200 USD or $1425 CAD. Choose from Industry Nine, Chris King, Hope, DT Swiss and Onyx Racing hubs.

www.NOBLwheels.com

Posted In:
Reviews and Tech Press Releases Wheels Nobl


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64 Comments
  • 24 1
 i just want to ride my bike
  • 2 3
 Then ride it......?
  • 4 1
 @yupstate: snow.
  • 1 2
 @arrowheadrush: Ohhhhh. Fat bike....?
  • 15 0
 Great to see NOBL offering more and more options. We Are One is a great alternative to support another Canadian company and it's hard to argue against their made in Canada wheels. Where NOBL has been fantastic for me is the great customer service and lifetime service policy. I've been a customer of theirs since 2016. I live in the lower mainland and sometimes work close to their warehouse in Chilliwack. It's so convenient for me to drop my wheels off at their warehouse and have them returned to me within a day or two, shipped right to my office! Aaron responds so quickly to emails and really keeps me informed of what is going on with my wheels. I have dropped them off for a crash replacement, a hub warranty, and for lifetime service and have always been really pleased with the level of service NOBL provided. If you live in the lower mainland I really recommend them for their customer service alone.
  • 6 1
 I will say the same for We Are One. I’ve had two wheelsets (third being built right now) with zero issues, but they’ve been willing to go the extra mile for me with each build.
  • 3 1
 @BiNARYBiKE: same here I've been one of the first to get a custom set 3 years ago and Dustin was awesome to deal with.
  • 20 6
 Didn't buy Nobl two years ago because of no lifetime warranty. There is now no reason not to buy them.
  • 10 1
 The stickers are not fancy enough :p
  • 15 8
 Price is the reason not to buy carbon rims, unless of course you do not care.
  • 23 8
 Still will go with we are one better quality and made in Canada
  • 4 1
 @ybsurf: Gotta, say from the US where we have ENVE, I agree 100%. We are One if I went carbon (or small change the Zipps). For now, DT EX471 on both my trail and DH rigs.
  • 16 7
 @C0yotekid: hopefully we see a global movement away from manufacturing being outsourced to said country after this shit storm blows over
  • 5 2
 @ybsurf: what makes you say We Are One is better quality?
  • 7 3
 @whitebirdfeathers: first they made in Canada second their rims arent sand or painted you can see the raw quality of their carbon and they did the lifetime warranty way before nobl pr any other brand because they believed in their products from day 1 not because other manufacturers did it and they needed to follow the trend.
  • 4 0
 @whitebirdfeathers: can’t speak to NOBL but can confirm We Are One to be excellent wheels. North America sourced and made, for a very competitive price. Why not?
  • 5 0
 Too many vowels?
  • 2 1
 @BiNARYBiKE: do you know if , may be, people behind WAO are NOBL legacy ?
  • 2 2
 @ybsurf: Do people buy carbon rims for stiffness? Weightwise none of the we are one rims is lighter than my Stan's Flow Mk3s.
  • 5 0
 @lkubica: I hear that a lot, but I feel like that's misinformed. My last season riding alu wheels saw me wreck three pairs. I was easily over $1200 (the cost these and many other carbon wheels start at) that summer alone repairing, rebuilding, and replacing aluminum wheels. I went to carbon wheels in spite of their initially higher price tag and have never looked back. I've broken two carbon wheels total while riding, and Reynolds (local to me and one of the first to offer a lifetime warranty) have taken care of me both times with a new wheel arriving at my house within a week. A good alu wheelset is $600 -- half the cost of WR1 or NOBL -- but point me toward any alu wheel that comes with a lifetime warranty that includes breaking your wheel while riding like an idiot. They may be more expensive initially, but there is no doubt in my mind it has been massively cheaper in the long run. I wish I had gone to carbon wheels earlier. Carbon frames on the other hand, don't care.
  • 2 1
 People buy carbon mainly because carbon.
  • 1 0
 @Mooka: stiffness but mostly durability I would go through at least one set of aluminium a year or maybe 2 with my we are one agent I'm 3 years and counting no maintenance at all and if something happen,they are warranty no question ask.
  • 4 2
 @C0yotekid: Except they aren't the same price, so there's that. Also Nobl offers more hub options. Not knocking WeAreOne, but when making an argument it's best to use facts.
  • 1 0
 @yupstate: you can co tact we are one and ask for a custom set with whatever hubs you want and they will make it for you with pleasure like they did mine 3 years ago. Price wise they are pretty sismialr in canadian dollars anyway.
  • 1 0
 @Mooka: yep. Feel is one reason to ride carbon, but for me it’s durability. I used to destroy an aluminum rim at least once a season. Since moving to carbon 8 or so years ago, I haven’t ruined a rim since. I also haven’t trued a rim since. If you ride them for a few years, it’s worth the extra cost (for a set coming in around 1200.)
  • 1 0
 @ybsurf: they did a custom build for me this week.
  • 7 1
 @ybsurf: NOBL aren't sanded either from what I was told. And made in canada doesn't really mean too much unfortunately. Quality products can come from anywhere. Shitty ones too.
  • 2 0
 @Lagr1980: Dustin used to work with NOBL before my starting WAO. He helped me purchase my TR36 wheel set.
  • 2 0
 But your stan rims will
Break if you sneeze on them. @Mooka:
  • 1 0
 Made in Canada and raceface quality? Luckily we are one actually made good stuff @whitebirdfeathers
  • 4 0
 @ybsurf: Yea I've been looking at USD to USD, so I can only speak to that actually. But it's basically about $200 more for equivalent WeAreOne wheels. Not saying 'Made in Canada' isn't worth $200, just saying they are not the same price.
  • 1 0
 @Mooka: Ride quality and lack of maintenance. There's carbon wheels out there designed for compliance, but yes, most are stiffer. After the initial settling in of the spokes, you rarely need to true/retension carbon wheels as compared to the aluminum counterpart. And as others have mentioned, having a usable lifetime replacement program can be quite nice.

Stan's flows have a decent history of having the spokes loosen up and being cheesy soft, but that does keep them alive to a certain extent. They do require more maintenance than other aluminum wheels on the market IME, and probably half the local enduro racers I deal with are on flows, they're certainly quite common.

Also, the claimed weights for agent/union are going to be a hair lighter than the flow's, for the same intended purpose/size. Plenty of stock house branded rims (bontrager, roval, giant/cadex, ibis) are lighter than flow's as well. Don't forget that spokes and hubs are a big part of the end weight of the package as well.
  • 3 0
 @ybsurf: These rims are not sanded or painted either. Also in the modern era, lifetime warranty on composite wheels actually has very little to do with the quality of the manufacturing of the product and more about whether the retail cost can sustain replacement rims. Offering a lifetime warranty is VERY risky for any company. It's a sales pitch more than a testament to design. The fact of the matter is every carbon rim on the planet will break if you hit a rock or edge hard enough...if you can tweak your pricing model to account for "x" % of rims having to be replaced and still be profitable, then you've struck the magic balance. This is true with almost any manufacturer in any industry on the planet offering lifetime warranty.
  • 2 0
 @superlightracer: I think most riders know that. It just makes it that much easier to invest in the wheel if you know you’ll get a new rim if you happen to break one.
  • 5 0
 These new hoops look pretty awesome. The profile is very clever. They may be produced in China, but the brains and design are I'm Canada.

We Are One have an awesome story. Made on Canada is special to me too. But there is no denying the guys at Nobl are also good people (ask anyone who has dealt with them!), with some pretty compelling rims. There is also no denying that there is some serious carbon know-how in China to be leveraged, with good economy of scale to boot.

I'm looking forward to trying these myself.
  • 2 0
 Carbon is too stiff for a lot of people, including myself, so they now make them a bit softer so less and less difference with aluminium rims! I tried some TR38 in 2018 and my hands/arms were happy to be back on my alloy i9 after! I was looking to buy a custom wheelset (with newmen evolution rims) but it is more expensive than I thought so I may give those new TR37 a try.... won't be much more so..

WAO is a super brand but it is still more expensive, go take a look at their websites. You can have Nobl 2019 rim for supercheap (CAD 1275) but even with the 2020 rims (better warranty) it is still cheaper like people said! With shipping and taxes included, only 125$ cheaper with Hydra hubs but I can also have Hope hubs for way cheaper! It looks like WAO can too with custom wheels but can't see the price. I would like to pay 125-200$ (CAD) more for a made in canada product but as I can also have a little discount on the Nobl wheels, I'll go with them if I have to go carbon right now. At the end, I don't want to spend 2000$ instead of 900-1100 I was looking for at the begining!
  • 5 0
 Been riding Flows with I9's or DT Swiss w/ 350's for years and years. Always been happy. Bought a new frame that had slightly used gear on it and it came with some Nobl Tr36 with I9 Torch hubs last year. And all I can say is they have been absolutely amazing. Never put much thought into carbon hoops before as the Flows and DT's have been great. And if these didn't come on the bike, I'd likely never have an opinion, but I can say without a doubt that these Nobl's have handled everything I've put into them. Personally, very impressed.
  • 6 1
 It makes me laugh the way some guys bang on about buying carbon rims made in their home country (wherever, just not China), I assume they're all riding frames not made in China, along with non Chinese made components. There maybe some crap comes out of China but I think the vast majority of decent stuff is also manufactured there, on behalf of the brand.
I do have NOBL rims, when I chose them, it was a decision based on balancing cost with durability (based on real rider reviews). They have been faultless so far and the customer service was good as far I could tell, as they answered a number of questions very promptly via email before I bought my wheels through the UK dealer.
  • 7 0
 Love my TR33's. Still going strong. Too bad they don't offer the TR32's in 27.5.
  • 2 0
 rocking those since 2016 ! custom built with hope hubs, they have outlasted a few bikes already
  • 7 1
 awesome seeing Sully in the first picture!
  • 2 0
 I've had NOBL wheels before on my Capra and was very happy with them for 4 years - never had a problem, less maintenance and felt great when riding. Ordered a set of the TR41 for my Decoy after going through a few spokes and then finally the E13 rim that came with the bike. Looking forward to using the TR41 this season.
  • 4 0
 Wheelsets are 100% the best way to upgrade your kit! www.youtube.com/watch?v=T5-VAhZKwZA
  • 9 5
 I dont get the number system. How about it actually matches the width? A TR37, I dont know, maybe should be 37mm wide?
  • 8 0
 I believe they reference their outside dimention.
  • 1 0
 @jomacba: ya, lb/nobl reference the outer width
  • 2 3
 I came here to post the same thing. No one cares about outside width, it's all about the inside girth.
  • 3 0
 It's complicated by their new system of having two different inside widths for one model of rim, depending on if it is the front or rear version.
  • 6 2
 support your local made in Canada products
  • 3 4
 @lkubica: we are one
  • 1 0
 Anyone know why they're called 32, 37, 41?? Thought it may be linked to dimensions...
  • 2 0
 Outside rim width
  • 1 0
 @Eviljarv: Ta
  • 2 0
 Staggered front and rear. This makes sense.
  • 2 0
 broken link?
  • 1 0
 Sorry about that, it's www.noblwheels.com
  • 2 0
 Anybody rode the tr 37?
  • 1 0
 I've been using the TR37s for a year now and set up correctly for your application / weight etc, they could not be better. Massive improvement in feedback feel and straight line speed over tech sections!
  • 1 3
 520g for the TR41 in 27.5 is too heavy for trail riding. If it was 400g I'd be interested.
  • 6 0
 So is that 50lb Norco E-bike
  • 2 0
 @k2linearmada: ebikes? gross. Am I allowed to say that?
  • 2 5
 I'll stick to my ex471 rims
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