Norco Bicycles Expands Click-and-Collect E-Commerce Platform to US Markets

May 15, 2019
by Norco Bicycles  

PRESS RELEASE: Norco Bicycles

We just expanded our online shopping portal, introduced to Canadian consumers earlier this Spring, to the shoppers in the United States. Now, American riders can enjoy the convenience of buying online with a click-and-collect program that connects them with the expertise and a personal touch of our Norco family of independent bicycle dealers across North America.

bigquotesFollowing our Canadian B2C e-commerce launch in March, we’re seeing remarkable consumer and dealer satisfaction, with Canadian dealers successfully fulfilling online orders all across the country.John Williams, President of Norco Bicycles

While this mechanism of selling online, and delivering our wide range of premium bicycles at a local dealer is relatively new, we are confident that it will allow our dealers to better meet the needs of modern consumers.

But, it’s not just about making the sale, says Williams.

bigquotesProviding high-quality service is our number one priority in launching B2C e-commerce. It supports the consumer’s path to purchase by providing an additional channel to shop, research and compare bicycles at their own pace. Consumers can also ask questions and seek support from our exceptional customer service department via the live chat feature on Williams, President of Norco Bicycles

The program is getting added support from Norco dealers because it deposits margin share from each fulfilled online sale directly into the dealer’s bank account – not through product credit, as done by other companies doing business in the click-and-collect space.

Additionally, contrary to holding dealers to rigid, brand-driven return policies, we encourage them to abide by their own shop return policies where they can take measures to manage returned inventory as they see fit.

bigquotesCanadian Norco dealers are already seeing the positives of gaining new customers, margin share and walk-in traffic they would not have had previous to launch, and we are positive that US dealers will follow suit.John Williams, President of Norco Bicycles

Visit for more details.

MENTIONS: @norcobicycles


  • 25 3
 Except what I really want from online shopping is better pricing, and while the price of Norco bikes are better value than some brands, I'd rather they sent me the bike to assemble and give me the value of the margin rather than the retailer.
  • 17 3
 Why is the price the same if the middle man is mostly eliminated?
  • 8 1
 What middle man? Bike goes from production to distributor to retailer. Now they have given you the option to pick the exact bike you want no longer do you have to settle with the frame color your desired spec comes in. It still goes the exact same route just you get more options before it leaves the distributor. Also prices have remained the same where other brands have gone consistently up! Good job Norco!!
  • 1 0
 It's not really eliminating the middle man. The only difference between this and buying bikes traditionally is that you place tell Norco to place the order to the distributor rather than your LBS placing the order to the distributor.
  • 11 3
 It’s a fantastic program for all parties! Thanks Norco!
  • 5 1
 How is this listed under reviews? This is just a simple press release.
  • 1 0
 Picked my kid's new bike up yesterday after ordering online Saturday. Great experience; order defaulted to local dealer immediately, and the Norco salesman seemed genuinely please with the easy sale.
  • 6 4
 One step closer to the perfect bike buying experience. . . like YT and Commencal did.
  • 6 4
 Ha, you haven't tried buying a YT!
  • 7 0
 @bishopsmike: I did. Worked out great!
  • 2 0
 Yeah I'm not seeing dealers being as enthusiastic about this as Norco says.
  • 1 1
 Look up a few posts above this one.
  • 1 0
 I don't see why they'd care. You're paying the same here as you would at the dealer and the dealer is still making the same margin on the sale. The only difference is you order the bike rather than the dealer ordering the bike. If anything, they'd like this more as it would save time for the sales guys in the store.
  • 2 0
 So stoked! And the riders in the photos are from the Norco Canadian Enduro Development Team to boot! Nice work!
  • 1 0
 Bumped into Norco R&D today on my ride, some cool stuff in the works.
  • 1 0
 I'm curious to see what they're going to do with their 2020 Sight / Range bikes. I can't get any info out of the LBS.
  • 2 0
 @rrolly: well considering these where prototype designs I highly doubt they would know. I don,t know if these where a 2020 or 2021 design. The changes where noticeable to eye when looking at them.
  • 2 1
 none of the bikes are in stock yet on the site. tease!
  • 3 6
 They better fix their backorder problem first. pretty much everything is B/O for the last 2 months.
  • 1 4
 Probably bc something new and awesome is about to drop. Focus on that
  • 3 1
 @dirtslayer: like what? new sram drivetrain or new Fox suspension. Frames are in stock. Unless you whant a nx groupeset the rest is B/O. go see for your self
  • 4 0
 @inonyme: look, just focus on the important things, like how to make sense out of your handle "inonyme." It's like staring at a vanity plate in front of you in traffic. Some will never make sense no matter how many ways you pronounce it in your head before that stupid car gets out of your way.
  • 1 0
 @rrolly: Just change line then, look like you focus a bit too much on me and it make me fell important.
  • 2 0
 @inonyme: How bout new frames? Been 3 years on the Range and Sight!!! Thats what Im thinking about
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